Potential Applicability of Persuasive Communication to Light-Glow Reduction Efforts: A Case Study of Marine Turtle Conservation

Artificial lighting along coastlines poses a significant threat to marine turtles due to the importance of light for their natural orientation at the nesting beach. Effective lighting management requires widespread support and participation, yet engaging the public with light reduction initiatives is difficult because benefits associated with artificial lighting are deeply entrenched within modern society. We present a case study from Queensland, Australia, where an active light-glow reduction campaign has been in place since 2008 to protect nesting turtles. Semi-structured questionnaires explored community beliefs about reducing light and evaluated the potential for using persuasive communication techniques based on the theory of planned behavior (TPB) to increase engagement with light reduction. Respondents (n = 352) had moderate to strong intentions to reduce light. TPB variables explained a significant proportion of variance in intention (multiple regression: R ² = 0.54–0.69, P < 0.001), but adding a personal norm variable improved the model (R ² = 0.73–0.79, P < 0.001). Significant differences in belief strength between campaign compliers and non-compliers suggest that targeting the beliefs reducing light leads to “increased protection of local turtles” (P < 0.01) and/or “benefits to the local economy” (P < 0.05), in combination with an appeal to personal norms, would produce the strongest persuasion potential for future communications. Selective legislation and commitment strategies may be further useful strategies to increase community light reduction. As artificial light continues to gain attention as a pollutant, our methods and findings will be of interest to anyone needing to manage public artificial lighting.     

The climate's long-term impact on New Zealand infrastructure (CLINZI) project - a case study of Hamilton City, New Zealand

Infrastructure systems and services (ISS) are vulnerable to changes in climate. This paper reports on a study of the impact of gradual climate changes on ISS in Hamilton City, New Zealand. This study is also the first of its kind to be applied to New Zealand ISS. In the future, the CLINZI project will extend to other areas of New Zealand. Using historical climate data and four climate change scenarios, we modelled the impact of climate change on aspects of water supply and quality, transport, energy demand, public health and air quality. Our analysis reveals that many of Hamilton City's infrastructure systems demonstrated greater responsiveness to population changes than to gradual climate change.     

Reducing nitrogen loading of inland and marine waters--evaluation of Danish policy measures to reduce nitrogen loss from farmland

An evaluation in December 2003 of the Danish National Action Plan for the Aquatic Environment II showed that nitrogen leaching from farmland had declined to almost half the amount of that in 1989. This can be ascribed to successful implementation of several measures, the most efficient of which were related to the use of fertilizers: lowered nitrogen standards for crops, increased nitrogen utilization in manure and catch crops. Although the objectives of the plan were almost met and measurements have shown a similar, but not percentually as high a decrease in nitrogen concentrations in both inland and coastal waters, the ecological impact in estuaries and coastal areas is not yet satisfactorily significant. As a consequence, a new National Action Plan for the Aquatic Environment III, including both nitrogen and phosphorus reduction from farming, was agreed to in April 2004. To ensure that good ecological status can be achieved in water bodies according to the requirements of the European Union Water Framework Directive, the national measures will be combined with additional measures for individual river basins.