The effect of tailored information, goal setting, and tailored feedback on household energy use, energy-related behaviors, and behavioral antecedents

In this multidisciplinary study, an Internet-based tool was used to encourage households (N=189) to reduce their direct (gas, electricity and fuel) and indirect energy use (embedded in the production, transportation and disposal of consumer goods). A combination of tailored information, goal setting (5%), and tailored feedback was used. The purpose of this study was to examine whether this combination of interventions would result in (i) changes in direct and indirect energy use, (ii) changes in energy-related behaviors, and (iii) changes in behavioral antecedents (i.e. knowledge). After 5 months, households exposed to the combination of interventions saved 5.1%, while households in the control group used 0.7% more energy. Households exposed to the interventions saved significantly more direct energy than households in the control group did. No difference in indirect energy savings emerged. Households exposed to the interventions adopted a number of energy-saving behaviors during the course of the study, whereas households in the control group did so to a lesser extent. Households exposed to the interventions had significantly higher knowledge levels of energy conservation than the control group had. It is argued that if the aim is to effectively encourage household energy conservation, it is necessary to examine changes in energy use, energy-related behaviors and behavioral antecedents.     

Perceptions of behaviors that cause and mitigate global warming and intentions to perform these behaviors

Individual household and travel behaviors represent a sizeable contribution to U.S. greenhouse gas emissions. This paper investigates people's knowledge of these behaviors and perceptions of these behaviors' impact in causing and mitigating climate change. In the present study, a sample of college students were asked to list the behaviors they perform that cause global warming (GW) and the behaviors they could perform to mitigate GW, to rate the impact of the behaviors in terms of their effect on causing or mitigating GW, and to rate their intention to perform each of the behaviors. Results revealed that this sample was well aware of the effect of driving on GW. However, participants underestimated the relative impact of adjusting the thermostat and eating meat on GW and overestimated the impact of littering on causing GW. Although knowledge about GW-mitigating behaviors was not consistently related to behavioral intention, belief that a behavior mitigated GW (whether accurate or not) was strongly related to intention to perform that behavior. Specifically, correlations between belief in the mitigating potential of a behavior and intention were relatively high for adjusting the thermostat, reducing meat consumption, and several behaviors that do not mitigate GW, but were relatively low for reducing driving and not littering. Practical implications and comparisons with previous literature are discussed.     

Situational Waste in Landscape Watering: Residential and Business Water Use in an Urban Utah Community1

Abstract: Landscape water conservation is an important issue for municipalities throughout the Western United States, and especially in Utah as rapid growth strains existing water supplies. We conducted interdisciplinary research in Layton, Utah, that aimed at understanding patterns of landscape water use among households and businesses. The research project involved three basic tasks. First, a landscape “water budget” was developed by producing a calibrated and classified mosaic of landscape type and area from airborne multispectral digital imagery, integrating this information with Layton City parcel boundary data to determine landscape vegetated areas per lot, and estimating irrigation needs derived from reference evapotranspiration (ETo) obtained using weather data for the Salt Lake City metropolitan region. Second, utilizing Layton water billing data, water use for each household and business was identified and categorized as “conserving,”“acceptable” or “wasteful” by determining how much the water applied varied from actual landscape plant need. Third, surveys were administered to a random stratified sample of households and businesses in the study area to investigate various factors that were hypothesized to be predictive of wasteful watering practices. This paper primarily focuses on analysis of the household and business survey data, which explores factors affecting urban landscape water use from a human behavioral perspective. We found that the most significant factors predicting actual water use were the type of irrigation system and whether the location was a household or business. Attitudinal and motivational characteristics were not consistently associated with water use. We found that wasteful watering is the result of many factors embedded in the complex context of urban landscapes. This implies that water conservation programs should identify potential wasteful users through analyses of water billing data and direct water conservation measures at these users by focusing on site‐specific evaluations and recommendations. Water audits or water checks are one such tool that some communities have employed to help people understand and assess the quantity of water needed by and applied to their landscapes. This approach provides an opportunity to evaluate situational constraints at particular locations and design appropriate strategies for reducing water waste.     

Factors influencing private and public environmental protection behaviors: results from a survey of residents in Shaanxi, China

Currently one of the largest and most rapidly developing countries, China also has some of the world's most severe environmental problems. China will most likely need to use all of the potential major strategies currently available to solve the country's huge environmental challenges, including promoting individual conservation behavior through educational campaigns and encouraging public environmental advocacy. This paper summarized the findings of a survey of 347 residents of Shaanxi province on environmental attitudes and behaviors. The survey found generally high levels of environmental knowledge and high recognition of the seriousness of environmental issues, moderate levels of individual actions supporting environmental resource conservation and low levels of public environmental behaviors, particularly for organized public advocacy. Further analysis indicated that the perceived importance of environmental protection is the most important factor influencing individual environmental resource conservation, but not public advocacy behaviors. Implications for environmental campaigns are discussed.     

Urban Streamflow Response to Imported Water and Water Conservation Policies in Los Angeles,California

Los Angeles has a long history of importing water; however, drought, climate change, and environmental mitigation have forced the City to focus on developing more local water sources (target of 50% local supply by 2035). This study aims to improve understanding of water cycling in Los Angeles, including the impacts of imported water and water conservation policies. We evaluate the influence of local water restrictions on discharge records for 12 years in the Ballona Creek (urban) and Topanga Creek (natural) watersheds. Results show imported water has significantly altered the timing and volume of streamflow in the urban Ballona watershed, resulting in runoff ratios above one (more streamflow than precipitation). Further analysis comparing pre‐ vs. during‐mandatory water conservation periods shows there is a significant decrease in dry season streamflow during‐conservation in Ballona, indicating that prior to conservation efforts, heavy irrigation and other outdoor water use practices were contributing to streamflow. The difference between summer streamflow pre‐ vs. during‐conservation is enough to serve 160,000 customers in Los Angeles. If Los Angeles returns to more watering days, educating the public on proper irrigation rates is critical for ensuring efficient irrigation and conserving water; however, if water restrictions remain in place, the City must take the new flow volumes into account for complying with water quality standards in the region.     

Water saving effect on integrated water resource management

This study proposes an improved integrated water resource management (IWRM), in which water conservation was analyzed for the entire water use process. A multi-objective optimization method was applied to optimize the IWRM, which investigated the reduction of freshwater consumption and the total water supply cost. Customer's preference for saving water and an end use analysis (EUA) was applied in the water conservation analysis. Taking Tianjin as the study area, a reduction in customer's economic pressure (EP) was utilized to evaluate the degree of the customer's preference for saving water. The results revealed that agriculture had a greater preference for saving water than other sectors, where as the public had the weakest motivation for saving water. Improving the transportation method could contribute 62.1% of the total water savings in the agriculture sector. The optimization of the IWRM demonstrated that the local freshwater savings would be 21.5%, and the total cost for water supplies would decrease by 13%. However, a government subsidy of 87.5 million Yuan would be needed. Additionally, by analyzing the change in the amount of water savings affected by water price, the appropriate water price increase range was suggested to be 1.5–1.7 times the original price.     

Spatial Optimization of Six Conservation Practices Using Swat in Tile‐Drained Agricultural Watersheds

Targeting of agricultural conservation practices to the most effective locations in a watershed can promote wise use of conservation funds to protect surface waters from agricultural nonpoint source pollution. A spatial optimization procedure using the Soil and Water Assessment Tool was used to target six widely used conservation practices, namely no‐tillage, cereal rye cover crops (CC), filter strips (FS), grassed waterways (GW), created wetlands, and restored prairie habitats, in two west‐central Indiana watersheds. These watersheds were small, fairly flat, extensively agricultural, and heavily subsurface tile‐drained. The targeting approach was also used to evaluate the model's representation of conservation practices in cost and water quality improvement, defined as export of total nitrogen, total phosphorus, and sediment from cropped fields. FS, GW, and habitats were the most effective at improving water quality, while CC and wetlands made the greatest water quality improvement in lands with multiple existing conservation practices. Spatial optimization resulted in similar cost‐environmental benefit tradeoff curves for each watershed, with the greatest possible water quality improvement being a reduction in total pollutant loads by approximately 60%, with nitrogen reduced by 20‐30%, phosphorus by 70%, and sediment by 80‐90%.     

Application of a Modified Health Belief Model to the Pro‐Environmental Behavior of Private Well Water Testing

A social cognition model of health behavior, the health belief model, was applied to the pro‐environmental behavior of private well water testing. Conceptualizing environmental behaviors as health behaviors may provide new insight into pro‐environmental behavior change. A groundwater education program was provided to K‐12 children throughout New England. Both child participants and their parents completed surveys pertaining to private well water behavior. Results indicate that perceived barriers and socioeconomic status significantly influenced past well water testing of parent participants. Perceived barriers included: participants' concern related to the cost of treating their water, and how a well water problem would influence their property value. Parent participants also indicated that they would perform future well water testing if they received a reminder cue to action that might include: getting a discount or reminder in the mail, if a well testing program was available, and state or local requirement. Our findings reinforce the need for continued private well water research and parallels to additional environmental behaviors.     

Assessing conservation opportunity on private land: socio-economic, behavioral, and spatial dimensions

This study presents a method for assessing conservation opportunity on private land based on landholders' socio-economic, behavioral, and farm characteristics. These characteristics include age, gender, education, level of off-farm income, farm size, proportion of remnant native vegetation on-farm, and ecological value of native vegetation on-farm. A sample of landholders who own greater than 2 ha of land in the South Australian Murray-Darling Basin region were sent a mail-based survey about their values and preferences for environmental management (N = 659, 52% response). Cross-tabulations and ANOVA statistical analysis techniques were used to compare the socio-economic attributes across three landholder classes: disengaged, moderately engaged, and highly engaged in native vegetation planting. Results indicate that highly engaged landholders were more likely to be female, formally educated, hobby farmers who managed small parcels of land and have high off-farm incomes, whereas disengaged landholders held significantly stronger farming connections (more farming experience, family have lived on the farm for more generations). Spatial analysis revealed area-specific differences in conservation opportunity and conservation priority. In some areas, properties of high ecological value were managed by highly engaged landholders, but nearby properties of high value were managed by moderately engaged or disengaged landholders. Environmental managers therefore cannot assume areas of high conservation priority will be areas of high conservation opportunity. At the regional scale, the potential for revegetation seems most promising within the moderately engaged landholder group considering the vast amount of land managed by this group in areas of high ecological value, particularly within the less represented Mallee and Coorong and Rangelands sub-regions. We suggest that incentive schemes which purchase conservation need to be targeted at disengaged landholders; mentoring schemes led by commercial farmers highly engaged in native vegetation planting should be directed at moderately engaged landholders, and; awards programs which acknowledge conservation successes should be targeted at highly engaged landholders.     

STATE WATER CONSERVATION STRATEGIES AND ACTIVITIES1

States have the potential to play a major role in moving water conservation from conferences and reports that identify its advantages to actual practice. The research identifies four generic “strategies” that categorize the states' approaches toward conservation and reports on the states' current conservation activities. The four strategies are: reliance on agricultural advisors, leverage incentives, performance standards, and mandatory actions. Four levels of state conservation activity exist. California and Florida maintain the most extensive programs; Arizona, Massachusetts, New Jersey, North Carolina, and Oklahoma also have numerous programs but significantly lower staff commitments; eight additional states maintain more modest conservation effotts. Elsewhere, state directed conservation actions remain minimal and limited to those provided as agricultural advice. The study found support for water conservation the norm among water supply planners.     

Conservation and Management of the Endangered Fiji Sago Palm, <Emphasis Type="Italic">Metroxylon vitiense</Emphasis>, in Fiji

Recovery planning is a key component of many threatened species conservation initiatives and can be a powerful awareness raising tool. One of the largest impediments to conservation efforts in the Pacific region however, is the lack of ecological data and its subsequent effects on the development of feasible and useful recovery plans for threatened species. Without these plans, the understaffed, underfunded and often technically ill-equipped conservation agencies face huge difficulties in planning, prioritizing and conducting conservation activities to adequately protect biodiversity. The Fiji sago palm, Metroxylon vitiense, is an endemic endangered palm species whose survival is heavily dependent on a feasible species recovery plan. It is geographically restricted and threatened by habitat destruction and overexploitation for thatch for the tourism industry and palm heart consumption by local consumers. Despite its threatened status, M. vitiense is not currently protected by national or international legislation. Recent field surveys and extensive stakeholder consultation have resulted in the production of a species recovery plan highlighting the importance of the species and advocating sustainable harvesting rather than complete bans to promote conservation. This article summarizes the recovery plan and its current effects on the status of M. vitiense in Fiji. We also discuss the role of different stakeholders in the conservation of M. vitiense, including the absence of significant behavioral changes by the largest consumer - the tourism industry, and the importance of recovery plans for biodiversity conservation in the Pacific.     

USE OF SOIL AND WATER PROTECTION PRACTICES AMONG FARMERS IN THE NORTH CENTRAL REGION OF THE UNITED STATES1

ABSTRACT: Data were collected in the fall of 1998 and the winter of 1999 from 1,011 land owner‐operators within three watersheds in the North Central Region of the United States to assess adoption of soil and water protection practices. Farm owner‐operators were asked to indicate how frequently they used 18 different agricultural production practices. Many farmers within the three watersheds had adopted conservation protection practices. However, they also employed production practices that could negate many of the environmental benefits associated with conservation practices in use. Comparison of adoption behaviors used in the three watersheds revealed significant differences among the study groups. Respondents in the Iowa and Ohio watersheds reported greater use of conservation production systems than did farmers in Minnesota. However, there were no significant differences between Ohio and Iowa farmers in terms of use of conservation production practices. This was surprising, since farmers in the Ohio watershed had received massive amounts of public and private investments to motivate them to adopt and to continue using conservation production systems. These findings bring into serious question the use of traditional voluntary conservation programs such as those employed in the Ohio watershed. Study findings suggest that new policy approaches should be considered. It is argued that “whole farm planning” should be a significant component of new agricultural conservation policy.     

Private Actions and Preferences for Coordinated Groundwater Conservation in Colorado's Republican River Basin

Conservation of groundwater resources is critical for maintaining the future productivity of irrigated land in the Ogallala Aquifer Region and beyond. This research explores motivations and behavior related to groundwater conservation among agricultural producers in the Colorado portion of the Republican River Basin, which is part of the Ogallala Aquifer. The empirical modeling uses data from a recently conducted survey to analyze how a common set of producer, farm, and resource characteristics influence groundwater values, concern for future groundwater availability, private conservation actions, and support for coordinated conservation efforts. We find two factors, producer age and land owner status, are consistently correlated with the key conservation‐related outcomes we evaluate. More generally, the results suggest considerable similarities in the characteristics that drive private conservation actions and support for coordinated conservation. This knowledge could be used to better target and incentivize future groundwater conservation efforts in the region. Editor's note : This paper is part of the featured series on Optimizing Ogallala Aquifer Water Use to Sustain Food Systems. See the February 2019 issue for the introduction and background to the series.     

Tree Structure and Diversity in Human-Impacted Littoral Forests, Madagascar

This research surveyed human-impacted littoral forests in southeastern Madagascar to determine (i) how forest structural features, indicative of human impact, are related to total, utilitarian, and endemic tree diversity; (ii) the distribution, abundance, and demographics of tree species groups (i.e., total, useful, endemic) across the landscape; and (iii) the amount of basal area available per human use category. We also use these data to consider issues of sustainable use and how human impact may influence littoral forest tree community composition across the landscape. Within 22 transects of 400 m² each, we recorded a total of 135 tree species and 2155 individuals. Seventy-nine species (58%) were utilitarian and 56 (42%) were nonutilitarian species. Of the 2155 individuals, 1827 (84%) trees were utilitarian species. We recorded 23 endemic species (17% of the total species) and 17 (74%) of these were utilitarian species. Basal area was significantly correlated with Shannon Weiner Index values for total (r = 0.64, P < 0.01), utilitarian (r = 0.58, P < 0.01), and endemic tree diversity (r = 0.85, P < 0.01). Basal area was significantly correlated with the Simpson’s index values for the endemic species (r = 0.74, P < 0.01). These correlations suggest that endemic tree species, of high global conservation value, may be the species group most influenced by changes in forest structure. Utilitarian species constituted 84% of the total basal area. The use category contributing the highest amount of basal area to the landscape was firewood. The results presented herein demonstrate that the landscape of southeastern Madagascar, commonly perceived as degraded, retains high value for both global conservation purposes and for local livelihoods. Thus, valuable opportunities may exist for developing conservation incentives that leverage both global and local conservation needs.     

Addressing climate change: Determinants of consumers' willingness to act and to support policy measures

Consumers influence climate change through their consumption patterns and their support or dismissal of climate mitigation policy measures. Both climate-friendly actions and policy support comprise a broad range of options, which vary in manifold ways and, therefore, might be influenced by different factors. The aims of the study were, therefore, two-fold: first, we intended to find a meaningful way to classify different ways of addressing climate change. Second, we aimed to examine which determinants influence people's willingness to engage in these behaviors. We conducted a large-scale mail survey in Switzerland in which respondents rated, among other items, their willingness to act or support a range of possible actions and mitigations measures. A principal component analysis indicated that a distinction in terms of a behavior's directness as well as a differentiation according to perceived costs seem to be appropriate to classify climate-friendly actions. Multiple regression analyses showed that perceived costs and perceived climate benefit turned out to be the strongest predictors for willingness to act or to support climate policy measures. The strong influence of perceived climate benefit might reflect a strategy of reducing cognitive dissonance. As high-cost behaviors are more difficult to adopt, consumers may reduce dissonance by dismissing high-cost behaviors as not effective in terms of climate mitigation. Political affiliation proved to be another strong determinant of willingness to act or support. Participants on the right wing were less willing to show indirect climate-friendly behaviors, change their mobility behaviors, and to support any type of climate mitigation policy measures. Climate-friendly low-cost behaviors, however, were not influenced by political affiliation.     

Effects of Stonewalled Terracing Techniques on Soil-Water Conservation and Wheat Production Under Mediterranean Conditions

A field plot experiment was conducted in the Palestinian Autonomous Areas to study the effect of stonewalled terracing on soil and water conservation as compared to the nonterraced areas. Effects of the wheat canopy were considered as a second treatment. The experiment was undertaken over a period of two seasons (2000 and 2001). The results of the experiment found that the mean soil erosion was significantly lower (P < 0.05) in the terraced plots than in those that were nonterraced (182 kg/ha and 3525 kg/ha during the first season, 1769 kg/ha and 5057 kg/ha during the second season for terraced and nonterraced plots, respectively). A similar trend was observed with respect to runoff in areas under the same treatments. The wheat canopy showed lower, but not significant runoff and erosion in most of the cases for both seasons. Due to better soil and water conservation, the terraced plots obtained significantly higher total plant dry matter than nonterraced plots (1570 and 630 kg/ha in 2000, 2545 and 889 kg/ha in 2001 for terraced and nonterraced treatment, respectively). The runoff coefficient was 20% and 4% for the nonterraced and terraced plots, respectively. Rainstorms with intensity ≥4 mm/hand rainfall ≥10 mm are more likely to cause runoff and erosion.     

Freshwater Mussel Population Status and Habitat Quality in the Clinch River,Virginia and Tennessee,USA: A Featured Collection

The Clinch River of southwestern Virginia and northeastern Tennessee is arguably the most important river for freshwater mussel conservation in the United States. This featured collection presents investigations of mussel population status and habitat quality in the Clinch River. Analyses of historic water‐ and sediment‐quality data suggest that water column ammonia and water column and sediment metals, including Cu and Zn, may have contributed historically to declining densities and extirpations of mussels in the river's Virginia sections. These studies also reveal increasing temporal trends for dissolved solids concentrations throughout much of the river's extent. Current mussel abundance patterns do not correspond spatially with physical habitat quality, but they do correspond with specific conductance, dissolved major ions, and water column metals, suggesting these and/or associated constituents as factors contributing to mussel declines. Mussels are sensitive to metals. Native mussels and hatchery‐raised mussels held in cages in situ accumulated metals in their body tissues in river sections where mussels are declining. Organic compound and bed‐sediment contaminant analyses did not reveal spatial correspondences with mussel status metrics, although potentially toxic levels were found. Collectively, these studies identify major ions and metals as water‐ and sediment‐quality concerns for mussel conservation in the Clinch River.     

Water and Sediment Quality in the Clinch River,Virginia and Tennessee,USA, over Nearly Five Decades

The Clinch River, in eastern United States, supports a diverse freshwater fauna including endangered mussels. Although mussel populations are stable in the Clinch's northeastern Tennessee segment, long‐term declines have been documented upstream in Virginia. We analyzed water and sediment quality data collected by government agencies from the 1960s through 2013 in an effort to inform current management. The river was divided into sections considering data availability and major tributaries. We tested for spatial differences among river sections and for temporal trends, and compared measured values to potentially protective levels if available. Ammonia concentrations approaching and exceeding protective levels were recorded, most often during the 1970s and 1980s in upstream sections. Sediment metals occurred at levels potentially causing biological effects, mainly during the 1980s and 1990s. In the 2000s, water‐column metals have been well below protective levels for general aquatic life. Dissolved solids (DS) increased in most river sections over the study period but mussel‐specific protective levels are not known. Analysis of water pH, total N, and total P did not generate conservation concern. Enhanced monitoring for sediment metals, water‐column metals, and ionic composition of DS; closer alignment of agency water monitoring practices in the two states; and research to determine biological effects of DS at current and anticipated levels can aid future conservation management.     

Seeking,Thinking, Acting: Understanding Suburban Resident Perceptions and Behaviors Related to Stream Quality

Theories in risk, psychology, and communication suggest aiming to inform the public about basic ecological facts may not be enough to influence knowledge of risks or behaviors to mitigate water quality risks. The risk information‐seeking and processing model and the theory of planned behavior suggest several additional variables that are likely to influence risk‐mitigating behaviors. We used data from a survey of watershed residents in Ohio to explore a model of behavioral intentions to positively impact stream health. Residents' informational norms, or the perceived pressure to know about local stream health, strongly predicted their information‐seeking behaviors. Active‐seeking behaviors predicted positive attitudes toward behaviors impacting stream health, which predicted intentions to positively impact stream health. Implications for outreach include couching communication in terms of risk found important to the local community, here wildlife were seen as negatively influenced by water quality, as opposed to plain reports typically provided by utility companies. Increasing social pressure to feel informed by emphasizing the existing knowledge of stream ecology among residents could change the norm for the less informed. A low response rate limits the generalizability of findings here, but leveraging these findings in outreach efforts could prove more successful in engaging the public to improve stream health and support policies to improve stream health.