中国广告人才现状研究

广告人作为广告业的主体,是广告公司竞争发展的首要因素,也是广告业发展的决定因素。本文从中国广告业迅猛发展的情势入手,分析了中国广告业求贤若渴的势态,以及我国广告从业人员的现状和广告公司需要什么样的广告人等几个要素。     

Denitrification of nitrate wastewater using packed-bed columns.

Columnar packed-bed (PB) reactors with a specific surface area of 127 m2/m3 were investigated in this study for treating nitrate wastewater. This study demonstrated that a single-stage packed bed was able to achieve total nitrogen (TN) and chemical oxygen demand (COD) removal efficiencies higher than 83 and 75%, respectively. The highest achievable TN and COD removal rates were 47.2 g N/m2 x d and 158.0 g COD/m2 x d, respectively. The substrate removal rate in the PB column was found to follow half-order reaction kinetics, with a reaction coefficient, kappa, of 53.62 (mg/L)1/2/d. A dual-stage PB system was capable of achieving TN and COD removal efficiencies greater than 99 and 98%, respectively. Effluent TN and COD concentrations less than 6.5 mg NO3(-)-N/L and 50.0 mg COD/L, respectively, were obtained when the dual PB system was used.     

Comparative study of H(2)O(2) and O3 effects on radiation treatment of TCE and PCE

The effects of H(2)O(2) and O(3) on the decomposition of trichloroethylene (TCE) and perchloroethylene (PCE) by gamma-rays (gamma-rays) were investigated in this work. The combined gamma-rays/O(3) process showed a synergistic effect and enhanced the removal of TCE and PCE compared with gamma-rays alone, but, the gamma-rays/H(2)O(2) process did not increase the removal. This interesting result was successfully identified by an electron paramagnetic resonance spectroscopy/spin-trapping method that can quantify hydroxyl radicals, which is directly related to the efficiency of TCE and PCE decomposition. For gamma-rays/H(2)O(2) system, there was no difference of hydroxyl radical production between gamma-rays alone and gamma-rays/H(2)O(2). This indicates gamma-rays cannot activate H(2)O(2) to produce hydroxyl radicals and this causes no increase of TCE and PCE removals. To the contrary, the production of hydroxyl radicals was obviously increased in the case of gamma-rays/O(3) process. This suggests additional hydroxyl radicals are produced from the reaction of O(3) with the irradiation products of water such as hydrated electrons, hydrogen atoms, etc. and this accelerates the removal of TCE and PCE.     

Simulated and experimental evaluation of factors affecting the rate and extent of reductive dehalogenation of chloroethenes with glucose

Carbohydrates such as molasses are being added to aquifers to serve as electron donors for reductive dehalogenation of chloroethenes. Glucose, as a model carbohydrate, was studied to better understand the processes involved and to evaluate the effectiveness for dehalogenation of different approaches for carbohydrate addition. A simulation model was developed and calibrated with experimental data for the reductive dehalogenation of tetrachloroethene to ethene via cis-1,2-dichloroethene. The model included fermentors that convert the primary donor (glucose) into butyrate, acetate and hydrogen, methanogens, and two separate dehalogenator groups. The dehalogenation groups use the hydrogen intermediate as an electron donor and the different haloethenes as electron acceptors through competitive inhibition. Model simulations suggest first that the initial relative population size of dehalogenators and H(2)-utilizing methanogens greatly affects the degree of dehalogenation achieved. Second, the growth and decay of biomass from soluble carbohydrate plays a significant role in reductive dehalogenation. Finally, the carbohydrate delivery strategies used (periodic versus batch addition and the time interval between periodic addition) greatly affect the degree of dehalogenation that can be obtained with a given amount of added carbohydrate.     

Anaerobic degradation of pyrrolidine and piperidine coupled with nitrate reduction

Biodegradability of secondary amines (pyrrolidine, piperidine, piperazine, morpholine, and thiomorpholine) under anaerobic conditions was examined in microbial consortia from six different environmental sites. The consortia degraded pyrrolidine and piperidine under denitrifying conditions. Enrichment cultures were established by repeatedly sub-culturing the consortia on pyrrolidine or piperidine in the presence of nitrate. The enrichments strictly required nitrate for the anaerobic degradation and utilized pyrrolidine or piperidine as a carbon, nitrogen, and energy source for their anaerobic growths. The anaerobic degradation of pyrrolidine and piperidine reduced nitrate to nitrogen gas, indicating that these anaerobic degradations were coupled with a respiratory nitrate reduction.     

Abatement of sulfur hexafluoride emissions from the semiconductor manufacturing process by atmospheric-pressure plasmas

Sulfur hexafluoride (SF6) is an important gas for plasma etching processes in the semiconductor industry. SF6 intensely absorbs infrared radiation and, consequently, aggravates global warming. This study investigates SF6 abatement by nonthermal plasma technologies under atmospheric pressure. Two kinds of nonthermal plasma processes--dielectric barrier discharge (DBD) and combined plasma catalysis (CPC)--were employed and evaluated. Experimental results indicated that as much as 91% of SF6 was removed with DBDs at 20 kV of applied voltage and 150 Hz of discharge frequency for the gas stream containing 300 ppm SF6, 12% oxygen (O2), and 40% argon (Ar), with nitrogen (N2) as the carrier gas. Four additives, including Ar, O2, ethylene (C2H4), and H2O(g), are effective in enhancing SF6 abatement in the range of conditions studied. DBD achieves a higher SF6 removal efficiency than does CPC at the same operation condition. But CPC achieves a higher electrical energy utilization compared with DBD. However, poisoning of catalysts by sulfur (S)-containing species needs further investigation. SF6 is mainly converted to SOF2, SO2F4, sulfur dioxide (SO2), oxygen difluoride (OF2), and fluoride (F2). They do not cause global warming and can be captured by either wet scrubbing or adsorption. This study indicates that DBD and CPC are feasible control technologies for reducing SF6 emissions.     

Pattern recognition of the movement tracks of medaka (Oryzias latipes) in response to sub-lethal treatments of an insecticide by using artificial neural networks

Specimens of medaka (Oryzias latipes) were observed continuously through an automatic image recognition system before and after treatments of an anti-cholinesterase insecticide, diazinon (0.1 mg/l), for 4 days in semi-natural conditions (2 days before treatment and 2 days after treatment). The "smooth" pattern was typically shown as a normal movement behavior, while the "shaking" pattern was frequently observed after treatments of diazinon. These smooth and shaking patterns were selected for training with an artificial neural network. Parameters characterizing the movement tracks, such as speed, degree of backward movements, stop duration, turning rate, meander, and maximum distance movements in the y-axis of 1-min duration, were given as input (six nodes) to a multi-layer perceptron with the back propagation algorithm. Binary information for the smooth and shaking patterns was separately given as the matching output (one node), while eight nodes were assigned to a single hidden layer. As new input data were given to the trained network, it was possible to recognize the smooth and shaking patterns of the new input data. Average recognition rates of the smooth pattern decreased significantly while those for the shaking pattern increased to a higher degree after treatments of diazinon. The trained network was able to reveal the difference in the shaking pattern in different light phases before treatments of diazinon. This study demonstrated that artificial neural networks could be useful for detecting the presence of toxic chemicals in the environment by serving as in-situ behavioral monitoring tools.     

Colloid migration in symmetrical non-uniform fractures: particle tracking in three dimensions

A three-dimensional model for the migration of colloids in a saturated fracture is presented, which considers the motion of colloids as a result of advection and diffusion, as well as colloid-surface interactions at the fracture walls. This model is successfully incorporated into a three-dimensional particle tracking algorithm that tracks particles within a continuum and allows consideration of the migration of colloids in symmetrical, three-dimensional, non-uniform fractures. The framework is general enough to incorporate non-local interactions that provide colloid motion relative to the fluid. The algorithm is verified against classical Taylor dispersion, and its generalization to a sorbing phase, in a uniform fracture and shows excellent agreement with theory. A simple, non-uniform fracture that has an analytically tractable velocity field is also considered, and both quantitative and qualitative comparisons are made with the uniform fracture case. The modelling of more complex fracture geometries is also discussed and a particular case is implemented within the particle tracking framework.     

Hygroscopic organic aerosols during BRAVO?

The hygroscopic properties of the organic fraction of aerosols are poorly understood. The ability of organic aerosols to absorb water as a function of relative humidity (RH) was examined using data collected during the 1999 Big Bend Regional Aerosol and Visibility Observational Study (BRAVO). (On average, organics accounted for 22% of fine particulate matter with an aerodynamic diameter less than 2.5 microm (PM2.5) mass). Hourly RH exceeded 80% only 3.5% of the time and averaged 44%. BRAVO aerosol chemical composition and dry particle size distributions were used to estimate PM2.5 light scattering (Bsp) at low and high ambient RH. Liquid water growth associated with inorganic species was sufficient to account for measured Bsp for RH between 70 and 95%.     

Analysis of nitrated polynuclear aromatic hydrocarbons

A derivatization-gas chromatography/electron capture detector (GC/ECD) method has been developed for the measurement of trace nitrated polynuclear aromatic hydrocarbons (NPAHs) in air. The method involves first the derivatization of parent nitro-PAHs to their corresponding fluorinated derivatives, followed by GC/ECD analysis. The sensitivity of the method is an order of magnitude higher than those of direct GC/ECD analysis of NPAHs themselves. The method is simple and robust and thus ideally suited for the routine monitoring of NPAHs in air samples. The sensitivity and reproducibility of GC/negative ion chemical ionization MS (NICIMS) for the measurement of NPAHs after derivatization has been evaluated. The method has sensitivity comparable to GC/ECD, but is less reproducible in quantification. The method is therefore suitable for method validation and NPAHs peak confirmation rather than routine operations.