The influence of place attachment, and moral and normative concerns on the conservation of native vegetation: A test of two behavioural models

This study examines the influence of place attachment, values, beliefs and personal norms about environmental action on the conservation of native vegetation in two primary production settings in South Australia. We use regression and multiple mediation analyses to test a base model of pro-environmental behaviour which includes variables from value-belief-norm (VBN) theory and then compare it to an expanded model which includes the same variables and five dimensions of place attachment. The expanded model including place attachment explained up to twice the amount of variance in native vegetation planting than the base model when controlling for all variables preceding behaviour, but the overall explanatory power was low (<22%). Place attachment had a stronger influence on the antecedents of behaviour compared with the behaviour itself, particularly nature bonding which was a significant moderate predictor of both personal norms and awareness of consequences in the two study regions. We assert that place attachment has statistically significant direct and indirect effects on variables included in VBN theory. Future studies may reveal stronger effects in settings where there are fewer resource and monetary costs associated with pro-environmental behaviour.     

More than good intentions: the role of conditions in personal transportation behaviour

Engaging individuals in pro-environmental behaviours is critical to addressing today’s environmental challenges. This study examines how conditions – or an individual’s context – influence action. Through semi-structured narrative interviews and document analysis, we examined the influence of conditions in five individual cases involving attempted change in personal transportation behaviour. The cases, studied over the course of one year, are derived from participants in a sustainability institute, representing a range of attempted behaviours, and highlight numerous potential barriers to desired pro-environmental behaviours. We found that the degree of engagement with sustainable transportation primarily was influenced by the amount and intensity of supportive conditions relative to barriers. Participants who successfully engaged in their desired transportation-related pro-environmental behaviours experienced physical, social, and learning conditions that promoted competence and satisfaction. We discuss the implications for designing interventions that encourage pro-environmental behaviours.     

The relationship between environmental activism,pro-environmental behaviour and social identity

Research on environmental activism remains poorly integrated and ill-defined and to date, there has been little examination of the relationship of environmental activism, pro-environmental behaviour and social identity. 131 students from an Australian University (M = 25.04 years old, SD = 8.17) voluntarily participated by returning an anonymous questionnaire containing an environmental activism scale, a pro-environmental behaviour scale and a social identity scale. The results revealed that while there was a significant relationship between social identity and environmental behaviour, only the citizenship component of environmental behaviour significantly predicted environmental activism. In other words, the relationship between social identity and environmental activism was indirect. This research presents the opportunity for further exploration of these relationships and to further investigate their relationship to inter-group processes.     

Improving Pro-environmental Behaviours in Spain. The Role of Attitudes and Socio-demographic and Political Factors

Over the last 30 years, Spain has witnessed great economic growth. Nevertheless, in spite of an increasing degree of environmental concern, environmentally friendly attitudes and behaviours are still clearly below the European average. In this context, this paper analyses the impact of personal control and attitudes, and of certain socio-demographic, economic and political variables in the development of two environmentally friendly behaviours in Spain: consumption and purchase. The data were provided by a survey carried out in 2007 by the Centro de Investigaciones Sociológicas (Centre for Sociological Research) in Spain. The results show the importance of personal control, level of environmental information, political ideology, age and educational level variables to explaining the development of pro-environmental-related consumption behaviours. Personal attitudes, work situation, female gender and level of environmental information influence pro-environmental purchase behaviour in a positive way. Taking into account that personal attitudes are more determining of pro-environmental purchase than consumption behaviour, policy measures such as informal education, tax measures, social and individual norms and interpersonal and institutional trust are discussed to increase the development of pro-environmental behaviours in Spain.     

The role of parental behaviour for the development of behaviour specific environmental norms – The example of recycling and re-use behaviour

Based on the norm activation theory we developed assumptions about how parents may influence specific pro-environmental behaviours (i.e. re-use of paper and recycling) of their children (age 8–10). A sample of 206 parent-child-dyads were investigated using questionnaires recording norm activation model variables for children (i.e. awareness of need, awareness of consequences, personal norm, subjective norm, pro-environmental behaviour), as well as communication behaviour and actual behaviour of parents. For both behaviours (re-use and recycling) two separate structural equation models were tested (N = 206 and N = 194). Model fit statistics indicate a good fit of empirical data and model structure for both behaviours, supporting our assumption that the norm activation model can be applied to pro-environmental behaviour of young children. Communication behaviour of parents had a different influence on the two respective behaviours. While parents seemed to influence their children's recycling behaviour via sanctions and their own behaviour, re-use of paper was mainly influenced via communication of problem knowledge.     

Green identity,green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging the public to adopt more environmentally-friendly lifestyles. One area which UK policy-makers are focussing on is ‘catalyst behaviour’, the notion that taking-up a new behaviour (such as recycling) may cause people to adopt other pro-environmental behaviours. Yet, evidence for such ‘spill-over’ effects is so far limited, and it is unclear when and how cross-situational motivations (e.g., pro-environmental identity) may predict behaviour and when contextual factors are more important. We report on a postal survey (N = 551) of pro-environmental behaviours amongst the UK public. We assess the influence of pro-environmental self-identify on consistency across a range of behaviours. Pro-environmental values, perceived behavioural control, subjective norm, attitudes, and demographic factors were also measured. Findings show self-identity to be a significant behavioural determinant over and above theory of planned behaviour variables for carbon offsetting behaviour. However, pro-environmental self-identity was only a significant predictor for certain other pro-environmental behaviours; background variables were also important predictors. Limitations of the study, and implications for theory and policy, are discussed.     

The role of place identity and place attachment in breaking environmental protection laws

Place identity and place attachment have been related to several environmental variables such as appropriation, residential satisfaction, physical care taken of the neighbourhood, restorativeness, environmental attitudes and, especially, pro-environmental behaviour. However, the role of place identity and place attachment has not been analyzed in relation to anti-ecological behaviours such as transgressions of environmental protection laws. The aim of this study is to analyze the relationship of place identity, place attachment and environmental attitudes to the personal and social norms that explain the likelihood of illegal behaviours against the environment. The sample was composed of men and women, aged from 19 to 70 years, who were resident in rural, urban or tourist areas of a territory under high environmental protection. The strongest predictor of environmental transgression is personal norms, whereas place identity and place attachment have no direct relation with future transgression or personal norms. Place identity influences environmental attitudes and social norms, which are both antecedents of personal norms. The results led us to reconsider the efficacy of interventions aimed at encouraging compliance with environmental laws by only emphasizing individuals' bonds with the environment, and the need to extend the study of the role of personal and social norms in environmental protection.     

The relations between natural and civic place attachment and pro-environmental behavior

The relation between place attachment and pro-environmental behavior is unclear. Studies have reported that place attachment is associated both with more and less pro-environmental behavior. To help clarify this, we distinguished two dimensions of place attachment: civic and natural, and explored their respective influences on pro-environmental behavior. A community sample of residents (N = 104) from two proximate towns with different environmental reputations reported the strength of their civic and natural place attachment, their performance of various pro-environmental behaviors, and a number of sociodemographic characteristics. Regression analyses revealed that natural, but not civic place attachment predicted pro-environmental behavior when controlling for the town, length of residence, gender, education and age. This demonstrates that research and theory on place attachment should consider its civic and natural dimensions independently.     

Exploring the influence of outdoor recreation participation on pro-environmental behaviour in a demographically diverse population

This study used structural equation modelling to examine the effects of socio-demographic variables and outdoor recreation participation on pro-environmental behaviour (PEB) among an ethnically diverse population of adult state-park visitors near Atlanta, Georgia, USA (N?=?319). Data collected through intercept surveys at three state parks were used to examine interactions among potential predictors of PEB, including socio-demographics (ethnicity, gender, education, and income), outdoor recreation participation (during childhood and adulthood), and environmental value orientations (biocentric and anthropocentric). The best fitting model accounted for 40% of the variance in self-reported PEB and indicated the strongest positive relationship between adult outdoor recreation participation and PEB (β?=?0.54, t?=?5.70). Biocentric and anthropocentric value orientation scores were also significant antecedents of PEB (β?=?0.17, t?=?1.99, and β?=?0.19, t?=?2.56, respectively), and both were influenced by socio-demographic variables. Overall, results suggest that a diverse public's environmental ethos and propensity to engage in PEBs could be influenced by outdoor recreation opportunities.     

Emotions,habits and rational choices in ecological behaviours: The case of recycling and use of public transportation

Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behavioural intention. The model of goal-directed behaviour (MGB) was applied to predict intentions to use public transportation instead of the private car for going to work (Study 1, N=180), and to recycle household waste (Study 2, N=154). Multiple regression and structural equation modeling were used to test the hypotheses in studies 1 and 2, respectively. As expected, results of the two studies indicate that negative anticipated emotions and past behaviour are significant predictors of desire to engage in pro-environmental action. Desire, in turn, positively predicts pro-environmental behavioural intentions. A direct link between past behaviour and intentions was also detected. Implications of the results for the promotion of pro-environmental behaviour are discussed.     

Theory of planned behaviour, identity and intentions to engage in environmental activism

This study incorporated identity constructs into the theory of planned behaviour (TPB) to investigate intentions to engage in environmental activism. First year students and participants of a students of sustainability conference (n=169) were administered a questionnaire survey that measured standard TPB constructs as well as environmental group membership and self-identity as an environmental activist. Consistent with predictions, environmental group membership and self-identity were positive predictors of intentions. Thus, greater involvement in environmental groups and a stronger sense of the self as an environmental activist were associated with stronger intentions to engage in environmental activism. There was also evidence that self-identity was a stronger predictor of intentions for participants with low rather than high environmental group membership. In accordance with the standard TPB model, participants with more positive attitudes toward and a greater sense of normative support for environmental activism also had greater intentions to engage in the behaviour. The implications for groups seeking to harness support for activities to protect the environment are discussed.     

Encouraging pro-environmental behaviour: An integrative review and research agenda

Environmental quality strongly depends on human behaviour patterns. We review the contribution and the potential of environmental psychology for understanding and promoting pro-environmental behaviour. A general framework is proposed, comprising: (1) identification of the behaviour to be changed, (2) examination of the main factors underlying this behaviour, (3) design and application of interventions to change behaviour to reduce environmental impact, and (4) evaluation of the effects of interventions. We discuss how environmental psychologists empirically studied these four topics, identify apparent shortcomings so far, and indicate major issues for future research.     

Environmental attitudes and behaviour of secondary school students in Hong Kong

Summary A postal survey of 992 secondary students in Hong Kong using the Weigel and Weigel environmental concern scale was conducted to investigate their environmental attitudes which were reflected in a readiness to engage in various pro-environmental behaviours including paper recycling at school and at home and the use of less tissues and plastic bags. The results indicated that students' expressed great concern about the environment and exhibited a strong willingness to participate in pro-environmental behaviour. However, students' overoptimism towards technological development and the perceived importance of the benefits of modern consumer goods were two major factors that contradicted their concern for environment. The Pearson correlation coefficient between environmental concern and comprehensive behavioural intention was strong and positive (0.52). Television and school were cited as major sources of environmental information. Mass media were more important than personal media in the dissemination of environmental information. Female students, older students and students living in private housing held more positive environmental attitudes and were more willing to engage in pro-environmental behaviour. Factor analysis indicated that the environmental concern scale was composed of two factors, personal sacrifice and optimism/issue.Ms Kara K.W. Chan is currently an assistant professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. She has previously worked in the advertising and public relations profession and as a statistician for the Hong Kong Government. She is actively involved in research on Hong Kong and China's mass communication and advertising industry, consumer behaviour and the promotion of pro-environmental behaviour.     

Clearing the smog? Public responses to air-quality information

Recent perspectives on public responses to environmental and risk communication have emphasised the interpretation, judgement and 'sense-making' that takes place when lay audiences receive information and advice. In this paper we consider the public reception given to air-quality information in the UK as one example of a government information and communication initiative. Drawing on elements of a wider research project undertaken in the city of Birmingham in the UK, involving a survey and in-depth interviews with members of the public, it examines the extent of awareness and use of information services, attitudes towards information and the role of information in behaviour change. The objective of the paper is to assess in practical terms the impact of air-quality information available through the media and other sources, as well as to provide empirical evidence with which to reflect on debates over the practice of environmental communication and the stimulation of pro-environmental behaviour. Conclusions are drawn which point to both problems with air quality information provision and the possibilities of more effective and appropriate interventions through local-level initiatives.     

Connectedness to nature,place attachment and conservation behaviour: Testing connectedness theory among farmers

The aim of this study was to explore the relationship between pro-environmental behaviour and two forms of emotional association: attachment to place and connectedness to nature. This relationship is explored in the context of farmers' management of native vegetation on their properties. A postal survey was conducted to measure the extent to which farmers felt connected to nature and to their property. The survey also measured vegetation management behaviours and associated valued outcomes. A total of 141 farmers in northwest Victoria, Australia, completed the survey. Results showed that vegetation protection behaviours increased with connectedness to nature (CNS), although CNS accounted for only a modest amount of the variation in behaviour. Place attachment was not related to management behaviours. Further analysis suggested that the relationship between CNS and management behaviour was mediated by importance given to environmental benefits of vegetation management. The findings lend weight to studies showing a relationship between CNS and more simple conservation behaviours (e.g. recycling). The findings are also consistent with frameworks suggesting that emotional association with nature leads to an expanded sense of self and greater valuing of non-human species, and so to pro-environment behaviour. This demonstrates the importance of using a range of instrumental and more affective strategies to promote conservation behaviours.     

The role of personal experience in frequency of rainwater tank maintenance and policy implications

Domestic rainwater tanks have a long history in Australia, although more recently they have been common only in remote and rural areas. However, in some urban areas, recent drought conditions have led to the promotion of rainwater tanks to supplement domestic water supplies. Evidence suggests that water tank maintenance may be insufficient in many cases, leading to problems with water quality and the potential spread of vector-borne disease. Drawing on research into the impact of personal experience (i.e. procedural knowledge) relating to pro-environmental behaviour, a survey of urban residents with mandated rainwater tanks (N?=?746) was conducted. The study assessed whether past personal history of living with a tank influenced the frequency of tank maintenance behaviours. Analyses indicated that both childhood and prior adult experience with rainwater tanks were important in predicting adequate tank maintenance behaviour, particularly among males. The results also showed that attitudinal perceptions of water culture did not influence maintenance behaviour, whereas direct past experiences did, suggesting an important role for procedural knowledge. These results are discussed with reference to the promotion of tank maintenance and other pro-environmental behaviours through the development of future environmental policies designed to foster the development of pro-environmental skills to empower citizens.     

Introduction to the special issue: Place,identity and environmental behaviour

Research on identity has proliferated in recent decades, particularly within environmental psychology; the physical environment has been shown to have strong connections to a sense of self, and identity has proved to be an important mediator of behaviour. The concept of identity has been defined and measured, however, in a wide variety of ways. The goal of this special issue is to present some of the recent work tying identity to place and behaviour. In our opening essay we describe some of the distinctions among approaches to identity at different levels of specificity and scale and suggest some criteria to determine meaningful sources of identity, including impacts on cognitive processing, emotional responses, and behaviour. Although a monolithic framework is neither practical nor desirable, we encourage greater conceptual and methodological integration in future research on the interconnections among place, identity, and behaviour.     

Understanding the normalisation of recycling behaviour and its implications for other pro-environmental behaviours: A review of social norms and recycling

This paper examines our understanding of recycling behaviour in the context of its increasing normalisation in the UK. It reflects on the recent history of dry recycling (i.e. recycling of ‘dry’ materials such as paper, glass, plastics and cans) and asks the question as to what influence policy drivers and the increased provision of facilities for recycling have had on people's behaviour. In reviewing the evidence for recycling being considered a norm, this paper explores what influence norms, habit and identities have on recycling behaviour.It then considers what lessons the evidence offers for using the normalisation of recycling behaviour in influencing more people to recycle and to adopt other sustainable behaviours. The somewhat contentious issue of whether engaging in recycling behaviours has a positive or negative effect on people engaging with other pro-environmental behaviours is discussed. The evidence shows that both positive and negative spillover occurs and understanding where the balance lies, as well as what effect recycling being a norm plays in this, is important in determining appropriate interventions to influence pro-environmental behaviours. The paper concludes with some observations on implications of the evidence on intervention approaches to influence pro-environmental behaviours.     

Factors affecting energy saving behaviour: a prospective research

The purpose of this study is to outline the theme of saving energy resources and its relationship with the preservation of the environment, as well as the importance of green marketing in achieving sustainability. The model of data collection was a survey conducted by self-administered questionnaire. After collection, the data were statistically analysed and interpreted. Most individuals claim to be concerned about environmental problems, with 68% of these belonging to the ‘Savers’ group. However, even though they may be concerned with environmental problems, the vast majority of individuals do not have any system of renewable energy in their homes, despite claiming that renewable energies are a viable option for protecting the environment. Women display behaviour that is more favourable to the saving of energy resources than do men. Educational levels are not significant for distinguishing the more pro-environmental individuals from the others.