The big clean up: social marketing for the Auckland region

The Big Clean Up (BCU) started in 2001 as Auckland Regional Council's (ARC) sustainability social marketing project and arose from catalysts for change that occurred within ARC in the late 1990s—leadership, training, partnerships and values. The BCU features strong marketing images and messages that have increased awareness and participation in the region according to extensive stakeholder surveys. It is intended to engage individuals and households in sustainable living—especially among the public middle ground—not those already committed to a green lifestyle. Membership of BCU after one year is about 44,000—almost one in ten households. Although ARC has considered the BCU successful, questions arise about the level of resilience of the campaigns without ongoing investment in expensive multimedia advertising and other initiatives. The paper concludes with a discussion on the impact of the underlying pedagogy in the light of social marketing and behaviour change theory.     

Selling green: What managers and marketers need to know about consumer environmental attitudes

Research clearly shows that the environment is not going to go away as an issue of public concern. In fact, for many people, the environment is no longer simply an issue—it is a way of life. This is not likely to change. What has changed, however, is today's consumer. Today we are faced with a different type of consumer: one who is more knowledgeable on environmental issues—and more demanding. Environmental messages can be effective in reaching these potential buyers—but only if corporate managers and marketers understand public concerns and learn how to craft their environmental marketing strategies. © 1999 Integrated Marketing Services (IMS) and Environmental Research Associates, a division of IMS, Princeton, New Jersey. Reprinted with permission.     

Niagara region farmers' markets: local food systems and sustainability considerations

This article presents the findings of a survey of farmers' markets customers in the Niagara region of Ontario, Canada. The recent growth of farmers' markets in North America and the association of these markets with local food systems development provoke examination to gain insights into consumer motivations for patronizing these markets, and to then reflect on their potential role within locally oriented and sustainable food production systems. The survey carried out on customers of three Niagara region farmers' markets corroborates previous studies that noted that socioeconomic and cultural factors such as the importance of food freshness, support of local farmers and the local farm economy, and social interaction—embeddedness—are key expressions of people's support and interest in farmers' markets. This work serves to heighten our understanding of consumer attitudes toward direct marketing via farmers' markets, yields useful speculation about these markets and their roles in sustainable local food systems progress, and also raises critical questions about such customer patronage and associated farmers' markets potential in local food system development.     

Design of environmentally and socially conscious water metering tariffs for the UK

England is one of the few industrialised countries where water metering is not compulsory. Most households instead pay a fixed charge regardless of use. Yet water consumption is already at the limit of resources and beyond them in some regions. Despite the need to control demand, compulsory water metering has not been implemented largely because of concerns about the regressive impact on poorer households. This research analysed new data from Anglian Water on household water consumption and income to examine the distributional impacts of ten different hypothetical tariff designs. It was found that it was possible to design revenue-neutral metered tariffs that would cause only a small percentage of low-income households to lose and most to gain. With sensitive design, the social concerns about compulsory water metering can be dealt with.     

Direct and indirect effects of weather experiences on life satisfaction – which role for climate change expectations?

This paper deals with the effect of (1) damage experience from extreme weather events and (2) expectations concerning future climate change on subjective well-being (SWB). We use data from a large representative survey carried out amongst German households. The effect of experienced weather events on the SWB of the heads of households is significant only in the case of heat waves; the same cannot be said for storms, heavy rain, and floods. Concerns about future climate change in households have a substantial negative impact on current SWB. In addition, we divide the impact of experience into direct and indirect effects of damage, deduced from the impact of experience on expectations regarding future climate change. Both direct and indirect effects of weather experiences are quantified. It becomes apparent that the indirect effect is significant, but small when compared to the direct effect.     

Rural Households’ Attitude and Economic Strategies Toward the Conversion of Cropland to Forest and Grassland Program (CCFG): A Case Study in Qira,China

The Conversion of Cropland to Forest and Grassland Program (CCFG), which was initiated by the Chinese government in 1999, is a cropland retirement program with integrated objectives for ecological preservation and local development. The purpose of this article was to study the influencing factors of attitude and economic strategies in rural households toward the CCFG. Rural households’ knowledge, attitude and economic strategies toward the CCFG were investigated through a questionnaire survey in Qira, China. Influencing factors of attitude and strategies of households were analyzed using a logit model technique. The analysis indicated that household’s income level, environmental knowledge of the program, and program implementation were significant influencing factors in a household’s attitude toward the CCFG, while major influencing factors of household strategies were their regional background and availability of income generation sources. Meaningful association was not found between attitude and strategy choices. Rich households had more strategy choices, while poor households were usually confined to low input strategies with uncertain income. To sustain their livelihood, the poor need extra assistances in marketing, loan granting, employment training, information, and technical services.     

Learning in agriculture: building social capital in island communities

Social capital helps communities respond positively to change. Research in agricultural businesses and into managing change through learning in communities has highlighted the importance of relationships between people and the formal and informal infrastructure of communities to the quality of outcomes experienced by communities, businesses and individuals. Communities can be geographic communities—the data drawn on in this paper are from an island community, for example—or communities-of-common-purpose, such as agricultural organisations. This paper reviews research into managing change through learning and social capital, presents a model of the simultaneous building and use of social capital and explores the ways in which learning as part of an agricultural community can be used to bring benefits to geographic communities such as islands. The model presented in this paper stems from studies of the informal learning process that builds resilient communities. It conceptualises the way in which social capital is used and built in interactions between individuals. There are two stages to the model. The first stage depicts social capital at the micro level of one-on-one interactions where it is built and used. The second stage of the model is about the interrelationship of micro-level social capital processes with the community and societal-level social capital resources.     

Social and economic impacts of carbon sequestration and land use change on peasant households in rural China: a case study of Liping, Guizhou Province

Numerous innovative approaches to mitigate effects of excessive emission of greenhouse gases (GHGs) on global climate change are being proposed and formulated. Sequestering carbon to terrestrial ecosystems represents one of the important clean development mechanisms. Reforestation through converting various non-forest lands to forests is undoubtedly an important dimension of carbon sequestration. Using Liping County in Guizhou Province as a case region, this study examines the perceived change in social and economic livelihoods of peasants and the factors responsible for the variations in the changes. The results of the study reveal that socio-economic changes associated with the government-financed project are multifaceted and profound. Because of the financial subsidies provided by the central government, this environmental action in many aspects can be regarded as a poverty reduction measure in the underdeveloped area where rural poverty is widespread. A majority of peasant households have benefited from project participation. The land conversion project with continued financial support also contributes to the social transformations of traditional rural society in remote areas to a more mobile, less subsistence agriculture-based, and open society.     

The role of community-based watershed development in reducing farmers’ vulnerability to climate change and variability in the northwestern highlands of Ethiopia

ABSTRACT

Community-based watershed development (CBWD) has been implemented in Ethiopia since the last three decades. However, the benefits of these watershed development interventions for climate change adaptation are not well documented. This study, therefore, assesses the contributions of CBWD in reducing farmers’ vulnerability to the impacts of climate change and variability in the northwestern highlands of Ethiopia. Data were collected from systematically selected 157 households using questionnaire. The questionnaire consists of questions on climate, ecosystem and households’ livelihood capital. Livelihood Vulnerability Index (LVI) and Inter-governmental Panel on Climate Change Livelihood Vulnerability Index (IPCC-LVI) methods were used to generate vulnerability indices. Vulnerability indices computed for three conserved watersheds were compared with one non-conserved watershed using one-way ANOVA test. LVI score for ecosystem related indicators was significantly low for Adef Wuha compared to the non-conserved watershed. Similarly, LVI scores generated from agriculture, wealth and social indicators were low for Tija Baji and Guansa watersheds. On the other hand, the IPCC-LVI result did not show significant differences in exposure; however, sensitivity scores of conserved watersheds were significantly lower compared to the non-conserved. The adaptive capacities of two conserved watersheds (Guansa and Tija Baji) were also significantly lower as compared to the non-conserved. The overall (composite) vulnerability of watersheds generated from both methods (LVI and IPCC-LVI) showed that the conserved watersheds were less vulnerable to climate change compared to the non-conserved. The findings suggest that CBWD is an important strategy to reduce vulnerability of smallholder farmers to the ongoing and future climate change.     

Social trends of the people of the region of Eastern Macedonia and Thrace-Greece: about the potential of using biofuels from forest products residues

In the framework of enquiry of biomass usage possibilities in our country, a research was made through the whole Eastern Macedonia region, related to disposal possibilities from the production conveyors and usage possibilities from the region’s residents and businessmen, of biofuels that come from mechanical wood treatment residues and from the residues of agricultural production, in wooden form, known with the term wood pellets or wood briquettes. From the present study, it came to light that there is an intense interest for direct personal usage and application of biomass for the residents or occupational spaces heating. The necessary biomass quantity for the entire region’s households is estimated up to 205,520 t. From the biomass usage as a combustible material, a 680 €/year and household about, is made. The potential investments that will be made to the region seem to have a very short depreciation, but a business plan and a marketing plan syntax are considered as necessary for the result’s maximisation.     

Heterogeneous and unconventional coalitions around global food risks: integrating Brazil into the debates

Current debates about food-borne risks (GMOs and BSE) have not only deepened public concern about how food is produced on farms, processed in factories, and transported, stored and traded. More importantly, these debates have exposed a crisis related to central social issues, such as the role of science, politics and business corporations in the decision-making processes for determining which risks societies should, or are prepared to, assume. In this article, I discuss how cultural and social constructivist studies of environmental and health risks and Ulrich Beck's theory of world risk society can contribute to the analysis of how to deal with these conflicts. The criticism of quantitative methods of risk analysis has resulted in a certain idealization of the lay knowledge of risks as being intuitively more correct than the scientific one. One consequence of this polarization between expert and lay knowledge—idealizing the latter—is a disappointing vagueness when looking for alternatives on how to deal practically with risks that have important consequences. A key obstacle to the implementation of some of the suggestions presented by the critical risk analysis approach is that, for example, in the current global dynamics of food-borne risks we can find heterogeneous alliances for and against GMOs allying lay people and experts, as well as conventional and unconventional social actors, in a complicated manner, at the regional, national and international levels. Since a significant part of the analysis of manufactured risks focuses on the situation of highly industrialized countries, a more complex perspective of these lay and scientific alliances can be obtained from a more extensive study of the reactions surrounding GMOs and BSE in less-industrialized countries, such as Brazil. Copyright © 2002 John Wiley & Sons, Ltd.     

Taking Environmental Action: The Role of Local Composition, Context, and Collective

This article explores individual and community action taken in response to perceived environmental risks by investigating the determinants of environmental action across a range of action types. A conceptual framework is first presented, which provides a foundation for investigating the role of local compositional (i.e., individual characteristics), contextual (i.e., neighborhood environment), and collective (i.e., social networks) factors in environmental action. To test the utility of the conceptual framework, a quantitative survey was administered to a random sample of households (n = 512) in Hamilton, Canada. The results suggest that the predictors of environmental action vary by action type (i.e., personal change, individual civic action, and cooperative civic action), and that factors related to perceived environmental exposure and social capital generally play a stronger, more consistent role in civic environmental action than sociodemographic or neighborhood factors. The results underscore the role of social connection in responses to perceived environmental risks.     

The importance of place in early disaster recovery: a case study of the 2013 Colorado floods

Recovery is an important but understudied phase in the disaster management cycle. Researchers have identified numerous socio-demographic factors that help explain differences in recovery among households, but are less clear on the importance of place, which we define as a household's locality and local governance. In this paper, we examine the influence of place on disaster recovery through a study of the 2013 Colorado floods. Our findings are based on data collected from interviews, observation of recovery meetings, and a survey of 96 flood-affected households. We show that place shapes a household's disaster recovery by structuring: (1) physical exposure to hazards; (2) which local government has jurisdiction over recovery decisions; (3) local planning culture and its approach to citizen participation; and (4) the strength of social capital networks. Our findings expand the recovery literature and show that place-level variables should be taken into consideration when conceptualizing household recovery and resilience.     

A meta-ethnography to synthesise household cultural research for climate change response

Cultural change is critical to climate change responses, but the in-depth qualitative research that investigates culture is necessarily conducted at scales difficult to integrate with policy. A focus of climate change mitigation and adaptation is affluent developed world households. Adapting methods used elsewhere in social science, we report and assess a meta-ethnography of household sustainability research, scaling up findings from 12 studies encompassing 276 Australian households. Seven themes are dominant: family concerns are central to household practice; adaptiveness is contingent but more pervasive than often assumed; households make sense of climate change not through abstract arguments, but through physical resources and materials; boundaries of the home space are dynamic and subjective; daily time is an important currency; paradoxes abound among everyday practice; and privacy and a sense of autonomy are prioritised. Insights from the method include new light on familiar themes when seen through an environmental lens, thickening and triangulation of existing research, and a stronger basis for international comparisons. Some findings have straightforward application to policy, others identify potential areas of risk and resistance, others still are more conceptual. We conclude the method has considerable potential and is worth developing further, providing a critical perspective is maintained.     

Understanding the factors that influence household use of clean energy in the Similipal Tiger Reserve,India

Biotic pressure in and around protected areas (PA) is the primary cause of biodiversity loss in many developing countries across the globe. The pressure comes partly from biomass energy dependency in the form of heavy extraction of fuelwood from the forests. Although biomass fuels provide easily accessible and affordable sources of domestic energy to the rural masses, their combustion results in environmental and health‐related hazards. The objectives of this paper are to assess the patterns of household energy use in a subsistence forest economy and analyze the factors that influence their energy use choice for cooking and lighting. The paper uses primary data collected randomly from 244 households located in and around the Similipal Tiger Reserve (STR), situated in the eastern Indian state of Odisha. Age of the household head, number of days in wage employment, number of adult males and females in a household, education of the household head and landholding size are found to be the major variables that determine household fuelwood collection sources inside the reserve. Considering household structure as an income indicator, the analysis clearly shows that non‐poor households prefer to use clean energy (i.e. solar) for lighting, while poor households tend to use solid fuel. Energy policies for development should be based on the realistic proposition that fuelwood will remain the major source of energy for cooking for substantial proportions of the world’s population. Promotion of public education, social forestry schemes and fuel‐efficient improved chulhas should be encouraged in order to reduce household dependence on fuelwood. Moreover, devolving sufficient property rights over forest resources to local communities may help secure their broad‐based and active participation in the decision‐making process, which may result in a positive change in the attitude of the local people towards biodiversity conservation.     

Costs and benefits of urban erosion and sediment control: The North Carolina experience

The EPA’s new nonpoint source pollution control requirements will soon institutionalize urban erosion and sediment pollution control practices nationwide. The public and private sector costs and social benefits associated with North Carolina’s program (one of the strongest programs in the country in terms of implementation authority, staffing levels, and comprehensiveness of coverage) are examined to provide general policy guidance on questions relating to the likely burden the new best management practices will have on the development industry, the likely costs and benefits of such a program, and the feasibility of running a program on a cost recovery basis. We found that urban erosion and sediment control requirements were not particularly burdensome to the development industry (adding about 4% on average to development costs). Public-sector program costs ranged between $2.4 and $4.8 million in fiscal year 1989. Our contingent valuation survey suggests that urban households in North Carolina are willing to pay somewhere between $7.1 and $14.2 million a year to maintain current levels of sediment pollution control. Our benefit-cost analysis suggests that the overall ratio is likely to be positive, although a definitive figure is elusive. Lastly, we found that several North Carolina localities have cost recovery fee systems that are at least partially self-financing. This article is based on research by the authors for the North Carolina Department of Environment, Health and Natural Resources (DEHNR). The views are those of the research team and do not necessarily reflect the position of DEHNR.     

Consuming water smartly: the significance of sociocultural differences to water-saving initiatives

This article explores how strategies to encourage households to consume less water, through education and the installation of smart meters, play out in actual social worlds where the texture and complexity of households, and the individuals within them, have a tendency to be simplified to average or statistical norms. Building on research and critical analysis from earlier studies, particularly in Australia, this research set out to explore Thames Water’s smarter home initiative deploying three frames – affect, habit, and the meaning of home – for thinking through the different responses of householders to the intervention. The study revealed that differences in response to the smarter home visit were articulated across income, education, gender, age, and ethnicity – not as homogenous or fixed categories, but rather as categories which emerged through the smart metering intervention. The research concluded that demand management interventions such as the smarter home visits, conceived as a relatively simple technology-driven behavioural change strategy, are more complex and nuanced in their reception and effects, especially on the user–provider relationship, in the constitution of social differences, and in the definitions of public and private spaces and practices. Acceptance or resistance of these programmes is not knowable in advance of their dissemination. For such interventions to be successful, water companies thus need to recognise the differentiated social, cultural, and economic environments in which their strategies are enacted. A failure to do so can only limit their stated objectives of reducing household water consumption.     

Environmental marketing's new relationship with corporate environmental management

Issues of environmental marketing track back to issues of environmental management—i.e., to issues of overall corporate environmental commitment and responsibility. It is absolutely essential that a commitment to corporate environmental improvement be in place before an environmental marketing program is launched. Additionally, marketers can and should play a central role in the greening of the corporation. The marketer brings at least two important skills or strengths to the environmental improvement process—strengths of perspective and strengths of skill set.     

A Systems-Based Conceptual Framework for Assessing the Determinants of a Social License to Operate in the Mining Industry

The concept of a “social license to operate” (SLO) was coined in the 1990s and gained popularity as one way in which “social” considerations can be addressed in mineral development decision making. The need for a SLO implies that developers require the widespread approval of local community members for their projects to avoid exposure to potentially costly conflict and business risks. Only a limited amount of scholarship exists on the topic, and there is a need for research that specifically addresses the complex and changeable nature of SLO outcomes. In response to these challenges, this paper advances a novel, systems-based conceptual framework for assessing SLO determinants and outcomes in the mining industry. Two strands of systems theory are specifically highlighted—complex adaptive systems and resilience—and the roles of context, key system variables, emergence, change, uncertainty, feedbacks, cross-scale effects, multiple stable states, thresholds, and resilience are discussed. The framework was developed from the results of a multi-year research project which involved international mining case study investigations, a comprehensive literature review, and interviews conducted with mining stakeholders and observers. The framework can help guide SLO analysis and management efforts, by encouraging users to account for important contextual and complexity-oriented elements present in SLO settings. We apply the framework to a case study in Alaska, USA before discussing its merits and challenges. We also illustrate knowledge gaps associated with applications of complex adaptive systems and resilience theories to the study of SLO dynamics, and discuss opportunities for future research.