Perceived Influence of Proenvironmental Testimonials

Recommendations for communicators to make environmental issues more concrete in public align with the tenets of exemplification theory. Audiences may also engage with messages that they perceive as influencing them more than others, an outcome that aligns with the third-person effects framework. What is not well known is how these two areas of research intersect, namely, how exemplars about environmental issues may impact perceived message influence on the self-relative to others. This study examines the effects of testimonials on the perceived influence of environmental messages. Two experiments, each conducted simultaneously in Singapore and the Midwestern US, suggest that university students perceive themselves to be more influenced than others by proenvironmental messages. The second experiment shows that this perceptual bias is related to message desirability and individuals’ environmental values. Both experiments reveal location-specific effects, which is useful for understanding how to communicate environmental problems to global audiences.     

Locating Co-presence in Media Messages about Global Warming

This paper responds to recent calls for alternative approaches to the analysis of environmental communication that uncover overlooked voices in the discussion of environmental issues. Borrowing core principles from critical rhetoric, it suggests a way to categorize media messages according to how human–nature relationships are constructed in media discourse. The paper illustrates how, in presenting contrasting and often oppositional constructions of human–nature relationships, the media messages examined articulate three recurrent (but not equal) discourses on global warming. These discourses include (1) nature-as-out-of-reach discourse, (2) nature-as-antagonist discourse, and (3) nature-as-co-present discourse. By juxtaposing these discourses, the paper shows how environmental communication scholars can engage in critical realism and political advocacy to illuminate latent public discourse that holds the potential to champion marginalized voices of nature and accentuate the interconnectedness of humans and the environment.     

A Simple Intervention to Reduce Framing Effects in Perceptions of Global Climate Change

This paper explores a technique for mitigating framing effects in perceptions of global climate change. People's opinions on issues ranging from same sex marriage and the environment to free speech and health care have been shown to be influenced by the way in which the issue is presented: the metaphors, images, and catchphrases that communicate implicit normative messages about the issue. The work described here synthesizes insights from experimental research on moderators of framing effects and sociological research on frame reflection. Based on this synthesis, this paper describes a test of a simple highlighting technique for focusing respondents' attention on the framing operating in political materials. Results suggest that this intervention not only can reduce the opinion-shaping impact of frames but may also reduce ideological polarization. Implications include a better understanding of the mechanisms by which frames operate, techniques for making frame reflection possible among political non-elites, and recommendations for strengthening environmental groups' public communication strategies.     

Psychological Reactance From Reading Basic Facts on Climate Change: The Role of Prior Views and Political Identification

Scholars continue to search for solutions to shift climate change skeptics’ views on climate science and policy. However, research has shown that certain audiences are resistant to change regarding environmental issues. To explore this issue further, we examine the presence of reactance among different audiences in response to simple, yet prominently used, climate change messages. Our results show that emphasizing the scientific consensus of climate change produces reactance, but only among people who question the existence of climate change. Moreover, adding political identification to the model as an additional moderating variable shows the increases in reactance occur among Republicans who question the existence of climate change. Finally, our results show that reactance to climate change messaging may lead to backfiring effects on important outcomes tied to climate change such as risk perceptions, climate change beliefs, and support for mitigation policies.     

Beasts,Burgers, and Hummers: Meat and the Crisis of Masculinity in Contemporary Television Advertisements

This paper examines three recent television advertisements that symbolically link meat not only with masculinity, but specifically with the “crisis in masculinity.” Using an ecofeminist lens, I engage in an intersectional analysis of these advertisements to demonstrate how they articulate the eating of meat with primitive masculinities as a response to perceived threats to hegemonic masculinity. These advertisements demonstrate that scholars interested in the status of masculinity must pay attention to the “threats” to masculinity posed by environmental and animal rights movements, and that scholars interested in environmental movements must pay attention to the role of masculinity in resisting moves toward sustainability. This analysis demonstrates the utility of ecofeminism in understanding the relationship between hegemonic masculinity and environmentalism while also pointing to the need for ecofeminism to continue to explore the implications of intersectionality for ecofeminist theory and criticism.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

It's Not Easy Being Green … Or Is It? A Content Analysis of Environmental Claims in Magazine Advertisements from the United States and United Kingdom

As corporations seek to appeal to environmentally conscious stakeholders, advertisements containing environmental claims have become increasingly prominent. A corporation's desire for an enhanced corporate reputation, combined with lenient environmental advertising regulation, has created the perfect environment for corporations to use—and misuse—environmental claims, resulting in “greenwashing.” Defined as the act of disseminating disinformation to consumers regarding the environmental practices of a company or the environmental benefits of a product or service, greenwashing occurs around the world. This study is a cross-national content analysis of 247 print ads from 84 issues of mainstream magazines from the United States and United Kingdom. Three-fourths (75%) of the ads analyzed contained one or more aspects of greenwashing. Firms advertising in US magazines were significantly more likely to employ misleading/deceptive environmental claims than UK firms and magazines. These findings suggest that without increased environmental advertisement regulation, greenwashing will persist as a disingenuous means for corporate reputation enhancement.     

The Role of Organizational Perception,Perceived Consumer Effectiveness and Self-efficacy in Recycling Advocacy Advertising Effectiveness

Previous academic research into how consumers evaluate advocacy advertising identified many possible paths involving potentially reflexive effects on how people perceive an advocacy advertising sponsor, the advocated issue and themselves. This paper has examined one possible scenario within this complicated phenomenon: that of advertising advocating a specific environmental consumer action, recycling. In the specific context of this study, structural equation modelling demonstrated clear causal relationships among consumer perceptions of the recycling advertisements’ sponsoring organization, consumer self-efficacy and perceived consumer effectiveness of complying with the advocated issue (recycling behaviour). These factors were shown to impact specific advocacy advertising goals (termed message effectiveness in this study) such as behavioural intention toward the advocated recycling issue and perceived changes in how consumers evaluate the sponsoring organization.     

The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions

Corporate advertising campaigns increasingly use environmental frames to promote their products and processes, many of which are neither sustainable nor environmentally friendly. This study examines ExxonMobil's recent efforts at green advertising, focusing specifically on their widely aired “Energy Solutions” television advertisements. We argue that ExxonMobil's use of a didactic, greenwashed frame stifles criticism and discourages examination of ideologies of consumption by exploiting the ethos of the scientist and highlighting technological solutions to problems that are deeply tied to a culture of consumerism. The definition of green energy is controlled by those with the power to generate persuasive public messages about the sources and production of energy. Counterframes, however, can be employed to turn a questioning eye upon the solutions advanced by ExxonMobil. We issue a call for green frames that help citizens and consumers critically examine the ecological integrity of all means of energy production, and that call attention to the ways in which the greenwashing of research and development initiatives can dissuade necessary action, including reduction of US energy consumption.     

Green Screen or Smokescreen? Hollywood's Messages about Nature and the Environment

This paper examines ideologies about nature and the environment in popular, animated Hollywood films—including The Lorax, Wall-E, and Ice Age 2—through a symptomatic reading. The primary goal of the analysis is to elucidate key omissions in these texts through an assessment of the problematic—defined in this research as an a-priori answer to perceived audience concerns regarding the role of consumerism and corporate culture in environmental problems. Silences in the films revolve around: how environmental problems are defined; what the consequences are; who the responsible parties are; and what potential solutions exist to mitigate them. The significance of the research is underscored by the formation of an increasingly intimate relationship between children, consumer culture, and commercial media in the USA, as well as the increasingly dire information emerging about global environmental issues. This analysis reveals the dual, often conflicting, messages that commercial film provides for its young audiences about pivotal environmental problems and their potential resolution.     

从可持续发展看两大部类生产理论丰富和发展

两大部类生产理论是马克思政治经济学的社会再生产理论，它的潜在假定之一是人类的经济活动没有超过资源与环境的承载能力。在分析传统两大部类生产与自然环境之间关系的基础上，增加了生产环境资源的第0部类，从而构建了面向可持续发展的三大部类生产理论。在社会总资本重新划分的基础上，对三大部类简单再生产的实现条件以及不同生产条件下的三大部类的生产状况进行了研究。     

The elaboration process – an approach for sustainable product development: a case study

Environmentally conscious product development, eco-design or design for environment is the methodology trying to introduce environmental requirements into product design. The first step of this process is the gathering of customer requirements for a structured product development procedure, such as quality function deployment (QFD). The problem is that environmental requirements are usually unspoken by the customers. This paper describes a methodology for uncovering such requirements by using environmental default questions in an elaboration process. This leads to an increased customer environmental awareness, and it generates a comprehensive list of requirements suitable for use in a subsequent QFD process. The effects of the elaboration process are demonstrated in one case study.     

环境价值的多元不可比性及其字典式偏好研究

绝大多数环境物品属于非市场资源,没有市场价格,因此市场体制低估甚至忽视了环境的价值,这是产生全球环境问题的深刻根源。在环境经济学中被广泛采用的显示偏好或明示偏好等非市场价值导出方法尽管可以估计环境的经济价值,但这些方法仍以新古典经济学的一元价值论为基础,忽视了环境物品的价值多元性和不可估价性。近年来在环境伦理领域兴起的字典式偏好可以较好地描述环境多元价值,反映环境物品具有伦理属性、公共属性和政治属性。相对于新古典经济学的福利最大化和利益补偿原则而言,商议是一种可以发现和容纳环境多元价值的机制,也是现代市民社会解决环境争议的重要途径之一。     

环境管制政策的局限性与变革--自愿性环境政策的兴起

我国虽然基本上避免了环境质量急剧恶化的局面。但是现行环境政策并没有从根本上遏制环境状况不断恶化的趋势，我国环境政策的效率亟待摄高。究其原因，我国环境政策以行政直控的管制政策为主。具有强烈的行政管理色彩，使得政府和企业的博弈长期锁定在非合作状态。要摆脱这种困境，必须引入第三方激励、监督机制。促使双方的博弈转变为合作博弈。20世纪90年代中期自愿性环境政策的渐渐兴起，是企业和公众在产品市场上互相影响的结果。而政府起到引导激励、信号传递作用。文章从博弈论的角度对此进行了分析，自愿性环境政策缓解了环境管制成本与效果冲突的困境，是未来环境政策的一个重要的方向。     

政府环境监管与企业污染的博弈分析及对策研究

企业不考虑环境成本追求利润造成了严重环境污染,利用市场机制很难解决此类外部性问题,政府规制介入成为必然. 政府环境管制政策的制定和执行实际上是相关主体之间的博弈过程,可以用博弈方法来研究政府环境管制政策的效果.现有博弈分析中存在忽视环境污染给政府和企业分别带来政治成本与声誉成本的重大缺陷,造成理论不能解释现实世界.本文在引入上述成本的基础上运用博弈分析方法对政府环境监管与企业污染治理的互动决策进行深入探讨,结果表明: 减少政府因企业污染带来的收益、降低政府监管成本、加大对企业污染的处罚等有助于环境质量的改善.而且,建立以增加企业污染的声誉成本以及提高地方政府纵容污染的政治成本等非物质成本的制度建设是改善环境质量的重要方向.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Three Dimensions of Social Media Messaging Success by Environmental NGOs

Studies show that NGOs persist in using social media to impart unidirectional messages rather than taking advantage of the participatory nature of networked media. Fear of a loss of message control may be at the heart of NGOs’ desire to keep social media messages on track. The current study examines the success of an environmental NGO in keeping its social media messages under control using quantitative content analysis of an NGO-promoted hashtag, #climatemarch, during a United Nations conference on climate change in 2015. Three dimensions of social media message success – volume, topic/valence, and participants – are proposed.     

An “Asymmetric Threat” That Should Have Been Anticipated: Political Discourse on 2007 Wildfires in Greece

This paper examines the pre-election interpretative repertoires employed by the two main political parties in Greece regarding the 2007 summer wildfires, which have been recorded as the worst natural disaster in contemporary Greek history. This involved a discourse analysis of press releases, interviews, and press conference statements. While the New Democracy governing party initially followed a “business-as-usual” scenario, comparing the situation with past wildfires under the administration of PASOK (the biggest opposition party), the increasing number of deaths over time rendered any such comparison invalid. In order to regain momentum, the government launched the interpretative repertoire of “asymmetric threat”, which proved instrumental in helping the government to get re-elected. This political discourse lacked any consideration of broad socioeconomic changes in rural areas in Greece which might have contributed substantially to the severity of the disaster. Implications for wildfire policy are discussed.     

The Green Economy: Reconceptualizing the Natural Commons as Natural Capital

The green economy is an emergent approach to sustainable development launched at Rio+20. Herein environmental decision-making is increasingly achieved through economistic processes and logic. The natural commons are quantified and managed as natural capital. This paper summarizes the trajectory of the project and its ideological framework. It examines various conceptualizations of economic approaches to the environment and considers philosophical, methodological, and political problems associated with the green economy project. In the face of very different definitions of what constitutes a green economy, environmental communicators face a situation characterized by discursive confusion as the complexity of natural capital accounting processes conceal new political configurations. Counter movements argue that the green economy program is performing ideological work that uses language of environmentalism to obscure an intensified agenda of neoliberal governance and capital accumulation. The concept now has contradictory meanings. Environmental communicators have an important role to play in exposing the contested nature of the project and in helping to define the emerging green economy.