A strategic design approach to develop sustainable product service systems: examples taken from the ‘environmentally friendly innovation’ Italian prize

The product service systems’ (PSS) sustainability potential is described in the framework of the new types of stakeholder relationships and/or partnerships, producing new convergence of economic interests, and a potential concomitant systemic resources optimization.In this perspective, it is argued that the design competencies should move towards those of the ‘strategic design’, thus introducing the concept of ‘strategic design for sustainability’: the design of an innovation strategy, shifting the business focus from designing (and selling) physical products only, to designing (and selling) a system of products and services which are jointly capable of fulfilling specific client demands, while re-orienting current unsustainable trends in production and consumption practices.Some examples of PSS are presented and discussed using the PSS categories ‘services providing added value to the product life cycle’, ‘services providing final results to customers’, and ‘services providing enabling platforms for customers’. The cases derive from an analysis of the ‘environmental friendly innovation’ yearly endowed prize submissions. The Politecnico di Milano University together with the Bocconi University and Legambiente (an environmental NGO) promotes the initiative in Italy.     

A new business model for baby prams based on leasing and product remanufacturing

A shift in business thinking from selling products to providing service solutions to customer needs is becoming noticeable. It is driven by increasing competition and the need to identify new profit centres for producers of mature products. This paper identifies a new product group that could be interesting from the product-service system perspective – baby prams. The study presents a new business model based on selling the function that baby prams provide through leasing prams. It discusses potential barriers and necessary changes in product design and the supply chain to make it work. The product-service system in this case could include the organisation of a reverse logistics system with different levels of refurbishment and remanufacturing of prams, partially by retailers. The new model may provide customers with a high quality pram in a “like new” condition for the period they need it, and may help avoid transaction costs of having to sell the pram on the second-hand market. Economic estimations point to a significant potential for increased profits, while the environmental potential should be further investigated.     

Developing sustainable products and services

In light of increasing pressures to adopt a more sustainable approach to product design and manufacture, the requirement to develop sustainable products is one of the key challenges facing industry in the 21st century. Hence, the concept of developing sustainable products as well as services is evolving as a key element of Cleaner Production. Sustainable product development initiatives (mainly through eco-design) have been evolving for some time to support companies develop more sustainable products. Ireland has been running the highly successful Environmentally Superior Products (ESP) initiative that supports industrial companies to incorporate a more sustainable approach to the development of products and/or services. The lessons learned from the ESP and other global Sustainable Product and Service Developments in industry and research, are being used to develop a method for effective sustainable product and/or service development (SPSD) in industry. The method is designed to provide pragmatic guidance to business and industry for developing sustainable products and services as well as incorporating this approach within existing corporate strategy, cleaner production and product development systems. This method is being developed by the authors at the Environmental Policy and Management Group (EPMG), Department of Environmental Science and Technology, Imperial College London, UK in conjunction with industry and practitioners. The method provides a framework for implementing SPSD throughout the entire lifecycle of a product and/or service. It can be used to identify, assess and implement the options for optimum sustainability in the design and development of a product and/or service. This paper describes the key features of this method.     

生态产品概念再定义及其内涵辨析

准确界定生态产品概念定义及其内涵是深入开展其理论研究和实践创新的前提和基础.该研究深入剖析了生态产品现有概念定义存在的问题,从我国提出生态产品价值实现理念的战略意图入手,在指明生产者的基础上,将生态产品定义为生态系统生物生产和人类社会生产共同作用提供给人类社会使用和消费的终端产品或服务,包括保障人居环境、维系生态安全、提供物质原料和精神文化服务等人类福祉或惠益,是与农产品和工业产品并列的、满足人类美好生活需求的生活必需品,分为公共性生态产品、准公共生态产品和经营性生态产品三类.阐明了生态产品与生态系统服务、经济产品、非生态自然资源之间的边界关系,明确了生态产品不仅反映了自然生态与人类之间的供给消费关系,还反映了人与人之间的供给消费关系.建议组织自然科学和社会科学领域的科研人员开展中长期联合攻关,解决生态产品价值实现过程中面临的科学技术难题,通过理论突破和技术创新抢占国际生态经济学研究的学术制高点.      

Product-service systems in the automotive industry: the case of micro-factory retailing

Solutions to the economic and environmental impacts of the automotive industry have largely focused on technological innovation at the level of products or processes. This paper argues that, in order to achieve sustainability, change processes must be undertaken at the functional and systemic level.The concept of product-service systems (PSS) represents a valuable opportunity to introduce such changes. PSS is predicated on new forms of product ownership, stewardship, design and producer–consumer interaction. The challenge now is to investigate ways in which the PSS concept might be introduced at the empirical level.The paper suggests that the adoption of micro-factory retailing (MFR) ideas offer a means of introducing such a system-level change in the automotive industry. MFR is based on novel approaches to vehicle design that facilitate the economic viability of small-scale localised manufacturing sites. It is argued that such an approach to vehicle production, allows the adoption of a full scale PSS at local levels. Furthermore, via aspects such as the unification of the commerce and manufacturing function, and the proximity of manufacturing and servicing sites to users, the MFR approach may also offer distinct advantages compared with prevailing visions of PSS.     

Developing new product service systems (PSS): methodologies and operational tools

The co-evolution of industrial production and social patterns calls for systemic solutions that can only be provided by partnerships between companies and other stakeholders, including final users. Such partnerships are defined as Solution Oriented Partnerships (or SOP). Product Service Systems (PSS) are the catalyser of such solutions. The capability of PSS to become an attractive solution depends on factors that are commonly considered to belong to the design domain. The role of designers is therefore essential to the definition of effective and attractive PSS. Designers are now urged to find their own methodological approach to the design of PSS. This paper addresses this need by proposing methods to define a map of the actors involved in PSS, methods to define requirements and structure of a PSS and methods to represent and blueprint a PSS.     

Service Engineering: a novel engineering discipline for producers to increase value combining service and product

In order to pursue sustainability, commercial activities between the supply and demand sides must be somehow changed. In the context of eco-design, producers must need a much bigger framework than is available in current eco-design techniques. This calls for establishing a new discipline. This paper aims at proposing a novel engineering discipline for producers toward sustainable production and consumption, Service Engineering (SE). For the sake of this, the scheme of SE is first explained. Second, a methodology of modeling and designing services, and a computer-aided design tool called Service Explorer, are presented. Third, they are proved to be effective through two applications. In SE, positive and negative changes of consumers are modelled as value and cost, respectively. In addition, the model to describe a target consumer is provided for grounding the identified value. A design methodology including the identification of value with realization structures is also provided. Furthermore, SE allows designing services in parallel with products. In the application to service redesign of an existing hotel in Italy, it was demonstrated that the presented methods and tools facilitate designers adding new value like the view of outside through a window in energy-saving structure. It was also proven to deal with both products and services through generating a solution called “cash-back per non-wash” system for washing towels. The other smaller-scaled application to design of renting home appliances revealed that they support to determine a property of an adopted physical product like the size of a TV set depending on target customers’ properties effectively.     

Eco-design implemented through a product-based environmental management system

Lucent Technologies (Lucent) has undergone considerable change in business strategy with the outsourcing of manufacturing activities. In order to control the significant environmental aspects of hardware products, Lucent's wireless business unit, Mobility Solutions, determined it would concentrate on the design of products: focusing on eco-design enables product sustainability to be improved, with each product generation providing a ‘start of pipe’ (front end) solution with attendant efficiencies.Mobility Solutions pioneered a product-based environmental management system (PBEMS) to formally address the impacts of wireless hardware products on the environment throughout the entire product lifecycle, regardless of where products are developed. This management system looks beyond the environmental impacts of manufacturing to include conceptual design, development, use by the customer, and final product disposal.The success of this approach can be attributed to the integration of eco-design with traditional hardware product realization processes. Through the PBEMS, business and environmental processes are simultaneously utilized to manage significant product aspects and to incorporate sustainability principles during product design. Many innovative eco-design tools are applied during the product realization process to identify areas for improvement of future products, and to verify that each generation of existing products is more sustainable than its predecessor. These eco-design tools include eco-roadmapping, design for environment guidelines and checklists, and lifecycle assessments.The Mobility Solutions PBEMS conforms to the requirements of the ISO 14001 international standard and has achieved third-party certification. By implementing environmentally responsible characteristics through eco-design programs, employees, customers, and the world community benefit from a consistent approach to the environmental management of wireless hardware products. Mobility Solutions continues to reap the value of sustainable product design that is both good for the environment and makes sound business sense.     

Product-services as a research field: past,present and future. Reflections from a decade of research

In the last decade many researchers, institutes and programs in the EU paid attention to product-service systems (PSS). Given this massive effort, it is time to take stock. Is PSS research a theoretical field in its own right? Is the PSS concept indeed the road to the Factor 10 world? Is it the road to enhanced competitiveness? What is needed to really use the potential of the concept? This paper discusses these questions summarizing the analysis done in the PSS review book ‘New Business for Old Europe’, various EU sponsored projects and the conceptual approach chosen in a new research network on Sustainable Consumption and Production, called SCORE!     

Life cycle oriented design of technical Product-Service Systems

Technical services such as maintenance, retrofitting, refurbishing or user training can significantly influence the economic and ecologic performance of high quality investment goods, thus providing new and advanced user benefits. In order to systematically exploit these potentials the interrelations between physical products and non-physical services need to be considered proactively, resulting in the necessity for integrating corresponding product and service design processes. For this reason, a process for the systematic design of product related technical services is introduced that upon its modularization represents a promising starting point for linkage with corresponding product design processes. Life cycle oriented design of technical Product-Service Systems is thus supported. The presented concept is finally illustrated by means of an example from the investment goods industry.     

Product development and responsible consumption: designing alternatives for sustainable lifestyles

This paper presents insights from a research project that examines the notion of ‘responsible consumption’, its relationship to consumer preferences and expectations, and its implications for product design and development. The paper discusses the issue of sustainable consumption in relation to product development and summarizes initial findings from a study conducted among people who consider themselves responsible consumers. Notably, four different profiles of ‘simplifiers’ are described. The study shows that people who took part in the research adopt more sustainable lifestyles not only because of an ecological consciousness, but also because of perceived personal factors or benefits. The study also reveals that participants have both a close and distant relationship to objects and that they prefer products that allow them to be engaged in the activity of “doing”. Product development strategies informed by these insights are explored. The paper suggests that product designers can support and encourage those already active or interested in orienting their consumption habits towards more sustainable solutions by envisioning appropriate ecologically and socially responsible product alternatives.     

Re-considering product design: a practical “road-map” for integration of sustainability issues

The proliferation of sustainability assessment principles, strategies, actions, and tools has created confusion about pathways forward for companies. It is unclear how existing approaches are complementary or distinct. How does a company assess current products and materials? How could designers create more sustainable products? What criteria, principles, approaches, and tools should be applied? Why? Is there a practical “road map” to guide product designers and product development managers in integrating sustainability issues into their decision-making processes?This article builds on previous frameworks for understanding the interconnections between various assessment principles, strategies, actions, and tools related to industrial ecology, human and labor rights, and corporate social responsibility [Waage S, Geiser K, Irwin F, Weissman A, Bertolucci M, Fisk P, et al. Fitting together the building blocks for sustainability: a revised model for integrating ecological, social, and financial factors into business decision-making. Journal of Cleaner Production 2005;13(12):1117–206; Robèrt K-H, Schmidt-Bleek B, Aloisi de Larderel J, Basile G, Jansen JL, Kuehr R, et al. Strategic sustainable development—selection, design and synergies of applied tools. Journal of Cleaner Production 2002;10(3):197–214; Robèrt K-H. Tools and concepts for sustainable development, how do they relate to a framework for sustainable development, and to each other? Journal of Cleaner Production 2000;8(3):243–54]. Expanding on past work, this piece suggests a “road map” for application by product designers and product development managers. A four-phase process is offered for integrating systems and sustainability perspectives into product design, manufacturing, and delivery decisions.     

EcoDesign: what's happening? An overview of the subject area of EcoDesign and of the papers in this special issue

EcoDesign is a concept including human sustainability priorities together with business interrelations. Its main objective in the improvement of product development methods is to reduce environmental loads. EcoDesign also includes a more open ambition to use inspiration from a wider field of positive examples of smart products and methods, effective system solutions and attractive designs. It is not clear what sustainable product development is; what we can do is to try our best to find better solutions, get going and make sure that we learn from what happens. Our main goal with this issue was to monitor “How to make it happen?” but we ended up with more questions and the lower ambition of, “What's happening”.Life-style elements such as brand label economy, development of new economies in Asia, aging populations in the old economies etc. makes the picture even more complex and we still wonder, “How to make it happen”. However, a few focal points can be observed:The tools in EcoDesign are not as important as specification and goal setting in early product development phases. How to organize product development is crucial in order to reach higher degrees of sustainability. The interrelations between resources and functionality must be enhanced. Environmental affection must be integrated into the human life-style and throughout the entire life-cycle of all products and services. To us it seems impossible to define a sustainable life-style and force everyone to follow. We must engage all stakeholders in envisioning and creating the sustainable societies we hope to achieve.     

The European Commission's sustainable consumption and production and sustainable industrial policy action plan

The promotion of sustainable consumption and production patterns is enshrined as a key objective in the renewed European Union Sustainable Development Strategy (EU SDS). Sustainable consumption and production is arguably the most challenging aspect of the EU SDS. It requires changes to the way products and services are designed, produced, used and disposed of, taking into account producer and consumer behaviours. This paper reviews the European Commission's Communication on the sustainable consumption and production and sustainable industrial policy action plan, introduced on July 16, 2008. The paper examines the priority areas identified for action, the means adopted to improve energy and environmental performance of products as well as uptake by consumers. The paper concludes that the absence of mandatory quantifiable targets and deadlines and a reliance on both cross-sectoral and multi-level relationships are likely to weaken the ability of the action plan's fundamental objective of decoupling economic growth from resource use.     

Sustainability evaluation of European household services

In this article we evaluate over 200 European household services in seven service areas related to household consumption. Services were chosen that contribute to at least two of the three dimensions of sustainable development: environment, social aspects, and economy. The analysed services are called sustainable home services indicating that they are provided to the customers directly at home or on the premises, and that they enhance sustainable development. It appears that the social effects of the assessed services are larger than their environmental and economic benefits. This is presumably at least partly due to the fact that in order to survive in the market, household services must first and foremost be socially beneficial to the users, in other words, improve the quality of life of consumers.     

Eco-efficient producer services—what are they, how do they benefit customers and the environment and how likely are they to develop and be extensively utilised?

The potential environmental benefits of moving from a product-based economy to a functional economy involving greater use of services is a subject of increasing interest and debate in the field of eco-efficiency. This paper provides a typology and fuller analysis of eco-efficient producer services than hitherto reported. Three broad classes of service are described and assessed: product based including product results, product utility and product extension; electronic substitution and information based. Examples of each are drawn from a major study on the successes and barriers of eco-services in Europe. The paper concludes that while there are a number of areas of success, there are considerable barriers to wider development and uptake of such services, and that many of the more successful service applications are not necessarily driven by environmental considerations. The paper warns that the shift from products to services cannot be assumed to be eco-efficient and there are a number of rebound effects which need to be carefully analysed.     

Building more sustainable solutions in production–consumption systems: the case of food for people with reduced access

In new product development, the ability to integrate different dimensions of sustainability at a value chain level is still a complex, problematic goal. As product-service approaches are increasingly enabling the introduction of more sustainable paths, this paper describes the authors' experience thus far when building insights into conditions for the implementation of integrated solutions in a process of co-development and testing in real life conditions, which are driven by a social need focusing on food for people with reduced access. Throughout this process, which brought together producers, consumers and other stakeholders to design and test industrialised, sustainable solutions, empirical evidence demonstrates feasibility and usefulness of the approach and insight into the conditions for implementing interactive, comprehensive multi-stakeholder processes in real life situations. In addition, results show that the delivery of innovative solutions enabled to offer social added value, economic profits and environmental improvements under specific experimental conditions.     

The transfer and application of Product Service Systems: from academia to UK manufacturing firms

The servicisation of many advanced economies is thought by many commentators to provide opportunities to move society away from unsustainable patterns of production and consumption. The concept of the Product Service System (PSS) has been conceptualised in academic circles to assist in the attainment of such desirable futures. This paper reports the findings of research conducted as part of the SOLiD project which considered the transfer and application of the PSS concept from academia to industry in the United Kingdom. It draws upon theories from evolutionary economics to provide a rationale for the transfer of the PSS concept and the role of this in achieving desirable technological change. The paper also identifies an appropriate methodology to transfer the PSS concept from UK academic circles to industry and the factors which impact upon, and importantly lead to, the successful completion of this process. The combination of theoretical insight with case study research is used to develop a framework that could help UK based intermediaries to complete the transfer of the PSS concept. This is seen as an integral part of public policies aimed at stimulating sustainable patterns of production and consumption.     

基于混合LCA模型的酒店服务业水足迹量化研究——以张掖市为例

传统水足迹测算方法主要针对农牧产品,对服务产品核算的研究不足.本文基于混合生命周期评估(H-LCA)模型清单分析方法,参考ISO14046标准,以典型干旱区—张掖市的酒店服务业为例,对张掖市酒店服务业的水足迹进行了定量测算与特征分析.结果表明:张掖市酒店服务业水足迹每年平均为547 m~3·万元-1;酒店服务业水足迹主要来源于间接消耗,占水足迹总量的86%,而直接消耗占仅占14%;间接消耗中最大的部门为农林牧渔产品和服务部门,其次是金属矿采选产品与冶炼加工品部门及建筑部门.以此为依据,2016年张掖市酒店服务业水足迹输出量达到6244万m~3,占张掖市水足迹输出总量的10%左右.酒店服务业水足迹量化研究应该成为张掖市今后节水型城市建设及虚拟水战略实施中不可忽视的重要内容.