Fracking in the German Press: Securing Energy Supply on the Eve of The ‘Energiewende’ – A Quantitative Framing-Based Analysis

In many countries worldwide, unconventional hydraulic fracturing (also known as fracking) is considered a natural steppingstone toward the use of renewable energies against the backdrop of climate change. Although commercial drilling for shale gas has not yet begun in Germany, the public discourse appears to be creating more controversy than in other European countries. Based on the theoretical concept of “framing,” we conducted a quantitative empirical study from January 2013 to December 2014 analyzing the coverage of fracking in three highly influential newspapers and political magazines in Germany. The results of this study provide the first insights into the discussion of fracking in the German news media and allow comparisons to the debate in other European countries. We found that fracking is mainly discussed in the economic context of securing the future energy supply while the potential risks of the technique are mostly ignored. We discuss our findings and try to explain the unbalanced reporting.     

Eating Meat and Climate Change: The Media Blind Spot—A Study of Spanish and Italian Press Coverage

There is strong evidence that a meat and dairy-based diet is a very important contributor to climate change. However, the correlation between the production and consumption of livestock and anthropogenic climate change has received minimal media coverage. The literature for English-speaking countries shows a sort of media blind spot for meat in that the news media barely address, or do not address, the responsibility of individuals' dietary choices with regard to this issue. In this paper, we provide data for press coverage in Southern Europe from a sample of the top 10 Spanish and Italian newspapers for a seven-year period (2006–2013). Data from our samples correlate with findings from previous studies. However, our comparative study suggests that there are also meaningful differences between both countries studied while their alleged Mediterranean dietary background makes no difference in terms of ethical or dietary sensitivity.     

Foreign,Domestic, and Cultural Factors in Climate Change Reporting: Swedish Media’s Coverage of Wildfires in Three Continents

This study examines domestic media’s coverage of foreign wildfires from a climate change perspective. It explores Swedish newspapers’ coverage of wildfires in Australia, the Mediterranean region, and the USA during a three-year period (February 2013–March 2016), focusing on how and to what extent climate change is viewed as an underlying cause. A central result is that climate change is mentioned far more often in the case of Australian wildfires than of fires in the other two regions. Another finding is that the climate change issue became more prominent after a severe domestic wildfire in 2014. These observations are also examined qualitatively through a combined frame and discourse study where the importance of foreign news values, the use of foreign sources, cultural proximity/distance, and domestication procedures are analysed. In conclusion, foreign, domestic, and cultural factors in climate change reporting in relation to extreme events are further discussed.     

Routine Reporting of Environmental Risk: The First Traces of Micropollutants in the German Press

ABSTRACT

This article analyzes the emergence of a new environmental issue in the German press. Since the 1990s, scientists have detected traces of pharmaceuticals, hormones and chemicals in all segments of the water cycle. These micropollutants have negative effects on aquatic life and might affect human health. Their sources are manifold and include private households. Yet although micropollutants of are direct concern to media audiences, they are a challenging topic for news reporting. Although this issue is systemic and fraught with uncertainty, it does not easily translate into news stories. Our content analysis of 444 articles (1995–2015) reveals that the societal risk was rarely presented as a stand-alone topic. Instead, the issue was mostly covered as part of local routine reporting and framed as a challenge for experts to solve. Over time, the reporting became more managerial, while media framings of micropollutants gained more substance and scope. We contend that local routine reporting should receive more attention as a public forum for addressing emerging environmental concerns.     

Normative Framing and Public Attitudes toward Biofuels Policies

Although the power of elite issue frames to shape public attitudes toward different policies is well established, the relative influence of different types of frames in competitive framing environments remains uncertain. For example, we do not fully understand the relative influence of economic versus normative frames on the public's policy attitudes, despite the common use of both types of frames to promote the same policy in many settings. Using data from a 2010 national Internet survey, this paper investigates the relative influence of economic versus normative frames on public attitudes toward the contentious policy issue of biofuels. The results indicate the importance of normative frames in shaping public attitudes on this issue, suggesting the relevance of normative frames more generally in shaping public opinion beyond the narrow confines of typical “morality” policies such as abortion or gambling.     

Image Themes and Frames in US Print News Stories about Climate Change

Research on frames in climate change (CC) news coverage has advanced substantially over the past decade, but the emerging understanding of the framing role of visual imagery that often accompanies news texts remains fragmented. We report on a set of image frames identified through content analysis of 350 images associated with 200 news articles from 11 US newspaper and magazine sources from 1969 through late 2009. We reliably identified and quantified the occurrence of 118 image themes. We then hierarchically clustered the themes based on their co-occurrence in images to identify an integrated framework of 42 image frames. We highlight frames associated with particular types of images (e.g., photographs and maps) or geographic regions. From among the full set of frames, we identify 15 that commonly appear in US CC news imagery and discuss the ways in which image frames make salient (or render invisible) particular categories of people, geographic regions, aspects of science, and spheres of activity.     

“Hey Friend,Buy Green”: Social Media Use to Influence Eco-Purchasing Involvement

This study addresses the use of message carriers to convey corporate social responsibility information to promote eco-purchasing involvement. The work tests various media formats transmitted via social media. The effects of corporate vs. peer communication in a corporate social responsibility campaign in stimulating self-reported eco-purchasing involvement are indicated. The research varies communication dimensions of a fictional corporate social responsibility campaign sent through social media. Multiple media formats; new release; article; and advertisement were tested, as was the inclusion of social media persuasive sentiment. The analysis of source/format combinations and source/format/sentiment combinations found statistically significant differences for consumer-to-consumer communication in stimulating eco-purchasing involvement in certain circumstances. This research suggests an emerging role for the consumer communicator as a content co-creator and validates the effective use of articles and news releases instead of advertising on social media, yielding managerial and scholarly implications.     

How to Discredit a Social Movement: Negative Framing of “Idle No More” in Canadian Print Media

The Idle No More (INM) movement entered public view in November 2012 as a grassroots response to Canadian federal legislation Bill C-45, an omnibus bill that reduced environmental protection of lands and waters. Backed by new media technologies, Indigenous activists and their Settler Canadian allies took a series of online and offline actions to bring public attention to Bill C-45’s devastating implications and the socio-economic sufferings of Indigenous people across Canada. This explorative study examines how INM was reported by nine Canadian print media during its initial upsurge from December 2012 to January 2013. A mixed-methods content analysis reveals that although there were numerous supportive voices discussing INM’s contributions to Indigenous self-determination and environmental protection, they were overwhelmed by anti-INM rhetoric advanced by Postmedia Network and its affiliated titles. The study thus highlights the importance of promoting communication and media alternatives for future struggles against capitalism’s appropriation of nature.     

A Missed Opportunity?: NOAA’s Use of Social Media to Communicate Climate Science

In the current media landscape, organizations often communicate about science directly with publics through online channels rather than relying on journalist gatekeepers. Online platforms present organizations with the opportunity to participate in two-way communication in order to increase engagement with science. The present study examined how the National Oceanic and Atmospheric Administration (NOAA) utilizes social media to interact with publics. Results suggest that NOAA does not fully utilize the dialogic potential of social media, which could enhance both the public’s science literacy and trust in science regarding climate change specifically. This study informs how public relations theory may complement science communication theory and practice as deficit model-thinking transitions to contemporary approaches for public engagement with science.     

Does Oil and Goodwill Mix?: Examining the Oil and Gas Industry’s Impact on Stakeholder Engagement on Facebook

The present study explores how oil and gas companies use Facebook to communicate about community-supporting initiatives and engage stakeholders. Drawing from the company–cause fit and social interactivity literature, we examined the type of message and the language used in company Facebook posts to elicit stakeholder engagement, as measured by the number of likes, shares, and comments. We content analyzed 953 Facebook posts from 12 companies featured on Oil & Gas Journal’s top 50-company list. The results showed that, although oil and gas companies are posting about their CSR-related efforts on Facebook, their lack of two-way messaging and interactive language use are not effectively engaging stakeholders. In terms of theory, this study advances company–cause fit and interactive studies by applying them to the oil and gas industry. In terms of practice, the results highlight the importance of using diverse messaging and interactive language when utilizing Facebook to engage stakeholders.