情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Quantifying the impact of vegetation-based metrics on species persistence when choosing offsets for habitat destruction

Developers are often required by law to offset environmental impacts through targeted conservation actions. Most offset policies specify metrics for calculating offset requirements, usually by assessing vegetation condition. Despite widespread use, there is little evidence to support the effectiveness of vegetation-based metrics for ensuring biodiversity persistence. We compared long-term impacts of biodiversity offsetting based on area only; vegetation condition only; area × habitat suitability; and condition × habitat suitability in development and restoration simulations for the Hunter Region of New South Wales, Australia. We simulated development and subsequent offsetting through restoration within a virtual landscape, linking simulations to population viability models for 3 species. Habitat gains did not ensure species persistence. No net loss was achieved when performance of offsetting was assessed in terms of amount of habitat restored, but not when outcomes were assessed in terms of persistence. Maintenance of persistence occurred more often when impacts were avoided, giving further support to better enforce the avoidance stage of the mitigation hierarchy. When development affected areas of high habitat quality for species, persistence could not be guaranteed. Therefore, species must be more explicitly accounted for in offsets, rather than just vegetation or habitat alone. Declines due to a failure to account directly for species population dynamics and connectivity overshadowed the benefits delivered by producing large areas of high-quality habitat. Our modeling framework showed that the benefits delivered by offsets are species specific and that simple vegetation-based metrics can give misguided impressions on how well biodiversity offsets achieve no net loss.     

Analysis and optimization on the biodegradable plate making process parameters using RSM-based Box–Behnken Design method

Journal of Material Cycles and Waste Management - The present research work focused on fabricating Biodegradable Plate (BD plate) composed of rice husk ash, bagasse and corn starch which is...     

Experience in quantitative analysis of floristic structure and diversity in Samarskaya Luka

Quantitative methods have been applied to the study of floristic structure and diversity in Samarskaya Luka. The results show that Samarskaya Luka is a floristically heterogeneous area in which six elementary floras can be distinguished. This area has been assessed as a floristically autonomous formation, and its floristic representativeness was estimated.     

Introduced and cryptogenic species in Port Phillip Bay, Victoria, Australia

Port Phillip Bay (PPB) is a large (1,930 km²), temperate embayment in southern Victoria, Australia. Extensive bay-wide surveys of PPB have occurred since 1840. In 1995/1996 the Commonwealth Scientific and Industrial Research Organization (CSIRO) Centre for Research on Introduced Marine Pests (CRIMP) undertook an intensive evaluation of the region with the aims of developing a comprehensive species list of native and introduced biota and contrasting previous bay-wide assessments with a current field survey in order to detect new incursions and discern alterations to native communities. Two methods were used to meet these aims: a re-evaluation of regional museum collections and published research in PPB to identify and determine the timing of introductions; and field surveys for benthic (infauna, epifauna and encrusting) organisms between September 1995 to March 1996. One hundred and sixty introduced (99) and cryptogenic (61) species were identified representing over 13% of the recorded species of PPB. As expected, the majority of these are concentrated around the shipping ports of Geelong and Melbourne. Invasions within PPB appear to be increasing, possibly due to an increase in modern shipping traffic and an increase in aquaculture (historically associated with incidental introductions); however the records of extensive biological surveys suggest that this may, in part, be an artefact of sampling effort. In contrast to Northern Hemisphere studies, PPB (and Southern Hemisphere introductions in general) have significantly different suites of successfully invading taxa. PPB is presented as one of the most invaded marine ecosystems in the Southern Hemisphere.Communicated by M.S. Johnson, Crawley