The role of sustainability environment in export marketing strategy and performance: a literature review

Increasing environmental issues, economic and cultural differences, the regulatory framework and the great attention to social responsibility, have forced companies to face the challenge of sustainability. Thus, the adaption of a proper marketing strategy in order to achieve a sustainable competitive advantage in the market (specially export markets) has become an important principle in accepting companies. In this regard, this study is a systematic literature review, which investigated 102 published articles in international journals between 1964 and 2015. In the literature review, the main focus was on key issues such as sustainability, marketing strategies, financial and market export performance. In this article, at first, the concept of sustainability from different aspects was collected and described. Then, external factors, such as competitive intensity, public concern, regulations, technology, cultural/social, and economic, as well as internal factors, such as managers, employees, stakeholders, affecting sustainability, were studied. Finally, adaption of export marketing strategies in order to achieve sustainability export performance is discussed.     

Impact of climate change on vulnerability of forests and ecosystem service supply in Western Rhodopes Mountains

The vulnerability of forest ecosystem services to climate change is expected to depend on landscape characteristic and management history, but may also be influenced by the proximity to the southern range limit of constituent tree species. In the Western Rhodopes in South Bulgaria, Norway spruce is an important commercial species, but is approaching its current southern limit. Using climate sensitive forest models, we projected the impact of climate change on timber production, carbon storage, biodiversity and soil retention in two representative landscapes in the Western Rhodopes; a lower elevation landscape (1000–1450 m a.s.l) dominated by mixed species forests, and a higher elevation landscape (1550–2100 m a.s.l.) currently dominated by spruce. In both landscapes climate change is projected to induce a shift in forest composition, with drought-sensitive species, such as Norway spruce, being replaced by more drought-tolerant species such as Scots pine and black pine at lower elevations. In the higher elevation landscape a reduction in spruce growth is projected, particularly under the more severe climate change scenarios. Under most climate scenarios a reduction in growing stock is projected to occur, but under some scenarios a moderate increase in higher elevation stands (>1500 m a.s.l.) is expected. Climate change is projected to negatively influence carbon storage potential across landscapes with the magnitude depending on the severity of the climate change scenario. The impact of climate change on forest diversity and habitat availability is projected to differ considerably between the two landscapes, with diversity and habitat quality generally increasing at higher elevations, and being reduced at lower elevations. Our results suggest that if currently management practices are maintained the sensitivity of forests and forest ecosystem services in the Western Rhodopes to climate change will differ between low and higher elevation sites and will depend strongly on current forest composition.     

Sustainable forest management in a mountain region in the Central Western Carpathians,northeastern Slovakia: the role of climate change

European forestry is facing many challenges, including the need to adapt to climate change and an unprecedented increase in forest damage. We investigated these challenges in a Norway spruce-dominated mountain region in Central Europe. We used the model Sibyla to explore forest biomass production to the year 2100 under climate change and under two alternative management systems: the currently applied management (CM), which strives to actively improve the forest’s adaptive capacity, and no management (NM) as a reference. Because biodiversity is thought to have mostly positive effects on the adaptive capacity of forests and on the quality of ecosystem services, we explored how climate change and management affect indicators of biodiversity. We found a differential response across the elevation-climatic gradient, including a drought-induced decrease in biomass production over large areas. With CM, the support of non-spruce species and the projected improvement of their growth increased tree species diversity. The promotion of species with higher survival rates led to a decrease in forest damage relative to both the present conditions and NM. NM preserved the high density of over-matured spruce trees, which caused forest damage to increase. An abundance of dead wood and large standing trees, which can increase biodiversity, increased with NM. Our results suggest that commercial spruce forests, which are not actively adapted to climate change, tend to preserve their monospecific composition at a cost of increased forest damage. The persisting high rates of damage along with the adverse effects of climate change make the prospects of such forests uncertain.     

Perceived stressors of climate vulnerability across scales in the Savannah zone of Ghana: a participatory approach

Smallholder farmers in sub-Saharan Africa are confronted with climatic and non-climatic stressors. Research attention has focused on climatic stressors, such as rainfall variability, with few empirical studies exploring non-climatic stressors and how these interact with climatic stressors at multiple scales to affect food security and livelihoods. This focus on climatic factors restricts understanding of the combinations of stressors that exacerbate the vulnerability of farming households and hampers the development of holistic climate change adaptation policies. This study addresses this particular research gap by adopting a multi-scale approach to understand how climatic and non-climatic stressors vary, and interact, across three spatial scales (household, community and district levels) to influence livelihood vulnerability of smallholder farming households in the Savannah zone of northern Ghana. This study across three case study villages utilises a series of participatory tools including semi-structured interviews, key informant interviews and focus group discussions. The incidence, importance, severity and overall risk indices for stressors are calculated at the household, community, and district levels. Results show that climatic and non-climatic stressors were perceived differently; yet, there were a number of common stressors including lack of money, high cost of farm inputs, erratic rainfall, cattle destruction of crops, limited access to markets and lack of agricultural equipment that crossed all scales. Results indicate that the gender of respondents influenced the perception and severity assessment of stressors on rural livelihoods at the community level. Findings suggest a mismatch between local and district level priorities that have implications for policy and development of agricultural and related livelihoods in rural communities. Ghana’s climate change adaptation policies need to take a more holistic approach that integrates both climatic and non-climatic factors to ensure policy coherence between national climate adaptation plans and District development plans.     

Synergistic vulnerabilities: climate variability and fire management policy increase farming challenges in southeastern Mexico

Agricultural fire for land preparation is central in the livelihoods of subsistence farmers practicing shifting cultivation. Achieving a good agricultural burn, one in which the biomass is thoroughly consumed within the chosen area, depends on specific weather conditions. Fire use decisions are also shaped by institutions that define the timing and rules for fire use but also constrain the alternatives and shape adaptive capacities. Global and regional climate changes interact with the institutional framing of fire management affecting local fire use and burn outcomes. These effects are documented and analyzed to suggest adaptations to existing governance systems. We examined subsistence farmers’ socio-ecological vulnerability in the Calakmul municipality, located in southeastern Mexico. Using interviews with farmers and government agents, as well as participatory mapping and observation of agricultural burns, we studied fire management knowledge, practices and burn outcomes. Our results describe a continuum of burn outcomes covering good agricultural burns, uncontrolled burns leading to wildfires and “malquemados” literally poorly burned areas. Malquemados represent unsuccessful combustion associated with excess moisture that results in scorched vegetation. We discuss how unexpected early rains trigger effects that cascade through space and the ecological, economic and cultural domains. We argue that fire management has been historically approached from a conservation standpoint yet agricultural fire use and wildfire prevention should also be addressed from a rural development perspective. This shift in fire management would lead to the proper inclusion of the entire array of burn outcomes in studies and policies addressing farmers’ vulnerability amplified by synergistic effects between climate variability and institutional change.     

Greening flood protection through knowledge processes: lessons from the Markermeer dikes project in the Netherlands

Greening flood protection (GFP) is increasingly recognized as an adaptive and flexible approach to water management that is well suited to addressing uncertain futures associated with climate change. In the last decade, GFP knowledge and policies have developed rapidly, but implementation has been less successful and has run into numerous barriers. In this paper, we address the challenge of realizing green flood protection goals by specifically considering knowledge in the decision-making of a Dutch flood protection project in Lake Markermeer. In this project, an ecological knowledge arrangement and a traditional flood protection knowledge arrangement are compared and their interactions analysed. The analysis provides insight into the specific difficulties of implementing GFP measures and identifies ways to realize GFP goals. The primary challenge is twofold: First, a self-reinforcing cycle of knowledge production and decision-making in the flood protection domain inhibits the introduction of innovative and multifunctional approaches such as GFP; second, the distribution of power is severely unbalanced in terms of ecological enhancement and flood protection, favouring the latter. Implementation of GFP requires structural change and the integration of ecological and flood protection knowledge and policy. Potentially rewarding routes towards this integration are the exploration of shared interests in GFP and the creation of mutual dependency between knowledge arrangements. The case study and the insights it provides show that GFP is far from mainstream practice and that implementation requires serious effort and courage to break with historical practices.     

Projections of industrial water withdrawal under shared socioeconomic pathways and climate mitigation scenarios

We estimated global future industrial water withdrawal (IWW) by considering socioeconomic driving forces, climate mitigation, and technological improvements, and by using the output of the Asia–Pacific Integrated Model/Computable General Equilibrium (AIM/CGE) model. We carried out this estimation in three steps. First, we developed a sector- and region-specific regression model for IWW. The model utilized and analyzed cross-country panel data using historical statistics of IWW for 10 sectors and 42 countries. Second, we estimated historical IWW by applying a regression model. Third, we projected future IWW from the output of AIM/CGE. For future projections, we considered and included multiple socioeconomic assumptions, namely different shared socioeconomic pathways (SSPs) with and without climate mitigation policy. In all of the baseline scenarios, IWW was projected to increase throughout the twenty-first century, but growth through the latter half of the century is likely to be modest mainly due to the effects of decreased water use intensity. The projections for global total IWW ranged from 461 to 1,560 km³/year in 2050 and from 196 to 1,463 km³/year in 2100. The effects of climate mitigation on IWW were both negative and positive, depending on the SSPs. We attributed differences among scenarios to the balance between the choices of carbon capture and storage (CCS) and renewable energy. A smaller share of CCS was accompanied by a larger share of non-thermal renewable energy, which requires a smaller amount of water withdrawal per unit of energy production. Renewable energy is, therefore, less water intensive than thermal power with CCS with regard to decarbonizing the power system.     

Research priorities for managing the impacts and dependencies of business upon food,energy, water and the environment

Delivering access to sufficient food, energy and water resources to ensure human wellbeing is a major concern for governments worldwide. However, it is crucial to account for the ‘nexus’ of interactions between these natural resources and the consequent implications for human wellbeing. The private sector has a critical role in driving positive change towards more sustainable nexus management and could reap considerable benefits from collaboration with researchers to devise solutions to some of the foremost sustainability challenges of today. Yet opportunities are missed because the private sector is rarely involved in the formulation of deliverable research priorities. We convened senior research scientists and influential business leaders to collaboratively identify the top forty questions that, if answered, would best help companies understand and manage their food-energy-water-environment nexus dependencies and impacts. Codification of the top order nexus themes highlighted research priorities around development of pragmatic yet credible tools that allow businesses to incorporate nexus interactions into their decision-making; demonstration of the business case for more sustainable nexus management; identification of the most effective levers for behaviour change; and understanding incentives or circumstances that allow individuals and businesses to take a leadership stance. Greater investment in the complex but productive relations between the private sector and research community will create deeper and more meaningful collaboration and cooperation.     

Visualizing dynamic capabilities as adaptive capacity for municipal water governance

This study seeks to expand empirical research on how municipalities have adapted and innovated (or not) their water systems as a result of climate change. We analyze characteristics of water governance at the municipal scale in Oklahoma, USA. ArcMap 10.3 was used to build a qualitative geographic information system (GIS) based on fieldwork, including interviews and site-observations, to compare dynamic capabilities that lead to innovation in 38 cities in the state. The GIS enables visualization of our digitalized research to understand the interconnections between drivers of innovativeness—the combination of dynamic capabilities and innovation rates—and state of water resource infrastructure in place specific and regional planning contexts. In particular, the GIS takes into consideration income level, the influence of state-level water policy (Water for 2060 Act), water manager certification levels, population, dynamic capabilities, and perceptions of risk and vulnerability to water system change. Digitizing this information provides a diverging perspective on the historical lack of innovation in the public sector, as different socio-cultural, socio-economic, and socio-political contexts occur throughout Oklahoma, a state notorious for its oil centered economy and its climate change deniers. The findings suggest that innovativeness is directly related to dynamic capabilities and indirectly related to population size, income level, and the educational backgrounds of water decision-makers. The visualizations also show that some cities have surplus capacity for adaptation, while others were able to more efficiently turn capacity into water management innovations. Seeing representations of water governance success and failure in communities affords the opportunity to educate citizens and decision-makers to adapt water infrastructures to the effects of climate change, showcasing the utility of digitalization in a quest for sustainable solutions.     

Digital sustainability: basic conditions for sustainable digital artifacts and their ecosystems

The modern age has heralded a shift from the industrial society, in which natural resources are crucial input factors for the economy, towards a knowledge society. To date, sustainability literature has treated knowledge—and in particular digital artifacts—mainly as a means to the end of achieving sustainable development. In this conceptual paper, we argue that digital artifacts themselves ought also to be considered as resources, which also need to be sustainable. While over-consumption is a problem facing natural resources, with sustainable digital artifacts, underproduction, and underuse are the biggest challenges. In our view, the sustainability of digital artifacts improves their potential impact on sustainable development. A theoretical foundation for digital artifacts and their ecosystem allows us to present the relevant research on digital information, knowledge management, digital goods, and innovation literature. Based on these insights, we propose ten basic conditions for sustainable digital artifacts and their ecosystem to ensure that they provide the greatest possible benefit for sustainable development. We then apply those characteristics to four exemplary cases: Linux kernel development, Bitcoin cryptocurrency, the Wikipedia project, and the Linking Open Drug Data repositories. The paper concludes with a research agenda identifying topics for sustainability scholars and information systems academics, as well as practitioners. A number of suggestions for future studies on digital sustainability are also put forward.