The use of personalised social marketing to foster voluntary behavioural change for sustainable travel and lifestyles

Changing public attitudes and behaviour is key to achieving the UK target of a 60% reduction in carbon dioxide emissions by 2050. Top-down campaigns that have provided information to a passive public have not necessarily resulted in pro-environmental behavioural change. This paper examines the use of a personalised social marketing approach to engage the public in changing their personal travel. It provides the results of a project in the City of York to foster voluntary travel behavioural change. Using face-to-face discussions, personalised information and incentives, a statistically significant reduction in car use and an increase in cycling and the use of public transport were achieved over a six-month period. However, this change was not sustained 12 months later. The paper explores the contrasting perspectives on behavioural change and examines the possible lessons that can be learnt to foster voluntary behavioural change in other aspects of household consumption.     

Making space for social inclusion in conceptualising climate change vulnerability

Impacts from climate change pose a raft of challenges for societies, governments and policy-makers internationally. The anticipated changes are well documented, including rising sea levels, increased floods and other extreme weather conditions. Much research and policy emphasis has focused on technical and economic aspects. Less debated are questions about different communities' vulnerabilities, inequitable distributional impacts, social justice issues and how vulnerability links to social inclusion/exclusion. This paper explores a case study mapping social exclusion and vulnerability in Brisbane, Queensland, which found that while communities can be vulnerable through physical aspects of an area when social dimensions are added to the equation it amplifies or exacerbates the scale of vulnerability. The findings also suggest that in developing research agendas and policy debates around climate change, there could be benefits from interlinking the currently separate areas of work on social vulnerability to extreme weather events, to forms and processes of social inclusion/exclusion.     

A picture of change: using photovoice to explore social and environmental change in coastal communities on the Andaman Coast of Thailand

Coastal communities experience a wide array of environmental and social changes to which they must constantly adapt. Further, a community's perception of change and risk has significant implications for a community's willingness and ability to adapt to both current and future changes. As part of a larger study focusing on the adaptive capacity of communities on the Andaman Coast of Thailand, we used Photovoice to open a dialogue with communities about changes in the marine environment and in coastal communities. This article presents the results of two exploratory Photovoice processes and discusses prospects for using the Photovoice method for exploring social and environmental change. Changes examined included a number of broader environmental and social trends as well as ecological specifics and social particularities in each site. Participants also explored the social implications of environmental changes, the impacts of macro-scale processes on local outcomes, and emotive and active responses of individuals and communities to change. Photovoice is deemed a powerful method for: examining social, environmental, and socio-ecological change, triangulating to confirm the results of other scientific methods, revealing novel ecological interactions, and providing input into community processes focusing on natural resource management, community development, and climate change adaptation.     

A critical discussion of research on the social acceptance of renewable energy generation and associated infrastructures and an agenda for the future

Social sciences’ research on the social acceptance of renewable energy generation and associated technologies (RET), such as high voltage power lines, has been growing in the last decades. In fact, while RET are considered one of the main mitigation measures of climate change, opposition to their construction, and namely from the local communities living nearby, is often found. Important conceptual proposals have been made for a better understanding of opposition, however, this literature still presents some limitations. Here, I will discuss two of them: first, the main focus on the local and, with it, the lack of a relational and critical approach, which recognizes opposition and other types of responses to RET as public participation in RET-related issues; second, the focus on the individual and the consequent lack of examining people’s material practices and engagements.     

Parental perception of social risk and of positive potentiality of outdoor autonomy for children: The development of two instruments

An important factor that limits children's autonomy outdoors is parental perception of social danger and traffic danger. To obtain quantitative instruments for these dimensions, this work aimed to explore the validity and reliability of three scales. Two of them describe, respectively, problematic aspects of the area of residence linked to traffic and situations of social degradation that could constitute risk factors for the child's psychological and physical safety (Traffic Danger Perception Scale, Social Danger Perception Scale). The third scale investigates parental perception of the positive potentiality of outdoor autonomy for children's maturation and growth. Interviews were conducted with 377 mothers of children between 8 and 10 years of age residing in six different areas in Italy. The results indicated weak reliability of the Traffic Danger Perception Scale, which requires further investigation, and they confirmed the reliability and the construct validity of the Social Danger Perception Scale and the Perception of Positive Potentiality of Outdoor Autonomy for Children Scale. The perception of social danger was higher in mothers who live in larger urban contexts and who have more personal fear of crime and a lower sense of community. The positive perception of children's autonomy of movement was higher among mothers who live in greener areas, who have a greater sense of community and who have more neighbourhood relations.