Massachusetts v. Environmental Protection Agency: Constructing “Certainty” as Rebuttal

Massachusetts v. Environmental Protection Agency was the first Supreme Court opinion generated specifically as a response to the issue of anthropogenic CO₂ emissions, alleging that Environmental Protection Agency's (EPA) failure to regulate is leading to environmental harms for plaintiffs. This essay examines the majority opinion of Justice Stevens and his use of presumption and burden of proof, within a logic of problematic integration, to construct “certainty” as a rebuttal to and rejection of the “uncertainty” offered by EPA. I examine how this strategically constructed rebuttal to “uncertainty” functions as a declarative act of “certainty,” advancing a proposition whose scientific, legal, or political acceptance could function as a tipping point away from the claims of “uncertainty” used by opponents on this contentious issue. Because of the court's influence, the implications of their “certainty” extend beyond the case and into the broader discussion of climate change science and environmental communication.     

The Impact of “No Impact Man”: Alternative Hedonism as Environmental Appeal

As “No Impact Man,” writer Colin Beavan conducted a one-year experiment to determine whether he and his family could reduce their environmental impact to zero while living and working in Manhattan. This article examines the No Impact Man (NIM) experiment both as “alternative hedonism,” a reconceptualization of the “good life” that avoids unduly damaging the natural world, and also as a kind of “eco-stunt,” an attempt to garner significant media coverage about positive environmental behaviors. We use DeLuca's theorization of the “image event” to analyze the No Impact Man franchise—blog, book, and documentary film—though we modify that theory in order to explore how No Impact Man functions as multi-media and new-media spectacle. In particular, we explore the risky double-bind Beavan finds himself in when, through his choice to publicize the NIM eco-stunt, he is critiqued for opportunism, foolishness, and insincerity. We suggest that efforts to publicize eco-stunts, however well conceived, invariably invite backlash. As a result, we find that alternative hedonism theory and practice open a space of invitation to environmentally beneficial behaviors and attitudes that could have potential with some audiences, but their mass appeal is compromised by the limitations of the stunts that publicize them.     

Places and People: Rhetorical Constructions of “Community” in a Canadian Environmental Risk Assessment

This paper addresses the issue of public engagement in environmental risk contexts through a rhetorical analysis of the key term “community” in a risk assessment of mining-caused soil contamination. Drawing on Burke's concept of terministic screens and method of cluster criticism, the analysis shows the divergent constitutions of “community” in the Sudbury Soils Study's official discourse and the citizen-activist rhetoric of the Community Committee on the Sudbury Soils Study. Tracing the verbal and visual clusters within each organization's articulation of “community” as place and people reveals how the official Study's technical-regulatory ideology of environmental risk and citizen participation is countered by the Community Committee's contestatory environmental justice ideology. These competing views of “community” are mutually constitutive in that the official Study's mainstream risk discourse establishes the terms for the Community Committee's reactive counter-discourse, thus limiting citizen participation mainly to questions of “downstream” impacts. Our rhetorical analysis of “community” suggests a generative method for understanding the complex power relations animating specific risk communication contexts as well as for potentially reinventing “community” in terms more conducive to meaningful citizen engagement.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

Human–nature connectedness as a ‘treatment’ for pro-environmental behavior: making the case for spatial considerations

The degree to which an individual feels connected to the natural world can be a positive predictor of pro-environmental behavior (PEB). This has led to calls to ‘reconnect to nature’ as a ‘treatment’ for PEB. What is not clear is the relationship between where one feels connected to nature and where one acts pro-environmentally. We propose that integrating spatial scale into the conceptualization of these constructs will provide insights into how different degrees of connectedness influence pro-environmental behavior. We discuss trends towards a spatial understanding of human–nature connectedness (HNC) and introduce three archetypes that highlight scalar relationships between scale of connectedness and scale of pro-environmental behavior: (1) equal interactions, (2) embedded interactions, and (3) extended interactions. We discuss potential policy and practice implications of taking a spatially explicit approach to HNC–PEB research, and propose a research agenda for investigating these scalar relationships that can inform nature as a ‘treatment’ intervention.     

Common Values and Themes for Grazed Open Spaces: “Plant Diversity” and “Watershed” as Communication Intersections for Agriculture and Conservation Groups?

ABSTRACT

Communicating about the use and management of open spaces occurs within a complex social environment replete with diverse stakeholder opinions and meta-narratives. For western US rangelands, production-based enterprises have been the traditional use but increasingly they are valued for ecosystem services such as water, recreation, biodiversity, and aesthetics which have led to additional conflict. We surveyed Wyoming-based members of six agricultural (Ag) and four environmental/conservation (Env/Con) groups to determine grazing-centric mutual exclusivity of special interests, common values, and emergent themes. We assessed 197 survey participants; 150 from Ag groups and 47 from Env/Con groups. Of 10 values assessed, “watershed” and “plant diversity” were similarly valued by both group types. These naturally dichotomous groups also agreed that communication and reliance on science are needed. Communication and conflict resolution about the use of open spaces can benefit from addressing social presuppositions and meta-narratives of broader audiences to facilitate effective dialogue and solutions.     

How to Discredit a Social Movement: Negative Framing of “Idle No More” in Canadian Print Media

The Idle No More (INM) movement entered public view in November 2012 as a grassroots response to Canadian federal legislation Bill C-45, an omnibus bill that reduced environmental protection of lands and waters. Backed by new media technologies, Indigenous activists and their Settler Canadian allies took a series of online and offline actions to bring public attention to Bill C-45’s devastating implications and the socio-economic sufferings of Indigenous people across Canada. This explorative study examines how INM was reported by nine Canadian print media during its initial upsurge from December 2012 to January 2013. A mixed-methods content analysis reveals that although there were numerous supportive voices discussing INM’s contributions to Indigenous self-determination and environmental protection, they were overwhelmed by anti-INM rhetoric advanced by Postmedia Network and its affiliated titles. The study thus highlights the importance of promoting communication and media alternatives for future struggles against capitalism’s appropriation of nature.     

Revisiting the “Ozone Hole” Metaphor: From Observational Window to Global Environmental Threat

In 1985, just over 30 years ago, the “ozone hole” made its appearance in the press as a truly global environmental threat. As one of the most important environmental issues of the twentieth century, the “ozone hole” is also a remarkable metaphorical, visual, and imaginary construction. This essay examines the historical trajectory of the famous “ozone hole” from its birth within the astronomical community at the beginning of the twentieth century to its contemporary framing as a global environmental threat. The article provides evidence why metaphors constitute a valuable object of historically informed studies of scientific practice, and shows in particular how metaphorical landscapes shift over time, mapping at the same time larger social and political developments. The essay ends by showing how scientific images and metaphorical framings interact and how they shape scientific and popular discourse on nature, as well as our understanding of the global environment.     

Creating a “values” chain for sustainable development in developing nations: where Maslow meets Porter

This paper serves to establish an appropriate framework for prioritizing policy related to sustainable development by combining elements of Maslow’s hierarchy of needs theory with Porter’s value chain theory. An appropriate balance of social sustainability, economic sustainability, and environmental sustainability is defined so that policy makers may be provided some direction in regard to appropriate and socially just resource priorities. The model that forms the basis for this framework is then tested through hierarchal regression analysis using data from 45 developing countries. Using these results, the values chain framework has been refined to consider that self-actualization and sustainable development are one and the same and that the satisfaction of society’s physiological needs through the prioritization of policies related to environmental sustainability is the principle motivator for moving on to the attainment of higher-order needs such as increased levels of sustainable development.     

2014, The “year without a summer” in Italy: news media coverage and implications for the climate change debate

In 2014, there was virtually no summer in northern and central-southern Italy. Storm after storm battered the peninsula, triggering floods and landslides from Veneto to Puglia. We studied the coverage of “the year without a summer” in Italy by analyzing the content of 171 news articles from two influential online newspapers. Our software-based analysis enabled us to observe that the two newspapers hardly ever mentioned climate change in their coverage of the weather anomaly that affected Italy in the summer of 2014. This type of coverage is in line with climate science, according to which there is no evidence of a climate change-related influence on summer precipitation patterns in Southern Europe—whereas such influence has been documented for northern Europe. We compared our results with a recent paper, which documented that the same online dailies chose to represent the particularly hot summer of 2012 in Italy as a direct consequence of climate change. We corroborated this comparison also on the basis of a preliminary analysis we performed on the media coverage of the exceptionally hot and arid summer of 2015 in Italy.     

The Zambian Resource Curse and its influence on Genuine Savings as an indicator for “weak” sustainable development

The empirical evidence that economies predominantly reliant on their natural resources are characterized by slower economic growth—the so-called Resource Curse (RC)—is in many ways confirmed by the case of Zambia. Haber and Menaldo (Am Polit Sci Rev 105(1):1–26, 2011) identify Zambia’s extreme dependence on copper exports as one of the worldwide most striking examples for a country suffering from this “curse.” In topical literature, the RC is traced back to the generation of natural resource rents regardless of economic performance, which among other problems leads to suboptimal reinvestment. The World Banks indicator for the “weak” sustainable development of a country—the so-called Genuine Savings (GS)—considers exactly this reinvestment of rents from the depletion of natural capital rents into physical or human capital. Although it has been shown empirically that countries dependent on primary exports on average feature negative GS rates and that the determinants of the RC influence both present economic growth and future sustainability as measured by GS, no case studies have been conducted to confirm this. Against this background, we qualitatively survey the relationship between the most discussed determinants causing the RC in Zambia and the country’s GS rate. We show that all theoretical relationships between the GS rates of a country and RC determinants such as consumption behavior, volatile world market prices, the so-called Dutch disease as well as political and institutional structures apply to Zambia between 1964 and 2010: an extreme dependency on copper exports and insufficient reinvestments of income from the depletion of Zambia’s natural capital constitutes one of the main reasons for slow growth and negative GS until the copper price booms in the second half of the 2000s.     

Maize bushy stunt in native corn: implications for Mexican “subsistence farmers”

Native corn in Mexico can be affected by maize bushy stunt disease (MBS), which can negatively impact maize-farming operations. Maize bushy stunt symptoms in native corn were linked to the presence of phytoplasmas through molecular analysis of symptomatic native corn plants in Mexico. These findings motivated a socioeconomic characterization and identification of the management strategies developed by the “subsistence farmers” of those communities to answer the questions: What elements of farming affect the presence of MBS disease in “subsistence farmers” fields? What do “subsistence farmers” know about MBS disease and the pathogen associated with MBS disease? How best can MBS disease be managed in small farming communities in Mexico? Through face-to-face interviews with growers and the corresponding analyses of their responses, we identified a widespread lack of knowledge about MBS disease, its causal agent and its vector(s). This study highlighted factors useful to guide future management decisions and education programs, as well as further research to transmit information about MBS disease among “subsistence farmers” in rural communities in Mexico.     

Training future experts in “biodiversity and ecosystem services”: a progress report

Biodiversity is essential for multiple aspects of human life and well-being, but many current assessments of the functioning of biodiversity and ecosystems, understanding of risks posed by environmental change and the best practice of their management of ecosystems are lacking a unified scientific and conceptual basis. Methods such as scenario analysis, and terms such as ecosystem services, are widely used, but their meaning is understood in many different ways depending on context, user needs and experience of researchers. In order to advance the conceptual basis for ecosystem analysis and management in a rapidly changing world, as well as the ability of young scientists to reflect upon these concepts, we have organised five 2-week-long summer schools in Peyresq, a remote village in the Southern French Alps. In total 173 participants have worked intensively with 69 experienced researchers and a team of conveners and tutors in order to discuss a broad range of views on topics on ecosystem analysis and functioning. Topics ranged from conditions of and threats to various ecosystems due to environmental change, models and scenarios for assessment, stakeholder perceptions and needs for information, to the social and economic contexts for biodiversity. We report our experience from these schools, present the training concept which has emerged from them and suggest lines of further development.

“Stop Blaming the Cows!”: How Livestock Production is Legitimized in Everyday Discourse on Facebook

In 2016, Swedish climate reporting declined in quantity and shifted focus somewhat from climate change as such to the harmful climate impacts of meat consumption. The latter prompted discussions in social media—an increasingly important forum for public debate but infrequently studied in environmental communication research. Despite strong evidence that a meat and dairy-based diet is harmful for the environment, meat consumption is increasing, and this qualitative study aims to—through the lens of social representation theory—contribute knowledge about how livestock production is legitimized in everyday discourse on Facebook. The article identifies representations that legitimize livestock production through polarization between (1) livestock production and other (environmental) issues, (2) environmentally “good” and “bad” countries, and (3) “reliable” and “unreliable” information. It concludes by discussing the influence of national ideology on the legitimization of livestock production and the potential of social media to counter the post-politicization of environmental issues.     

Supporting mountain agriculture through “mountain product” label: a choice experiment approach

Environment, Development and Sustainability - The valorization of typical food products contributes to local economy sustainability. The European Union introduced the optional "mountain...     

No Longer “Bullying the Rhine:” Giving Narrative a Place in Flood Management

In this paper we explore whether today multiple sources of reasoning are being considered in the discourse of flood management. We examine whether stakeholders are considered and served as an audience of partners in managing rivers. To this end, we reviewed sources of reasoning that people living in river basins use for handling floods and mitigating flood risk. We focus on texts dealing with lowland flooding, taking as an example the Rhine River in historical times and in the present. Our review of river management documentation revealed that the scheme that guides engineers', policy makers', and administrators' actions toward rivers is shifting from correcting rivers toward accommodating their needs for flood plains—while still controlling the rivers. In current European river management reports we found elements of narrative side by side with formal scientific fact reporting.