Contingent Valuation and Real Economic Commitments: A Private Good Experiment

The ultimate test of the accuracy of contingent valuation methods (CVM), in measuring benefits, is whether subjects will actually pay the amounts that they say they would be willing to pay in a CVM study. An experiment was conducted in which the maximum WTP of potential visitors to enter Warkworth Castle was compared against the acceptance of an entrance ticket at their stated CV price, thus providing a real monetary test of value and behavioural intention. Only 40% of potential visitors at the Castle gate were willing to make a real economic commitment following their CV WTP responses. Whilst the CVM results were found to be comparable with other CVM studies in terms of content and construct validity, they clearly failed a criterion validity test, even when the CVM survey was juxtaposed to the behavioural intention stage. CVM studies need to adopt stringent criteria in deciding the 'truthfulness' and 'legitimacy' of WTP responses, if CVM is to provide accurate and robust estimates of the value of environmental goods.     

Mass communication and pro-environmental behaviour: waste recycling in Hong Kong

Treatment of domestic waste has been one of the major environmental problems in Hong Kong. The Government has a stated policy to advocate the minimization of waste disposal through the encouragement of waste reduction, re-use and recycling. The current study applies Ajzen's theory of planned behaviour to predict behavioural intention and actual behaviour of voluntary use of waste recycling receptacles. A systematic random sample of 173 household members in a public housing estate were interviewed. The results indicated that attitude was the major factor in predicting behavioural intention, followed by behavioural control and social norms. Attitude, subjective norm and perceived control together explained 44% of the variance of behavioural intention. Perception of mass media as a major source of subjective norm was first introduced and tested. Mass communication stood out as one of the major sources of influence in establishment of subjective norms. The study has the implication that more publicity messages should be put on the mass media to promote green behaviours.     

Emotions,habits and rational choices in ecological behaviours: The case of recycling and use of public transportation

Two field studies examined the role of attitudes, subjective norms, perceived control, anticipated emotions, past behaviour and desire in the prediction of pro-environmental behavioural intention. The model of goal-directed behaviour (MGB) was applied to predict intentions to use public transportation instead of the private car for going to work (Study 1, N=180), and to recycle household waste (Study 2, N=154). Multiple regression and structural equation modeling were used to test the hypotheses in studies 1 and 2, respectively. As expected, results of the two studies indicate that negative anticipated emotions and past behaviour are significant predictors of desire to engage in pro-environmental action. Desire, in turn, positively predicts pro-environmental behavioural intentions. A direct link between past behaviour and intentions was also detected. Implications of the results for the promotion of pro-environmental behaviour are discussed.     

The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong

Hong Kong is a compact and ‘land-hungry’ city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.     

Role of behavioural factors in green supply chain management implementation in Indian mining industries

Green supply chain management (GSCM) integrates ecological concepts with those of supply chain management in order to minimize energy and material usage and to reduce adverse impacts of supply chain activities on the environment. GSCM implementation in mining industries depends largely upon certain factors which are influenced by human behaviours. Human behaviour is dynamic in nature and the relationships between them continuously evolve and change. In this ever-changing context, therefore, identifying and ranking the behavioural factors that affect GSCM implementation becomes essential. This can be taken as a reference by the decision makers while deciding the hierarchy of action necessary for effective implementation of green practices in mining supply chains. The present research attempts to explore various behavioural factors affecting GCSM practices and their interactions which help to attain green-enabled needs. Interpretive structural modelling (ISM) is employed in this research to extract the interrelationships among the identified behavioural factors.     

Willingness to pay towards a public good: how does a refund option affect stated values?

Mandatory taxes and/or voluntary contributions are commonly adopted as the payment vehicle when eliciting willingness to pay (WTP) in environmental valuation studies. While mandatory taxes may arouse negative feelings, voluntary contributions may lead to strategic behaviour (over bidding) or free riding (under bidding). In this paper, we explore an alternative payment vehicle which avoids the draconian undertones associated with taxes and may be more incentive compatible than a voluntary contribution – a tax that incorporates a refund option. The template for such a payment vehicle is the value added tax charged to tourists in Ireland, but which can be reclaimed on exiting the country. In the context of raising public funds to support the conservation of rural countryside landscape, a comparison is made between the elicited WTP via a mandatory tax and that elicited via the alternative payment method incorporating a refund option. While we observe similar participation rates between the two payment methods, the refund option reveals a higher stated WTP.     

Behavioural responses to climate change: Asymmetry of intentions and impacts

In seeking to determine whether climate change mitigation strategies are effective, researchers and policy-makers typically use energy consumption as an indicator. UK government data show that energy use amongst the public is rising, despite measures to encourage energy conservation. Yet, research to date has not explicitly asked which actions the public are taking with the express intention of mitigating climate change. Using Stern's classification of impact-oriented and intent-oriented behaviour research, the research described in this paper examines both actions taken ‘out of concern for climate change’ and energy conservation practices amongst the UK public. The findings show a clear divergence between actions prescribed by policy-makers (i.e. energy conservation) and those taken by the public to mitigate climate change (e.g., recycling). Furthermore, those who take action to conserve energy generally do so for reasons unconnected to the environment (e.g., to save money). Regression analyses highlight the distinct determinants of these two behavioural categories. These findings imply that surveys using energy reduction as an indicator of public response to climate change falsely assume that these can be equated; consequently, they will provide a distorted picture of behavioural response. Possible reasons for the asymmetry of intentions and impacts, and policy implications, are discussed.     

消费价值差对绿色消费行为意向的影响

文章基于文献分析,提出了消费价值差模型,并以此结合量表和结构方程模型来检验消费价值差对消费者绿色商品的消费意向与市场需求的影响。研究结果说明,消费价值差越大,绿色消费行为意向和市场需求程度越低,其中效用价值差与环境价值差的反向影响最大。鉴于上述结论,政府及企业在制定相关政策及设计推广绿色商品时,应重视消费者的认知和情感需求,并针对不同群体开展具有差异性的环保宣教工作。     

INNOVATING ‘DIFFUSION OF INNOVATION’ THEORY: INNOVATION CHARACTERISTICS AND THE INTENTION OF UTILITY COMPANIES TO ADOPT ENERGY CONSERVATION INTERVENTIONS

The main purpose of the study presented here was to assess the capacity of the innovation attributes proposed in Rogers' diffusion theory (1995) to predict the intention to adopt energy conservation interventions. It also provided a first test of some refinements to Rogers' theory, proposed by Darley and Beniger (1981). Furthermore, as an elaboration of diffusion theory, this study examined whether the assessment of innovation attributes is a stepwise process. Questionnaires and face-to-face interviews were used to collect data. Results indicate that perceived compatibility is a general and important predictor of the intention to adopt energy conservation interventions. Support was found for some of the refinements to diffusion theory proposed by Darley and Beniger (1981). Moreover, the study partly confirmed the idea that the evaluation of an innovation on its attributes is a stepwise process. For two of the four energy conservation interventions it was found that the intervention was first of all judged on its advantage. If the perceived advantage was minor, a potential adopter often decided to reject an innovation solely on the basis of this assessment. If the perceived advantage was high, the evaluation process usually continued; perceived compatibility then became the second evaluation criterion. The theoretical and practical implications of these findings are discussed.     

Stated willingness to pay as hypothetical behaviour: Can attitudes tell us more?

The fact that people only state a hypothetical willingness to pay (WTP) in contingent valuation surveys still causes much debate. Doubters are sceptical about the reliability and validity of contingent valuation estimates, that is, whether people will actually pay the amount stated in the survey. Parallel to this discussion, social psychologists have conducted a great deal of research on the determinants of actual behaviour, particularly attitudes. Therefore, the objective of this paper is to analyse the relationship between different kinds of attitudes and behaviour. Based on this analysis, a composite attitude-behaviour model is developed and estimated using data from a contingent valuation about the river Elbe in Germany. The results show that attitudes towards the behaviour are the immediate antecedent of the behavioural intention. Accordingly, it is suggested that these attitudes along with attitudes towards the good in question and general attitudes should be measured in order to increase predictive validity.     

Understanding behaviour to inform water supply management in developed nations – A review of literature, conceptual model and research agenda

Water is a scarce resource in many parts of the developed world. Two solutions are possible to address water scarcity: conservation of existing resources, or the further production of water from new sources e.g. through recycling of wastewater or desalination of seawater. However, the main hurdle to implementation of many of these solutions is often viewed as a lack of public willingness to adopt these alternative water behaviours. Research in this area is therefore crucial. Yet, and possibly due to the interdisciplinary nature of such research, there is currently no comprehensive overview of what has been done before. This study fills this gap by (1) choosing a general consumer behaviour perspective as a starting point, (2) developing a conceptual model of research required in the area of water-related public acceptance studies, (3) identifying eight key water-related behaviours which require future research attention, and (4) reviewing which areas of the conceptual model have been investigated in the past by conducting an extensive literature review of water-related social science research.The review established that the majority of work which has been conducted is located at the cross-roads of personal characteristics and behavioural intentions. Significant gaps exist in relation to researching the adoption of a wide range of demand-side water behaviours. This indicates a dominance of supply-side solutions in social-research exploration. The review identifies a number of research needs including: the exploration of actual adoption of water-related behaviours (rather than behavioural intentions); and to widen the scope of water behaviour enquiry to include more demand-side solutions. Given the increasing scarcity of water in many areas of the world, addressing these identified gaps will be of significant importance. Thus our model informs the social-research agenda for water policy.     

Motivating energy conservation in the workplace: An evaluation of the use of group-level feedback and peer education

Research suggests that curbing consumer demand for energy through behavioral interventions is an essential component of efforts to reduce greenhouse gas emissions, particularly in the short-term. Behavior within organizational settings poses a particular challenge to those wishing to promote energy conservation because employees typically have no direct financial incentive to reduce energy use and rarely have access to information regarding their level of consumption. Two relatively simple and easy-to-implement interventions were evaluated in a workplace setting during the fall of 2008. The first involved group-level feedback presented monthly to employees via e-mail. The second used peer educators to disseminate information and to encourage colleagues to reduce energy use. Both interventions were compared to an information-only control designed to educate employees about how and why to conserve energy. Results indicated that feedback and peer education resulted in a 7% and 4% reduction in energy use, respectively. Buildings that received the control increased energy use by 4%. The effect of peer education was limited by implementation failures in two buildings. The utility of these interventions will be discussed in terms of their overall potential for reducing energy use, as well as the feasibility of their being implemented in future organizational settings.     

The influence of place attachment, and moral and normative concerns on the conservation of native vegetation: A test of two behavioural models

This study examines the influence of place attachment, values, beliefs and personal norms about environmental action on the conservation of native vegetation in two primary production settings in South Australia. We use regression and multiple mediation analyses to test a base model of pro-environmental behaviour which includes variables from value-belief-norm (VBN) theory and then compare it to an expanded model which includes the same variables and five dimensions of place attachment. The expanded model including place attachment explained up to twice the amount of variance in native vegetation planting than the base model when controlling for all variables preceding behaviour, but the overall explanatory power was low (<22%). Place attachment had a stronger influence on the antecedents of behaviour compared with the behaviour itself, particularly nature bonding which was a significant moderate predictor of both personal norms and awareness of consequences in the two study regions. We assert that place attachment has statistically significant direct and indirect effects on variables included in VBN theory. Future studies may reveal stronger effects in settings where there are fewer resource and monetary costs associated with pro-environmental behaviour.     

环保约谈对政策执行“中梗阻”的疏通机制研究:以临沂市为例

"约谈"是一种政策执行的新机制,旨在通过告诫谈话、指出相关问题、提出整改要求并督促整改到位来疏通政策执行的"中梗阻"。与一般"硬性"的法律行为不同,约谈作为一种自上而下的制度安排,是政府的"柔性"行政行为,以行政级别较高的"条"对行政级别较低的"块"进行诫勉和警示为主。本文以《环境保护部约谈暂行办法》为参照,阐释了环保约谈的内涵、优势、适用条件以及结构与流程,并以环保约谈后临沂市的治霾行动为案例,分析了环保约谈的作用机制,即通过增强上级环境部门的行政权威、弱化同级政府的非法干预,调整政绩考核的激励结构、重塑政府的责任体系,增强社会认同、塑造政策执行的良好环境等方式疏通了政策执行的"中梗阻",使环保政策得到有效落实。最后,本文在肯定环保约谈积极效果的同时,也指出了其在法律依据、科学与民主决策机制、激励性制度设计以及不同制度间的衔接等方面存在的不足。     

EPC模式下ESCO激励政策设计与实施策略

EPC模式下运行离不开ESCO内在驱动,实施ESCO激励是既有建筑节能改造实践的必然要求。理清既有建筑节能改造ESCO激励政策设计的基本思路,分析ESCO市场发展不同阶段激励政策的实际需求及其演变规律,架构ESCO激励政策体系与实施流程,规划EPC模式下既有建筑节能改造ESCO激励政策实施路径设计与选择过程,提出EPC模式下ESCO激励政策实施有效性提升具体对策,以有效的激励政策调动ESCO积极行为,推动既有建筑节能改造市场健康发展。     

Environmental attitudes and behaviour of secondary school students in Hong Kong

Summary A postal survey of 992 secondary students in Hong Kong using the Weigel and Weigel environmental concern scale was conducted to investigate their environmental attitudes which were reflected in a readiness to engage in various pro-environmental behaviours including paper recycling at school and at home and the use of less tissues and plastic bags. The results indicated that students' expressed great concern about the environment and exhibited a strong willingness to participate in pro-environmental behaviour. However, students' overoptimism towards technological development and the perceived importance of the benefits of modern consumer goods were two major factors that contradicted their concern for environment. The Pearson correlation coefficient between environmental concern and comprehensive behavioural intention was strong and positive (0.52). Television and school were cited as major sources of environmental information. Mass media were more important than personal media in the dissemination of environmental information. Female students, older students and students living in private housing held more positive environmental attitudes and were more willing to engage in pro-environmental behaviour. Factor analysis indicated that the environmental concern scale was composed of two factors, personal sacrifice and optimism/issue.Ms Kara K.W. Chan is currently an assistant professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. She has previously worked in the advertising and public relations profession and as a statistician for the Hong Kong Government. She is actively involved in research on Hong Kong and China's mass communication and advertising industry, consumer behaviour and the promotion of pro-environmental behaviour.     

基于环境协议的工业园区环境管理模式研究

环境协议制度在我国的实施尚处于摸索阶段,作为先进环境管理方法试验田的工业园区,应率先在环境管理激励机制中采用这一制度并配合环境目标、制衡型环境管理形成制约体系,促进环境协议的践行。本文在探索基于环境协议的工业园区环境管理先进模式的研究中,引入了具有生态工业特点的"绿色星级企业"评价标准,与对企业的优惠措施挂钩,对环境协议制度有一定的实践意义。     

Justice in development? An analysis of water interventions in the rural South

This paper explores a fruitful convergence between the distributive and procedural dimensions of environmental justice theory and current debates in the field of development studies over capitals and capabilities, institutions, and discourse formation to shed new light on natural resource management projects in the developing world. Specifically, we document the planning and implementation of two types of water interventions in two contrasting regions: watershed development programmes in northeast India and small reservoirs in sub‐Saharan West Africa. We find that there is a contradiction between the inherently political nature of water interventions and the fact that such projects remain grounded in apolitical, technical and managerial narratives. In contrast to the new semantic of development, this depoliticization results in the near absence of attention paid to procedural (participation and empowerment) and distributive (equity) justice concerns and in local actors having to revert to covert ways to achieve their ends. A constructive dialogue between development studies and environmental justice scholars can offer a fresh look on the society‐environment nexus in the developing world.     

A comprehensive action determination model: Toward a broader understanding of ecological behaviour using the example of travel mode choice

This paper examines a first version of a Comprehensive Action Determination Model (CADM) of ecological behaviour that incorporates intentional, normative, situational, and habitual influences on environmentally friendly behaviour. The main assumptions of the theory of planned behaviour (TPB), the norm-activation model (NAM), the theoretical concept of habit and the ipsative theory of behaviour were integrated into a comprehensive model. The model was tested using a structural equation modelling approach on a sample of 389 students in the domain of travel mode choice and compared to established less comprehensive models (TPB, NAM and a combination of both). The results show that all compared models had a good to excellent model fit and explained a substantial amount of variation in travel mode choice. The CADM, however, explained the greatest degree of variation as compared with the other models, at 65%. Subjective and objective situational constraints were responsible for most of the variation in travel mode choice in the CADM, but intentions and habits also had a significant impact. The influence of social and personal norms was mediated by habits and intention, while habits moderated the relationship between intention and behaviour. The importance of the CADM as a framework for other domains of ecological behaviour is also discussed.     

SOME EFFECTS OF ACIDIFIED WATER ON THE EARLY DEVELOPMENT OF ROACH (Rutilus rutilus L.) AND PERCH (Perca fluviatilis L.)1

ABSTRACT. Fertilized eggs of perch (Perca fluviatilus L.) and roach (Rutilus rutilus L.) were reared at different pH values both in the field and in the laboratory. The results from the laboratory tests revealed that both species showed at least a 50% decrease in their hatching frequencies when reared at pH values below 5.6. At pH values below 4.6 both species studied show an almost complete lack of reproduction. The field studies with eggs from different lakes indicated that there might be an adaptation, manifesting itself as a higher frequency of hatching in water with a composition similar to that of the natural habitat. Field experiments also showed that the roach is more sensitive than perch to low pH values.