旅游情景中网站特征对旅游行为意向的影响研究——基于心流体验的中介效应

"互联网+旅游"融合发展使浏览网站成为旅游者获取旅游信息的主要方式,而旅游意向和决策在很大程度上受到网站信息的影响。基于社会认知理论,引入心流体验作为中介变量,探究网站特征的四个维度(互动性、生动性、关系强度、内容丰富度)对旅游行为意向的影响。结果显示:在旅游情境中,心流体验部分中介网站生动性和互动性对旅游行为意向的影响,完全中介关系强度对旅游行为意向的影响;内容丰富度对心流体验不存在显著影响,但对旅游行为意向影响显著。     

负面在线交互信息对异质性旅游消费者购买意愿的影响

基于调节定向理论,应用情境实验法,从人格特质角度探讨负面在线评论与商家回复之间的交互信息对异质性旅游消费者购买意愿的影响机制。结果表明：经济性负评会显著降低预防定向型旅游消费者的购买意愿,功能服务性负评会显著降低促进定向型旅游消费者的购买意愿,感知风险在其中起中介作用;针对经济性负评,商家采取承认服务失败策略时,预防定向型旅游消费者购买意愿更高,针对功能服务性负评,商家采取消除服务失败策略时,促进定向型旅游消费者购买意愿更高。     

养老旅游意愿影响因素实证分析:基于推拉理论

基于推拉理论,以海南省为养老旅游目的地,对少数民族地区老年人旅游活动进行研究。运用结构方程模型对推拉因子与参加意愿、推荐意愿和关注意愿之间的影响关系进行实证分析,全面揭示养老旅游意愿的影响机制。研究结果显示:①推力和拉力维度各潜在因子之间相互影响,推拉因子对旅游意愿有直接的、正向的影响关系;②性别、年龄、学历、年收入等不同属性直接影响着推力与拉力之间的关系;③老年人养老旅游意愿受动机因子影响最大,推力因子优于拉力因子;④旅游意愿中受到影响程度最大的是参加意愿,其次分别是推荐意愿和关注意愿。     

基于网络数据的城市夜间旅游游客体验研究

以北京、西安、重庆、苏州、广州5个城市为样本,依据具身理论,从游客体验的角度探究了这5个城市夜间旅游的发展情况。结果表明:①游客对5个城市的情感倾向于中性和正向,说明游客对这5个城市夜间旅游的整体感知是基本满意的。②游客在这5个城市开展夜间旅游活动时,社会人文类的旅游目的地比自然禀赋类的旅游目的地更吸引游客。③集食、游、娱多功能于一体的旅游目的地对夜间旅游游客的吸引力大。④旅游体验感知包括景观体验感知、身体体验感知和环境体验感知,旅游体验感知对游客的夜间旅游地选择与价值内化具有较大影响。     

主—客价值共创行为意向的形成机制——基于计划行为理论扩展模型的解释

作为旅游地的重要利益相关者,居民在主—客价值共创中的作用日益受到研究者的关注。以河南省开封市主城区为例,在计划行为理论的基础上纳入地方依恋对研究模型进行扩展,并采用结构方程模型法探索旅游地居民主—客价值共创行为意向的影响因素及形成机制。结果发现：(1)主—客价值共创行为态度对主—客价值共创行为意向的影响最大,然后依次是地方认同、主观规范。(2)主观规范、知觉行为控制和地方依赖显著正向影响主—客价值共创行为态度,且均能通过主—客价值共创行为态度对主—客价值共创行为意向产生间接影响。通过实证研究验证了计划行为理论和地方依恋理论相结合的扩展模型对主—客价值共创行为意向的预测和解释作用,并从旅游体验价值视角探究了促进旅游供给侧改革和旅游目的地可持续发展的管理启示。     

公众森林碳汇购买意愿影响因素研究——基于TPB—NAM整合模型

有效的碳普惠机制与森林碳汇产品的价值实现对中国生态文明的建设至关重要,理清公众森林碳汇购买意愿影响因素对森林碳汇政策的制定具有现实意义。基于计划行为理论、规范激活理论并融合生态文明思想内核,选用结构方程模型,利用515份社会公众问卷数据,实证检验了公众森林碳汇购买愿意影响因素及作用机理。结果表明：(1)公众森林碳汇购买意愿是理性和道德交互作用的结果,而非纯理性或纯道德驱动行为;(2)行为态度、感知规范和知觉行为控制都对公众森林碳汇购买意愿具有显著正向影响,但影响程度具有差异性,其中感知规范对购买意愿影响最大,因此公众环境道德素养是影响其森林碳汇购买行为的最重要因素;(3)社会公众森林碳汇购买意愿影响因素表征变量的具体作用表现不同：感知规范中,公众个体道德规范对其森林碳汇购买意愿影响最大;行为态度中,公众森林碳汇生态、政治效益认知对购买意愿影响最大;知觉行为控制中,森林碳汇信息量、森林碳汇价格等都是影响公众森林碳汇购买意愿的因素,但影响程度差异不大。     

文化创意旅游地游客价值共创行为影响因素研究——一个有调节的中介模型

价值共创行为是游客与旅游地及其相关事物的互动,关系感知是旅游者基于自身视角对旅游地的整体评估。从游客真实体验视角出发,以游客涉入度为前因变量,关系感知、文化认同为中介变量,文化学习为调节变量,研究文创旅游地游客价值共创行为。结果表明:①游客涉入度正向影响价值共创行为;②关系感知通过文化认同的部分中介正向影响价值共创行为;③文化学习在模型中具有积极的调节作用。     

环境知识对员工绿色行为的影响——蓄电池企业的实证

基于计划行为理论和社会交换理论,通过分析蓄电池企业超威集团313份有效员工问卷数据,检验员工的环境知识、环境知识共享、绿色行为意愿对绿色行为的影响机理,分析时在环境知识共享与绿色行为意愿之间引入了组织绿色支持感知调节变量。结果表明:①环境知识对环境知识共享、绿色行为意愿表现出正向影响,并通过绿色行为意愿间接对绿色行为产生正向影响。②环境知识共享对绿色行为意愿和绿色行为均表现出正向影响,同时环境知识共享在主观环境知识和绿色行为意愿之间起中介作用,在客观环境知识和绿色行为意愿之间不起中介作用。③组织绿色支持感知在环境知识共享和绿色行为意愿的关系中起调节作用。     

对平遥古城居民旅游感知的分析研究

旅游地居民对旅游影响的感知是研究旅游影响性质及程度的重要途径。在实地调研的基础上,分析了平遥古城居民对旅游经济、社会文化、环境影响的感知程度及其对旅游业的态度,比较了不同人口学特征及与旅游业关系密切程度不同的居民对旅游影响的感知和对旅游业态度的差异,提出了进一步提高古城居民旅游感知的建议。     

旅游偏好是否可以促进国际旅游消费？——基于中国旅游调查的实证研究

从传统经济学、行为经济学的角度出发,利用2016年中华人民共和国文化与旅游部全国性的国民旅游休闲调查数据,分析了旅游偏好与国际旅游消费之间的相互作用,运用最小二乘加权回归模型（WLS）研究了旅游偏好对旅游消费的影响,以及旅游需求在旅游偏好与旅游消费中的中介作用。结果发现：(1)对于国内旅游,旅游偏好通过旅游需求的中介作用对旅游消费产生正向作用,即消费者对特定旅游活动和目的地的偏好驱动了他们对国内旅游的需求,从而增加了国内旅游消费;(2)对于出境国际旅游,在交易效用和损失厌恶效应的影响下,旅游偏好通过国际旅游需求的中介作用对国际旅游消费产生正向影响作用,但具有明显的区域性特征,在中国西部城市无正向促进作用,但在东部城市和中部城市有正向促进作用;(3)男性和女性在旅游偏好和旅游消费上不存在性别差异。     

目的地方言感知、品牌个性对游客忠诚的影响——游客满意的中介作用

选取西安为案例地,根据自我调节态度理论构建研究框架,探究游客对旅游目的地的方言感知与品牌个性的结构维度,进而揭示旅游目的地方言感知与品牌个性对旅游者满意度、忠诚度的内在影响机制。结果发现:(1)西安的目的地个性由历史文化、现代气息、闲适、活力和高雅5个维度构成。(2)游客对目的地方言的感知能够对目的地个性认知产生显著积极影响。(3)目的地品牌个性对游客满意有直接影响,并通过游客满意的中介作用间接影响游客忠诚。(4)目的地方言感知直接影响游客满意,同样通过游客满意的中介效应对游客忠诚产生间接作用。(5)目的地方言感知可通过目的地品牌个性和游客满意度链式中介作用于游客忠诚。     

云南大学在校生旅游网络平台体验满意度研究--基于模糊综合评价法

旅游网络平台在"互联网+旅游业"背景下迅猛发展,平台服务质量提升势在必行。以云南大学在校生为研究对象,采用问卷调查获取数据,从用户体验视角,运用模糊综合评价法对云南大学在校生的旅游网络平台体验满意度进行量化研究,探讨体验满意度与使用意愿间的关系。结果表明:云南大学在校生对旅游网络平台的体验满意度U(1≤U≤5)为3.545,说明服务质量还有待提升;旅游网络平台体验满意度与使用意愿间成正相关,体验满意度越高,继续使用意愿更强,会力推该平台。基于研究,提出科学的可行性建议,以促进旅游网络平台健康与可持续发展。     

基于社交媒体建构的旅游演艺品牌符号研究--以《长恨歌》为例

运用内容分析法对《长恨歌》社交媒体的营销话语进行了梳理,并基于皮尔斯符号三元论,探究了旅游演艺在社交媒体平台中的品牌符号建构模式。结果发现:建构过程主要分为表征、传播和感知3个阶段,《长恨歌》品牌符号表征可划分为历史文化、知识信息、价值感知、环境服务和互动仪式5大主题,传播呈现时间同步性和空间异质性规律,旅游演艺品牌符号在激发受众多维感知的过程中,塑造出《长恨歌》深入人心、历久弥新的品牌形象,为社交媒体语境下旅游演艺品牌营销带来启示。     

Exploring Homeowner Diffusion of Yard Care Knowledge as One Step Toward Improving Urban Ecosystems

Urban ecosystems are increasingly influenced by residential yard care decisions. This had led researchers to focus on homeowner education programs when it comes to yard care. Typically, the success of programs designed to influence yard care is based on whether the target subject changes his or her behavior in a more environmentally conscious manner. This threshold, however, fails to consider if individuals share this information with their friends and neighbors, thus having a possible spillover effect. In this paper, we focus on the transmission of new lawn management information among neighbors and consider (1) if individuals discuss information they learned in a short-term educational program, (2) what factors are associated with diffusion, (3) what information individuals share, and (4) what barriers to transmission exist. In the Minneapolis–St. Paul metropolitan area, we used data from a mailed survey, group discussions, and mailed information exchanges. Results indicate that best management practices for yards can diffuse through the neighborhood (approximately 34 % shared information with their neighbors in a one-month period). In addition, factors such as (1) attending a group discussion, 2) individual social connectedness, (3) length of home ownership, and (4) the presence of children in the household were found to be positively related to increased sharing of information. Also, for lawns, the content of information shared tended to be about increasing grass height and reducing fertilizer applications. Finally, we find barriers to sharing ideas based on spatial, temporal, or perception factors but overcoming some of these barriers is possible.     

Volunteer Macroinvertebrate Monitoring: Tensions Among Group Goals,Data Quality,and Outcomes

Volunteer monitoring of natural resources is promoted for its ability to increase public awareness, to provide valuable knowledge, and to encourage policy change that promotes ecosystem health. We used the case of volunteer macroinvertebrate monitoring (VMM) in streams to investigate whether the quality of data collected is correlated with data use and organizers' perception of whether they have achieved these outcomes. We examined the relation between site and group characteristics, data quality, data use, and perceived outcomes (education, social capital, and policy change). We found that group size and the degree to which citizen groups perform tasks on their own (rather than aided by professionals) positively correlated with the quality of data collected. Group size and number of years monitoring positively influenced whether a group used their data. While one might expect that groups committed to collecting good-quality data would be more likely to use it, there was no relation between data quality and data use, and no relation between data quality and perceived outcomes. More data use was, however, correlated with a group's feeling of connection to a network of engaged citizens and professionals. While VMM may hold promise for bringing citizens and scientists together to work on joint conservation agendas, our data illustrate that data quality does not correlate with a volunteer group's desire to use their data to promote regulatory change. Therefore, we encourage scientists and citizens alike to recognize this potential disconnect and strive to be explicit about the role of data in conservation efforts.     

The role of perceived government style in the facilitation of self-determined and non self-determined motivation for pro-environmental behavior

Most North Americans are concerned about the environment and feel that responsibility for its protection lies primarily with government; however, no research to date has examined the influence of the government's approach toward environmental regulation on the motivation of individual citizens. According to self-determination theory, social contexts that support one's autonomy should facilitate self-determined motivation and social contexts that thwart autonomy should lead to non self-determined motivation and a sense of apathy or amotivation. In this study (n = 283), we examined the influence of perceptions of the government's approach toward environmental regulation on motivation toward the environment and frequency of self-reported pro-environmental behavior (PEB). Using structural equation modeling, we tested the hypothesis that frequency of PEB is predicted by motivation toward the environment and that motivation is predicted by the extent to which individuals perceive the government to be autonomy-supportive versus controlling in the implementation of environmental policies. The analysis revealed that perception of government autonomy-support contributed positively to autonomous motivation and negatively to amotivation, while perception of government control was positively related to both controlled motivation and amotivation. As predicted, autonomous motivation was positively, and amotivation was negatively, associated with frequency of PEB.     

The Influence of Place Attachment and Experience Use History on Perceived Depreciative Visitor Behavior and Crowding in an Urban National Park

Research on recreational place attachment suggests that place identity, or the emotional/symbolic ties people have to places, and place dependence, which describes a functional attachment to a specific place, influence the perception of social and environmental site conditions. Recent research, however, has found that place attachment is not always a predictor of such perceptions. This study investigated the influence of place attachment and experience use history on the perception of depreciative visitor behavior, recreation impacts and crowding in an urban national park. In 2006, 605 on-site visitors to the heavily-used Viennese part of the Danube Floodplains National Park were asked about past experience, place attachment, perceptions of depreciative visitor behavior, crowding, changes in visitor numbers during the past ten years, and recreation impacts on wildlife. Confirmatory factor analysis confirmed the two dimensions of place attachment. Linear regression analyses found that place identity and place dependence were related to some perceived depreciative visitor behaviors and visitor number changes but not to crowding, while experience use history additionally related to perceived crowding. Visitors with higher place attachment and past experience were more sensitive to social and environmental site conditions. Management implications of the findings are discussed.     

Guided group discussion and the reported use of toxic products: The persuasiveness of hearing others’ views

Guided group discussion ( [Lewin et?al., 1952] , [Werner, 2003] and [Werner and Adams, 2001] ) was used to persuade groups to replace their toxic home and garden chemicals with nontoxic alternatives. We hypothesized that discussion would allow participants to hear others endorse the new information, and this normative information would facilitate persuasion. Approximately two months after the group discussion, we obtained questionnaires from the organizer of the meeting and a member of the group who had missed the meeting because of another obligation (i.e., not because of disinterest in the topic). Most organizers were female and analyses were limited to females. This quasi-experimental matched control group design indicated that those who attended the meeting were more favorable towards using nontoxics and more interested in sharing leftover toxic products with friends (instead of discarding them). Path and mediation analyses showed that the organizer’s evaluation of the meeting predicted her final attitude, and perceptions that the group endorsed the material (perceived group norm) partially mediated this relationship. A second mediation analysis showed that evaluation of the meeting predicted intention to share leftover toxics and this relationship was fully mediated by the organizer’s impression that the group would also share leftovers. The results support the idea that persuasion is based both on individual evaluation and normative influence, especially when people are not confident others will accept the behavior, such as sharing leftover toxic products.     

游客感知价值对故宫文创产品购买意向的影响研究

以故宫文创产品为例,构建了博物馆文创产品六维感知价值与购买意向的概念模型,并利用结构方程模型对假设加以检验。研究发现,创新价值和体验价值对游客购买意向具有显著影响,而品质价值、社会价值、价格价值并非是引起游客购买意向的主要因素。基于此,提出继续推动故宫文创产品创新,加大体验式产品开发。