The changing face of the Mary Valley: considering the fairness,sustainability and resilience of the agricultural system in a peri-urban setting

Agricultural systems around the world are being severely impacted by changing climate, extreme weather events, urbanisation and neo-liberal (free market) policies. Yet, there are currently few studies on the experiences of those affected by these compounding pressures captured at the local scale. Experiences of adaptive responses – along with recommendations for transformations of the agricultural systems provided by those working in local-level settings – have also not been captured. Yet, such responses provide valuable insights into what can be done, and what needs to be done, to bring about a more equitable and sustainable food system. In this paper, we draw upon the opinions and experiences of those involved in food production and distribution in the historically abundant, peri-urban, region of the Mary Valley, Queensland, Australia. Underpinning the practical and strategic recommendations made by participants is a need for supermarket and government policies to appropriately reflect the immense value of small-scale farmers in sustaining rural communities and enhancing the resilience and sustainability of Australia’s food security. Importantly, our participants in this case study location reiterate that the impacts of climate change are manageable if the farming business is able to generate enough profit to absorb the costs of preparation and recovery from disasters.     

Farmers’ markets – linking food consumption and the ecology of food production?

Urban and industrialised societies usually involve little connection between consumers and the resource base upon which the production of goods depends. Changing this situation could potentially enhance social and ecological sustainability. This study explored ecological aspects of the educational role of local food supply, with the aim of identifying signs of enhanced consumer understanding or awareness of the ecology of food production resulting from producer–consumer interaction. A series of qualitative interviews were carried out with customers at a farmers’ market in Stockholm. The results showed that the interviewees were mainly concerned with quality, price and taste, and not production conditions. In addition, a number of interviewees experienced a sense of trust when shopping at the market. We found few examples of contributions to ecological knowledge among customers at the market, but there were some examples of learning opportunities. The local food supplied by the market reminded customers of the seasonality of production. Stallholders also provided information on how to store, prepare and cook vegetables, which may encourage a change in diet that is preferable from an environmental standpoint.     

Niagara region farmers' markets: local food systems and sustainability considerations

This article presents the findings of a survey of farmers' markets customers in the Niagara region of Ontario, Canada. The recent growth of farmers' markets in North America and the association of these markets with local food systems development provoke examination to gain insights into consumer motivations for patronizing these markets, and to then reflect on their potential role within locally oriented and sustainable food production systems. The survey carried out on customers of three Niagara region farmers' markets corroborates previous studies that noted that socioeconomic and cultural factors such as the importance of food freshness, support of local farmers and the local farm economy, and social interaction—embeddedness—are key expressions of people's support and interest in farmers' markets. This work serves to heighten our understanding of consumer attitudes toward direct marketing via farmers' markets, yields useful speculation about these markets and their roles in sustainable local food systems progress, and also raises critical questions about such customer patronage and associated farmers' markets potential in local food system development.     

Niagara region farmers' markets: local food systems and sustainability considerations

This article presents the findings of a survey of farmers' markets customers in the Niagara region of Ontario, Canada. The recent growth of farmers' markets in North America and the association of these markets with local food systems development provoke examination to gain insights into consumer motivations for patronizing these markets, and to then reflect on their potential role within locally oriented and sustainable food production systems. The survey carried out on customers of three Niagara region farmers' markets corroborates previous studies that noted that socioeconomic and cultural factors such as the importance of food freshness, support of local farmers and the local farm economy, and social interaction—embeddedness—are key expressions of people's support and interest in farmers' markets. This work serves to heighten our understanding of consumer attitudes toward direct marketing via farmers' markets, yields useful speculation about these markets and their roles in sustainable local food systems progress, and also raises critical questions about such customer patronage and associated farmers' markets potential in local food system development.     

Taking Consumers Seriously: Two Concepts of Consumer Sovereignty

Governments, producers, and international free tradeorganizations like the World Trade Organization (WTO) areincreasingly confronted with consumers who not only buy (or don'tbuy) goods, but also demand that those goods are producedconforming to certain ethical (often diverse) standards. Not onlysafety and health belong to these ethical ideals, but animalwelfare, environmental concerns, labor circumstances, and fairtrade. However, this phantom haunts the dusty world of social andpolitical philosophy as well. The new concept ``consumersovereignty' bypasses the conceptual dichotomy of consumer andcitizen.According to the narrow liberal response to this newconstellation, with respect to food one should conceptualizeconsumer sovereignty as the right of the individual consumer toget information on food products and to make his or her ownchoice on the market of food products. In this conception, thereis a very strong emphasis on rules and principles with respect tothe autonomy of individuals.I argue that these narrow liberal concepts are not sufficient forappropriate public policy-making in democratic societies, andthat they only enable us to identify problems; they do not helpnon-experts (and experts, if it comes to that, as well) inweighing the different ethical claims. Besides, not onlyprinciples play a role in the outcome, but all kinds of ideals aswell, like roles, values, and norms. My principal argument isthat analysis or justification of norms or principles is notsufficient to get a synthesis or construction of ethicalsolutions: we need some value orientation to guide us inbalancing the different ethical claims by solving an ethicalproblem. Moreover, this balancing is something that requiressocial space and social time, i.e., public debates. With theconcept of public debates a whole new dimension enters ethicalanalysis, because the attention of ethicists shifts toformulating criteria of successful and rational public debates.However, in the broad liberal view these concepts aresupplemented with values, preferences, practices of care, andinvolvement. I argue firstly for a broadened perspective on foodas an integral part of life styles and not only as something thatpresents risks. That is the reason that food gets such intensiveattention from the public, which is summarized in the concept ofconsumer concerns. Secondly, I defend the argument that not only(rational) public debates, but intensive commitments of bothproducers and consumers in every link of the chain in so calledcare practices or consumer councils can enhance confidence in thefood production system and the way we extract our daily intakefrom nature.     

Food Citizenship: Is There a Duty for Responsible Consumption?

Labeling of food consumption is related to food safety, food quality, environmental, safety, and social concerns. Future politics of food will be based on a redefinition of commodity food consumption as an expression of citizenship. “Citizen-consumers” realize that they could use their buying power in order to develop a new terrain of social agency and political action. It takes for granted kinds of moral selfhood in which human responsibility is bound into human agency based on knowledge and recognition. This requires new kinds of food labeling practices. Existing research on consumer’s preferences often fails to recognize the full complexity of the motivations and intentions through which the identity of the moral self is built up in relation to food consumption practices. For citizens, not only food production practices matter but also the impact of what we eat on who we are and the ecological foot print of our food stuff. Two major drivers for this are the idea that we ourselves have to take care of our own bodies (“We are what we eat”) and that we are responsible for Planet Earth. Since both obesity and climate change have become major public concerns, also governments develop an increasing interest in defining how citizens ought to behave as consumers and how retailers and producers should facilitate such responsible behavior. Since they are supposed to defend the “bonum commune,” e.g., the public health of their citizens and a sound common future for all, a new consensus on “appropriate” consumption choices has to be found, balancing beneficence and autonomy.     

Assessing the Impact of Pluriactivity on Sustainable Agriculture. A Case Study in Rural Areas of Beotia in Greece

Pluriactivity of farms, or part-time farming, is a common feature of agriculture in all countries regardless of their socioeconomic system and level of development. Currently, pluriactivity is related to the values of sustainable agriculture. The objective of this study is to delineate those specific characteristics of pluriactive farms that contribute to sustainable agriculture. In rural areas of Boetia in Greece, a socioeconomic survey was carried out on 114 farms to determine the types of farming applied. The results demonstrate that pluriactivity is a stable component of the agricultural structure in the rural areas of Boetia. It is widespread in plains, but its presence is more important in mountainous and semimountainous areas. The choice of young farmers is to opt for pluriactivity. Farm size does not differ between pluriactive and full-time farms. Pluriactive and full- time farms use the same level of input and get the same output for the same type of crop. However, pluriactive farmers under the same land-productive conditions are oriented toward a more extensive farming system, managing their land with crops that need less inputs. Considering these findings, it can be claimed that pluriactivity can contribute to diminishing the demand on natural resources in favored (level and irrigated) areas, to continue agricultural production in unfavorable (mountainous and semimountainous) areas, and to help the sustenance of the rural population.     

Farming and Landscape Management: How French Farmers are Coping with the Ecologization of Their Activities

In Europe, an increasing share of public subsidies for food production is being transferred towards the production of goods and environmental services. Today, farmers hesitate between the quest for technical and economic performance, which has been the paradigm of their professional activities since the 1960s, on one hand, and taking account of the environmental concerns that have been imposed since the middle of the 80s, on the other. Is it possible for farmers to continue to work according to the paradigm of the producer of agri-food goods, and how do they react to the ecologization of their activities? In this paper, we will see the difficulties and sources of tension induced by landscape maintenance in the daily professional practice of the farmers. We will see that the professional identity of the farmers is profoundly brought into question by these changes (substitution of strictly “agricultural issues” by more general concerns such as “rural issues,” substitution of the farmer by the “ecologized” peasant...). The topic of landscape reveals social strains between farmers. It also raises the question of the legitimacy of farmers to define the sense of their activities by themselves. Finally we will see that environmental orientations do not systematically open up new prospects for all farmers; they sometimes contribute to increase the inequalities between farmers (financial support proportional to land property, marginalization of farmers who are less socially integrated...).     

Swiss Agricultural Policy and the Environment: An Example for the Rest of Europe to Follow?

The independence of Switzerland from the EU has allowed the development of unilateral agri-environmental policies. Article 31b provides a comprehensive approach to ecological farming that now covers more than half of the farmed area of the country. It is a progressive direct payment system developedin full consultation with farmers and contrasts with environmental incorporation in the Common Agricultural Policy in a number of significant ways. Despite a number of modifications to the scheme in its initial implementation,it provides the foundation for a pervasive sustainable agriculture in combination with the production of high quality ecologically-based food products.     

Farmers Engaged in Deliberative Practices; An Ethnographic Exploration of the Mosaic of Concerns in Livestock Agriculture

A plethora of ethical issues in livestock agriculture has emerged to public attention in recent decades, of which environmental and animal welfare concerns are but two, albeit prominent, themes. For livestock agriculture to be considered sustainable, somehow these interconnected themes need to be addressed. Ethical debate on these issues has been extensive, but mostly started from and focused on single issues. The views of farmers in these debates have been largely absent, or merely figured as interests, instead of being considered morally worthwhile themselves. In this paper the relevance for ethical debates of the ways farmers discuss and engage with moral concerns is explored. The variety of norms that figure in contemporary farming practices is sketched in its multifarious complexity, illustrated by ethnographic fieldwork, and systematized in terms of “orders of worth.” Reviewing the practical arguments and commitments of farmers within this framework reveals that farming practices are subject to mixed motives, in which an amalgam of types of concerns play a role. Recognition of the peculiarly entangled nature of the ethics of farming practices could counter the tendency in policy making, technological innovation, and ethical thought to compartmentalize our moral landscape. Understanding farming practice as the integration of a mosaic of concerns in the light of a variety of moral experiences would foster public appreciation of positions of farmers in debates on improving the sustainability and societal acceptability of livestock agriculture.     

Discourses of on-farm wind energy generation in the UK farming press

As the owners of the majority of land in the U.K., farmers are well placed to contribute to renewable energy targets. Media coverage can both drive and reflect farmers’ views about renewable energy but has been largely unexplored to date. This article uses discourse analysis to examine the evolution of coverage of one form of renewable energy – on-farm wind – in the U.K. farming press from 1980 to 2013. We identified a diverse debate with five major discourses. On-farm wind turbines are alternatively represented as: profitable farm diversification opportunities; producers of clean energy; important for rural development and sources of conflict. Although press coverage predominantly encourages wind energy production, a further discourse advises farmers to ‘Proceed with Caution’. While emphasising images and values which have widespread affinity among U.K. farmers, the press have increasingly employed an economic frame, constructing wind energy generation as a farm diversification strategy. The most recent farming press coverage predominantly encourages an instrumental approach to wind energy, crowding out other (non-economic) rationales and marginalising local community concerns. This appears to reflect the financial orientation of recent policy support (particularly Feed-in Tariffs), and may have long-term costs in enabling sustainable energy production systems.     

Managing fodder trees as a solution to human–livestock food conflicts and their contribution to income generation for smallholder farmers in southern Africa

Livestock production is an integral part of smallholder farming systems in southern Africa. While goats and sheep play some role in the smallholder farmer household economy, cattle are the predominant livestock species supplying draught power, milk, manure and meat. Production of cattle is based on range grazing. However, the nutritive value of the range is generally low depending on vegetation type and season. With the rapid increase in human population in southern Africa and the increasing need to produce staple food on a sustainable basis, smallholder farmers are increasingly encroaching onto lands formerly reserved for livestock grazing. Therefore, livestock subsisting on the range require supplementation. Conventional bought‐in supplements are expensive. Fodder trees and shrubs have been integrated within some farming systems of southern Africa as fodder banks with varying degrees of success. Work carried out in Tanzania, Malawi and Zimbabwe is reviewed to provide evidence on how the fodder tree technology has impacted on livestock production with special reference to smallholder dairy production, human food production and smallholder farmers’ income. For the wider adoption of the technology, a synopsis of the different scaling up pathways and approaches adopted by research and development agencies is presented.     

What Price Cheap Food?

This paper is the report of a meetingthat gathered many of the UK's most senioranimal scientists with representatives of thefarming industry, consumer groups, animalwelfare groups, and environmentalists. Therewas strong consensus that the current economicstructure of agriculture cannot adequatelyaddress major issues of concern to society:farm incomes, food security and safety, theneeds of developing countries, animal welfare,and the environment. This economic structure isbased primarily on competition betweenproducers and between retailers, driving foodprices down, combined with externalization ofmany costs. These issues must be addressed by acombination of legislation, restructuring ofthe market, and use of public funds. Themeeting included workshops that made otherrecommendations for research and education. Themost urgent requirement is recognition thatchange is needed and development of a visionfor what that change must achieve.     

Market governance for safe food in developing countries: The case of low-pesticide vegetables in Vietnam

In many developed countries private arrangements have emerged in food governance. Following limited successes of state regulation, market actors and mechanisms are increasingly included in the environmental and safety governance of domestic and global food chains and networks. But do such private governance arrangements also work in domestic markets in developing countries? Pesticide use in vegetable supply is taken as a case to explore the role of market actors and dynamics in food safety governance in Vietnam. The so-called safe vegetable production system in the Red River Delta, introduced 10 years ago as a domestic alternative to conventional vegetable production, is analyzed through detailed monitoring of farmers, surveys of retailers and consumers, and in-depth interviews with state officials and vegetable traders. The paper finds limited success of this low-pesticide vegetable production, distribution and consumption system. This private arrangement in food governance lacked trust from market actors (especially consumers), and was short of an active state that organized transparency and got market actors involved. As such, market governance in food safety needs to be strong.     

From pioneering to organised business: the development of ecological farming in China

ABSTRACT

Small-scale ecological farming and their associated alternative food networks, are increasingly important in China, as a response to poor farm incomes and as a contribution to widespread concerns about environmental degradation and food safety. However, despite the enormous market potential and the notable success of some ventures, this type of farming remains at the margins, with many businesses struggling to develop beyond their start-up phase and consumers struggling to build confidence in the new produce and routes to market. Many of these farms display the classic elements of pioneer businesses, including high reliance on charismatic individuals, insecure land rights, high transaction and monitoring costs and fragile routes to market. Empirically, many of these businesses fail because they cannot grow out of the pioneer phase before the pioneer grows tired of the business. While this is a problem for all small businesses, it is particularly acute in business sectors like ecological farming in China, where there is little evidence of suitable and sustainable developmental models. Using Bernardus Lievegoed's work on organisational development applied to two case study farms, we suggest that there are Western developmental models that are applicable to small-scale ecological farming and that have the potential to offer insights into how this might be achieved with Chinese characteristics. We conclude by arguing that, Chinese ecological farms have to plan explicitly for a form of development that allows them to remain committed to their ideals while moving them away from dependence on charismatic people, family labour and volatile customer bases.     

More than something to hold the plants up: soil as a non-human ally in the struggle for food justice

Healthy, fertile soil is the material of life itself. It is chemically, biologically and physically structured to support the growth of healthy, environmentally sustainable foods. Recent years have seen a resurgent focus on soil science in Australia. Yet, the influence of soil in the politics of food systems has received comparatively little attention, despite long awareness in farming communities of how the natural world shapes farmers’ choices and possible actions. Drawing on work with SoilCare, a Landcare group with a focus on soil processes in the Northern Rivers of New South Wales, this paper explores the usefulness of approaching soil as an actor in food systems. Taking a participatory approach, and drawing on recent work on new materialisms, we argue that soil can be understood as an important ally in the struggle to shape a just and sustainable food system. While this work is intended to test this idea through a modest local case study, it may point to important new avenues for investigation in food politics.     

Strengthening Agricultural Research in Africa

Training programmes that involve agricultural researchers with farmers and extension field-workers have helped national agricultural research systems in sub-Saharan Africa to improve their communication with farmers. The International Institute of Tropical Agriculture (IITA) has worked with national crop research institutes and agricultural extension agencies in building communication links with farmers. In a continent where population growth still outstrips food production increases, feedback from farmers on performance of high-yielding crop varieties and on new farming techniques is essential in boosting food production.     

Co-creating an alternative: the moral economy of participating in farmers’ markets

Growing dissatisfaction with the globalised food system, articulated on the behalf of both producers and consumers, has caused a variety of public debates surrounding the ethics of food production and consumption to become increasingly visible in society over the last two decades. Simultaneously, farmers’ markets (FMs) and other forms of direct marketing have experienced a noteworthy increase in participants, indicating an emerging demand for an alternative to conventional food networks, alternatives that are often perceived as providing a more just and moral relationship to food production and consumption. This study examines consumer and producer motivations for participation in FMs and opinions towards conventional and alternative agriculture in order to elucidate what (if any) values and morals are shared among producers and consumers. This study draws upon the theoretical framework of moral economy to understand whether these shared values suggest FM participants are working to co-create an alternative economy based on “moral” principles such as fairness, justice, and reciprocity. This mixed-methods study consists of consumer surveys (N?=?377) and semi-structured interviews with producers (N?=?17) from five FMs in the state of Delaware. The results suggest that producer and consumer motivations to participate in FMs, particularly a shared emphasis on social value, are indicative of a sense of moral economy. However, this moral economy is complicated by tension towards consumers and the alternative food movement more generally expressed on behalf of producers.     

绿色消费的社会治理体系研究

绿色消费,伴随可持续发展战略的产生而逐步体现在居民日常生活中。消费什么主要由消费者自行决定,政府难以强求;是否消费绿色产品,受到收入、受教育程度、追求品质的动机等要素影响,购买消费品时还受认知过程、情绪过程、意志过程制约。绿色消费不仅要满足人体健康和社会需求,还要体现资源节约和环境保护基本国策要求,以实现消费品生产、流通、消费以及包装物回收利用全生命周期的环境影响最小化。政府可以通过政策激励、宣传教育、率先垂范等途径引导公众更多的消费绿色产品。     

Social cost‐benefit analysis of intensive versus traditional shrimp farming: A case study from India

This paper attempts a social cost‐benefit analysis of intensive versus traditional shrimp farming in West Bengal, India. Using primary data, the paper shows that although intensive shrimp farming yields high returns as compared to traditional shrimp farming, when the opportunity costs and environmental costs of shrimp farming, including disease risk, are accounted for, intensive shrimp farming loses its advantage. Sensitivity analysis shows that if the expected benefits were to fall short by 15% and costs rise by a similar proportion, intensive shrimp farmers would report higher losses than traditional shrimp farmers. Large traditional shrimp farmers continue to report positive net returns. These results are also most pronounced for small and marginal intensive shrimp farmers. Further, if the probability of disease risk is also accounted for, intensive shrimp farming reports significant losses whereas traditional shrimp farming in most cases shows positive net returns. In light of the high social costs and risks, this paper questions the rationale behind promoting intensive shrimp farming, especially among small and marginal holdings, as an income‐generating activity or poverty alleviation measure in the absence of an enabling environment. It suggests that policymakers need to factor in sustainability concerns and the local context when formulating policies to promote intensive shrimp farming.