Brave new words: The financial value of environmental communications

Corporations have made great strides toward improving environmental performance and working toward sustainability and socially responsible business practices. Yet surprisingly few take advantage of the full value of leveraging their performance in communication and marketing initiatives. Emerging investment trends, and growing supply‐chain management and consumer demand, all indicate that communicating environmental or socially responsible practice is opening up opportunities‐opportunities that are proving lucrative for companies strategically spreading the word. © 2000 John Wiley & Sons, Inc.     

Running in nonconcentric circles: Why environmental management isn't being integrated into business management

To manage effectively, you have to communicate. But before you can communicate, you have to speak a common language. In the past, business managers and environmental professionals spoke in different jargons—and went their separate ways. Fortunately, that situation is now beginning to change. © 2000 John Wiley & Sons, Inc.     

Selling green: What managers and marketers need to know about consumer environmental attitudes

Research clearly shows that the environment is not going to go away as an issue of public concern. In fact, for many people, the environment is no longer simply an issue—it is a way of life. This is not likely to change. What has changed, however, is today's consumer. Today we are faced with a different type of consumer: one who is more knowledgeable on environmental issues—and more demanding. Environmental messages can be effective in reaching these potential buyers—but only if corporate managers and marketers understand public concerns and learn how to craft their environmental marketing strategies. © 1999 Integrated Marketing Services (IMS) and Environmental Research Associates, a division of IMS, Princeton, New Jersey. Reprinted with permission.     

Developing new environmental excellence programs: Lessons from epa's environmental leadership program

Interest in the concept—and implementation—of environmental excellence is at an all-time high. A wealth of examples from individual companies, trade associations, states, industry coalitions, and the federal government illustrate the growing acceptance by a wide range of stakeholders of a management systems approach to environmental issues. Perhaps nowhere is this more clear than in the collection of public comments submitted to EPA in response to its January 15, 1993, Federal Register notice, which proposed the creation of an Environmental Leadership Program (ELP). The authors, both of whom worked on the ELP, review these public comments and offer a set of “do's and don'ts” for organizations interested in establishing an environmental excellence program. In addition, the authors outline the Green Track proposal, a plan to structure an alternate regulatory pathway based on environmental excellence.     

Toward a green economy: The nexus between economic and environmental factors in MENA countries,ARDL bounds approach

With the transition of the global economy toward a green economy, it is important to analyze the elements that can either support or impede this transformation. Therefore, in this study, we aimed to evaluate the potential of the green economy in the Middle East and North Africa (MENA) countries by analyzing the correlation between economic and environmental factors. The objective of this study is to explore the potential of the green economy in MENA countries by analyzing key factors such as access to clean fuel, GDP, and CO₂ emissions. The study aims to distinguish between long- and short-term effects, assess the presence of a long-run relationship or co-integration between the parameter estimates, and evaluate the progress of MENA countries toward a green economy based on the impact of economic, and environmental factors. Using quarterly and seasonally adjusted data from 2000 to 2018, the auto-regressive distributed lag (ARDL) technique was employed to examine the co-integration of the factors in the long and short terms. Multiple cointegration techniques were also used to determine the feasibility of a green economy by analyzing the relationship between access to clean fuel for technology and cooking, GDP, and CO₂ emissions. The study's findings indicate a clear long- and short-term relationship between the analyzed factors, as confirmed by the error correction model (ECM) which suggests that the variables are cointegrated and potentially relevant. Additionally, the result of the autoregressive distributed lag bound test shows that the green economy variables, GDP, CO₂ emissions, and access to clean fuel, are cointegrated in the long-term.     

The computers and electronics industry alternative system of environmental protection: A new pilot program

New systems approaches by the U.S. Environmental Protection Agency (EPA) have attempted to prevent and limit environmental damages through multimedia management of resources, energy, and environmental impacts, while engaging communities, environmental groups, facilities, industries, states, and local agencies. Collectively these diverse interests have begun to partner with corporate management to work toward a shared vision of how multimedia management and multistakeholder participation can best evolve in concert with environmental management system approaches. This article analyzes one industry-specific program under the Common Sense Initiative, called an Alternative System of Environmental Protection (ASEP) for the Computers and Electronics Subcommittee. The significance of this working group's attempt to increase regulatory flexibility lies in its collective establishment of an alternative regulatory framework for an entire industry. Contrary to many other EPA single-facility pilot programs, this method cuts across the entire computer and electronics industry. The group hopes to achieve sector-wide regulatory improvements through a process providing funding for shared research, dynamic feedback, and technical assistance, while engaging in multistakeholder relationships with communities, workers, local governmental agencies, and other stakeholders.     

Using ISO 14000 for improved organizational learning and environmental management

Since the adoption of ISO 14001, companies have examined the standard and considered certification. Although the framework is useful and enhancing environmental management systems is beneficial, the adoption of ISO 14001 alone will not provide maximum company benefits. Companies must strive for an improvement in environmental performance and financial performance that can be accomplished only through significant changes in corporate culture, structure, and systems. By developing core capabilities such as skills and knowledge, physical technical systems, managerial systems, and values and norms, companies can develop organizational learning to increase sustainable competitive advantage. This article examines how the ISO 14000 series of standards can be used to improve organizational learning and environmental management.     

Creating corporate value and environmental benefit with improved energy performance

Energy investments offer companies a surprisingly high rate of return within a short period of time.and at low risk. c 2000 John Wiley & Sons, Inc.     

Investigating the environmental Kuznets Curve and the role of green energy: Emerging and developed markets

In this study, the validity of the Environmental Kuznets Curve (EKC) hypothesis and the effect of green energy sources to decrease CO₂ emissions are examined for emerging and developed markets from 1990 to 2011 using a pooled mean group (PMG) estimator. Empirical findings of this study suggest that the EKC hypothesis is not confirmed by emerging markets; meanwhile, it is strongly supported by developed markets. The long-run elasticity results of per capita data may also imply a divergence between emerging markets and developed markets regarding CO₂ emissions. On the other hand, the findings of this study indicate that renewable energy sources will play an important role in reducing CO₂ emissions for both panel groups in the long run.     

Multimedia permitting: A new approach to environmental regulation

Existing federal and state environmental regulatory structures divide the world into three mutually exclusive “media”: air, water, and land. Many experts believe that both pollution prevention and technological innovation would benefit from an integrated, multimedia permitting process. This article profiles groundbreaking programs in the two states that have taken the lead in multimedia permitting—New Jersey and Massachusetts.     

P2: Putting environmental issues in a new light

Pollution prevention can help you see environmental problems for what they really are: waste and inefficiency. © 2000 John Wiley & Sons, Inc.     

The rise and fall of new knowledge interests in the Dutch environmental movement

Summary Since the late 1960s concern about the pollution of our physical environment has grown into a social and political issue. In this process of increasing awareness, environmental activists have played a catalysing role in most Western countries. Moreover the environmentalists formulated an alternative set of ideas and strategies concerning the production and use of knowledge. These new knowledge interests were organised around three dimensions: cosmology, technology, and the organisation of knowledge production. On the basis of a case-study of Dutch environmentalism this paper tries to demonstrate how the articulation of these new knowledge interests of international scope actually occurred in the particular Dutch national setting. The analysis shows that many of the ideas brought forward in the course of time by Dutch environmentalists have been imported from abroad, especially from the United States, Great Britain and West Germany. However, the specific ways in which Dutch environmentalists have defined the content of their own knowledge interests have depended very much on the particularities of the political culture and socio-economic climate of the Netherlands, as well as the internal dynamics within the various environmental groups themselves.Dr Jacqueline Cramer was until very recently a member of staff in the Department of Science Dynamics at the University of Amsterdam. She has now moved to the TNO Centre for Technology and Policy Studies, P.O. Box 541, 7300 AM, Apeldoorn, The Netherlands. This paper forms part of a comparative study of the development of environmentalism in Sweden, Denmark and the Netherlands carried out in association with Ron Eyerman and Andrew Jamison of the University of Lund, Sweden.)