Anthropomorphic Anthropocentrism and the Rhetoric of Blackfish

The documentary film Blackfish has made a splash at the box office, impacting millions of viewers and prompting calls to legislatively prohibit orcas from being held in captive environments. This essay analyzes Blackfish in terms of its anthropomorphic communication techniques that attribute human qualities to orcas. We introduce the term “anthropomorphic anthropocentrism” to argue that the anthropomorphic construction of orcas in Blackfish may well be a story that is more about what it means to be human than a story about what it means to be orca. Furthermore, we explain the importance of anthropomorphic anthropocentrism as an analytical tool that navigates environmental and ecological frameworks. We conclude that anthropomorphic anthropocentrism’s analysis of anthropomorphic rhetoric and the human epistemological assumptions it reflects, when taken together, offer significant insights into the ways environmental communication creates and/or disrupts human–nature relationships.     

Rhetorical Landscapes as Epistemic: Revisiting Aldo Leopold's A Sand County Almanac

This essay examines the rhetorical impetus toward environmental human agency in Aldo Leopold's A Sand County Almanac (SCA). In identifying a foundation for this agency, Leopold relies on the epistemological function of rhetoric in an effort to bring to light the epistemic potential in reading the landscape. In this fashion, Leopold offers a way of knowing the environment through natural observations. The author identifies the unfolding epistemological revelations found in the three primary sections of SCA. Leopold describes these epistemological revelations gleaned from reading the landscape as “shifts.” The first shift, in Part I of SCA, offers the audience lessons through Leopold's own example in reading the text of the landscape. The second shift, described in Part II, describes his epistemological revelations acquired through his reading of the landscape. The final section of the book situates these epistemological revelations in one of the most influential concepts found in environmental ethics, the land ethic. Through these three iterations, Leopold not only instructs his readers in the rhetorical possibilities found in reading landscapes but also offers scholars of environmental rhetoric a unique understanding of analyzing landscapes as epistemological rhetoric.     

Narratives,Rhetorical Genres,and Environmental Conflict: Responses to Schwarze's “Environmental Melodrama”

The appearance of Steven Schwarze's essay, “Environmental Melodrama” (Schwarze, 2006) as the lead article in a recent issue of The Quarterly Journal of Speech marks an important moment of recognition for environmental communication scholarship. Schwarze's essay demonstrates how studies of environmental rhetoric can contribute to rhetorical theory more generally, while addressing practical questions regarding the rhetorical aspects of environmental conflict. The contributors to this forum respond to Schwarze's arguments, drawing in part upon their own case studies of rhetorical action and narrative in environmental conflict.     

The Many Modalities of Social Networking: The Role of Twitter in Greens Politics

The popular microblogging service, Twitter, contains a variety of potential orientations—interpersonal, broadcast, news, advertising, public service, political, and so on—in its operation and applications. As an evolving social media platform, specificity and context are essential in understanding its significance and use-value. This paper investigates the multiple modalities of Twitter in the context of formal politics and, in particular, the Greens party in Australia. Presenting original evidence drawn from the Greens Members of Parliament and their advisers, it is shown how Twitter is mobilized in response to particular news agendas and stories, unfolding political events and processes, and an ongoing need for the Greens to speak simultaneously to committed environmentalists and the broader electorate. These uses reveal that Twitter is an important addition to the “media ecology mix” in the conduct of environmental politics, playing a direct role in political communication, strategies, and actions.     

The Ecological Jeremiad,the American Myth,and the Vivid Force of Color in Dr. Seuss's The Lorax

This essay explores Dr. Seuss's The Lorax through a combination of contextual, visual and narrative-based criticism. Specifically, rhetorical forms of the jeremiad and myth are examined as adaptations to the medium of children's literature. In addition, the force of illustrated images is discussed, including the rhetorical force of color. The essay begins with a discussion of both Dr. Seuss and The Lorax within the contexts of the early environmental movement's rhetoric of alarm and political activism. It then outlines Seuss's attempt at “propaganda with a plot” arguing that a collision of the American myth and ecological jeremiad parallel and divert from the environmentalist norm. A detailed analysis of illustrated imagery and the function of color demonstrate the rhetorical force toward narration and ideology possible in the visual form.     

Belligerent broadcasting,male anti-authoritarianism and anti-environmentalism: the case of Top Gear (BBC, 2002–2015)

ABSTRACT

This article considers the format and cultural politics of the hugely successful UK television program Top Gear (BBC 2002–2015). It analyzes how—through its presenting team—it constructed an informal address predicated around anti-authoritarian or contrarian banter and protest masculinity. Regular targets for Top Gear presenter’s protest—curtailed by broadcast guidelines in terms of gender and ethnicity—are deflected onto the “soft” targets of government legislation on environmental issues or various forms of regulation “red tape. Repeated references to speed cameras, central London congestion charges and “excessive” signage are all anti-authoritarian, libertarian discourses delivered through a comedic form of performance address. Thus, the BBC’s primary response to complaints made about this program was to defend the program’s political views as being part of the humor. The article draws on critical discourse analysis and conversation analysis to consider how the program licensed a particular form of engagement that helped it to deflect criticisms, and considers the limits to such discursive positioning. We conclude by examining the controversies that finally led, in 2015, to the removal of the main presenter, Jeremy Clarkson, and the ending of this version of the program through the departure of the team to an on-demand online television service.     

Crisis,Coherence, and the Promise of Critical Rhetoric

This essay responds to the keynote address by Cox by discussing the ways in which critical rhetoric is implicated in environmental communication (EC) as a crisis discipline, as well as the ways in which EC, so positioned, is implicated within a broader coherentist epistemology. Issues of exigency, representation, and sustainability are considered, along with an examination of the concepts of nominalism and doxa as they relate to the enterprise of EC research. The critical cultural politics embedded in much EC scholarship are also addressed in terms of their intersections with the increasingly unscrupulous abuse of language within antienvironmental administrative rhetorics.     

Race,Coloniality, and Geo-Body Politics: The Garden as Latin@ Vernacular Discourse

This essay focuses critical attention on one way that The Garden (2008) functions as a Latin@ vernacular discourse that serves to articulate the South Central Farmers to a decolonial politics operating through a kind of “border thinking.” Delinking themselves from the modern-colonial imaginary, I argue, the South Central Farmers enact a geo-body politics of knowledge that is consistently subverted, even by supporters, vis-à-vis modern-colonial rationality. Despite their apparent instrumental failure, the South Central Farmers succeeded in enacting a decolonial challenge, which compels us as scholars to rethink our approach to the Farmers’ specific activism and Latin@ vernacular discourse generally.     

Personae and Natural Capitalism: Negotiating Politics and Constituencies in a Rhetoric of Sustainability

This essay critiques natural capitalism, a concept developed as a strategic response to the antagonism of capitalist production and the ideology of sustainability. I trace and critique the second and third personae of the book Natural Capitalism. The second persona of natural capitalism constitutes already dominant capitalists and technocrats as the constituency best prepared to meet the exigencies of sustainability. Simultaneously, civil society and non-propertied classes constitute a marginalized third persona whose interests can be satisfied only if aligned with those of the second persona. This precarious arrangement is possible due to the non-ideological representation of natural capitalism. I argue that such a representation is misleading. Criticism of the tensions between natural capitalism's personae suggests radical potential for environmental rhetoric.     

Whale Wars and the Axiomatization of Image Events on the Public Screen

The essay interrogates Animal Planet's television show Whale Wars, and the use of footage from that show in a commercial for one of the network's other shows, How Stuff Works, to examine the way these texts interact within the public screen. I argue that the (re)presentation of whale kill footage further instantiates an image event as a commodity and rhetorically reconciles the image event into a capitalist ideology counter to the social movement message constructed on Whale Wars—and by proxy allows the image event to play out only via a profit-motive tied to the death of the whale.     

The Flood Myth in the Age of Global Climate Change

When released, The Day After Tomorrow was widely described by critics and the movie's creators as a pro-environmentalist film. This essay argues that The Day After Tomorrow articulates a variation of apocalyptic discourse identified as a flood myth. The authors conclude that this version of the flood myth largely undermines contemporary environmental discourse that attempts to generate public activism in addressing ecological problems, by replacing an emphasis on human efficacy with symbolic vindication and exchanging collective effort for individual survivalism. The film thus serves as a cautionary tale about the potential consequences of contemporary mythic discourse presented as supporting environmental activism.     

The Ecology of Empire: Wal-Mart's Rhetoric of Environmental Stewardship and the Constitutive Power of the Multitude

This essay provides a critical account of Wal-Mart's rhetoric of environmental stewardship. By situating this discourse within a new political economy of production and governance that Michael Hardt and Antonio Negri have termed empire, I argue that environmental communication scholars should limit the rush to deploy ideological criticism when explaining the corporation's rhetorical motives. Instead, I advocate reading Wal-Mart's rhetoric as a problem of historical conjunctures, a critical move that seeks to highlight, not only the structural interests of capital, but also the centrality of social antagonism. In the case of Wal-Mart, this means accounting for the increased significance of demand to economic production, changes in the composition of sovereignty, and the transgressive function of environmentalism at the beginning of the twenty-first century.     

Indigenous Power Struggles in the Peruvian Amazon: A Spatio-cultural Analysis of Communication

It is well established that external national policies and internal ethnic politics contribute to indigenous power struggles that create a disharmonious indigenous voice. The purpose of this paper is to interrogate how such fissures intersect with internal, covert communication forces embedded in indigenous communities. Based on a case study of Peru’s national indigenous Amazonian organization Asociación Interétnica de Desarrollo de la Selva Peruana (AIDESEP or the Interethnic Association for the Development of the Peruvian Rainforest), the authors advance a geographical perspective of communication to interrogate the physical and social spaces that contribute to and fragment indigenous public spheres, drawing from a content analysis of interviews and news media reports. The aim is to analyse how power—influenced by the spatio-cultural effects on communication—divided a national indigenous voice following Peru’s 2009 Amazon conflict.     

“A Short Burst of Inconsequential Information:” Networked Rhetorics,Avian Consciousness,and Bioegalitarianism

This essay uses the concept of “avian consciousness” to reconsider assumptions about human communication and theorize networked rhetorics. By adopting an ornithomorphic frame, I critically read Don DeLillo's The Body Artist as an exploration of overlaps between human and avian consciousness. I then argue that avian consciousness provides a richer metaphor for understanding networked rhetorics than autistic consciousness, which is an increasingly dominant trope for explaining interaction with digitally networked media. I explore how Twitter, explicitly modeled on avian communication, can be understood as circulating information in ways analogous to the contact and assembly calls of birds. The essay concludes by noting that seeing avian features in human communication diminishes the perceived gap between human and nonhuman animal, holding out hope for a more bioegalitarian relationship between species.     

The Country,the City,and the Corporation: Rio Tinto Kennecott and the Materiality of Corporate Rhetoric

Contributing to extant discourses about corporate environmental advocacy, this paper argues that corporations can embed discursive rhetorical strategies in material places and spaces. This argument contributes to environmental communication by bridging divisions between discursive and materialist approaches to corporate rhetoric. Corporate materiality is realized in the study of Rio Tinto Kennecott (RTK) at places of corporate community where RTK enunciates a dominant environmental discourse about the necessity of the Bingham Canyon Mine through strategies such as the technological shell game, the hypocrite's trap, and corporate heterotopia, which are made manifest materially alongside cultural values such as epistemic trust, technological progress, community, and home. Using participatory critical rhetoric as a methodology, I analyse RTK's material rhetoric at the Natural History Museum of Utah, the Rio Tinto Soccer Stadium, and the Daybreak suburban community. This case study reveals that corporations are assemblages that assert many different, and sometimes competing, arguments that can deflect environmental criticism, materially.     

Charismatic life: spectacular biodiversity and biophilic life writing

ABSTRACT

The essay uses the term “charismatic life” to describe representations of nature that emphasize vitality and vibrancy. Beginning with how life is reified when nature becomes spectacle, the essay discusses how a fetishism of life was part of the early structuring logic of biodiversity science in a way that undermined crafting other ethical and political responses to loss. When biodiversity emerged as a popular science concept in the 1980s, it was described as a scientific replacement for the sentimental attachment to charismatic megafauna that previously structured conservation priorities. But this essay argues, in a historicized reading of conservation biologist E.O. Wilson’s popular science memoir Biophilia [Wilson, E. O. (1984). Biophilia. Cambridge: Harvard University Press] alongside the seminal edited collection Biodiversity [Wilson, E. O. (Ed.). (1988). Biodiversity. Washington, DC: National Academy of Sciences], that Wilson’s sentimental biopolitics renders the world as if a collection of living souvenirs – tokens by which to remember forms of life that will have been lost.     

Scapegoat Ecology: Blame,Exoneration, and an Emergent Genre in Environmentalist Discourse

This essay identifies and examines scapegoat ecology, an emergent genre in online environmental discourse. In scapegoat ecology, a public of environmentally minded individuals focuses attention and vitriol on a single person for being particularly harmful to the environment. This essay argues that such discourse deflects attention from more complex and systemic environmental factors and implicitly exonerates the broader community, assuring it of its own environmental commitments while excusing it from further ecological action. The essay describes the form and appeal of scapegoat ecology, then provides a series of illustrative case examples before highlighting the implications of such discourse for both environmental communication and broader social/political conversations.     

Environmental Communication as Nexus

This essay examines zoos as a site of struggle in the construction of meanings and memories of human–nature relations. Modern zoos are symbols of imperial power and celebrations of the domination of nature. The grafting of “tropic worlds” onto these monuments of modernity renders the meaning of zoos more ambiguous, reflecting discursive struggles over the meaning of nature, questions about the wisdom of development and progress, recognition of the need for conservation and preservation, and nostalgia for a nature that has been lost. Through a close textual reading of “The Rainforest” at the Cleveland Metroparks Zoo, this essay explores the simulation of nature in zoos and “tropic worlds” in North American cities. These hyperreal spaces contain an extraordinary amount of the history and politics of the culture that constructs them for fascination, edification, conservation, commodification, and salvation. At stake in these simulated natures is not only the constructions of nature as spectacle and animals as commodities, but also the use of knowledge to maintain certain forms of domination and the “writing” of industrial culture's historical memory of nature and human–nature relations.     

Reform,Justice, and Sovereignty: A Food Systems Agenda for Environmental Communication

Food ecologies and economies are vital to the survival of communities, non-human species, and our planet. While environmental communication scholars have legitimated food as a topic of inquiry, the entangled ecological, cultural, economic, racial, colonial, and alimentary relations that sustain food systems demand greater attention. In this essay, we review literature within and beyond environmental communication, charting the landscape of critical food work in our field. We then illustrate how environmental justice commitments can invigorate interdisciplinary food systems-focused communication scholarship articulating issues of, and critical responses to, injustice and inequity across the food chain. We stake an agenda for food systems communication by mapping three orientations—food system reform, justice, and sovereignty—that can assist in our critical engagements with and interventions into the food system. Ultimately, we entreat environmental communication scholars to attend to the bends, textures, and confluences of these orientations so that we may deepen our future food-related inquiries.