The Nottingham Cycle-friendly Employers Project: lessons for encouraging cycle commuting

The Nottingham Cycle Friendly Employers Project studied the effectiveness of measures to promote cycling to work by eight large city employers under the 1995 governmentfunded Cycle Challenge. Progress was monitored by 'before' and 'after' surveys, by examination of the measures, and by discussions with the employers. Overall cycling awareness and activity were increased by the project: 42% of employees said their cycle commuting had increased. The main influences, about equally, were providing workplace cycling facilities, a house or job move making cycling more attractive, and heightened awareness of the importance of regular exercise for health. The most welcomed and best used measures were secure cycle parking, showering and changing facilities, and cycle purchase loans.