The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong

Hong Kong is a compact and ‘land-hungry’ city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.     

Emotions,habits and rational choices in ecological behaviours: The case of recycling and use of public transportation

Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behavioural intention. The model of goal-directed behaviour (MGB) was applied to predict intentions to use public transportation instead of the private car for going to work (Study 1, N=180), and to recycle household waste (Study 2, N=154). Multiple regression and structural equation modeling were used to test the hypotheses in studies 1 and 2, respectively. As expected, results of the two studies indicate that negative anticipated emotions and past behaviour are significant predictors of desire to engage in pro-environmental action. Desire, in turn, positively predicts pro-environmental behavioural intentions. A direct link between past behaviour and intentions was also detected. Implications of the results for the promotion of pro-environmental behaviour are discussed.     

Green identity,green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging the public to adopt more environmentally-friendly lifestyles. One area which UK policy-makers are focussing on is ‘catalyst behaviour’, the notion that taking-up a new behaviour (such as recycling) may cause people to adopt other pro-environmental behaviours. Yet, evidence for such ‘spill-over’ effects is so far limited, and it is unclear when and how cross-situational motivations (e.g., pro-environmental identity) may predict behaviour and when contextual factors are more important. We report on a postal survey (N = 551) of pro-environmental behaviours amongst the UK public. We assess the influence of pro-environmental self-identify on consistency across a range of behaviours. Pro-environmental values, perceived behavioural control, subjective norm, attitudes, and demographic factors were also measured. Findings show self-identity to be a significant behavioural determinant over and above theory of planned behaviour variables for carbon offsetting behaviour. However, pro-environmental self-identity was only a significant predictor for certain other pro-environmental behaviours; background variables were also important predictors. Limitations of the study, and implications for theory and policy, are discussed.     

Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling

This paper examines our understanding of recycling behaviour in the context of its increasing normalisation in the UK. It reflects on the recent history of dry recycling (i.e. recycling of ‘dry’ materials such as paper, glass, plastics and cans) and asks the question as to what influence policy drivers and the increased provision of facilities for recycling have had on people's behaviour. In reviewing the evidence for recycling being considered a norm, this paper explores what influence norms, habit and identities have on recycling behaviour.It then considers what lessons the evidence offers for using the normalisation of recycling behaviour in influencing more people to recycle and to adopt other sustainable behaviours. The somewhat contentious issue of whether engaging in recycling behaviours has a positive or negative effect on people engaging with other pro-environmental behaviours is discussed. The evidence shows that both positive and negative spillover occurs and understanding where the balance lies, as well as what effect recycling being a norm plays in this, is important in determining appropriate interventions to influence pro-environmental behaviours. The paper concludes with some observations on implications of the evidence on intervention approaches to influence pro-environmental behaviours.     

Environmental attitudes and behaviour of secondary school students in Hong Kong

Summary A postal survey of 992 secondary students in Hong Kong using the Weigel and Weigel environmental concern scale was conducted to investigate their environmental attitudes which were reflected in a readiness to engage in various pro-environmental behaviours including paper recycling at school and at home and the use of less tissues and plastic bags. The results indicated that students' expressed great concern about the environment and exhibited a strong willingness to participate in pro-environmental behaviour. However, students' overoptimism towards technological development and the perceived importance of the benefits of modern consumer goods were two major factors that contradicted their concern for environment. The Pearson correlation coefficient between environmental concern and comprehensive behavioural intention was strong and positive (0.52). Television and school were cited as major sources of environmental information. Mass media were more important than personal media in the dissemination of environmental information. Female students, older students and students living in private housing held more positive environmental attitudes and were more willing to engage in pro-environmental behaviour. Factor analysis indicated that the environmental concern scale was composed of two factors, personal sacrifice and optimism/issue.Ms Kara K.W. Chan is currently an assistant professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. She has previously worked in the advertising and public relations profession and as a statistician for the Hong Kong Government. She is actively involved in research on Hong Kong and China's mass communication and advertising industry, consumer behaviour and the promotion of pro-environmental behaviour.     

Household behaviour and attitudes with respect to recycling food waste--experiences from focus groups

It is a challenge to reduce the ever-increasing flow of waste. In Norway the systems for recycling of organic waste, paper, glass, metals, etc. differ between municipalities, both with regard to organizational and to technological structures. Our hypothesis is that people's attitudes and behaviour may differ with different systems of waste management. People's behaviour and attitudes regarding (organic) waste recycling were investigated in two municipalities with differing technical and organisational systems. Data came from interviews with municipal employees, questionnaires, focus groups and multi-criteria mapping. People seem to be better informed and more positive about organic waste recycling in one of the municipalities (MH, which has recycling of organic waste) than in the other (MS, which has no such recycling). The two municipalities had similar sets of important criteria for waste management (price, environmental friendliness, easy solutions, information). Many participants stated that they had learned from the group process, though only a few reported changed preferences. The institutional context seems to be important for people's behaviour and attitudes towards waste management. This implies that people's recycling behaviour does not only depend on technical and organisational aspects, but also on institutions. These are important messages for policy makers. On an individual basis, the different systems in the two municipalities seem to affect people's stated attitudes. These differences diminish when they are in a common setting where process and dialogue stimulate new thoughts and encourage people to act more altruistically.     

General vs. domain specific recycling behaviour—Applying a multilevel comprehensive action determination model to recycling in Norwegian student homes

This paper reports the results of a multilevel structure equation model predicting general and fraction specific self-reported recycling behaviour. The model was tested on a sample of 697 undergraduate students from four Norwegian universities who each reported their degree of participation in the local recycling schemes for paper/cardboard, glass, metal, and plastic. It was demonstrated that variance in recycling behaviour can be divided into a smaller general part that is relatively stable across waste fractions and a specific part that depends on the respective fraction. General recycling behaviour is well predicted by intentions to recycle and recycling habits, whereas perceived behavioural control is to a large extend fraction specific and influences the fraction specific recycling. Perceived behavioural control mediates the influence of the recycling scheme type, distance to recycling containers, and transport mode used to reach the recycling containers.     

The social psychology of biodiversity conservation in agriculture

We investigate farmers’ intentions to apply biodiversity conservation practices from a psychological perspective, using an adapted version of the theory of planned behaviour (TPB), including group norms and putting emphasis on moral norms and self-identity. The study is based on a quantitative survey (n = 99) in Belgium, analysed using confirmatory factor analyses and path analysis. Results suggest that the impact of attitudes, social norms and perceived behavioural control on intentions is almost fully mediated through moral norms and self-identity. To have a sustained impact, change actions should strive to embed biodiversity conservation into the social norms and into the good farmer identity of the farming community. While acknowledging the explanatory nature of this study, the findings could suggest another view on how to induce behavioural change.     

Differentiation of determinants of low-cost and high-cost recycling

The bulk of research on recycling has been devoted to disentangling factors that affect it. Based on the low-cost hypothesis, we suggest that psychological factors differentially influence behaviors that are relatively less costly to perform compared to behaviors that are more costly to perform. Recycling has often been viewed as low-cost behavior, neglecting that recycling in different waste categories may vary in cost. The aim of the present study was to apply and extend the low-cost hypothesis by investigating whether beliefs about environmental consequences, knowledge, and norms differentially affect low-cost and high-cost recycling. A survey of 418 participants showed that knowledge, social norms, and personal norms were related to both low-cost and high-cost recycling, but the relation was significantly stronger for high-cost recycling. Personal norms partially mediated procedural knowledge and social norms in both low-cost and high-cost recycling. The findings emphasize the need to regard recycling as a multiform behavior and to analyse its determinants separately for different waste categories.     

The role of parental behaviour for the development of behaviour specific environmental norms – The example of recycling and re-use behaviour

Based on the norm activation theory we developed assumptions about how parents may influence specific pro-environmental behaviours (i.e. re-use of paper and recycling) of their children (age 8–10). A sample of 206 parent-child-dyads were investigated using questionnaires recording norm activation model variables for children (i.e. awareness of need, awareness of consequences, personal norm, subjective norm, pro-environmental behaviour), as well as communication behaviour and actual behaviour of parents. For both behaviours (re-use and recycling) two separate structural equation models were tested (N = 206 and N = 194). Model fit statistics indicate a good fit of empirical data and model structure for both behaviours, supporting our assumption that the norm activation model can be applied to pro-environmental behaviour of young children. Communication behaviour of parents had a different influence on the two respective behaviours. While parents seemed to influence their children's recycling behaviour via sanctions and their own behaviour, re-use of paper was mainly influenced via communication of problem knowledge.     

Computer and mobile phone waste in urban India: an analysis from the perspectives of public perception,consumption and disposal behaviour

Sustainable management of Electronic waste (E-waste) is a major challenge for contemporary India, an emerging economy burdened with both the domestic generation and illegal import of E-waste. Considering the ever-increasing complexities of E-waste in Indian cities, this paper aims to evaluate the current trends, opportunities and challenges associated with consumption of electronic items (with respect to computers and mobile phones) and disposal of E-waste in urban India. Bangalore, a city popularly known as the ‘Silicon Valley of India’, is considered as a case study in order to evaluate public awareness, household consumption and E-waste disposal behaviours. The city profile of Bangalore indicates that it has a rapidly emerging market for electronics and thus, has the potential to act as a ‘model’ for evaluating the issues concerning E-waste in metropolitan India. Questionnaires were distributed originally among 300 households with an effective response rate of 63.3%. The results indicate that the majority of households (59.3%) still retain their obsolete electronics due to lack of knowledge about proper E-waste management. High awareness about E-waste and high willingness to recycle/repair their E-waste (above 80% in both cases) are yet to be translated into responsible disposal/recycling behaviour as 95.8% of households have no knowledge about the presence of any formal recycling centre. Income, education, age and gender dimensions associated with E-waste disposal behaviour and awareness were also evaluated. Although we found no gender differences for most of the parameters, there have been some interesting correlations in age and income-wise segregation of disposal behaviour. We noted that the city of Bangalore still possesses some typical Indian socio-cultural characteristics, such as considering E-waste as ‘valuables’, changing several hands before final disposal, defying ‘brand’ or ‘looks’ consciousness, etc., which could be directed towards responsible E-waste disposal behaviours. We suggest that establishing appropriate and convenient E-waste collection/recycling facilities, ensuring responsible household disposal behaviour, implementing effective laws and legislation, and organizing mass E-waste awareness campaigns would aid in addressing the current E-waste concerns in the city.     

EFFECTS OF IMPLEMENTATION INTENTIONS ON THE ACTUAL PERFORMANCE OF NEW ENVIRONMENTALLY FRIENDLY BEHAVIOURS — RESULTS OF TWO FIELD EXPERIMENTS

In the context of two environmentally related behaviours (using a new bus route and shopping in a bio-shop) the implications of Gollwitzer's concept of implementation intention for Ajzenz's theory of planned behaviour are studied. Results of both studies supported the assumption that furnishing a goal intention with an additional implementation intention significantly increases the likelihood of actually performing the intended new behaviour. In the second study, the implementation intention intervention is combined with receiving a small vs higher monetary incentive. Receiving the higher incentive has similar behavioural effects to forming an implementation intention, whereas combining both interventions does not result in a stronger behavioural reaction. These results indicate that the behavioural effect of a higher monetary incentive might relay a similar volitional process to that of the implementation intention. Furthermore, in both studies there is some empirical evidence that both interventions suppress the impact of competitive habits.     

A comprehensive action determination model: Toward a broader understanding of ecological behaviour using the example of travel mode choice

This paper examines a first version of a Comprehensive Action Determination Model (CADM) of ecological behaviour that incorporates intentional, normative, situational, and habitual influences on environmentally friendly behaviour. The main assumptions of the theory of planned behaviour (TPB), the norm-activation model (NAM), the theoretical concept of habit and the ipsative theory of behaviour were integrated into a comprehensive model. The model was tested using a structural equation modelling approach on a sample of 389 students in the domain of travel mode choice and compared to established less comprehensive models (TPB, NAM and a combination of both). The results show that all compared models had a good to excellent model fit and explained a substantial amount of variation in travel mode choice. The CADM, however, explained the greatest degree of variation as compared with the other models, at 65%. Subjective and objective situational constraints were responsible for most of the variation in travel mode choice in the CADM, but intentions and habits also had a significant impact. The influence of social and personal norms was mediated by habits and intention, while habits moderated the relationship between intention and behaviour. The importance of the CADM as a framework for other domains of ecological behaviour is also discussed.     

Personality, individual differences, and demographic antecedents of self-reported household waste management behaviours

The present study sought to extend recent conceptual frameworks of waste management behaviours by examining personality, individual differences, and socio-demographic antecedents of self-reported waste recycling, reuse, and reduction behaviours. A total of 203 participants from a British community sample completed a questionnaire consisting of measures of their self-reported waste management behaviour, Machiavellianism, political cynicism, the Big Five personality traits, and socio-demographics. The results of structural equation modelling showed that individuals who were less Machiavellian, less politically cynical, older, and more conscientious were more likely to report positive waste management behaviours. In combination, these predictors explained 22.0% of the variance in waste management behaviours. Thus, these variables may improve the predictive validity of existing conceptual models of waste management behaviours. The results are discussed in relation to those models.     

More than money: how multiple factors influence householder participation in at-source stormwater management

Urban stormwater run-off is a threat to stream ecosystems. New approaches to stormwater management aim to protect urban streams from such impacts, by retaining, treating and using stormwater at its source. As up to ～50% of runoff from urban surfaces comes from private property, fostering stormwater retention requires effective householder engagement. We evaluated householder participation in the Little Stringybark Creek project, a stormwater retrofit programme aimed at waterway protection, using qualitative enquiry through formal and informal interviews to identify factors that influenced participation. Participation was governed by multiple factors, with financial incentives and personal co-benefits of tanks primary motivators, while process complexity and distrust were primary barriers. Results suggest an approach combining education to encourage review of subjective norms and attitudes, with incentives to mitigate behavioural controls can transform public behaviour towards sustainable stormwater management.     

Towards a Zero Waste Strategy for an English Local Authority

Many developed countries are using a challenging Zero Waste concept to change current waste management practices to more sustainable methods of managing waste, including household waste. The concept includes waste prevention; high levels of recycling and recovery of all resources from waste; and behavioural change. This research provides a case study on the development of a Zero Waste Strategy (ZWS) for Charnwood Borough Council (CBC), an English Local Authority (LA), which has an established household waste management system.This paper describes the steps taken by the authors, together with CBC to devise and implement a ZWS. A series of focus groups were held involving elected members of the LA and members of the community. The aim was to identify the core aspects of environmental, operational and social demands in order to prioritise actions to be included in a draft ZWS. The draft underwent wider public consultation, which highlighted areas for revision, and following revision has been adopted by the LA. The ZWS takes into account local issues, local policies, alongside national strategies and legislation.Many of the options identified during this research complement each other and if used in combination may see large steps taken towards Zero Waste. This is difficult to achieve without a holistic approach to waste generation, collection, treatment and disposal. Key findings from this research are to switch the focus from recycling to reuse and waste prevention, alongside increasing education and behaviour change programmes for householders. Additionally, the potential value of separately collecting food waste, with a recognised high potential yield, must be explored to ensure meeting targets set in the ZWS and the requirements of the Landfill Directive.     

Botswana's environmental policy on recycling

Recycling operations have become one of the primary strategies for waste management, worldwide. Especially, recycling operations are viewed as among the most effective techniques for reducing the amount of municipal solid waste disposed at landfill sites. Botswana's environmental policy on recycling stipulates, among others, that all waste management authorities should provide information on the classification and quantities of controlled waste targeted for recycling. This paper, therefore, examines the extent to which recycling operations in Botswana have either been conducted in compliance with or in violation of some major environmental requirements as enunciated on statutory guidelines. Compatibility between environmental policies on recycling and actual practice is evaluated focusing on two companies (Dumatau trading and Botswana Tissue) involved in recycling operation. Data from the two companies is complemented by one collected from the Gaborone landfill site. Finally, this study discusses on the role played by various stakeholders in policy formulation and implementation with particular emphasis being placed on a select number of non-governmental organisations (NGO).     

On the relationship between set-out rates and participation ratios as a tool for enhancement of kerbside household waste recycling

Although the use of kerbside recycling facilities by householders is often key to the reduction of materials disposed of to landfill, the quantitative assessment of householders' recycling behaviour is problematic. This study introduces a method to diagnose recycling behaviour by assessing kerbside scheme use in terms of the set-out of recyclate containers compared to the proportion of households participating in recycling (participation ratio). Application of numerical behaviour models demonstrated that kerbside recycling in sampled regions of the UK tends to be consistent with householders using kerbside schemes more frequently than would be observed with random patterns of use that are uniform amongst all householders. When aggregated to collection rounds, householders' modal recycling behaviour tended towards either non-participation or frequent participation. We propose that initiatives to enhance kerbside recycling should employ such quantitative assessments of recycling behavioural modes to inform and guide promotional and educational strategies. A conceptual model for prioritizing campaigns to promote recycling at the kerbside on the basis of identifiable and quantifiable patterns of householder recycling behaviour is presented.     

Spaghetti soup: The complex world of food waste behaviours

There is growing awareness of the positive impact of reducing the amount of wasted food on greenhouse gas emissions, energy use, food and water security, and land use. In developed nations, food waste generated in homes is a large contributor to the total amount of food waste. The behaviours and practices associated with this waste prevention (and waste generation) are complex for a number of reasons: food waste is the result of multiple, interacting activities and this leads to separation between the activity and their consequences. These behaviours are usually performed for reasons unrelated to waste prevention and have both a marked habitual element and a pronounced emotional component. Furthermore, the prevention of food waste has less ‘visibility’ to other people (e.g. neighbours) than many other pro-environmental behaviours (e.g. recycling), and therefore social norms around ‘waste’ play a reduced role compared to more ‘visible’ activities.This paper discusses insights into these behaviours from research funded by the Waste & Resources Action Programme (WRAP) and its partners in the UK. It discusses how these insights have been used in the development of a successful public-engagement campaign, which has been influential in the recent reduction in household food waste. These insights are also discussed in light of commonly used behavioural models, highlighting that many of these models are not designed for multiple, complex behaviours. However, considering the subject of food waste through the ‘lenses’ of different academic disciplines has helped the development of the public engagement on this issue.     

Management and recycling of waste glass in concrete products: Current situations in Hong Kong

Disposal of more than 300 tonnes waste glass daily derived from post-consumer beverage bottles is one of the major environmental challenges for Hong Kong, and this challenge continues to escalate as limited recycling channels can be identified and the capacity of valuable landfill space is going to be saturated at an alarming rate. For this reason, in the past ten years, a major research effort has been carried out at The Hong Kong Polytechnic University to find practical ways to recycle waste glass for the production of different concrete products such as concrete blocks, self-compacting concrete and architectural mortar. Some of these specialty glass-concrete products have been successfully commercialized and are gaining wider acceptance. This paper gives an overview of the current management and recycling situation of waste glass and the experience of using recycled waste glass in concrete products in Hong Kong.