Reducing Meat Consumption in Today’s Consumer Society: Questioning the Citizen-Consumer Gap

Our growing demand for meat and dairy food products is unsustainable. It is hard to imagine that this global issue can be solved solely by more efficient technologies. Lowering our meat consumption seems inescapable. Yet, the question is whether modern consumers can be considered as reliable allies to achieve this shift in meat consumption pattern. Is there not a yawning gap between our responsible intentions as citizens and our hedonic desires as consumers? We will argue that consumers can and should be considered as partners that must be involved in realizing new ways of protein consumption that contribute to a more sustainable world. In particular the large food consumer group of flexitarians offer promising opportunities for transforming our meat consumption patterns. We propose a pragmatic approach that explicitly goes beyond the standard suggestion of persuasion strategies and suggests different routes of change, coined sustainability by stealth, moderate involvement, and cultural change respectively. The recognition of more routes of change to a more plant-based diet implies that the ethical debate on meat should not only associate consumer change with rational persuasion strategies and food citizens that instantiate “strong” sustainable consumption. Such a focus narrows the debate on sustainable protein consumption and easily results in disappointment about consumers’ participation. A more wide-ranging concept of ethical consumption can leave the negative verdict behind that consumers are mainly an obstacle for sustainability and lead to a more optimistic view on modern consumers as allies and agents of change.     

Near-miss events,risk messages,and decision making

Decades of research have sought to understand how disaster preparedness decisions are made. We believe one understudied factor is the impact of near-miss events. A near-miss occurs when an event (such as a hurricane or terrorist attack) has some non-trivial probability of ending in disaster (loss of life, property damage), but the negative outcome is avoided largely by chance (e.g., at the last minute, the storm dissipates or the bomb fails to detonate). In the first of two experiments, we study reactions to a hurricane threat when participants are told about prior near-miss events. We find that people with information about a prior near-miss event that has no negative consequences are less likely to take protective measures than those with either no information or information about a prior near-miss event that has salient negative information. Similar results have been shown in prior research, but we seek to understand people’s reasoning for the different reactions. We examine the role of an individual’s risk propensity and general level of optimism as possible explanatory variables for the “near-miss” effect. We find risk propensity to be stable across conditions, whereas general optimism is influenced by the type of prior near-miss information, so that optimism mediates how near-miss information impacts protective decisions. People who experience a potentially hazardous near-miss but escape without obvious cues of damage will feel more optimistic and take less protective action. In the second study, we test messages about the hazard’s risk and examine the impact of these messages to offset the influence of near-misses. We end by discussing the implications of near-misses for risk communication.     

Food Citizenship: Is There a Duty for Responsible Consumption?

Labeling of food consumption is related to food safety, food quality, environmental, safety, and social concerns. Future politics of food will be based on a redefinition of commodity food consumption as an expression of citizenship. “Citizen-consumers” realize that they could use their buying power in order to develop a new terrain of social agency and political action. It takes for granted kinds of moral selfhood in which human responsibility is bound into human agency based on knowledge and recognition. This requires new kinds of food labeling practices. Existing research on consumer’s preferences often fails to recognize the full complexity of the motivations and intentions through which the identity of the moral self is built up in relation to food consumption practices. For citizens, not only food production practices matter but also the impact of what we eat on who we are and the ecological foot print of our food stuff. Two major drivers for this are the idea that we ourselves have to take care of our own bodies (“We are what we eat”) and that we are responsible for Planet Earth. Since both obesity and climate change have become major public concerns, also governments develop an increasing interest in defining how citizens ought to behave as consumers and how retailers and producers should facilitate such responsible behavior. Since they are supposed to defend the “bonum commune,” e.g., the public health of their citizens and a sound common future for all, a new consensus on “appropriate” consumption choices has to be found, balancing beneficence and autonomy.     

Taming the Unruly Side of Ethics: Overcoming Challenges of a Bottom-Up Approach to Ethics in the Areas of Food Policy and Climate Change

Here, I investigate the challenges involved in addressing ethical questions related to food policy, food security, and climate change in a public engagement atmosphere where “experts” (e.g., scientists and scholars), policy-makers and laypersons interact. My focus is on the intersection between food and climate in the state of Alaska, located in the circumpolar north. The intersection of food security and climate represents a “wicked problem.” This wicked problem is plagued by “unruliness,” characterized by disruptive mechanisms that can impede how ethical issues in policy-making are broached. Unruliness is exacerbated by conditions of engagement that can be characterized as occurring in a “fog.” In this fog, interlocutors encounter both moral and epistemological conundrums. In considering how to mitigate unruliness, a bottom-up approach is recommended. I discuss “taming” strategies for addressing these ethical concerns; modest suggestions on what should be taken into count when confronting issues of science and ethics within the context of promoting greater deliberative discourse regarding food security issues at more local levels. My recommendations are made in light of developments in food policy in Alaska and may be instructive for other regions pursuing cold climate agricultural expansion, for example.     

The Mini-Cup Jelly Court Cases: A Comparative Analysis from a Food Ethics Perspective

This study compares and analyzes separate court rulings in three countries on “mini-cup jelly” (a firm jelly containing konjac and packaged in bite-sized plastic cups) from a food ethics perspective. While the Korean and US courts decided that the mini-cup jelly was defective, and that the manufacturers or importers were liable for damages in these cases, the Japanese court took an opposing stance in favor of the manufacturer. However, from an absolute and fundamental viewpoint, the jelly was unacceptable, ethically as well as legally, because it was unsafe, unwholesome, and unfit for children’s consumption. I argue that the ignoring or sidelining of fundamental principles of food ethics, especially “respect for life,” was at the core of these cases. If the manufacturers and importers had considered and prioritized the principles of food ethics over and above big sales and profits, the choking accidents could have been prevented. To conclude, it is very important to minimize risks by applying the principles of food ethics at the outset before any accidents can occur.     

More than a response to food insecurity: demographics and social networks of urban dumpster divers

Paradoxically, cities in the developed world are simultaneously increasing levels of food waste and food insecurity. Social assistance programmes intend to provide vulnerable populations with food, but many people instead choose to collect food from municipal waste streams, including “dumpster diving”. Most food-insecure people who dumpster dive do so from need, to supplement food from, or avoid stigma related to, social assistance programmes. However, it is increasingly common for food-secure people to choose to dumpster dive. We used participant observation and semi-structured interviews to characterise urban dumpster divers in Montréal, Quebec, identify what items they dive for, and describe their social connectivity. We found that while some divers identified as food insecure and extremely poor, most did not; primarily, divers were Caucasian, university students, holding an “alternative” identity, and without a full-time job or children. Divers required specialised knowledge and mostly recuperated food waste from grocery stores and bakeries (e.g. breads, fruits, vegetables, meat, dairy products) that significantly improved the composition and quality of their diets. Unused goods were largely gifted and rarely sold. Food-insecure divers tended to be isolated, while food-secure divers had strong social connections because they frequently exchanged knowledge and goods and held common values. Our findings indicate that the dumpster diving community in Montréal is a heterogeneous group recuperating a range of goods for a variety of reasons that reduces food waste and alleviates food insecurity. We suggest that municipal policy-makers encourage the redistribution of potentially useful goods between local businesses and willing recuperators.     

Animal Killing and Postdomestic Meat Production

The act of animal killing affects the human psyche in manners that are culturally contingent. Throughout history, societal attitudes towards the taking of animal lives have mostly been based on deference and/or dominion. Postdomestic societies have evolved in fundamentally different ways. Meat production is abundant yet concealed, animals are categorized and stereotyped, and slaughter has become a highly disquieting activity. Increased awareness of postdomestic meat production systems raises a moral polemic and provokes disgust in some consumer segments. Overall, a heterogeneous set of solutions has emerged to deal with the societal upset and cognitive dissonance caused by animal slaughter. This includes the so-called carnism approach, a rise in animal welfare programs, a market demand for reassuring narratives (“story meat”), a rehabilitation of the metier of farmers and butchers, crowd butchering, neo-ritualism and home slaughter, the biotechnological exploration of “cultured meat” and “pain-free meat”, entomophagy, “meatless meat”, and the increasing proliferation of vegan and vegetarian lifestyles.     

Tracing the unintended consequences of food safety regulations for community food security and sustainability: small-scale meat processing in British Columbia

In 2004, as a response to the discovery of Bovine Spongiform Encephalopathy in Canadian cattle and other food scares, the Province of British Columbia (BC) developed a comprehensive set of meat inspection regulations, increasing the requirements for food safety infrastructure. Through a series of interviews with farmers and stakeholders, we highlight some of the unintended consequences for community food security and sustainability that resulted from these stringent safety regulations in rural and remote communities in BC. These include the loss of meat production and processing capacities as well as the erosion of local food practices and traditions through the criminalisation of farm-gate sales. We suggest that food safety regulations intended to protect consumer health may result in negative effects for community food security and rural sustainability and that these consequences should be accounted for when developing food policy.     

Capacity building for food justice in England: the contribution of charity-led community food initiatives

This paper discusses the extent to which charity-led initiatives can contribute to capacity building for food justice in England. The paper draws on evaluations of two projects run by the charity Garden Organic: the Master Gardener Programme, operating a network of volunteers who mentor households, schools and community groups to support local food growing, and the Sowing New Seeds programme, which engages “Seed Stewards” to work with communities to encourage the growing and cooking of “exotic” crops. Based on qualitative data about peoples’ motivations for participation and the benefits that are experienced, we interpret these projects as examples of capacity building for food justice. We suggest that whilst currently depoliticised, the “quiet” process of reskilling and awareness raising that occurs through shared gardening projects could have transformative potential for people’s relationship with food. Finally, we use our findings to raise critical questions and propose future research about food justice concepts and practices.     

Capturing change in European food assistance practices: a transformative social innovation perspective

The food system’s decreasing ability to deliver food security has led to the emergence of food assistance initiatives. Food assistance is highly contested; as some argue, it is a “failure of the state”, while others regard food assistance to be an “extension of the welfare state”. Either way, research suggests that actors within food assistance are rethinking their role in the food system. In this paper, we study three food assistance initiatives, in the Netherlands, Italy and Ireland, that perform new food assistance practices while embedded in specific institutional contexts, and analyse their potential to transform the food system, drawing on Transformative Social Innovation theory. Building on transition and social innovation theory, this recently developed theory distinguishes different levels within systems, named “shades of change”, that are associated with societal transformation. By exploring these “shades” of change in the analysis, we describe aspects of the initiatives’ novel practices, and in relation to the initiative and institutional relations their motivations and expectations. We compare the three cases and discuss how food assistance practices relate to and change (or do not change) the food system. In particular, we elaborate on how these three food assistance initiatives contribute in various ways to local food and welfare system innovation. In doing so, we offer a novel perspective on food assistance initiatives. We argue that they show dynamics that have the potential for more substantial transformation towards food security over time, by building momentum through “small wins”.     

Animal Welfare Impact Assessments: A Good Way of Giving the Affected Animals a Voice When Trying to Tackle Wild Animal Controversies?

Control of wild animals may give rise to controversy, as is seen in the case of badger control to manage TB in cattle in the UK. However, it is striking that concerns about the potential suffering of the affected animals themselves are often given little attention or completely ignored in policies aimed at dealing with wild animals. McCulloch and Reiss argue that this could be remedied by means of a “mandatory application of formal and systematic Animal Welfare Impact Assessment (AWIA)”. Optimistically, they consider that an AWIA could help to resolve controversies involving wild animals. The aim of this paper is to evaluate the potential of AWIA. We begin by showing how ideas akin to AWIA already play a significant role in other animal ethics controversies, particularly those concerning laboratory animal use and livestock production; and we bring in lessons learnt from these controversies. Then we comment on the suggested development and application of AWIA in the case of badger control. Finally, we discuss the prospects of applying AWIA to other sorts of wild animal controversy. We argue that the AIWA, as developed by McCulloch and Reiss, relies on several dubious premises, including that killing is a welfare issue. Furthermore, we argue that AWIA is unlikely to prevent serious moral disagreements over how to weigh concerns about wild animals against priorities in human health, the health of domestic and farm animals, and biodiversity, but that it may nonetheless serve to limit harms imposed on the wild animals.     

The Paradox of E-Numbers: Ethical,Aesthetic, and Cultural Concerns in the Dutch Discourse on Food Additives

Persistent public distrust of food additives is often explained in terms of safety and health issues. The broad variety of ethical, aesthetic, and cultural concerns tends to be structurally ignored by food engineers and occasionally even by consumers themselves. The public controversy of food additives—commonly known as “E-numbers”—in the Netherlands is a case in point. Two discursive mechanisms prevent these concerns from becoming legitimate public issues: irrationalization and privatization. But these consumer concerns may not be as unreasonable as they seem, and they may even turn out to be not that private. As long as ethical, aesthetic and cultural concerns are not recognized by food engineers as legitimate issues, the controversy of food additives is not likely to find closure. Moreover, this lack of recognition blocks the opportunity for meaningful dialogue and trust building between food technology developers, policy makers, citizens and consumers.     

Life cycle of meats: an opportunity to abate the greenhouse gas emission from meat industry in Japan

The food industry is one of the world's largest industrial sectors, hence a large contributor of greenhouse gases (GHG) which cause global warming. This study evaluates the life cycle of various types of meat to determine if the GHG emission from the meat industry in Japan could be reduced if the population makes different dietary choices. It was confirmed that the GHG emission of beef was greater than that of pork or chicken. The GHG emission from meat in general also depends on the per capita caloric intake (if meat supplies the recommended animal protein or contributes to it at the present rate). In a healthy and balanced diet (9.2 MJ i.e., 2200 kcal in total, where either mixed meat or chicken or pork or beef contributes 2.2%), the GHG emission is estimated to be 0.28 or 0.17 or 0.15 or 0.77 kg CO? eq/person/day, respectively. A change in consumption patterns (from beef to chicken or pork) and the adoption of a healthy and balanced diet would help to abate about 2.5-54.0 million tons (CO? eq) produced by the meat industry each year in Japan.     

What Food is “Good” for You? Toward a Pragmatic Consideration of Multiple Values Domains

What makes a food good, for you? With respect to food, the expression “good for you” usually refers to the effect of the food on the nutritional health of the eater, but it can also pertain more broadly. The expression is often used by a person who is concerned with another person’s well-being, as part of an exhortation. But when framed as a question and addressed to you, as an individual, the question can require a response, calling for accountability beyond the realm of nutrition or other material qualities of the food. Economic value may be considered as a ratio: goodness/price. In this paper, we examine the numerator, exploring a broad range of values domains related to food, attempting to obtain a more comprehensive understanding of the meaning of goodness of food. We present a typology of values domains with respect to food, divided into three main categories: (1) material considerations, (2) psychological, psychosocial, and spiritual health, and (3) the well-being of society. This understanding that results from comprehensive consideration of these values domains has important implications for an individual for use in considering the question “what food is good for you?” in order to guide his or her future actions, helping to distinguish between what Dewey termed immediate good and reasonable good. A pragmatic approach to a fuller consideration of food-related values domains by individuals also has broad social, political, and economic implications. If, according to the FAO, food security involves both needs and preferences, consideration of what preferences are appropriate is fundamental to achieving food security. The questions about what is considered to be good food are central to questions about the sorts of food and agricultural systems human societies will seek to sustain. The approach to resolving this important aspect of sustainability might help inform a more general question as to appropriate limitations on preferences, a question fundamental to achieving sustainability in general.     

THE CHANCE A FLOOD WILL BE EXCEEDED IN A PERIOD OF YEARS1

ABSTRACT. Much has been written about the chance that a hydrologic event, such as a flood peak of a given size or greater, will occur during a given period of years. Four variables are involved, and any one of the four can be the dependent variable: (1) the probability of encountering such an event in a single year, (2) the probability of encountering one or several of these events in a period of years, (3) the least number of times of encountering the event in that period of years, and (4) the number of years in the period involved. Most of these problems are not difficult to solve, but they are tedious to calculate, not well understood, and consequently seldom used in water resources planning and development. The most popular approach is based on the binomial distribution. Graphical procedures similar to those developed by Riggs [1961] were further elaborated and are presented here with illustrative examples to facilitate their use in solving the many related problems. The confidence that one can place in these probability estimates is also explained and illustrated by tables and further examples. To help assure proper use of these methods, commonly used terms such as “recurrence interval” and “partial duration series” are discussed. No new theory is developed: at issue is a deeper understanding of the significance of design levels and their ease of computation.     

Cultivating hybrid collectives: research methods for enacting community food economies in Australia and the Philippines

Across the globe, groups are experimenting with initiatives to create alternatives to the dominant food system. What role might research play in helping to strengthen and multiply these initiatives? In this paper we discuss two research projects in Australia and the Philippines in which we have cultivated hybrid collectives of academic researchers, lay researchers and various non-human others with the intention of enacting community food economies. We feature three critical interactions in the “hybrid collective research method”: gathering, which brings together those who share concerns about community food economies; reassembling, in which material gathered is deliberatively rebundled to amplify particular insights; and translating, by which reassembled ideas are taken up by other collectives so they may continue to “do work”. We argue that in a climate-changing world, the hybrid collective research method fosters opportunities for a range of human and non-human participants to act in concert to build community food economies.     

The Fat of the Land: Linking American Food Overconsumption, Obesity, and Biodiversity Loss

Americans’ excessive consumption of food harms their health and quality of life and also causes direct and indirect environmental degradation, through habitat loss and increased pollution from agricultural fertilizers and pesticides. We show here that reducing food consumption (and eating less meat) could improve Americans’ health and well-being while facilitating environmental benefits ranging from establishing new national parks and protected areas to allowing more earth-friendly farming and ranching techniques. We conclude by considering various public policy initiatives to lower per capita caloric intake and excessive meat consumption, and to translate this temperate behavior into substantial environmental protection.     

The convergence of alternative food networks within “rural development” initiatives: the case of the New Rural Reconstruction Movement in China†

Rural sociologists and geographers have conceptualised different rural development trajectories including “the agri-industrial model”, “the post-productivist model” and “the rural development model”. Alternative food networks (AFNs) are increasingly recognised as a “forerunner” and a critical component of the emerging “rural development model” in the West. Meanwhile, Marsden and Franklin [2013. Replacing neoliberalism: theoretical implications of the rise of local food movements. Local Environment, 18 (5), 636–641] pointed out that there is a “local trap” in the current conceptualisation of AFNs that overemphasises their local embeddedness and heterogeneity. This “local trap” marginalises AFNs and, therefore, hinders their potential for transforming the industrialised conventional food system. The convergence and scaling-up of fragmented AFNs have been recognised as important ways to address this marginalisation issue and thus have attracted considerable attention. However, current studies of the convergence of AFNs focus mainly on the role of food-centred organisations without recognising the role of the emerging “rural development” initiatives in the convergence of AFNs. Based on in-depth interviews with key stakeholders and analysis of secondary data, this paper uses the New Rural Reconstruction Movement (NRRM), an emerging alternative rural development movement in China, as an example to illustrate how the NRRM opens up a novel space for the convergence of AFNs. We argue that the interrelationship between AFNs and rural development is indeed reciprocal. The NRRM, following the “rural development” trajectory, functions as a hub for the convergence and scaling-up of various alternative food initiatives. Strategies for achieving convergence include constructing a “common ground” for these initiatives, establishing national alliances and organisations, sharing knowledge and exchanging personnel among them.     

The Ethics of Food for Tomorrow: On the Viability of Agrarianism—How Far can it Go? Comments on Paul Thompson’s Agrarian Vision

I consider Paul Thompson’s Agrarian Vision from the perspective of the philosophy of technology, especially as it relates to certain questions about public engagement and deliberative democracy around food issues. Is it able to promote an attitudinal shift or reorientation in values to overcome the view of “food as device” so that conscientious engagement in the food system by consumers can become more the norm? Next, I consider briefly, some questions to which it must face up in order to move closer in dismantling the barriers that inhibit the capacity for virtuous caretaking of the food system at various levels. Lastly, and more deeply, how successful might agrarianism be in inculcating citizenship values (ones that go beyond food ethics as a private affair), for the democratization of agricultural technologies? Might the Jeffersonian foundation to which the agrarianism (a la) Thompson appeals need something like a contemporary theory of justice in order to facilitate the reconstitution of our politico-moral selves? How can it help guide appropriate ruminations on the intra and intergenerational question, “What do we want the shape of our current and future social and political institutions to look like in relation to food?”     

Why Milk Consumption is the Bigger Problem: Ethical Implications and Deaths per Calorie Created of Milk Compared to Meat Production

Pictures of sides of beef, hanging from overhead rails in refrigerated warehouses and meat-processing plants, often leave a feeling of unease. These pictures provoke the notion that human beings have no right to inflict suffering and death on other sentient beings for the sole purpose of providing food. However, the ethical analysis conducted in this study shows that meat production, if animal welfare and deaths per calorie created are considered, is less of a pressing problem compared to the production of milk. While meat can be provided with minimal suffering to animals, the consumption of milk is always associated with considerable suffering during the dairy cow’s life-span and the lives of their offspring. Moreover, more bovine deaths per unit of calorific value created are associated with milk production compared to meat production. The vegan movement, which is currently growing, wishes to minimise farm animal suffering as much as possible. However, if a vegan diet is not possible, consumers should make an informed decision about the products they consume. Replacement of the calories obtained from meat with those from milk and dairy products is not rational if animal welfare is considered.