游客感知价值对故宫文创产品购买意向的影响研究

以故宫文创产品为例,构建了博物馆文创产品六维感知价值与购买意向的概念模型,并利用结构方程模型对假设加以检验。研究发现,创新价值和体验价值对游客购买意向具有显著影响,而品质价值、社会价值、价格价值并非是引起游客购买意向的主要因素。基于此,提出继续推动故宫文创产品创新,加大体验式产品开发。     

Determinants of Individual Attitudes Toward Animal Welfare-Friendly Food Products

Animal welfare involves societal and human values, ethical concerns and moral considerations since it incorporates the belief of what is right or what is wrong in animal treatment and care. This paper aims to ascertain whether the different dimensions of individual attitudes toward animal welfare in food choices may be characterized by general human values, as identified by Schwartz. For this purpose, an EU-wide survey was carried out, covering almost 2500 nationally representative individuals from five European countries. Compared with the previous literature this study shows a twofold novelty: (1) it develops a general framework to link individual enduring beliefs and attitudes toward animal welfare attributes in food choices; (2) the framework is analyzed within a broad-based cross-country study. Our empirical results prove that human values related to self-transcendence are strongly associated to overall animal welfare attitudes and especially to those explicitly related to food choices, while values related to the spheres of self-enhancement and conservatism are significantly associated to less sensitive attitudes to animal welfare. Moreover, our results appear to indicate that a determinant of animal welfarism in food choices is potentially associated to individual concerns regarding food safety issues.     

Improving Pro-environmental Behaviours in Spain. The Role of Attitudes and Socio-demographic and Political Factors

Over the last 30 years, Spain has witnessed great economic growth. Nevertheless, in spite of an increasing degree of environmental concern, environmentally friendly attitudes and behaviours are still clearly below the European average. In this context, this paper analyses the impact of personal control and attitudes, and of certain socio-demographic, economic and political variables in the development of two environmentally friendly behaviours in Spain: consumption and purchase. The data were provided by a survey carried out in 2007 by the Centro de Investigaciones Sociológicas (Centre for Sociological Research) in Spain. The results show the importance of personal control, level of environmental information, political ideology, age and educational level variables to explaining the development of pro-environmental-related consumption behaviours. Personal attitudes, work situation, female gender and level of environmental information influence pro-environmental purchase behaviour in a positive way. Taking into account that personal attitudes are more determining of pro-environmental purchase than consumption behaviour, policy measures such as informal education, tax measures, social and individual norms and interpersonal and institutional trust are discussed to increase the development of pro-environmental behaviours in Spain.     

Like father,like son? Intergenerational transmission of values,attitudes, and behaviours in the environmental domain

How is young people's pro-environmental orientation related to their parents' pro-environmental values, attitudes, and behaviours? To answer this question, we examine parent–child similarities of general values as well as specific attitudes and behaviours related to three common household practices: purchasing environmentally friendly products, curtailing electricity use, and handling waste responsibly in a sample of 601 Danish families. Significant and positive, but weak correlations between parents' and children's values are found across all of Schwartz's ten value domains. The parent–child correlations are stronger for specific pro-environmental attitudes and behaviours. The positive correlations suggest that family socialization exert a significant influence on young consumers' pro-environmental orientation. Still, the young generation is, on average, significantly less environmentally concerned than their parents' generation. Implications of these findings are discussed.     

可追溯食品市场前景——基于消费者认知及购买意愿的实证分析

可追溯食品的市场前景与消费者的认知、购买意愿密切相关。以哈尔滨市消费者问卷为依据,探讨了可追溯食品的消费者购买意愿及其影响因素的实际影响。结果显示,可追溯食品消费市场前景不明朗,多数消费者对可追溯食品缺乏基本认知与了解;受教育程度、收入水平、家庭人口数量、购物地点等个体因素是影响消费者购买可追溯食品意愿的首要因素,而受教育程度强化了消费者对可追溯食品的认同与相关评价,价格因素仍是制约其市场前景的基本因素。在此基础上,提出了相关对策。     

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.     

A cross-national perspective on youth environmental attitudes

The environmental attitudes of young people are a growing topic of interest for social scientists. Most research that aims to explain differences in (youth) environmental attitudes focuses on the individual as the level of measurement. There is, however, a growing body of evidence that illustrates that the context within which that individual operates can contribute to their environmental attitudes. Based on the PISA 2006 data, and while controlling for individual characteristics, we tested Inglehart’s ‘objective problems, subjective values’ hypothesis. This hypothesis divides the contextual influences on environmental attitudes into (1) objective problems in the individual’s natural environment and (2) subjective values linked to post-materialistic goals in life. We analyzed both the individual and the country level simultaneously, controlling for compositional effects, by performing a multilevel analysis on the 2006 PISA data for youth environmental attitudes (398,750 15 year olds from 56 countries). At the individual level, the results are generally consistent with the literature; at the contextual level, the stage of development of a country (as a proxy for post-materialistic values) is shown to be unrelated to environmental attitudes. Both natural riches of a country and its environmental problems are shown to positively influence the environmental attitudes of that country’s youth. These results are discussed in relation to the ‘objective problems, subjective values’ hypothesis. The results also point towards the necessity of simultaneously assessing the effect of individual- and contextual-level characteristics on environmental attitudes.     

Designing environmental campaigns by using agent-based simulations: strategies for changing environmental attitudes

Agent-based computer simulation was used to create artificial communities in which each individual was constructed according to the principles of the elaboration likelihood model of Petty and Cacioppo [1986. The elaboration likelihood model of persuasion. In: Berkowitz, L. (Ed.), Advances in Experimental Social Psychology. Academic Press, New York, NY, pp. 123-205]. Campaigning strategies and community characteristics were varied systematically to understand and test their impact on attitudes towards environmental protection. The results show that strong arguments influence a green (environmentally concerned) population with many contacts most effectively, while peripheral cues have the greatest impact on a non-green population with fewer contacts. Overall, deeper information scrutiny increases the impact of strong arguments but is especially important for convincing green populations. Campaigns involving person-to-person communication are superior to mass-media campaigns because they can be adapted to recipients' characteristics.     

Sustainable consumption in Brazil: Identification of preliminary requirements to guide product development and the definition of public policies

Sustainable product development is closely related to sustainable consumption. The understanding of consumers' purchase, use and discard behaviours may facilitate the identification of requirements to guide manufacturers in the development of sustainable goods and services. The aim of this paper is to investigate consumers' perception about factors that motivate or discourage the consumption of sustainable products to identify demands and convert them into requirements. South Brazilian green and traditional consumers were asked to complete an exploratory qualitative questionnaire. Their answers were organized and compared to identify differences and similarities between the demands of these two groups. Furthermore, demands were converted into requirements for packages, products, manufactures, stores planning and discard systems. The interpretation of factors that motivate or discourage the purchase of sustainable products given by interviewees led to the creation of a list of possible public policies or programmes, aiming to support sustainable consumption. The results demonstrate the necessity of further quantitative investigation between consumer groups, for validation purposes.     

Reverse logistics in Malaysia: Investigating the effect of green product design and resource commitment

Reverse logistics and green product design are green supply chain management practices that are being implemented to demonstrate firm's commitment to environmental sustainability. The generation of waste from electrical and electronic equipments prompts the viability of product recovery to salvage invested material and energy. Selection of various reverse logistics product disposition options relies on products’ residual value and the accessibility of reusable content for re-entry in forward supply chain. This study explores the effect of green product design and resource commitment on reverse logistics product disposition by employing empirical analysis on 89 returned mail survey received from ISO14001 certified electrical and electronic manufacturing firms in Malaysia. The results indicated that design for disassembly is necessary to harvest valuable inventories from every product disposition options except of disposal whereas design for environment and commitment of resources have slight influence on repair and disposal activities. As the evidences show that green product design and reverse logistics product disposition are interrelated, firms ought to undertake environmentally proactive approaches to generate benefits from resources that are undeservingly discarded as landfill waste.     

Ecolabeled paper towels: consumer valuation and expenditure analysis

Ecolabeled paper towels are manufactured using post-consumer recycled material and sold in markets using a recycle logo. Environmentally conscious consumers purchase these paper towels and thereby contribute to improving environmental quality. In this paper, we estimate the implicit value placed by consumers on ecolabeled paper towels using a hedonic price function and conduct an expenditure analysis using Heckman's selection model. Using the data set from the Internet-based grocery stores called as Peapod we find that some consumers recognize ecolabels on paper towels and place a substantial, positive price premium on them. The expenditure analysis indicates that for the preferred functional form, the demand for ecolabeled paper towels is inelastic for environmentally conscious consumers. The simulated results from the selection model indicate that a small subsidy for ecolabeled paper towels will not substantially change consumers' purchase decisions.     

Creating Defensible Space in the Wildland–Urban Interface: The Influence of Values on Perceptions and Behavior

We examined the effect that value orientation to forests and wildland fire management has on an individual’s decision to create defensible space around his or her residence in the wildland–urban interface. Using data from a mail-back questionnaire, respondents in north central Minnesota were clustered by basic value–laden beliefs toward forest and wildland fire management and compared across a number of perceptions and behaviors related to creating defensible space around residences. Value orientation groups differed in attitudes, subjective norms, and perceived behavior control toward creating defensible space. In addition, relative effects of these perceptions on intention to create defensible space differed across groups. Implications lie in (a) understanding differences in motivations and reasons for support of strategies for managing fires near the wildland–urban interface, (b) developing information designed to address the perspectives of different groups related to creating defensible space, and (c) contributing to an improved integration of land management and public concerns and interests.     

Simplified LCA and matrix methods in identifying the environmental aspects of a product system

In order to effectively integrate environmental attributes into the product design and development processes, it is crucial to identify the significant environmental aspects related to a product system within a relatively short period of time. In this study, the usefulness of life cycle assessment (LCA) and a matrix method as tools for identifying the key environmental issues of a product system were examined. For this, a simplified LCA (SLCA) method that can be applied to Electrical and Electronic Equipment (EEE) was developed to efficiently identify their significant environmental aspects for eco-design, since a full scale LCA study is usually very detailed, expensive and time-consuming. The environmentally responsible product assessment (ERPA) method, which is one of the matrix methods, was also analyzed. Then, the usefulness of each method in eco-design processes was evaluated and compared using the case studies of the cellular phone and vacuum cleaner systems. It was found that the SLCA and the ERPA methods provided different information but they complemented each other to some extent. The SLCA method generated more information on the inherent environmental characteristics of a product system so that it might be useful for new design/eco-innovation when developing a completely new product or method where environmental considerations play a major role from the beginning. On the other hand, the ERPA method gave more information on the potential for improving a product so that it could be effectively used in eco-redesign which intends to alleviate environmental impacts of an existing product or process.     

Economic valuation of urban forest benefits in Finland

Urban development projects may cause loss of amenity values of green areas, which should be taken into consideration in planning. Therefore, quantitative information on residents' valuation concerning urban forests is needed for assessing urban land use. The purpose of this investigation was to study the valuation of urban forests in two different urban environments Joensuu and Salo, Finland. The aims were to study the attitudes towards and benefits related to the use of urban forests and, in particular, to measure the valuations in monetary terms using contingent valuation, i.e. measure the residents' willingness-to-pay for larger wooded recreation areas and for small forested parks. Urban forests were seen in both towns as clearly producing positive benefits rather than causing negative effects. The negative features of forests were related to the management of the areas rather than their existence. The main values were related to nature and social functions of forests. In contrast, timber production achieved a distinctively low priority in both study towns. The results stress the importance of defining urban forest policies for municipalities in Finland. More than two-thirds of the respondents were willing to pay for the use of recreation areas. Good location and active management raised the average WTP. Moreover, approximately half of the respondents were willing to pay for preventing construction in urban forests. The results also show that the monetary value of amenity benefits in recreation areas is much higher than the present maintenance costs. The examples concerning the advantageousness of construction on green areas suggest that a limit could be found where the infill of housing areas is not worthwhile from the point of view of society, if the losses of green space benefits are taken into account.     

The role of media exposure, social exposure and biospheric value orientation in the environmental attitude-intention-behavior model in adolescents

This paper explores the hypothesis that contextual environments (media exposure and social exposure) and biospheric value orientation are important antecedents to the attitude-intention-behavior model ( [Ajzen, 2001] and [Ajzen, 2002] ) in the context of environmental psychology. Data for this investigation were obtained from a random sample of 2106 (1073 males and 1025 females) high school students in Hong Kong. A path analysis demonstrates that adolescents’ social exposure and media exposure are associated with biospheric value orientation. The biosperhic value orientation is found to mediate between the contextual variables (media exposure and social exposure) and environmental attitude. This environmental attitude, in turn, mediates the relationship between this value orientation and behavioral intention to act environmentally. Results show that both adolescents’ behavioral intention and degree of social exposure are associated with their environmental behavior. Overall, this article provides empirical support for the proposed path model. The article concludes by presenting theoretical and practical implications for future research in environmental psychology.     

Green procurement in the Asian public sector and the Hong Kong private sector

Since the 1980s, green purchasing/green procurement has increasingly been recognised as an effective means of addressing and reducing negative environmental impacts related to product production and consumption around the world. This paper reviews the procurement practices and policies of five Asian countries and Hong Kong, in the context of an international overview of green purchasing and practices. The extent of government involvement in green procurement is found to directly determine its overall effectiveness, and up-to-date information resources clearly enhance delivery and performance. A case study in Hong Kong demonstrates how public leadership on green procurement has advanced green procurement in the private sector.     

Energy efficiency and appliance’s characteristics considered prior to purchase: Differences and similarities between the United Kingdom,Germany, Portugal,Greece, Poland,Spain and Italy

This article reports country differences in the consumer’s most considered characteristics when choosing electrical appliances, including but not restricted to the energy efficiency aspect. A survey was performed to store customers from 7 countries: the United Kingdom; Germany; Portugal; Greece; Poland; Spain; Italy. Results showed consistency between countries in the top three characteristics considered: cost; quality; and a balance between price and quality. Differences were found for reported environmental attitudes and behaviours, purchase motives, and store employees evaluation. The results may support national policies and store level energy efficiency interventions. Specifically, they can provide input for store employee’s training, in persuading customers towards the purchase of energy efficient appliances.     

“My Husband Usually Makes Those Decisions”: Gender,Behavior, and Attitudes Toward the Marine Environment

Human behavior impacts the environment we live in. In order to better understand how one group, boat owners, in three Nordic countries adjacent to the Baltic Sea; Sweden, Finland and Denmark, viewed the relationship between the marine environment, leisure boats and issues of responsibility, a survey study was conducted (n = 1701). The results show that there are differences between gender in many areas and those women in general are more environmentally friendly than men in their views and behavior. Men and women seek information about boating by different channels and this knowledge may be used in future information campaigns. Both men and women ranked boat owners as having the lowest impact on the marine environment and perceived these to be responsible for addressing environmental issues caused by leisure boat activities. The results also show that it is important to prove the effectiveness of an environmentally safe product since this factor is ranked higher than price when considering buying a product. The results suggest that once environmentally friendly behavior is established, such as recycling, this behavior continues. One implication of this study is that small changes in human behavior are seen as acceptable but larger commitments are more difficult to achieve. If individuals do not feel responsible for causing environmental damage, this aspect needs to be addressed in information aimed at this group. Novel approaches on framing the information and new ways of disseminating information are needed.     

Moral Responsibility for Environmental Problems—Individual or Institutional?

The actions performed by individuals, as consumers and citizens, have aggregate negative consequences for the environment. The question asked in this paper is to what extent it is reasonable to hold individuals and institutions responsible for environmental problems. A distinction is made between backward-looking and forward-looking responsibility. Previously, individuals were not seen as being responsible for environmental problems, but an idea that is now sometimes implicitly or explicitly embraced in the public debate on environmental problems is that individuals are appropriate targets for blame when they perform actions that are harmful to the environment. This idea is criticized in this paper. It is argued that instead of blaming individuals for performing actions that are not environmentally friendly we should ascribe forward-looking responsibility to individuals, a notion that focuses more on capacity and resources than causation and blameworthiness. Furthermore, it is important to emphasize that a great share of forward-looking responsibility should also be ascribed to institutional agents, primarily governments and corporations. The urge to ascribe forward-looking responsibility to institutional agents is motivated by the efficiency aim of responsibility distributions. Simply put, if responsibility is ascribed to governments and corporations there is a better chance of creating a society in which the opportunities to act in an environmentally friendly way increase.