Nature's Nation: Improvisation,Democracy, and Ken Burns' National Parks

In his recurrent examination of what makes Americans “American,” documentary filmmaker Ken Burns has particularly focused on the twin themes of democracy and improvisation. The National Parks: America's Best Idea links the national park ideal with America's “democratic spirit.” Through an examination of its visual methods, I argue that the “Ken Burns gaze” is more consistent with the contemplative and magisterial visuality that shaped the origins of the national park movement—a visuality that sees nature as “out there” and a “finished product”—than it is with the improvisational spirit that both democracy and ecology demand in our time.     

Species of the Month: Anti-Whaling,Mediated Visibility,and the News

Paul Watson, founder of the Sea Shepherd Conservation Society and captain of anti-whaling ship the Steve Irwin, has emerged as one of the world's most visible environmental protesters. This essay, based in part on a long interview with Watson in Australia in 2009, analyzes his mediated visibility and thus capacity to participate in public debate by isolating various components of his strategic activities under four themes: mediated protest, symbolic power, media practices, and celebrity. It argues that Watson's visibility involves a complex flow of information and meanings across various “old” and “new” media form, but remains reliant on news media. Thus, despite his generally astute media practices and strategies, Watson's visibility is contingent on a set of professional practices and logics unlikely to provide sustained news access or long-term legitimacy to a political “outsider.”     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Neoliberal Style,the American Re-Generation,and Ecological Jeremiad in Thomas Friedman's “Code Green”

Emerging popular literature trumpeting the prospects for Manifest Destiny through a greener capitalism illustrates the re-emergence of American myth to explain chaotic times and uphold America's exceptional character. Today, this character is dominated ideologically by the rhetorical repertoire of neoliberal economics. In this essay, the author dissects neoliberal rhetorical style as articulated through national myth and ecological jeremiad in bestselling author Thomas Friedman's (2008) “Code Green” thesis. In Code Green, an American strategy for confronting the convergence of global warming, new economic competition abroad, and population growth, the author traces a mythic “evolution” in ecological jeremiad toward a sustainable free market frontier. Crafting a muscular yet ostensibly non-political rhetoric of individualist sacrifice and reward, Friedman refigures the dark side of Western-led globalization's past.     

Contemporary Environmental Art in China: Portraying Progress,Politics, and Ecosystems

Art has long been an important force in environmental movements. In China, environmental art is a fast-growing sector of the art scene. This new area of emphasis is expanding the function of art and aiding in China’s environmental movement by challenging both imported Western practices and Maoist era philosophy, thereby opening up new ways of considering the relationship between human “progress,” political systems, economic practices, and their repercussions on existing ecosystems. I turn to artist Xu Xiaoyan’s paintings to explore how the notion of “progress” can be challenged through art. I use Deleuze and Guattari’s theory of deterritorialization and reterritorialization to map how Xu’s art offers viewers space to think outside dominant paradigms, creates the potential for changes in human consciousness, considers the environment as a composition of relationships and interactions, and provokes discussion concerning the impact of linear notions of time on human conceptions of nature.     

Beyond Frames: Recovering the Strategic in Climate Communication

Recent calls for communication scholars and practitioners to identify effective communication means for mobilizing constituencies to address climate change often fall to distinguish between communicative acts that “mobilize” and mobilization that enables a particular end. The latter presupposes an account of the intentional or strategic alignment of mobilization, that is, the predicted or assumed relationships among a mobilized public, the mode(s) of influence or leverage this creates, and the expected consequences of such influence, i.e., how specific communicative efforts are related to outcomes or “effects” within a system. This essay argues that the neglect of strategic alignments in some recent climate communication campaigns have caused these campaigns to be non-adaptive at the scale and/or urgency required. Drawing on case studies of the 2007 Step It Up initiative and the Sierra Club's “Beyond Coal” campaign, the essay proposes viewing the strategic as an heuristic for identifying openings within networks of contingent relationships and the potential of certain communicative efforts to interrupt or leverage change within systems of power.     

A Spatiotemporal Analysis of Urban Growth: A Case Study for Jinan Municipality,China

Abstract

China is experiencing a process of rapid industrialization and urbanization at the cost of agricultural land and environment, particularly in the costal areas. This study takes Jinan as a case presenting a time-series analysis of urban land expansion from 313 to 2003. The results show that the urban expansion of Jinan city mainly took place in the last 100 years, especially after the economic reform in 1978. Social development and economic growth, urban population growth and migration policies were factors driving the urban land expansion. Urban sprawl resulted in a disappearance of wetlands and a great loss of agricultural land, and over-pumping of ground water that led to disappearance of the city's feature, namely “the city of springs”.     

“Degrowth” vs. Other Types of Growth: Labeling Affects Emotions but Not Attitudes

Questioning the compatibility of economic growth and environmental sustainability, some scholars and activists call for a degrowth strategy. This idea presents an attack on the economic growth paradigm, and it has thus raised considerable attention. Yet, although many agree with questioning economic growth, a debate continues as to whether the term “degrowth” is (dis)advantageous in wider public communications. This debate, however, lacks empirical evidence. Here, we present two studies on how “degrowth” is perceived compared to other relevant terms. In Study 1, we show that “degrowth” elicits more negative affective and emotional reactions compared to “post-growth” and “prosperity without growth.” In Study 2, we find that the effects of labeling on attitudes and voting intentions toward a sustainable economy are relatively small. These initial results suggest that “degrowth” may evoke somewhat more negative emotional reactions than similar terms, but this may not have significant consequences. We discuss the results and draw implications for communication and further research.     

Heidegger and Being at the Hanford Reservation: Standing Reserve,Enframing, and Environmental Communication Theory

This essay examines the potential of Heidegger's phenomenology as a foundation for environmental communication theory, emphasizing his critiques of modern science, technology, humanism, and metaphysics. A phenomenological approach to environmental communication provides resources for recognizing metaphysical assumptions that endanger both humans and nature. The Hanford nuclear reservation serves as an illustrative text, exemplifying Heidegger's reading of nuclear energy as a culmination of both Western metaphysics and the instrumental stance that he calls “enframing.” In Heidegger's view, the ordering and control accomplished through enframing obscures the mutually constitutive relationship between humans and nature, and in doing so, diminishes the possibilities for authentic human existence. The chapter examines how both representational and constitutive models of communication contribute to those conditions, and adopts a set of concepts from Heidegger's phenomenology as a foundation for an alternative, “bounded constitutive” model.     

“Ethereal Carbon”: legitimizing liquefied natural gas in British Columbia

ABSTRACT

This paper examines the provincial government of British Columbia's recent proposal of building a Liquefied Natural Gas (LNG) industry, in which natural gas extracted through hydraulic fracturing will be liquefied and then exported to Asian markets. Drawing upon the growing literature on energopower, petro-state, and petro-culture, selected texts and images from “LNG in BC”—the project's official branding website—were analyzed through a multimodal critical discourse analysis. The results reveal two primary strategies of legitimation: the first emphasizes the economic benefits of LNG development in terms of employment and taxation revenues; the second defines LNG as a means of strengthening B.C.’s environmental leadership. The second narrative depends heavily upon the symbolic values of natural gas, contrasting its “clean” appearance (as a colorless and odorless gas) with the material density and “toxic sensuality” of other “dirty” fossil fuels (such as coal, oil, and bitumen). The website also presents a linear and simplified “storyline” of the generation of LNG which emphasizes the simple, “clean” process of liquefaction to distract attention from the ecological and health risks of hydraulic fracturing.     

A review of research on China’s carbon emission peak and its forcing mechanism

In order to make further steps in dealing with climate change, China proposed to peak carbon dioxide emissions by about 2030 and to make best efforts for the peaking early. The carbon emission peak target (CEPT) must result in a forcing mechanism on China’s economic transition. This paper, by following the logical order from “research on carbon emission history” to “carbon emission trend prediction,” from “research on paths of realizing peak” to “peak restraint research,” provides a general review of current status and development trend of researches on China’s carbon emission and its peak value. Furthermore, this paper also reviews the basic theories and specific cases of the forcing mechanism. Based on the existing achievements and development trends in this field, the following research directions that can be further expanded are put forward. First, from the perspective of long-term strategy of sustainable development, we should analyze and construct the forcing mechanism of CEPT in a reverse thinking way. Second, economic transition paths under the forcing mechanism should be systematically studied. Third, by constructing a large-scale policy evaluation model, the emission reduction performance and economic impact of a series of policy measures adopted during the transition process should be quantitatively evaluated.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

Measurement and Meaning in Environmental Communication Studies: A Response to Kassing,Johnson, Kloeber,and Wentzel

This essay represents an invited editorial response to Kassing, Johnson, Kloeber, and Wentzel's “Development and Validation of the Environmental Communication Scale” in Environmental Communication: A Journal of Nature and Culture. Kassing and his associates use an apt review of the status of the environmental communication field as the basis for developing a protocol and instrument to measure the actual practice of engaging environmental subject matter in daily life. Although their factor analytic work is laudable in its intent, their approach to empirically exploring environmental communication in action further institutionalizes a number of conceptual and methodological shortcomings in our discipline. In particular, what researchers and respondents think constitutes “environmental” content per se poses a significant barrier to using the proposed tool in applied settings. After critiquing the Kassing et al. work in terms of a number of issues related to the validity and reliability of their research, I conclude by suggesting that the research may provide a needed springboard for exploring the dynamics of interpersonal settings that mediate important dialog and action regarding the environment.     

Baudrillard and Our Destiny with the Natural World: Fatal Strategies for Environmental Communication

Drawing on the writings of Jean Baudrillard, the purpose of this essay is to suggest a set of communication practices that promote a different way of thinking about the earth–human relationship. Baudrillard's “fatal strategies” are developed into concepts of intersubjectivity, seduction, and sorcery, which when used in conjunction with more traditional, logical rhetorical appeals, can produce powerful appeals for environmental change. To illustrate, we explore how these strategies are used in two exemplars of environmental discourse: Rachel Carson's Silent Spring and Al Gore's documentary, An Inconvenient Truth.     

Wilderness and the Media Politics of Place Branding

It is 30 years since the Australian environmental movement enlisted the term “wilderness” to protect Tasmania's remote Franklin River from hydroelectric development. Environmentalists deployed “wilderness” strategically during the conflict to build public support for their no-dam campaign, aided by national and international media who used the term liberally, while Tasmanian news media and pro-development elites acknowledged the term's inherent political qualities by suppressing its use. Our interest is in the political and media framing of “wilderness” since the concept was “branded” by government and industry at the turn of the twenty-first century. Drawing on continuing environmental conflict over Tasmania's remote Tarkine region as a case study, we ask to what extent media portrayals of “wilderness” have changed since the Franklin dam was stopped and the Tasmanian World Heritage Wilderness Area was created in 1982. Using content analysis of related articles in the local media and qualitative analysis of international travel journalism about Tasmania published over an extended period, we find that place branding has contributed to the routinization of “wilderness” and to a shift in the focus of mediated conflict from “wilderness” to “tourism.” The Tasmanian experience demonstrates that while the actions of the environmental movement can valorize place, branding can depoliticize contested natural areas. Yet brands that incorporate or allude to “wilderness” may have the unanticipated consequence of valorizing “wilderness” transnationally, in a manner that the environmental movement would struggle to emulate.     

Blogging about Climate Change in Russia: Activism,Scepticism and Conspiracies

The article explores the new media’s role in climate change communication in Russia. By providing an open space for the expression of very diverse points of view, the internet creates a substitute media reality where both climate activists and climate sceptics can question the established discourse. Analysis of 374 entries published on the LiveJournal blogging platform has resulted in the identification of four discursive categories: “conspiracies of climate change,” “climate change impact,” “political games of climate change” and “online (anti-)environmentalism.” Each category demonstrates how the same topic can be framed in very different ways depending on bloggers’ worldview rather than the nature of the discussed environmental problem. The findings also show that the blogs act as “echo-chambers” for both climate deniers and climate activists reinforcing their behold beliefs. Finally, the analysis discovers some parallels with the traditional media coverage in their minimal critique of Russian state policy on climate.     

From Frames to Resonance Machines: The Neuropolitics of Environmental Communication

George Lakoff 's work in cognitive linguistics has prompted a surge in social scientists’ interest in the cognitive and neuropsychological dimensions of political discourse. Bringing cognitive neuroscience into the study of social movements and of environmental communication, however, is not as straightforward as Lakoff 's followers suggest. Examining and comparing Lakoff's “neuropolitics” with those of political theorist William E. Connolly, this article argues that Connolly's writings on evangelical-capitalist and eco-egalitarian “resonance machines” provide a broader model for thinking about the relations between body, brain, and culture. Environmentalists, it concludes, should pluralize their “frames” and pay greater attention to the micropolitical and affective effects of their language and practices on the communities within which they act, communicate, and dwell.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

On the possibility of sustainable development with less economic growth: a research note

The main purpose of this paper is to discuss whether it is possible to achieve human development without or with less economic growth. For this to happen, it is important that developed countries can maintain high levels of human development while reducing the scale of production and consumption so that developing countries can achieve greater economic growth. Using panel data from 118 countries aggregated in ten blocks of countries, we assess the influence of “growth” on “development”, as proxied by a transformed variable “Social Human Development Index” (SHDI), controlling for the influence of geo-economic factors. In particular, we analyse whether developed countries present a weaker statistical relation between GDP and the social dimension of HDI than their less developed counterparts. Results reveal that the GDP elasticity of SHDI is higher in blocks of countries where the concentration of developing countries occurs than in blocks dominated by the presence of developed countries. Thus, it is possible to envisage that a slowdown in economic activity in developed countries may occur without great sacrifice of human development, at least when it is measured by health and education components. We interpret the findings as meaning that at an aggregate level there are conditions for development to occur without or with less growth.