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1.
Protected areas are important potential areas from the point of view of ecological tourism because of their natural, historical and cultural richness. In this study, the environmental sustainability of protected areas has been investigated within a sample of the Karagöl-Sahara National Park in Turkey. This national park has, so far, had little exposure to recreational and tourism activities. However, an increase in the number of tourists visiting the park has been observed as a result of the demands of ecological tourism. This area was investigated with respect to ecological planning to prevent intensive usage from causing future damage, as a result of human thoughtlessness, and to protect the park. Additionally, the aim was to determine the usage potential using ecological planning and to propose variations of ecotourism thought to be helpful for the public. The Karagöl-Sahara National Park has valuable natural and cultural resources, and is an area whose recreation-tourism potential has been strongly protected. The national park also has major economic potential for ecotourism.  相似文献   

2.
Ecotourism in protected areas plays an important role in establishing mutually beneficial relationships among local people, the protected area, and tourism that are essential in protected area management. However, to properly manage protected areas, local people should be major stakeholders in order to maximize local economic benefits and obtain support for conservation efforts. This study assesses the current status of local people's economic participation in tourism in the Wolong Nature Reserve using a questionnaire survey. Through evaluation of geographic origin, income, and occupational distribution of operators engaged in tourism-related business, we identified and discussed constraints and opportunities for economic participation of local people. Economic inequity was found among local people, as well as between locals and non-locals, due to limited startup capital and operational skills. At present, only a small percentage of local people receive revenue directly from tourism. In addition, economic leakage and local dependence on natural resources still exist in the study area. To promote ecotourism and sustainable development, the relationships among tourism, local people, and biodiversity conservation in the study area must be strengthened. According to the findings, some suggestions are offered to protected area managers to foster better relationships.  相似文献   

3.
Abstract: Bwindi Impenetrable is the most important forest in Uganda for conservation of biodiversity. It contains over half the world's mountain gorillas. It is surrounded by densely populated agricultural land and lies within a region of political instability. Gazetted as a forest reserve in 1932, little forest now remains outside its boundaries. Transformation of nearby communal swampland to farmland, much owned by a few individuals, shows the probable fate of Bwindi if it had not been declared a protected area. Widespread illegal logging and other activities were among reasons why the status of the forest was raised to national park in 1991. This resulted in local resentment, fed by inadequate consultation and concern about the local people's loss of access to resources. Fires were set in the forest and threats made against the gorillas. Three schemes to provide benefits from the existence of the forest to communities and involve them in park management were then instituted: agreements allowing controlled harvesting of resources in the park, receipt of some revenue from tourism, and establishment of a trust fund partly for community development. Tension between people and park has been reduced. This case demonstrates the importance of protected areas and community involvement in such circumstances. Community support is especially critical, as here, when resources available to park managers are limited and political instability endemic.  相似文献   

4.
Ecotourism contains the integration from ecological integrity and economic benefits to environmental and historically sensitive areas. One of the major keys of ecotourism-planning strategies is to ensure the sustainability of unique natural and cultural resources by a balance strategy between protection and use. It causes both the increase of the ecotourism awareness of local people and visitors and the decrease of the environmental problems and visitor pressures on the landscape resources of potential ecotourism areas. For this reason, the study presents the example of Iznik which is an ancient Greek, Roman, Byzantine, and Ottoman city of Nicaea with its lake, historical walls and gates, churches and early-period mosques, ceramic tiles, and agricultural activities on the southeast of Marmara Region, Turkey. It has been declared to have a different protected area status. However, the number of unsuitable management and uncontrolled economic activities has caused damage to sensitive landscape values. The aim of this research is to define ecotourism criteria for Iznik and it offers ecotourism strategies for the sustainability of sensitive landscape areas. Fieldwork, field observation, interviews and survey study with integrated multiple-criteria decision analysis and strengths-weakness-opportunities-threats (SWOT) analysis conducted with locals, tourists and experts were performed for this purpose. According to the results, among the 4 main and 15 sub-criteria of ecotourism to be in UNESCO Tentative List, the opportunity for ecotourism-planning strategy was found as the highest priority ranking. This research proposes a framework by using a priority-ranking method for the development of ecotourism strategies in the town.  相似文献   

5.
Abstract:  Illegal fishing with explosives has damaged coral reefs throughout Southeast Asia. In addition to killing fish and other organisms, the blasts shatter coral skeletons, leaving fields of broken rubble that shift in the current, abrading or burying new coral recruits, and thereby slowing or preventing reef recovery. Successful restoration and rehabilitation efforts can contribute to coral reef conservation. We used field experiments to assess the effectiveness of different low-cost methods for coral reef rehabilitation in Komodo National Park (KNP), Indonesia. Our experiments were conducted at three different spatial scales. At a scale of 1 × 1 m plots, we tested three different rehabilitation methods: rock piles, cement slabs, and netting pinned to the rubble. Significantly more corals per square meter grew on rocks, followed by cement, netting, and untreated rubble, although many plots were scattered by strong water current or buried by rubble after 2.5 years. To test the benefits of the most successful treatment, rocks, at more realistic scales, we established 10 × 10 m plots of rock piles at each of our nine sites in 2000. Three years after installation, coverage by hard corals on the rocks continued to increase, although rehabilitation in high current areas remained the most difficult. In 2002 rehabilitation efforts in KNP were increased over 6000 m2 to test four rock pile designs at each of four rubble field sites. Assuming that there is an adequate larval supply, using rocks for simple, low-budget, large-scale rehabilitation appears to be a viable option for restoring the structural foundation of damaged reefs.  相似文献   

6.
Risk Assessment of Riparian Plant Invasions into Protected Areas   总被引:6,自引:0,他引:6  
Abstract:  Protected areas are becoming increasingly isolated. River corridors represent crucial links to the surrounding landscape but are also major conduits for invasion of alien species. We developed a framework to assess the risk that alien plants in watersheds adjacent to a protected area will invade the protected area along rivers. The framework combines species- and landscape-level approaches and has five key components: (1) definition of the geographical area of interest, (2) delineation of the domain into ecologically meaningful zones, (3) identification of the appropriate landscape units, (4) categorization of alien species and mapping of their distribution and abundance, and (5) definition of management options. The framework guides the determination of species distribution and abundance through successive, easily followed steps, providing the means for the assessment of areas of concern. We applied the framework to Kruger National Park (KNP) in South Africa. We recorded 231 invasive alien plant species (of which 79 were major invaders) in the domain. The KNP is facing increasing pressure from alien species in the upper regions of the drainage areas of neighboring watersheds. On the basis of the climatic modeling, we showed that most major riparian invaders have the ability to spread across the KNP should they be transported down the rivers. With this information, KNP managers can identify areas for proactive intervention, monitoring, and resource allocation. Even for a very large protected area such as the KNP, sustainable management of biodiversity will depend heavily on the response of land managers upstream managing alien plants. We suggest that this framework is applicable to plants and other passively dispersed species that invade protected areas situated at the end of a drainage basin.  相似文献   

7.
Local residents’ active participation is essential in protected areas to ensure achievement of conservation goals. One of the important steps for ensuring the active participation of local residents is to determine the perceptions and the factors that influence the perceptions of the local residents toward the protected area. In this context, the researchers of this study try to come up with the perception formed among the local residents toward the protected areas and especially toward Kure Mountains National Park (KMNP), the factors that would influence their perceptions and the ways how their perceptions are influenced. Multivariate linear regression was used to examine the putative influence of variables on perceptions toward protected areas. According to study results, the survey respondents have displayed a positive perception toward the protected areas in the world and in KMNP. It was determined that the respondents formed a positive perception from their economic, environmental and recreational interaction with KMNP. Also, the outcomes of this study showed that the perception developed by local residents toward the protected areas in the world and KMNP are influenced by gender, the level of satisfaction derived from the national park, duration of their residence in the national park, and that the perception that KMNP conservation are beneficial for the source values of the area, the current protection works in the world, as well as its impacts on their living conditions.  相似文献   

8.
Unauthorized use of natural resources is a key threat to many protected areas. Approaches to reducing this threat include law enforcement and integrated conservation and development (ICD) projects, but for such ICDs to be targeted effectively, it is important to understand who is illegally using which natural resources and why. The nature of unauthorized behavior makes it difficult to ascertain this information through direct questioning. Bwindi Impenetrable National Park, Uganda, has many ICD projects, including authorizing some local people to use certain nontimber forest resources from the park. However, despite over 25 years of ICD, unauthorized resource use continues. We used household surveys, indirect questioning (unmatched count technique), and focus group discussions to generate profiles of authorized and unauthorized resource users and to explore motivations for unauthorized activity. Overall, unauthorized resource use was most common among people from poor households who lived closest to the park boundary and farthest from roads and trading centers. Other motivations for unauthorized resource use included crop raiding by wild animals, inequity of revenue sharing, and lack of employment, factors that created resentment among the poorest communities. In some communities, benefits obtained from ICD were reported to be the greatest deterrents against unauthorized activity, although law enforcement ranked highest overall. Despite the sensitive nature of exploring unauthorized resource use, management‐relevant insights into the profiles and motivations of unauthorized resource users can be gained from a combination of survey techniques, as adopted here. To reduce unauthorized activity at Bwindi, we suggest ICD benefit the poorest people living in remote areas and near the park boundary by providing affordable alternative sources of forest products and addressing crop raiding. To prevent resentment from driving further unauthorized activity, ICDs should be managed transparently and equitably.  相似文献   

9.
The Coastal Conservation and Education Foundation (CCEF), a Philippine environmental organization, in collaboration with Region 7 municipality leaders from Cebu, Leyte, and Bohol, as well as various financial donors, is striving to improve the marine resource management of the Outer Danajon Bank in the Philippines. One of the goals is to develop scuba dive tourism along the Outer Bank, beginning with the municipality of Bien Unido on Bohol Island. Despite previous efforts to attract investors and tourists by the Bien Unido mayor, dive tourism is currently absent from the municipality. During the summer of 2011, the mayor, the CCEF, and a private real estate developer, agreed to invest in infrastructure and livelihood training in Bien Unido for the purpose of developing a scuba dive tourism industry. This study analyzes current community viewpoints on the development of dive tourism in Bien Unido and four selected dive tourist cites. The study consists of thirty-four qualitative interviews conducted in Bien Unido and four other dive tourist sites as well as 1117 quantitative surveys conducted with community members throughout the central portion of the Philippines (Region 7). This study complements the Danajon Bank Marine Park Project of the CCEF and makes recommendations to improve the management of the Danajon Bank Double Barrier coral reef with protected areas and alternative livelihood projects linked to tourism development. The interviews served to define tourism and to document the specific needs of each barangay, or community, for tourism development. The qualitative survey revealed generally positive attitudes regarding scuba dive tourism development. Nintey-one percent of respondents believe tourism will help the barangay and most would participate in selling food/drink or being a recreational tour guide for tourists. Interview and survey respondents expectations that economic benefits will outweigh any social or environmental challenges, primarily alternative livelihoods and increased revenue for the municipality. Overall, Bien Unido and Region 7 community members will likely welcome visitors to their communities due to the expected benefits regardless of other negative environmental and social externalities such as increases in resource pressures and losses of tradition. Four additional municipalities were selected as “tourism developed sites” to further explore the negative and positive impacts of dive tourism, as perceived by the barangay captains or council, over a range of five to thirty years. These findings revealed challenges that were not mentioned in Bien Unido interviews or in the Region 7 qualitative surveys including changes in the price of living, increases in drug trafficking and sex trade, and private investors controlling community decisions.
“As long as tourists like to come, then we want them all. If they will come, we will welcome them all.” Bien Unido interviewee, July 19, 2011
  相似文献   

10.
International case studies of protected area performance increasingly report that conservation and socio‐economic outcomes are interdependent. Effective conservation requires support and cooperation from local governments and communities, which in turn requires that protected areas contribute to the economic well‐being of the communities in which they are sited. Despite increasing recognition of their importance, robust studies that document the socio‐economic impacts of protected areas are rare, especially in the developed world context. We proposed 3 potential pathways through which protected areas might benefit local communities in the developed world: the improved local housing value, local business stimulus, and increased local funding pathways. We examined these pathways by undertaking a statistical longitudinal analysis of 110 regional and rural communities covering an area of approximately 600,000 km2 in southeastern Australia. We compared trends in 10 socio‐economic indicators describing employment, income, housing, business development and local government revenue from 2000 to 2010. New protected areas acquisitions led to an increased number of new dwelling approvals and associated developer contributions, increased local business numbers, and increased local government revenue from user‐pays services and grants. Longer‐term effects of established protected areas included increased local council revenue from a variety of sources. Our findings provide support for each of our 3 proposed benefit pathways and contribute new insights into the cycling of benefits from protected areas through the economy over time. The business and legislative models in our study are typical of those operating in many other developed countries; thus, the benefit pathways reported in our study are likely to be generalizable. By identifying and communicating socio‐economic benefits from terrestrial protected areas in a developed world context, our findings represent an important step in securing local support and ongoing high‐level protection for key components of the world's biodiversity.  相似文献   

11.
Management of Kruger National Park (KNP) has recently made considerable progress in developing new policies to address biodiversity conservation and management challenges. These include tourism, water provision and elephant management policies. This study examines the integration of these three policies with regard to biodiversity conservation and management. Findings indicate that in their current fragmented form, the three policies actually undermine opportunities for effective biodiversity conservation and management in the KNP. This can be reversed by adopting a new management approach based on an environmental matrix organizational framework. Such a framework provides a mechanism for integrated policymaking and implementation and for improving biodiversity conservation and management in the KNP. The study concludes that an integrated approach is necessary due to the interlinkages between policies that affect biodiversity conservation at the KNP.  相似文献   

12.
Abstract: Conservation biologists have developed powerful tools for reserve selection and design over the past two decades, yet seldom are protected areas actually designed on scientific grounds. Using fundamental biological and socioeconomic principles of conservation science, we designed a new protected area and its multiple-use zone on the Masoala Peninsula in the humid forest zone of Madagascar. The explicit design criteria determined the data gathered for the work, which included (1) spatial distribution and quality of habitat, (2) the areas and species at greatest risk, (3) the relationship between environmental gradients and species distributions, (4) current and predicted human settlement and land and resource use, and (5) the economic potential of natural forest management as an alternative to deforestation. We used a geographic information system to integrate these data layers and applied the design criteria to develop a park proposal that balanced human and wildlife needs. The proposal won the approval of local residents, and a national decree in 1997 designated 2100 km2 of rainforest and three satellite marine reserves as the Masoala National Park, with a surrounding multiple-use zone of approximately 1000 km2. The new park is Madagascar's largest protected area and protects more lowland (<400 m) humid forest habitat than the entire reserve system combined, a significant step forward in conserving a globally important ecoregion. Consideration of local needs and the national economy was a key element in gaining approval for the Masoala Park. Such an approach toward reserve design could be applied elsewhere to improve chances of establishing and maintaining protected areas over the long term.  相似文献   

13.
Abstract:  Long-term research projects can provide important conservation benefits, not only through research specifically focused on conservation problems, but also from various incidental benefits, such as increased intensity of monitoring and building support for the protection of an area. At Gombe National Park, Tanzania, long-term research has provided at least four distinct benefits to wildlife conservation. (1) Jane Goodall's groundbreaking discoveries of chimpanzee (Pan troglodytes) tool use, hunting, and complex social relationships in what was then a game reserve drew attention to the area and created support for upgrading Gombe to national park status in 1968. (2) The highly publicized findings have earned Gombe and Tanzania the attention of a worldwide public that includes tourists and donors that provide financial support for Gombe, other parks in Tanzania, and chimpanzee conservation in general. (3) Crucial information on social structure and habitat use has been gathered that is essential for effective conservation of chimpanzees at Gombe and elsewhere. (4) A clear picture of Gombe's chimpanzee population over the past 40 years has been determined, and this has helped identify the greatest threats to the viability of this population, namely disease and habitat loss outside the park. These threats are severe and because of the small size of the population it is extremely vulnerable. Research at Gombe has led to the establishment of conservation education and development projects around Gombe, which are needed to build local support for the park and its chimpanzees, but saving these famous chimpanzees will take a larger integrated effort on the part of park managers, researchers, and the local community with financial help from international donors.  相似文献   

14.
Abstract: Human land uses surrounding protected areas provide propagules for colonization of these areas by non‐native species, and corridors between protected‐area networks and drainage systems of rivers provide pathways for long‐distance dispersal of non‐native species. Nevertheless, the influence of protected‐area boundaries on colonization of protected areas by invasive non‐native species is unknown. We drew on a spatially explicit data set of more than 27,000 non‐native plant presence records for South Africa's Kruger National Park to examine the role of boundaries in preventing colonization of protected areas by non‐native species. The number of records of non‐native invasive plants declined rapidly beyond 1500 m inside the park; thus, we believe that the park boundary limited the spread of non‐native plants. The number of non‐native invasive plants inside the park was a function of the amount of water runoff, density of major roads, and the presence of natural vegetation outside the park. Of the types of human‐induced disturbance, only the density of major roads outside the protected area significantly increased the number of non‐native plant records. Our findings suggest that the probability of incursion of invasive plants into protected areas can be quantified reliably.  相似文献   

15.
In the face of fundamental land‐use changes, the potential for trophy hunting to contribute to conservation is increasingly recognized. Trophy hunting can, for example, provide economic incentives to protect wildlife populations and their habitat, but empirical studies on these relationships are few and tend to focus on the effects of benefit‐sharing schemes from an ex post perspective. We investigated the conditions under which trophy hunting could facilitate wildlife conservation in Ethiopia ex ante. We used a choice experiment approach to survey international trophy hunters’ (n = 224) preferences for trips to Ethiopia, here operationalized as trade‐offs between different attributes of a hunting package, as expressed through choices with an associated willingness to pay. Participants expressed strong preferences and, consequently, were willing to pay substantial premiums for hunting trips to areas with abundant nontarget wildlife where domestic livestock was absent and for arrangements that offered benefit sharing with local communities. For example, within the range of percentages considered in the survey, respondents were on average willing to pay an additional $3900 for every 10 percentage points of the revenue being given to local communities. By contrast, respondents were less supportive of hunting revenue being retained by governmental bodies: Willingness to pay decreased by $1900 for every 10 percentage points of the revenue given to government. Hunters’ preferences for such attributes of hunting trips differed depending on the degree to which they declared an interest in Ethiopian culture, nature conservation, or believed Ethiopia to be politically unstable. Overall, respondents thus expressly valued the outcomes of nature conservation activities—the presence of wildlife in hunting areas—and they were willing to pay for them. Our findings highlight the usefulness of insights from choice modeling for the design of wildlife management and conservation policies and suggest that trophy hunting in Ethiopia could generate substantially more financial support for conservation and be more in line with conservation objectives than is currently the case.  相似文献   

16.
Tourism and hunting both generate substantial revenues for communities and private operators in Africa, but few studies have quantitatively examined the trade‐offs and synergies that may result from these two activities. We evaluated financial and in‐kind benefit streams from tourism and hunting on 77 communal conservancies in Namibia from 1998 to 2013, where community‐based wildlife conservation has been promoted as a land‐use that complements traditional subsistence agriculture. We used data collected annually for all communal conservancies to characterize whether benefits were derived from hunting or tourism. We classified these benefits into 3 broad classes and examined how benefits flowed to stakeholders within communities under the status quo and under a simulated ban on hunting. Across all conservancies, total benefits from hunting and tourism increased at roughly the same rate, although conservancies typically started generating benefits from hunting within 3 years of formation as opposed to after 6 years for tourism. Disaggregation of data revealed that the main benefits from hunting were income for conservancy management and food in the form of meat for the community at large. The majority of tourism benefits were salaried jobs at lodges. A simulated ban on trophy hunting significantly reduced the number of conservancies that could cover their operating costs, whereas eliminating income from tourism did not have as severe an effect. Given that the benefits generated from hunting and tourism typically begin at different times in a conservancy's life‐span (earlier vs. later, respectively) and flow to different segments of local communities, these 2 activities together may provide the greatest incentives for conservation on communal lands in Namibia. A singular focus on either hunting or tourism would reduce the value of wildlife as a competitive land‐use option and have grave repercussions for the viability of community‐based conservation efforts in Namibia, and possibly other parts of Africa.  相似文献   

17.
Marine fish stocks are in many cases extracted above sustainable levels, but they may be protected through restricted‐use zoning systems. The effectiveness of these systems typically depends on support from coastal fishing communities. High management costs including those of enforcement may, however, deter fishers from supporting marine management. We incorporated enforcement costs into a spatial optimization model that identified how conservation targets can be met while maximizing fishers’ revenue. Our model identified the optimal allocation of the study area among different zones: no‐take, territorial user rights for fisheries (TURFs), or open access. The analysis demonstrated that enforcing no‐take and TURF zones incurs a cost, but results in higher species abundance by preventing poaching and overfishing. We analyzed how different enforcement scenarios affected fishers’ revenue. Fisher revenue was approximately 50% higher when territorial user rights were enforced than when they were not. The model preferentially allocated area to the enforced‐TURF zone over other zones, demonstrating that the financial benefits of enforcement (derived from higher species abundance) exceeded the costs. These findings were robust to increases in enforcement costs but sensitive to changes in species’ market price. We also found that revenue under the existing zoning regime in the study area was 13–30% lower than under an optimal solution. Our results highlight the importance of accounting for both the benefits and costs of enforcement in marine conservation, particularly when incurred by fishers. Justificación de los Costos de Aplicación en la Asignación Espacial de Zonas Marinas  相似文献   

18.
The maintenance of natural and virgin ecosystems against an unnecessary influx of humans requires a modern and efficient model such as the carrying capacity model to optimize the management and development of ecotourism in these areas. The model is one of the key tools for conservation and sustainability of these areas. The present research attempts to formulate a framework for the ecotourism carrying capacity model for sustainable development of Karkheh protected area in Iran. The information was collected using a citation method as well as, interviews with experts, and visitors, and director of the region with 24 key indicators being regulated by field surveys and library studies. In this study, the network analysis process model, the Pressure-State-Response conceptual model, and Arc GIS10.5 software were used to determine the potential for the establishment of ecotourism performance in the scale of 1: 50,000. In this research, 70 questionnaires were completed by experts in the field of environment and ecotourism to determine the relative importance of effective pressures. According to the results, the highest values belonged to physical carrying capacity (13,425,681 persons per day), ecological carrying capacity (2,482,226 persons per day), and social and culture (985,706 people per day), respectively. Based on the regional carrying capacity, the physical, ecological, and social carrying capacity index was calculated as 3356, 621, and 246 (greater than one), respectively. According to the results, the region has a high carrying capacity, which can accept visitors.  相似文献   

19.
As environmental problems and pressures on natural resources escalate, awareness building and efforts to protect natural areas have also became a major goal to ensure sustainability. Ecotourism is one of the major activities to protect natural and cultural resources, while also providing economic benefits to both local people and government. Successful ecotourism planning is a function of establishing sound goals and criteria. In this paper, we have presented the example of Igneada, Turkey, as a case to elaborate this point. Igneada a coastal town, located on the north-west Black Sea region of Turkey, was declared a national park in 2007. The park is well known for its longos forests (flooded), lagoons, endemic and endangered species, and wildlife. However, currently, unsustainable economic activities, overgrazing, and urbanization cause threats to its sensitive ecosystems. Promoting ecotourism is a sustainable approach to balance economic, social, and environmental aspects in the development of Igneada.

The aim of this study is to define a set of ecotourism criteria and propose an ecotourism vision for Igneada. The methodology in this research involves field observations and a strengths, weaknesses, opportunities and threats analysis with an Analytical Hierarchy Process. A survey study is conducted with both local people and experts to define a framework to generate a priority ranking for ecotourism-planning decision. The research generated 5 main criteria and 14 subcriteria, among which ‘Proposal of Igneada in Turkey’s 2023 Tourism Strategy Plan’ was the highest ranked opportunity for ecotourism planning and development in the town.  相似文献   


20.
Abstract: Declining rural security and pressures to reduce public‐sector expenditures in the late 1990s spurred efforts to develop alternative funding models for Uganda's Kibale National Park (KNP). The Wild Coffee Project, established in 1999 with support from the U.S. Agency for International Development, the World Bank, and the Ford Foundation, sought to develop a market for wild coffee that had been harvested traditionally from areas within today's KNP. The Kibale Forest Foundation, a U.S.‐based nonprofit organization, was created to legalize harvests, obtain third‐party wild and organic certification, and coordinate management between KNP, the coffee industry, and local communities. Although the project was successful in legalizing, harvesting, and processing the world's first certified wild and organic coffee, efforts to gain entry into the international marketplace failed. Chief among the lessons learned from this project is that for many wild‐grown products, the value of “the story”—in both human and conservation terms—is likely to far exceed actual product values. This value differential should be captured through high‐value niche markets to avoid low commodity pricing and subsequent pressures to improve financial returns through over harvesting. In addition, local producers should hold significant assets in whatever brands are developed, creating a shared‐equity approach that serves social responsibility goals, fosters project sustainability, and ensures a steady stream of positive stories for use in marketing to build brand value. Shared equity—in this case ownership interest in the intellectual property embodied in the brand—provides a second incentive beyond transactional profits that can only be realized if resource conservation is maintained.  相似文献   

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