Mass communication and pro-environmental behaviour: waste recycling in Hong Kong

Treatment of domestic waste has been one of the major environmental problems in Hong Kong. The Government has a stated policy to advocate the minimization of waste disposal through the encouragement of waste reduction, re-use and recycling. The current study applies Ajzen's theory of planned behaviour to predict behavioural intention and actual behaviour of voluntary use of waste recycling receptacles. A systematic random sample of 173 household members in a public housing estate were interviewed. The results indicated that attitude was the major factor in predicting behavioural intention, followed by behavioural control and social norms. Attitude, subjective norm and perceived control together explained 44% of the variance of behavioural intention. Perception of mass media as a major source of subjective norm was first introduced and tested. Mass communication stood out as one of the major sources of influence in establishment of subjective norms. The study has the implication that more publicity messages should be put on the mass media to promote green behaviours.     

Sustainability of rice production systems: an empirical evaluation to improve policy

An evaluation is needed to monitor the progress of sustainable development (SD) in rice production systems. The purpose of this study is to provide policy inputs, examine the sustainability of rice production, and determine major policy areas. A requisite set of 12 indicators of three dimensions of SD, namely economic, was generated by employing an assemblage of top–down and bottom–up approaches. The data were gathered from farm households’ survey as well as in-depth discussion with stakeholders from the regions that represent irrigated, rain-fed lowland, rain-fed upland, flood-prone, and saline-prone rice-growing ecosystems in Bangladesh. By constructing composite indicators, the results revealed that 44 % of rice growers were economically viable, environmentally sound, and socially developed. The irrigated rice production system was found to be the most sustainable. The path analysis measured the contribution of the indicators to the index, and results highlighted that rice growers’ knowledge, skills, and social networks development, improving land productivity, and integrated nutrient management were essential for promoting sustainable rice production. However, the study findings suggest that pluralistic (i.e., government and non-government) agricultural advisory services can serve as an engine of transition to rice production sustainability in which a multi-year planning and strategy formulation are crucial besides investing in the modernization of extension services. Overall and ecosystem-specific policy implications that emerged from the findings of this study are outlined.     

Environmental attitudes and behaviour of secondary school students in Hong Kong

Summary A postal survey of 992 secondary students in Hong Kong using the Weigel and Weigel environmental concern scale was conducted to investigate their environmental attitudes which were reflected in a readiness to engage in various pro-environmental behaviours including paper recycling at school and at home and the use of less tissues and plastic bags. The results indicated that students' expressed great concern about the environment and exhibited a strong willingness to participate in pro-environmental behaviour. However, students' overoptimism towards technological development and the perceived importance of the benefits of modern consumer goods were two major factors that contradicted their concern for environment. The Pearson correlation coefficient between environmental concern and comprehensive behavioural intention was strong and positive (0.52). Television and school were cited as major sources of environmental information. Mass media were more important than personal media in the dissemination of environmental information. Female students, older students and students living in private housing held more positive environmental attitudes and were more willing to engage in pro-environmental behaviour. Factor analysis indicated that the environmental concern scale was composed of two factors, personal sacrifice and optimism/issue.Ms Kara K.W. Chan is currently an assistant professor in the Department of Communication Studies, School of Communication, Hong Kong Baptist University. She has previously worked in the advertising and public relations profession and as a statistician for the Hong Kong Government. She is actively involved in research on Hong Kong and China's mass communication and advertising industry, consumer behaviour and the promotion of pro-environmental behaviour.     

A systems approach for the development of a sustainable community--the application of the sensitivity model (SM)

Corresponding to the concept of 'Think globally, act locally and plan regionally' of sustainable development, this paper discusses the approach of planning a sustainable community in terms of systems thinking. We apply a systems tool, the sensitivity model (SM), to build a model of the development of the community of Ping-Ding, located adjacent to the Yang-Ming-Shan National Park, Taiwan. The major issue in the development of Ping-Ding is the conflict between environmental conservation and the development of a local tourism industry. With the involvement of local residents, planners, and interest groups, a system model of 26 variables was defined to identify characteristics of Ping-Ding through pattern recognition. Two scenarios concerning the sustainable development of Ping-Ding are simulated with interlinked feedbacks from variables. The results of the analysis indicate that the development of Ping-Ding would be better served by the planning of agriculture and the tourism industry. The advantages and shortfalls of applying SM in the current planning environment of Taiwan are also discussed to conclude this paper.     

浑河抚顺市区段污染趋势分析

采用各种模型，对2010年浑河抚顺市区段污染趋势预测分析。结果表明，经济社会增长的同时入河污染物量大副增加，水环境也严重超标，必须采取相应防治对策。     

Evaluating the usability of a commercial cooling vest in the Hong Kong industries

Objective. The provision of appropriate personal cooling vests is recognized as an effective measure to combat heat stress. However, personal cooling vests are not widely implemented in the Hong Kong industries. The current study aims to evaluate the usability of a hybrid cooling vest that is associated with the success of its application in industrial settings. Methods. A self-administrated questionnaire focusing on 10 subjective attributes of cooling effect, ergonomic design and usability of a hybrid cooling vest was administered with 232 occupational workers in the construction, horticultural and cleaning, airport apron services and kitchen and catering industries. Results. A structural equation model estimated by analysis of moment structures was constructed to evaluate the usability of the cooling vest, as influenced by cooling effect and ergonomic design. Results showed that cooling effect (path coefficient?=?0.69, p?p?Conclusions. The structural equation model is feasible to examine the complex nature of the structural relationships among the subjective perceptions of personal cooling vests. The empirical findings furnish sound evidence for further optimization of the hybrid cooling vest in terms of cooling effect and ergonomic design for occupational workers.     

广州白云国际机场噪声污染评价

通过对广州白云国际机场噪声污染现状的分析和评价,表明,飞机起飞和降落时产生的噪声污染严重。地处航线下的荔湾区10多家中小学的教学活动、医院的医疗活动以及居民的生活、学习、工作由于飞机的频繁升降,均受到了不同程度的影响。对拟建的新白云国际机场噪声污染的预测表明,2005年在LWECPN>85dB环境下生活的人数约1.35万,80dB～85dB环境下生活的人数约2.3万,75dB～80dB环境下生活的人数约5.1万,70dB～75dB环境下生活的人数约10.1万。