The role of sustainability environment in export marketing strategy and performance: a literature review

Increasing environmental issues, economic and cultural differences, the regulatory framework and the great attention to social responsibility, have forced companies to face the challenge of sustainability. Thus, the adaption of a proper marketing strategy in order to achieve a sustainable competitive advantage in the market (specially export markets) has become an important principle in accepting companies. In this regard, this study is a systematic literature review, which investigated 102 published articles in international journals between 1964 and 2015. In the literature review, the main focus was on key issues such as sustainability, marketing strategies, financial and market export performance. In this article, at first, the concept of sustainability from different aspects was collected and described. Then, external factors, such as competitive intensity, public concern, regulations, technology, cultural/social, and economic, as well as internal factors, such as managers, employees, stakeholders, affecting sustainability, were studied. Finally, adaption of export marketing strategies in order to achieve sustainability export performance is discussed.     

Recent patterns of production for the main cereal grains: implications for food security in China

China’s large population and deteriorating environment have created great concern related to the sustainability of food production, especially since details related to this topic remain poorly studied. Thus, an integrated analysis of both crop yield and cultivated area is essential for gaining a better understanding of cereal grain production in China and for making corresponding policies designed to achieve food security. In this study, we adopt trend analysis of both provincial yield and cultivated area to assess the subsequent provincial-level cereal production sustainability between 1980 and 2011 with the goal of providing a better understanding of regional agricultural development. The results indicate that while maize shows the most promise for yield improvement, rice and wheat production is experiencing substantial yield stagnation among most provinces across mainland China. In addition, the trends in spatial patterns are prominently different from those of yields. The sizes of the main rice- and wheat-growing areas in China have declined greatly, suggesting that the related production of these cereals should attract more attention from land management planners and farmers. Specifically, the south-eastern coastal provinces have largely failed to sustain both crop yield and area, while the north-eastern provinces have witnessed thriving agricultural production during the last three decades. Moreover, we find that cereal production in China is significantly affected by governmental policies related to the agricultural sector. Thus, this analysis of food production in China will help policymakers to better understand how the potential implications of food security in China may be applicable to countries worldwide.     

Electrooxidation of industrial wastewater containing 1,4-dioxane in the presence of different salts

The treatment of 1,4-dioxane solution by electrochemical oxidation on boron-doped diamond was studied using a central composite design and the response surface methodology to investigate the use of SO₄ ^2? and HCO₃ ^? as supporting electrolytes considering the applied electric current, initial chemical oxygen demand (COD) value, and treatment time. Two industrial effluents containing bicarbonate alkalinity, one just carrying 1,4-dioxane (S1), and another one including 1,4-dioxane and 2-methyl-1,3-dioxolane (S2), were treated under optimized conditions and subsequently subjected to biodegradability assays with a Pseudomonas putida culture. Electrooxidation was compared with ozone oxidation (O₃) and its combination with hydrogen peroxide (O₃/H₂O₂). Regarding the experimental design, the optimal compromise for maximum COD removal at minimum energy consumption was shown at the maximum tested concentrations of SO₄ ^2? and HCO₃ ^? (41.6 and 32.8 mEq L^?1, respectively) and the maximum selected initial COD (750 mg L^?1), applying a current density of 11.9 mA cm^?2 for 3.8 h. Up to 98 % of the COD was removed in the electrooxidation treatment of S1 effluent using 114 kWh per kg of removed COD and about 91 % of the COD from S2 wastewater applying 49 kWh per kg of removed COD. The optimal biodegradability enhancement was achieved after 1 h of electrooxidation treatment. In comparison with O₃ and O₃/H₂O₂ alternatives, electrochemical oxidation achieved the fastest degradation rate per oxidant consumption unit, and it also resulted to be the most economical treatment in terms of energy consumption and price per unit of removed COD.     

Investigation on the effect of sintering temperature on kaolin hollow fibre membrane for dye filtration

Despite its extraordinary price, ceramic membrane can still be able to surpass polymeric membrane in the applications that require high temperature and pressure conditions, as well as harsh chemical environment. In order to alleviate the high cost of ceramic material that still becomes one of the major factors that contributes to the high production cost of ceramic membrane, various attempts have been made to use low cost ceramic materials as alternatives to well-known expensive ceramic materials such as alumina, silica, and zirconia in the fabrication of ceramic membrane. Thus, local Malaysian kaolin has been chosen as the ceramic material in this study for the preparation of kaolin hollow fibre membrane since it is inexpensive and naturally abundant in Malaysia. Due to the fact that the sintering process plays a prominent role in obtaining the desired morphology, properties, and performances of prepared ceramic membrane, the aim of this work was to study the effect of different sintering temperatures applied (ranging from 1200 to 1500 °C) in the preparation of kaolin hollow fibre membrane via dry/wet phase inversion-based spinning technique and sintering process. The morphology and properties of membrane were then characterised by SEM, AFM, FTIR, XRD, and three-point bending test, while the performances of membrane were investigated by conducting water permeation and Reactive Black 5 (RB5) dye rejection tests. From the experimental results obtained, the sintering temperature of 1400 °C could be selected as the optimum sintering temperature in preparing the kaolin hollow fibre membrane with the dense sponge-like structure of separation layer that resulted in the good mechanical strength of 70 MPa with the appreciable water permeation of 75 L/h m² bar and RB5 rejection of 68%.     

Thermotolerant coliform loadings to coastal areas of Santa Catarina (Brazil) evidence the effect of growing urbanisation and insufficient provision of sewerage infrastructure

Thermotolerant coliform (TC) loadings were quantified for 49 catchments draining into the North and South Bays of Santa Catarina (SC, southeastern Brazil), an area known for its tourism and aquaculture. TC loadings were calculated based on flow measurements taken in 26 rivers. TC concentrations ere quantified based on surface water samples collected at 49 catchment outlets in 2012 and 2013. Median TC loads ranged from 3.7 × 10³ to 6.8 × 10⁸ MPN s^?1. TC loadings in the catchments increased in proportion to increases in resident human population, population density and percentage of urbanised area. Catchments with more than 60% of area covered by wastewater collection and treatment systems had higher TC loads per person than catchments with less than 25%. Based on the study catchments, these results indicate that current sewerage infrastructure is ineffective in reducing contamination of faecal origin to surface waters. These findings have important implications for the management of microbiological health hazards in bathing, recreational and shellfish aquaculture waters in the North and South Bays of Santa Catarina Island.     

The methylic versus the ethylic route: considerations about the sustainability of Brazilian biodiesel production

Brazil is considered one of the world’s leading producers of biofuels given the predominance of ethanol fuel in its energy matrix. However, despite the prominence of Brazil in ethanol production, the vast majority of biodiesel production plants in Brazil use methanol instead of ethanol as the alcohol for transesterification reaction, as is generally the case in the rest of the world. The aim of this paper is therefore to examine the transesterification process in the Brazilian biodiesel production in terms of sustainability. In this regard, it was necessary to evaluate the way in which the industrial process is currently carried out, the role of government incentives or subsidies for the use of ethanol to produce biodiesel, and the investments of companies in technology development for the same purpose. This study presents indications that the development of the biodiesel market in Brazil is still oriented toward a production model which is inconsistent with the environmental and social aspects of sustainability.     

Solar energy for electricity and fuels

Solar energy conversion into electricity by photovoltaic modules is now a mature technology. We discuss the need for materials and device developments using conventional silicon and other materials, pointing to the need to use scalable materials and to reduce the energy payback time. Storage of solar energy can be achieved using the energy of light to produce a fuel. We discuss how this can be achieved in a direct process mimicking the photosynthetic processes, using synthetic organic, inorganic, or hybrid materials for light collection and catalysis. We also briefly discuss challenges and needs for large-scale implementation of direct solar fuel technologies.     

Soil C and N models that integrate microbial diversity

Industrial agriculture is yearly responsible for the loss of 55–100 Pg of historical soil carbon and 9.9 Tg of reactive nitrogen worldwide. Therefore, management practices should be adapted to preserve ecological processes and reduce inputs and environmental impacts. In particular, the management of soil organic matter (SOM) is a key factor influencing C and N cycles. Soil microorganisms play a central role in SOM dynamics. For instance, microbial diversity may explain up to 77 % of carbon mineralisation activities. However, soil microbial diversity is actually rarely taken into account in models of C and N dynamics. Here, we review the influence of microbial diversity on C and N dynamics, and the integration of microbial diversity in soil C and N models. We found that a gain of microbial richness and evenness enhances soil C and N dynamics on the average, though the improvement of C and N dynamics depends on the composition of microbial community. We reviewed 50 models integrating soil microbial diversity. More than 90 % of models integrate microbial diversity with discrete compartments representing conceptual functional groups (64 %) or identified taxonomic groups interacting in a food web (28 %). Half of the models have not been tested against an empirical dataset while the other half mainly consider fixed parameters. This is due to the difficulty to link taxonomic and functional diversity.