Food for Thought: Audience Engagement with Sustainability Messages in Branded Content

Branded platforms are a growing “gray-zone” of marketing and media messages, in which corporations and news journalists partner to create content that supports strategic corporate goals while aligning with a publication’s scope of editorial coverage. As corporations are key influencers of and contributors to environmental communication, this trend has the potential to change environmental dialogue. In this article, we closely examine messages about food and sustainability, created in partnership by Chipotle Mexican Grill and the Huffington Post news site. We illustrate how use of a branded platform expanded the scope of environmental topics, issues, and frames that Chipotle addresses, how frames identified here connect to frames in coverage of science-related issues, as identified by other scholars, and discuss how branded platforms allow corporations to draw attention to polarizing environmental issues while protecting stakeholder relationships and brand reputation.     

Using ecosystem-services assessments to determine trade-offs in ecosystem-based management of marine mammals

The goal of ecosystem-based management (EBM) is to support a sustainable and holistic multisectored management approach, and is recognized in a number of international policy frameworks. However, it remains unknown how these goals should be linked to assessments and management plans for marine fauna, such as mammals and fish stocks. It appears particularly challenging to carry out trade-off analyses of various ocean uses without a framework that integrates knowledge of environmental, social, and economic benefits derived from nonstationary marine fauna. We argue this gap can be filled by applying a version of the ecosystem-service approach at the population level of marine fauna. To advance this idea, we used marine mammals as a case study to demonstrate what indicators could operationalize relevant assessments and deliver an evidence base for the presence of ecosystem services and disservices derived from marine mammals. We found indicators covering common ecosystem service categories feasible to apply; examples of indicator data are already available in the literature for several populations. We encourage further exploration of this approach for application to marina fauna and biodiversity management, with the caveat that conceptual tensions related to the use of the ecosystem service concept itself needs to be addressed to ensure acceptance by relevant stakeholders.     

Seasonal variation in lipid class and fatty acid composition of two small copepods in Balsfjorden,northern Norway

Zooplankton were collected at Svartnes, northern Norway between 1985 and 1986. The lipid class and fatty acid composition of a subarctic population ofPseudocalanus acuspes (Giesbrecht, 1881) andAcartia longiremis Lilljeborg are described for four seasons of the year. The results are discussed in relation to the seasonal variation in abundance and dry weight of the predominant developmental stages. The lipid composition of these small copepod species resembles that of omnivorous or carnivorous species.P. acuspes andA. longiremis overwinter in a state of arrested development, but seem to feed actively throughout the year. This behaviour resembles that of the omnivoreMetridia longa (Lubbock), but is in contrast to that of the herbivoreCalanus finmarchicus (Gunnerus) from the same area, which spends the winter in diapause.     

Rebuilding after the tsunami: getting it right

The practice of integrated coastal management (ICM) has matured sufficiently since its beginnings in the early 1980s to suggest a set of principles that could be used to guide the massive investments that will be made over the next several years to rehabilitate and reconstruct the thousands of kilometers of coastlines devastated by the 26 December 2004 tsunami. We offer six principles to guide what can be done to make coastal communities less vulnerable, to improve the conditions of the poor, and to avoid repeating the mistaken judgements that have been made in the past about how shorelines are allocated and developed. We then offer a set of five principles to guide how action plans are formulated and implemented. These stress the critical importance of tailoring principles to the unique conditions and needs of each place. The roles of national government in setting policies to guide a decentralized planning and decision-making process are distinguished from a negotiation process that engages the people of the place in a bottom-up application of ICM good practices.     

In search of human-associated bacterial pathogens in Antarctic wildlife: report from six penguin colonies regularly visited by tourists

We investigated the potential role of Antarctic tourism in the introduction of human-associated pathogens into Antarctic wildlife. We collected and analyzed 233 fecal samples from eight bird species. The samples were collected at six localities on the Antarctic Peninsula, which often is visited by tourists. Every sample was investigated for pathogens of potential human origin: Campylobacter jejuni, Salmonella spp., and Yersina spp. None of these bacteria was found. Our data suggest that the tourism industry so far has achieved its goal of not introducing pathogens into the Antarctic region. There is, however, an urgent need to further investigate the situation in areas closer to permanent Antarctic settlements.     

Potential effects of forest policies on terrestrial biodiversity in a multi-ownership province.

We used spatial simulation models to evaluate how current and two alternative policies might affect potential biodiversity over 100 years in the Coast Ranges Physiographic Province of Oregon. This 2.3-million-ha province is characterized by a diversity of public and private forest owners, and a wide range of forest policy and management objectives. We evaluated habitat availability for seven focal species representing different life histories. We also examined how policies affected old-growth stand structure, age distributions relative to the historical range of variability, and landscape patterns of forest types. Under the current policy scenario, the area of habitat for old-growth forest structure and associated species increased over time, the habitat for some early-successional associates remained stable, and the area of hardwood vegetation and diverse early-successional stages declined. The province is projected to move toward but not reach the historical range of variation of forest age classes that may have occurred under the wildfire regimes of the pre-Euroamerican settlement period. Ownership explained much of the pattern of biodiversity in the province, and under the current policy scenario, its effect increased over time as the landscape diverged into highly contrasting forest structures and ages. Patch type diversity declined slightly overall but declined strongly within ownerships. Most of the modeled change in biodiversity over time resulted from policies on public forest lands that were intended to increase the area of late-successional forests and species. One of the alternative policies, increased retention of wildlife trees on private lands, reduced the contrast between ownerships and increased habitat availability over time for both early- and late-successional species. Analysis of another alternative, stopping thinning of plantations on federal lands, indicated that current thinning regimes improve habitat for the Olive-sided Flycatcher, but the no-thinning alternative had no effect on the habitat scores for the late-successional species in the 100-year simulation. A comparison of indicators of biological diversity suggests that using focal species and forest structural measures can provide complementary information on biodiversity. The multi-ownership perspective provided a more complete synthesis of province-wide biodiversity patterns than assessments based on single ownerships.     

Predictors of specialist avifaunal decline in coastal marshes

Coastal marshes are one of the world's most productive ecosystems. Consequently, they have been heavily used by humans for centuries, resulting in ecosystem loss. Direct human modifications such as road crossings and ditches and climatic stressors such as sea‐level rise and extreme storm events have the potential to further degrade the quantity and quality of marsh along coastlines. We used an 18‐year marsh‐bird database to generate population trends for 5 avian species (Rallus crepitans, Tringa semipalmata semipalmata, Ammodramus nelsonii subvirgatus, Ammodramus caudacutus, and Ammodramus maritimus) that breed almost exclusively in tidal marshes, and are potentially vulnerable to marsh degradation and loss as a result of anthropogenic change. We generated community and species trends across 3 spatial scales and explored possible drivers of the changes we observed, including marsh ditching, tidal restriction through road crossings, local rates of sea‐level rise, and potential for extreme flooding events. The specialist community showed negative trends in tidally restricted marshes (?2.4% annually from 1998 to 2012) but was stable in unrestricted marshes across the same period. At the species level, we found negative population trends in 3 of the 5 specialist species, ranging from ?4.2% to 9.0% annually. We suggest that tidal restriction may accelerate degradation of tidal marsh resilience to sea‐level rise by limiting sediment supply necessary for marsh accretion, resulting in specialist habitat loss in tidally restricted marshes. Based on our findings, we predict a collapse of the global population of Saltmarsh Sparrows (A. caudacutus) within the next 50 years and suggest that immediate conservation action is needed to prevent extinction of this species. We also suggest mitigation actions to restore sediment supply to coastal marshes to help sustain this ecosystem into the future.     

Exploring Environmental Data in a Highly Immersive Virtual Reality Environment

Geography inherently fills a 3D space and yet we struggle with displaying geography using, primarily, 2D display devices. Virtual environments offer a more realistically-dimensioned display space and this is being realized in the expanding area of research on 3D Geographic Information Systems (GISs). Traditionally, a GIS has only limited tools for statistical analysis, and 3D GIS research has concentrated on the visualization of the geographical terrain. Here we discuss linking multivariate statistical graphics to geography in the highly immersive C2 virtual reality environment at Iowa State University using mid-Atlantic streams data.     

ASSESSING STREAM CHANNEL STABILITY THRESHOLDS USING FLOW COMPETENCE ESTIMATES AT BANKFULL STAGE1

ABSTRACT: Stream channel stability is affected by peak flows rather than average annual water yield. Timber harvesting and other land management activities that contribute to soil compaction, vegetation removal, or increased drainage density can increase peak discharges and decrease the recurrence interval of bankfull discharges. Increased peak discharges can cause more frequent movement of large streambed materials, leading to more rapid stream channel change or instability. This study proposes a relationship between increased discharge and channel stability, and presents a methodology that can be used to evaluate stream channel stability thresholds on a stream reach basis. Detailed surveys of the channel cross section, water surface slope, streambed particle size distribution, and field identification of bankfull stage are used to estimate existing bankfull flow conditions. These site specific stream channel characteristics are used in bed load movement formulae to predict critical flow conditions for entrainment of coarse bed material (D₈₄ size fraction). The “relative bed stability” index, defined as the ratio of critical flow condition to the existing condition at bankfull discharge, can predict whether increased peak discharges will exceed stream channel thresholds.