Existential threat and compliance with pro-environmental norms

Recent research on the effects of personal threat suggests that perceived threat might enhance pro-environmental behavior when pro-environmental norms are in focus. In three experiments we found support for the latter assumption, showing that mortality salience and salience of pro-environmental norms interacted in predicting pro-environmental attitudes and information search (Study 1), sustainable behavior in a forest management game (Study 2), as well as pro-environmental intentions and behavior (Study 3). Specifically, mortality salience increased pro-environmental conduct only when pro-environmental norms were salient. Moreover, norm salience only had an effect on pro-environmental attitudes and behavior when the threat of personal mortality was salient. We discuss the implications of these results for both terror management theory and the promotion of pro-environmental behaviors.     

The role of perceived government style in the facilitation of self-determined and non self-determined motivation for pro-environmental behavior

Most North Americans are concerned about the environment and feel that responsibility for its protection lies primarily with government; however, no research to date has examined the influence of the government's approach toward environmental regulation on the motivation of individual citizens. According to self-determination theory, social contexts that support one's autonomy should facilitate self-determined motivation and social contexts that thwart autonomy should lead to non self-determined motivation and a sense of apathy or amotivation. In this study (n = 283), we examined the influence of perceptions of the government's approach toward environmental regulation on motivation toward the environment and frequency of self-reported pro-environmental behavior (PEB). Using structural equation modeling, we tested the hypothesis that frequency of PEB is predicted by motivation toward the environment and that motivation is predicted by the extent to which individuals perceive the government to be autonomy-supportive versus controlling in the implementation of environmental policies. The analysis revealed that perception of government autonomy-support contributed positively to autonomous motivation and negatively to amotivation, while perception of government control was positively related to both controlled motivation and amotivation. As predicted, autonomous motivation was positively, and amotivation was negatively, associated with frequency of PEB.     

Interdependence with the environment: Commitment,interconnectedness, and environmental behavior

Do individuals’ perceptions of their interdependence with the natural environment affect their environmental behaviors? From the perspective of interdependence theory, we introduce a scale to measure commitment to the natural environment. In Study 1, higher levels of commitment to the environment and greater inclusion of nature in the self separately predicted higher levels of pro-environmental behavior, even when controlling for social desirability and ecological worldview. In Study 2, participants primed to experience high commitment to the environment reported greater levels of pro-environmental behavioral intentions as well as pro-environmental behavior relative to participants primed to experience low commitment to the environment. Commitment to the natural environment is a new theoretical construct that predicts environmental behavior.     

Environmental concern, attitude toward frugality, and ease of behavior as determinants of pro-environmental behavior intentions

This study investigates relations between environmental concern, attitude toward frugality, perceived ease of behavior, and stated intentions to engage in four different types of pro-environmental behavior, i.e., reductions in electricity and gas use, garbage, and automobile use, using data from 341 Japanese respondents. Environmental concern, attitude toward frugality and perceived ease of implementation were considered possible determinants. A structural equation analysis indicated that perceived ease of implementation had effects for all of the pro-environmental behaviors. It also indicated that environmental concern had a positive effect solely for garbage reduction, while attitude toward frugality had positive effects for gas and electricity reduction. For automobile use reduction, neither environmental concern nor attitude toward frugality had significant effects. The relationship between attitude toward frugality and mottainai, that is a Japanese concept indicating respect for resources, is then discussed, and it is suggested that educating people to have not only a high level of environmental concern but also a positive attitude toward frugality would be an effective means of promoting pro-environmental behavior.     

Psychological interventional approach for reduce resource consumption: Reducing plastic bag usage at supermarkets

A field study was conducted to investigate the reduction of plastic bag usage at supermarkets. Many behaviors leading to potential damage to the environment may be unintentional. This study applied a dual motivation model to plastic bag usage and examined the effects of an intervention aimed at promoting pro-environmental behavior. A voice prompt intervention was implemented in Japanese supermarkets. In the first (control) week, shoppers were given free plastic bags by the cashier. In the second (intervention) week, cashiers asked shoppers whether they wanted plastic bags. We collected observational and questionnaire measures of variables that predicted free plastic bag usage during the intervention. The results supported a dual motivation model of behavioral change. The voice prompt decreased the usage of plastic bags by both discouraging unintentional usage and encouraging an intentional reduction in usage. Possibilities for interventions designed both to attenuate unintentional motivation and to promote intentional motivation are considered.     

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.     

Identifying Differences Between Off-Highway Vehicle (OHV) and Non-OHV User Groups for Recreation Resource Planning

Off-highway vehicle (OHV) riding is among the fastest growing recreational activities in the United States. However, little research exists about the central components of outcomes-focused management (OFM) as it relates to motorized recreation. Utilizing a two-activity dichotomy, OHV and non-OHV centric user groups were compared on several key concepts associated with OFM, including desired experiences, perceived and desired recreation opportunity spectrum-type settings, and intentional behaviors (i.e., place-protective behavior, spending-time intentions) toward potential changes in settings. Results indicated that the two groups were different in terms of intensity and relative rankings of their perceived experiences and settings. Although both groups preferred social bonding, stress relief, nostalgia and learning experiences, the OHV user group ranked using equipment and achieving physical fitness experiences as more important than the non-OHV group. The non-OHV user group preferred enjoying nature and solitude/tranquility experiences more strongly than the OHV user group. Further analysis found that both groups perceived settings that they recreated in to be pristine and preferred such conditions, and both groups preferred moderate levels of rules and regulations. Finally, the OHV user group was more reactive to rules and regulations, while the non-OHV user group expressed stronger intentions to protect the environmental quality of recreation areas. The results suggest that planners and managers who understand OHV user's perceptions and behaviors could provide enhanced recreation opportunities potentially providing additional beneficial outcomes for motorized and non-motorized groups in spatially different zones. Additional implications for planners and managers and future studies are discussed.     

More than good intentions: the role of conditions in personal transportation behaviour

Engaging individuals in pro-environmental behaviours is critical to addressing today’s environmental challenges. This study examines how conditions – or an individual’s context – influence action. Through semi-structured narrative interviews and document analysis, we examined the influence of conditions in five individual cases involving attempted change in personal transportation behaviour. The cases, studied over the course of one year, are derived from participants in a sustainability institute, representing a range of attempted behaviours, and highlight numerous potential barriers to desired pro-environmental behaviours. We found that the degree of engagement with sustainable transportation primarily was influenced by the amount and intensity of supportive conditions relative to barriers. Participants who successfully engaged in their desired transportation-related pro-environmental behaviours experienced physical, social, and learning conditions that promoted competence and satisfaction. We discuss the implications for designing interventions that encourage pro-environmental behaviours.     

Improving Pro-environmental Behaviours in Spain. The Role of Attitudes and Socio-demographic and Political Factors

Over the last 30 years, Spain has witnessed great economic growth. Nevertheless, in spite of an increasing degree of environmental concern, environmentally friendly attitudes and behaviours are still clearly below the European average. In this context, this paper analyses the impact of personal control and attitudes, and of certain socio-demographic, economic and political variables in the development of two environmentally friendly behaviours in Spain: consumption and purchase. The data were provided by a survey carried out in 2007 by the Centro de Investigaciones Sociológicas (Centre for Sociological Research) in Spain. The results show the importance of personal control, level of environmental information, political ideology, age and educational level variables to explaining the development of pro-environmental-related consumption behaviours. Personal attitudes, work situation, female gender and level of environmental information influence pro-environmental purchase behaviour in a positive way. Taking into account that personal attitudes are more determining of pro-environmental purchase than consumption behaviour, policy measures such as informal education, tax measures, social and individual norms and interpersonal and institutional trust are discussed to increase the development of pro-environmental behaviours in Spain.     

Social capital as a facilitator of pro-environmental actions in the USA: a preliminary examination of mechanisms

In this article, the mechanisms through which social networks impact individuals' environmentally significant actions are examined through a pilot study. A conceptual model was developed and in-depth interviews were performed with individuals in a North Carolina town in order to understand the mechanisms through which social capital facilitates pro-environmental actions. Individuals with higher social capital were found to act pro-environmentally because they value the collective interest rather than out of self-interest. Social capital was found to play a role in the formation of this valuation mainly through micro-level socialisation processes, particularly by instilling decision-making processes based on values in individuals, which informed individuals then applied to environmentally significant decisions. The results also suggest that the prevalence of the norm of engagement with environmental issues in an individual's social network can be an especially important promoter of pro-environmental actions. The study suggests that the culture of social networks is particularly important in the formation of ecological citizens.     

A differentiated approach for sustainable consumption and production policies

The importance of sustainable consumption and production in the international agenda has been growing, both because of unsustainable patterns of consumption and production in industrialized countries and because it appears to be a means for meeting the essential needs of developing countries. Adapting Fernand Braudel's model of the three layers of the economy (everyday life, market economy and global capitalism) to the current situation, this paper advocates for differentiated policies, which cannot be limited to those based on the dominant model of a rational legal system dealing with rational consumers. The cultural and collective dimensions of consumption, the social role of conspicuous consumption, the consumption of ecological services outside formal markets, the diversity of approaches to knowledge and rationality, all plead for an overarching approach and diversified policy tools. The paper underlines the need for global regulation processes which involve all stakeholders by focusing on two examples: the international task force on sustainable tourism, and the ISO 26000 standard on social responsibility.     

The relations between natural and civic place attachment and pro-environmental behavior

The relation between place attachment and pro-environmental behavior is unclear. Studies have reported that place attachment is associated both with more and less pro-environmental behavior. To help clarify this, we distinguished two dimensions of place attachment: civic and natural, and explored their respective influences on pro-environmental behavior. A community sample of residents (N = 104) from two proximate towns with different environmental reputations reported the strength of their civic and natural place attachment, their performance of various pro-environmental behaviors, and a number of sociodemographic characteristics. Regression analyses revealed that natural, but not civic place attachment predicted pro-environmental behavior when controlling for the town, length of residence, gender, education and age. This demonstrates that research and theory on place attachment should consider its civic and natural dimensions independently.     

Effects of knowledge,personal attribution and perception of ecosystem health on depreciative behaviors in the intertidal zone of Pacific Rim National Park and Reserve

Human activities levy a biological cost on ecosystems as resources are accessed and utilized at rates which are often incompatible with inherent ecosystem processes and structures. The recreational impact of humans upon intertidal zones and particularly fucoid algal assemblages is one major threat facing coastal ecosystems. The effect of human values, knowledge and perception in effecting biologically costly behaviors has rarely been examined. We hypothesize that with respect to intertidal zones: (1) Personal attribution and perception of ecosystem resiliency are more important than knowledge in determining the extent of depreciative behaviors individuals engage in, and; (2) Individuals who are uncertain about ecosystem resiliency will behave in a manner consistent with the 'precautionary principle'. We measured the depreciative behavior, and the attitudes and perceptions to ecosystem resilience, of visitors to Wick Headland in Pacific Rim National Park, British Columbia. Attitudes, knowledge, perceptions, and personal attribution were measured using questionnaire survey and structured interviews undertaken in situ. Depreciative behaviors of visitors were discreetly observed and correlated to the questionnaire survey and interview responses. We show that visitors who recorded greater knowledge of intertidal ecology engaged in more depreciative behaviors than visitors recording less knowledge. Visitors who perceived high ecosystem resilience in the intertidal zone engaged in significantly more behaviors eliciting biological cost than those who perceived low ecosystem resilience. Visitors who recorded uncertainty regarding ecosystem resilience engaged in significantly more depreciative behaviors than those who perceived low ecosystem resilience but slightly fewer depreciative behaviors than those who perceived high ecosystem resilience. Personal attribution was inversely correlated to the mean number of depreciative behaviors. We discuss the relevance of these results to the management of intertidal zones and marine protected areas, to multiple use management, the management of visitor impact, and natural resource use.     

Homeowner Attitudes and Practices Towards Residential Landscape Management in Ohio, USA

This study describes the results of a survey of 432 homeowners in Ohio, USA concerning their perceptions and practices regarding management of residential landscapes. The results reveal that outdoor residential environments are extremely important to homeowners, who tend to view their yards as serving multiple functions: a place to observe nature and to socialize as well as a place of beauty and recreation. Use of a lawn care company to apply chemicals is reported by 22 % of respondents, while 40 % either apply chemicals themselves or have someone other than a lawn care company do it. Logistic regressions reveal that factors influencing a homeowner's decision to employ a lawn care company or to apply chemicals themselves include: household income (+), perceived impacts on the environment (-), whether the next door neighbor does it (+), and type of residential environment (rural -, suburban and urban +). A theme that emerges throughout the study is the perceived importance of the role of the lawn in residents' sense of social status or acceptance in the neighborhood. This perception can be viewed as a positive in ensuring that residential environments are well maintained, but also as a negative resulting in environmental degradation or presenting a barrier to creativity in the development of alternative residential environments. Specific policy implications of these findings are that efforts aimed at educating homeowners about the environmental impacts of their lawn care choices are likely to have more success if they are directed at neighborhood groups rather than individuals, show that alternatives are easy to adopt, affordable, and can produce the characteristics of lawns that homeowners seek.     

Missing the trees for the forest? Bottom-up policy implementation and adaptive management in the US natural resource bureaucracy

For decades, natural resource agencies in the United States have attempted to restore ecosystems using adaptive management, a process that emphasizes experimental learning to reduce uncertainty. Most studies show that it rarely occurs in practice and explain implementation failures as organizational issues. This study draws on policy implementation theory to suggest that behaviors and attitudes of individuals may better explain implementation gaps. This comparative case study finds differences between experts implementing adaptive management in the Fish and Wildlife Service and the United States Geological Survey. These include differences in attitudes, perceptions, and behaviors aimed at promoting individual autonomy, performance standards, and defending individual interests on the job. Policy implications are twofold: first, that individual behaviors impact adaptive management implementation and intrinsic motivation to perform such functions. Second, regardless of agency, experts view their work as a social good. This suggests that a devolved planning process may remedy implementation obstacles.     

Risk and cooperation: managing hazardous fuel in mixed ownership landscapes

Managing natural processes at the landscape scale to promote forest health is important, especially in the case of wildfire, where the ability of a landowner to protect his or her individual parcel is constrained by conditions on neighboring ownerships. However, management at a landscape scale is also challenging because it requires cooperation on plans and actions that cross ownership boundaries. Cooperation depends on people's beliefs and norms about reciprocity and perceptions of the risks and benefits of interacting with others. Using logistic regression tests on mail survey data and qualitative analysis of interviews with landowners, we examined the relationship between perceived wildfire risk and cooperation in the management of hazardous fuel by nonindustrial private forest (NIPF) owners in fire-prone landscapes of eastern Oregon. We found that NIPF owners who perceived a risk of wildfire to their properties, and perceived that conditions on nearby public forestlands contributed to this risk, were more likely to have cooperated with public agencies in the past to reduce fire risk than owners who did not perceive a risk of wildfire to their properties. Wildfire risk perception was not associated with past cooperation among NIPF owners. The greater social barriers to private-private cooperation than to private-public cooperation, and perceptions of more hazardous conditions on public compared with private forestlands may explain this difference. Owners expressed a strong willingness to cooperate with others in future cross-boundary efforts to reduce fire risk, however. We explore barriers to cooperative forest management across ownerships, and identify models of cooperation that hold potential for future collective action to reduce wildfire risk.     

What is (responsible) consumption? Discussing environment and consumption with children from different socioeconomic backgrounds in The Netherlands

This research explores the attitudes of children from different socioeconomic backgrounds toward consumption with the aim of establishing a framework for incorporating the subject of (responsible) consumption into the upper elementary school curriculum. This study draws upon the four-step methodological procedure, including consumption diaries, focus-group sessions, interviews, and concept mapping, conducted among 140 upper elementary school children in the Netherlands between September 2010 and January 2011. The consumption diaries, chronological documents recording purchase, use and waste of materials, were used both as analytical tools and the means to stimulate environmental awareness. Comparison of the clusters generated by concept mapping analysis shows that there are significant differences between attitudes of children from different socioeconomic backgrounds. While pupils from the “well-to-do” predominantly ethnically Dutch schools showed greater awareness of and concern about their own consumptive patterns, children from less economically advantaged and ethnically mixed schools demonstrated lower environmental awareness and concern. However, children from the disadvantaged schools demonstrated more pro-environmental consumptive behaviors associated with the money-saving activities.     

Green identity,green living? The role of pro-environmental self-identity in determining consistency across diverse pro-environmental behaviours

Policy-makers are interested in cost-effective and socially acceptable ways of encouraging the public to adopt more environmentally-friendly lifestyles. One area which UK policy-makers are focussing on is ‘catalyst behaviour’, the notion that taking-up a new behaviour (such as recycling) may cause people to adopt other pro-environmental behaviours. Yet, evidence for such ‘spill-over’ effects is so far limited, and it is unclear when and how cross-situational motivations (e.g., pro-environmental identity) may predict behaviour and when contextual factors are more important. We report on a postal survey (N = 551) of pro-environmental behaviours amongst the UK public. We assess the influence of pro-environmental self-identify on consistency across a range of behaviours. Pro-environmental values, perceived behavioural control, subjective norm, attitudes, and demographic factors were also measured. Findings show self-identity to be a significant behavioural determinant over and above theory of planned behaviour variables for carbon offsetting behaviour. However, pro-environmental self-identity was only a significant predictor for certain other pro-environmental behaviours; background variables were also important predictors. Limitations of the study, and implications for theory and policy, are discussed.     

Local social capital and the acceptance of Protected Area policies: an empirical study of two Ramsar river delta ecosystems in northern Greece

Managing Protected Areas (PAs) is a challenging task, and globally many instruments have been utilised for this purpose. Existing research demonstrates that the effectiveness of these instruments is highly dependent on their social acceptability among local communities resident within PAs. Consequently, investigating local attitudes and perceptions of Protected Area (PA) policies has been emphasised in recent studies. Drawing on empirical work conducted in two National Parks including river delta ecosystems designated as Ramsar wetlands in northern Greece, this paper examines local residents' perceptions of three hypothesized policy options (regulatory, market-based and participatory) for Park management. The influence of social capital elements (social trust, institutional trust and social networks) on residents' perceptions is explored. The findings reveal a high degree of importance attached by resident communities to Park designation in both PAs, though residents' perceptions of the proposed management options varied. The regulatory option was regarded as the least restrictive, while the most restrictive was perceived to be the market-based option. However, greater benefits were identified by residents from the market-based option, while the fewest benefits were considered to arise from the proposed regulatory option. Furthermore, local residents' perceptions were significantly shaped by the proposed management and decision-making structure offered under each policy option. The influence of different social capital elements on residents' perceptions also varied in the study sample, with social trust and institutional trust positively correlated with the benefits that were perceived to arise from the different policy options. Moreover, when social capital was measured as an aggregate indicator at the level of the individual, it was positively correlated with perceived environmental benefits.     

The role of personal experience in frequency of rainwater tank maintenance and policy implications

Domestic rainwater tanks have a long history in Australia, although more recently they have been common only in remote and rural areas. However, in some urban areas, recent drought conditions have led to the promotion of rainwater tanks to supplement domestic water supplies. Evidence suggests that water tank maintenance may be insufficient in many cases, leading to problems with water quality and the potential spread of vector-borne disease. Drawing on research into the impact of personal experience (i.e. procedural knowledge) relating to pro-environmental behaviour, a survey of urban residents with mandated rainwater tanks (N?=?746) was conducted. The study assessed whether past personal history of living with a tank influenced the frequency of tank maintenance behaviours. Analyses indicated that both childhood and prior adult experience with rainwater tanks were important in predicting adequate tank maintenance behaviour, particularly among males. The results also showed that attitudinal perceptions of water culture did not influence maintenance behaviour, whereas direct past experiences did, suggesting an important role for procedural knowledge. These results are discussed with reference to the promotion of tank maintenance and other pro-environmental behaviours through the development of future environmental policies designed to foster the development of pro-environmental skills to empower citizens.