Merging Duke Energy and Progress Energy: Online Public Discourse,Post-Fukushima Reactions,and the Absence of Environmental Communication

This article examines online discourse in 2011 surrounding the proposed Duke Energy and Progress Energy merger in the Carolinas. It explores how issues pertaining to the merger, including constructing new nuclear plants, are discussed in media coverage and by citizens using social media. Overall, we find that the merger discourse focuses on economic concerns rather than the environmental concerns we had anticipated. However, post-Fukushima discourse appears to have become more inclusive of environmental concerns. We conclude that environmental discussions and efforts are likely to be globally informed andlocally situated, discussing the implications for environmental communication research exploring online discourses, specifically through social media. Future research must address how to locate and delineate constellations of locally situated discourse to provide a clearer picture of environmentally focused social media communication.     

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Media Use and Public Perceptions of Global Warming in India

Media plays a vital role in informing the public about environmental threats. Although climate change is a global problem, developing countries such as India are often more vulnerable to the impacts due to poverty, illiteracy, and low public awareness. Using data from a nationally representative survey in India, this paper explores the relationships between media use, issue attention, and trust in informational sources on one hand and science-based climate change beliefs, risk perceptions, and policy support on the other. Results suggest that the Indian media, through consistent and accurate coverage of global warming using trusted sources, can play a positive role in increasing public engagement among a largely unaware population. Implications for climate change communication in India are discussed.     

Locating Co-presence in Media Messages about Global Warming

This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.     

Interpreting Images of Fracking: How Visual Frames and Standing Attitudes Shape Perceptions of Environmental Risk and Economic Benefit

The news media’s increased reliance on visual communication to illustrate complex processes and promote learning stresses the importance of investigating how visual content impacts the understanding of scientific issues. In this paper, we investigate how members of the public interpret and make sense of differentially framed images of hydraulic fracturing (fracking) depicting environmental risk, economic benefit, or issue protest. For the analysis, a repeated measures online experiment was conducted with 250 participants to evaluate 40 photographs of fracking operations and consequences. Quantitative coding and thematic analysis of open-ended responses to the images reveal that standing attitudes, operationalized as support, opposition, or indecision about fracking, segments viewers into distinct groups and shapes interpretations of environmental risk and economic benefit. Issue opponents are more likely to indicate concern for the environment regardless of frame shown, whereas undecideds and supporters cite the impact on human health more frequently, largely in relation to job site safety. Supporters also see the least ambiguity, and most economic gains, in images about the controversial production practice.     

Integrating Media Studies of Climate Change into Transdisciplinary Research: Which Direction Should We Be Heading?

Research in the area of media coverage on climate change communication represents one of the most prolific areas of inquiry within communication and mass communication studies. This body of literature, which ranges from empirical to critical studies, continues to expand. Much research has focused on representations of climate change causes, effects, and human actions, while some has assessed the impacts of these representations. What is broadly missing from this literature, however, is a discussion of how we might integrate media analysis into transdisciplinary collaborative research aimed at creating solutions to the social, environmental, and economic issues intertwined with climate change. Given the magnitude of problems the society and science are currently grasping with, it behooves us to understand how media studies can contribute most effectively to characterizing and solving problems. We maintain that the move toward integrating media studies into transdisciplinary collaborative research marks an essential transition for environmental communication in general, but climate change communication in particular, given the urgency and magnitude of creating meaningful adaptation and mitigation strategies to address this pressing, complex challenge. Drawing on our work as part of a large transdisciplinary sustainability science team, we provide a case study for understanding what collaborations are key to moving media studies into a transdisciplinary context and the key opportunities and barriers that come along with that move. We argue that media studies must increasingly engage directly in collaboration with other researchers, stakeholders, and communities to serve on-the-ground decision-making and enhance society's ability to take action.     

Of Catholicism,Forest and Management: An Analysis of Imaginaries in the Discussion of the Native Forest Law in Chile

The relationship between media and the construction of environmental policy has been studied acutely in the Global North. However, less attention has been paid to deeper cultural symbols displayed in public policy discussions in the Global South. Through qualitative examination of 100 letters to the editor (LTE) of the Chilean newspaper, El Mercurio, this study examined the imaginaries in the public discussion of the Native Forest Policy in Chile. Although such a discussion was often framed as a technical debate, the letters to El Mercurio were embedded within Catholic imaginaries, condensed into two main sets. The first one constructed forests as endangered due to human action and called for immediate protection, contending that humans shall not destroy God's creation. The second set depicted a degraded forest in need of rational management to satisfy the needs of God's children. This study suggests that, in a mediated public discussion, religion might play an important role in communicating environmental issues. This work contributes to our understanding of environmental imaginaries and discourses in the context of environmental controversies, to the understanding of the functions of the LTE, and to the social construction of forest policy in recent post-autocratic regimes.     

Climate Communications: Conflicts and Opportunities

The occasion for this forum was sparked by a front-page story in the New York Times by John M. Broder entitled, “Seeking to Save the Planet, with a Thesaurus” (May 1, 2009, p. A11). The article focused on the non-profit EcoAmerica's report, “Climate and Energy Truths: Our Common Future,” which shares research on communication approaches to engaging climate change and energy issues. The Broder article included commentary from Robert J. Brulle, Professor of Sociology and Environmental Science at Drexel University. In response, George P. Lakoff, Professor of Cognitive Science and Linguistics at UC-Berkeley, published an essay in The Huffington Post, “Why Environmental Understanding, or ‘Framing,’ Matters: An Evaluation of the EcoAmerica Summary Report” (May 19, 2009). The discussion about this report and differing approaches to environmental communication continued on blogs, in emails, and through various other forums. The editorial leadership team of this journal thought such prominent attention to environmental communication in the nexus of so many disciplines and professional investments was exciting. We are pleased the following scholars and practitioners are willing to elaborate on the stakes of this discussion in this forum.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

The 2014 Walrus Haul Out: A Case Study of Selective Exposure to Environmental News Coverage

In this article we examine in real time the political selective exposure process involved when the public confronted the “walrus haul out” of October 2014, a news event attributed by some climate change researchers to the effects of the climate change-driven reduction of Arctic sea ice. Analyzing data assessing the amount of major TV and cable news network coverage of the haul out, and evaluating public opinion data collected from a rolling cross-sectional survey of US adults take at the time, we show that coverage of this event was not equitably distributed across news media news sources, that exposure to news source is related to the respondents’ ideological dispositions, and that exposure to coverage of the walrus haul out is related to ideology, the selectivity of political news habits, and climate change knowledge. We conclude with a discussion of the apparent inevitability of selective exposure to media coverage of climate change-related events and the implications for effective climate change communication.     

E-participation for environmental sustainability in transitional urban China

Using information and communication technologies (ICTs), e-participation is a tool that promotes the inclusion of the public in participative and deliberative decision-making processes, thus contributing to a transformation of the interaction between government and citizens in environmental governance and sustainable development. In a number of Chinese cities, citizens increasingly draw on ICTs to promote environmental sustainability and to encourage community-based actions aimed to address various environmental concerns. The potential success of e-participation and the role of ICTs in China has, however, not been well explored. The objective of this study is to understand the role that ICTs can play in promoting public participation about environmental sustainability issues in urban China. Based on an online survey with 630 respondents, the study aims to: (1) analyze what public motivations, perception/attitudes and actions drive environmental e-participation; (2) identify barriers to e-participation, and (3) assess the different applications and functions of ICT for citizen participation in environmental sustainability. The analysis illustrates how ICTs have helped the public to obtain sensitive information about sustainability issues, to mobilize people and to gain media coverage for their actions. The central finding is that new technologies have taken citizen engagement to new heights online. More specifically, the age of ICTs has unleashed a stronger public voice on environmental governance and sustainability issues in urban China, which does not go unnoticed by the Chinese state authorities.     

The Influence of Media Use on Environmental Engagement: A Political Socialization Approach

Current research suggests that the media play an important part in informing and engaging citizens in environmental issues. Building on these findings, this study adopts a political socialization approach to citizens' involvement in everyday-life pro-environmental behavior. Multivariate analysis of recent survey data from Swedish adolescents (N = 1148) demonstrates direct as well as indirect relationships between frequency of news media use, talk about environmental issues with parents and peers, and extent of pro-environmental behavior. The findings are consistent with the notion that news media use promotes behavior by raising awareness of environmental issues. The results are also discussed in terms of a citizen-communication framework according to which interpersonal communication translates environmental information gleaned from news sources to adolescents' everyday-life reality, thereby motivating pro-environmental behavior. Future directions for examining causal mechanisms in more detail are discussed.     

The Nature of Time: How the Covers of the World's Most Widely Read Weekly News Magazine Visualize Environmental Affairs

Scholars of environmental communication acknowledge the importance of visual representations in shaping perceptions and actions in relation to environmental affairs. Unlike with other media, including newspapers, television and film, research on the visualization of nature and environmental issues in magazines is rare. This study focuses on the covers of Time magazine, one of the world's most influential news weeklies. A dataset that includes all relevant covers from 1923 to 2011 is examined using a combination of quantitative and qualitative content analysis to analyze the visual representation of nature and environmental issues. The results show that the presence of environmental issues and nature on the covers has increased over the decades. Furthermore, Time takes an advocacy position on some environmental issues, but it is a shallow one that is weakly argued through less-than-engaging imagery and fails to offer much in the way of solutions or agency to the reader.     

Figuring Out #Fukushima: An Initial Look at Functions and Content of US Twitter Commentary About Nuclear Risk

This study takes an exploratory look at Twitter content in the USA about the emergency at Japan's Fukushima-Daiichi nuclear power station. In particular, I focus on the concepts of the “atrophy of vigilance” from the risk communication literature and the message functions fulfilled for social media users. Two important results emerge from this analysis. First, Twitter content in the USA reflected a cautious approach, mainly suggesting an informative versus interpretive function and rarely mentioning risk or hazard outright. Second, this informative emphasis on risk dominated the content of tweets in the few days following the emergency but decreased substantially within 2 weeks afterwards; it was then overtaken by an interpretive risk emphasis. In addition, toward the end of this period, tweets were more likely to include hyperlinks to websites of traditional news outlets. Implications for the empirical study of social media and risk communication are discussed.     

Fracking and Framing: A Comparative Analysis of Media Coverage of Hydraulic Fracturing in Canadian and US Newspapers

Hydraulic fracturing, or fracking, is a controversial but popular method of extracting oil and gas in North America. There are a myriad of completing claims about the economic benefits and the environmental costs of the technology. This paper examines news media coverage of fracking in four Canadian and four American newspapers over a five-year period. A comparison is made at the national level as well as at a paired subnational level between jurisdictions where fracking is embraced and where fracking is banned. The paper demonstrates that in both countries the main storyline is about water quality, but beyond that differences emerge as Americans focus more on wildlife and public health and Canadians focus more on moratoriums and energy independence. Moreover, while there were similarities in media coverage of fracking in pro-fracking and anti-fracking jurisdictions, there were notable differences in attention to the topics of public health and economic benefits.     

Green Lawfare: Environmental Public Interest Litigation and Mediatized Environmental Conflict

Communication strategies involving news media and environmental groups are well documented and research into protest politics and other forms of environmental communication has made considerable progress in the analysis of the strategies that various actors use to influence environmental policy. There is less scholarship, however, on the journalistic representation of the legal strategies employed by environmental non-government organizations, such as the mediatized debates about the use of law by these groups and the laws themselves. Further, while legal scholarship observes the role of public interest litigation in environmental matters, the role of news media as an influential force in public opinion formation and mobilization in the context of environmental litigation as an activist strategy remains less understood. Using the 2015 “green lawfare” debate in Australia that followed a successful Australian Federal Court challenge to a coalmine, this paper argues that the “mediatized visibility” inherent in public interest litigation is an important, but mostly overlooked, element of mediatized environmental conflict.     

Issue Cycles in Corporate Sustainability Reporting: A Longitudinal Study

Issue cycles in media reporting and in the coverage of environmental news in particular have been studied since the 1970s. This study seeks to extend existing theory on issue-attention lifecycles from the news-media domain to the corporate domain by exploring how companies operationalize environmental sustainability over time. Using computer-assisted text analysis, this study investigates 744 corporate environmental reports in a 10-year longitudinal design in order to study how the attention that companies pay to a set of 13 environmental issues shifts over this period. The results indicate discernible issue cycles for almost all of the issues studied. Some issues are in a phase of heightened awareness, others in a punctuated equilibrium following specific events, and even others in a phase of decline. The issue cycles identified suggest that companies pursue their environmental strategies consistently, but shift attention to particular issues as a response to high-profile environmental events. Policy-makers therefore need to be aware of the slowness of changes in corporate environmental strategies.     

Information needs related to teaching about air quality

Translating knowledge of air quality into a form that can be understood by students and the general public is a major challenge for scientists, public officials, and teachers. Social science studies have shown that both educators and the general public are relatively uninformed about recent findings in environmental research. It is especially difficult to get students of today excited about environmental issues because environmental education has become institutionalized. Students believe they know about major environmental problems even when their knowledge is rudimentary or even wrong. One problem in getting public attention is the general level of hyperbole and hysteria common in most media. Thus, do we try to be even more shrill and apocalyptic than other advocates clamoring for public notice, or should we refuse to participate in this competition for attention?A model is presented to bring K-12 teachers, scientists, and students together to develop innovative, inquiry-based, active learning materials for environmental education. Curricular materials utilizing the discovery process can be created and tested in an iterative process that incorporates the results of current science research into highly effective teaching materials for schools. Following extensive evaluative procedures and review, exemplary materials are prepared for publication. This collaborative method also gives teachers and students a more realistic understanding of how science works by giving them access to active scientists and practical scientific experience.Finally, we argue that scientists need to reveal why they care about environmental issues. It is not enough to remain aloof and objective. If we are going to motivate students and the public to make changes in their lives, we need to make a convincing case for the importance of air quality and what it means in practical terms to our common environment.     

Economic Conditions,the Policy Cycle,and Media Visibility of Environmental Organizations

The extent to which social movements have access to the news media has important implications on the capability of social movements to communicate with and garner support from the public. Factors that shape movement organizations' media visibility thus deserve scholarly attention. This article deals with news coverage of environmental movement organizations (EMOs) in Hong Kong and focuses on the impact of economic conditions, the policy cycle, and the number of EMOs in society on media visibility of EMOs. Analysis of a data-set constructed based on archival data and official statistics illustrates that all three factors influence media visibility of EMOs through media attention to environmental issues, while the number of EMOs and economic conditions also affect media visibility of EMOs directly. In-depth interview data are then used to supplement the quantitative analysis by showing how movement activists perceive and respond strategically to the structural factors. Theoretical implications of the findings are discussed.     

Curb Your Enthusiasm: On Media Communication of Bioenergy and the Role of the News Media in Technology Diffusion

There is widespread agreement that the mitigation of climate changes requires societies across the globe to speed up the diffusion of renewable energy technologies. This article pursues an interest in the diffusion of one such technology: bioenergy. It does so through a study of how bioenergy is covered and communicated in the news media of Norway and Sweden, countries where the diffusion of this technology looks radically different. Mobilizing a domestication perspective, it finds that the news media in the two countries ascribe diverging meaning to the technology, offering audiences clearly varied images of what bioenergy “is.” In other words, the technology is domesticated in different ways, suggesting that media coverage plays a role in systems of innovation and diffusion. How this affects the public, however, is an under analyzed element in the innovation and diffusion literature, and the article calls for further investigation into this matter.