Microtargeting for conservation

Widespread human action and behavior change is needed to achieve many conservation goals. Doing so at the requisite scale and pace will require the efficient delivery of outreach campaigns. Conservation gains will be greatest when efforts are directed toward places of high conservation value (or need) and tailored to critical actors. Recent strategic conservation planning has relied primarily on spatial assessments of biophysical attributes, largely ignoring the human dimensions. Elsewhere, marketers, political campaigns, and others use microtargeting—predictive analytics of big data—to identify people most likely to respond positively to particular messages or interventions. Conservationists have not yet widely capitalized on these techniques. To investigate the effectiveness of microtargeting to improve conservation, we developed a propensity model to predict restoration behavior among 203,645 private landowners in a 5,200,000 ha study area in the Chesapeake Bay Watershed (U.S.A.). To isolate the additional value microtargeting may offer beyond geospatial prioritization, we analyzed a new high-resolution land-cover data set and cadastral data to identify private owners of riparian areas needing restoration. Subsequently, we developed and evaluated a restoration propensity model based on a database of landowners who had conducted restoration in the past and those who had not (n = 4978). Model validation in a parallel database (n = 4989) showed owners with the highest scorers for propensity to conduct restoration (i.e., top decile) were over twice as likely as average landowners to have conducted restoration (135%). These results demonstrate that microtargeting techniques can dramatically increase the efficiency and efficacy of conservation programs, above and beyond the advances offered by biophysical prioritizations alone, as well as facilitate more robust research of many social–ecological systems.     

Gender and career success: A typology and analysis of dual paradigms

Despite women's advancements in the workplace, gender inequality persists. We classify and test two frameworks used to explain gender differences in career success: unequal attributes and unequal effects. The unequal attributes framework suggests that gender is related to other attributes, which result in unequal career outcomes for men and women (i.e., a mediated effect). The unequal effects framework suggests that even when men and women share the same attribute or circumstances, they are rewarded differently, such that individual attributes have unequal effects on career outcomes for men and women (i.e., a moderated effect). We collected survey data from a gender‐balanced sample of 394 business school alumni. Using structural equation modeling to test the unequal attributes framework, we found that work hours, career orientation, having a nonemployed spouse, and working in a predominantly female job were unequal attributes that explained gender differences in career success. Using multigroup path analysis to examine unequal effects, we found that being agentic, married, having children at home, and working in a predominantly female workplace had unequal effects in relation to career success for men and women. We find support for both models across three categories of career success antecedents (i.e., personal, family, and job attributes).     

Reproductive cycles of tropical sea cucumbers (Echinodermata: Holothuroidea) in southern Taiwan

Reproductive cycles of Afrocucumis africana (Dendrochirotida), Actinopyga echinites, Holothuria leucospilota, H. cinerascens, H. difficilis (Aspidochirotida), Synaptamaculata, Opheodesoma grisea, Patinapta taiwaniensis and Polycheira rufescens (Apodida), representing three orders of intertidal holothurians in southern Taiwan, were determined by gonad index and histological examination from March 1990 through September 1991. All nine species of holothurians have annual spawning periods lasting 2 to 4 mo in spring or summer. The early spawning of H. cinerascens and P. rufescens (suspension feeders) suggests that their feeding mode is related to food resources and may influence the reproductive period. In the direct-developing dendrochirotid (suspension feeder), gonad development occurs in cool months, and gametes are released at the beginning of warm months. In indirect-developing aspidochirotid and apodid (deposit feeder), gamete release occurs in late spring or summer and appears to be correlated with summer phytoplankton growth. The holothurians in the present study display spawning periodicity and duration similar to those of temperate species. Four species of holothurians lengthened spawning season with decreased latitude.     

Upper-slope distributions of oceanic lanternfishes (family: Myctophidae)

In order to determine the effects of bottom depth and water column structure on slope distributions, lanternfishes in the Cape Canyon and Cape Point Valley (eastern South Atlantic) and from the Feni Ridge and Hebridean Terrace (eastern North Atlantic) were sampled with commercial midwater nets fished 10 m above the bottom at preselected depths. Fifty-one species were taken in the eastern South Atlantic and 17 species in the eastern North Atlantic. Analyses of the samples included clustering and multi-dimensional scaling ordination of the root-root transformed densities using the Bray-Curtis similarity index. In the eastern South Atlantic (March 1988), where the horizontal and vertical temperature structuring of the water column was marked, oceanic myctophids were not taken shallower than the 300 m-depth horizon and less than one-third of the total number of species occurred inside the 500 m-depth horizon. Temperatures and bottom depths correlated with the downslope distributions of the species. Down-slope zonation was apparent. In the eastern North Atlantic (May 1983), where the temperature structure of the water column was similar at all stations, no oceanic species were taken at the 200 m-depth horizon and more than one-half of the total number of species was taken at the 300 m-depth horizon. Species distributions correlated with depth, and downslope zonation was not evident. The data sets, as well as information from the West Florida slope, suggest that both the depth and the regional temperature structure of the water column effect the upper slope distributions of oceanic myctophids. Long-slope, ribbon distribution patterns (generalized down-slope zonation) in myctophids may therefore be localized artifacts produced by the interaction of these factors.     

Urbanization affects stream ecosystem function by altering hydrology, chemistry, and biotic richness.

Catchment urbanization can alter physical, chemical, and biological attributes of stream ecosystems. In particular, changes in land use may affect the dynamics of organic matter decomposition, a measure of ecosystem function. We examined leaf-litter decomposition in 18 tributaries of the St. Johns River, Florida, USA. Land use in all 18 catchments ranged from 0% to 93% urban which translated to 0% to 66% total impervious area (TIA). Using a litter-bag technique, we measured mass loss, fungal biomass, and macroinvertebrate biomass for two leaf species (red maple [Acer rubrum] and sweetgum [Liquidambar styraciflua]). Rates of litter mass loss, which ranged from 0.01 to 0.05 per day for red maple and 0.006 to 0.018 per day for sweetgum, increased with impervious catchment area to levels of approximately 30-40% TIA and then decreased as impervious catchment area exceeded 40% TIA. Fungal biomass was also highest in streams draining catchments with intermediate levels of TIA. Macroinvertebrate biomass ranged from 17 to 354 mg/bag for red maple and from 15 to 399 mg/bag for sweetgum. Snail biomass and snail and total invertebrate richness were strongly related to breakdown rates among streams regardless of leaf species. Land-use and physical, chemical, and biological variables were highly intercorrelated. Principal-components analysis was therefore used to reduce the variables into several orthogonal axes. Using stepwise regression, we found that flow regime, snail biomass, snail and total invertebrate richness, and metal and nutrient content (which varied in a nonlinear manner with impervious surface area) were likely factors affecting litter breakdown rates in these streams.     

Individual differences in the mechanisms underlying the onset and maintenance of paternal behavior and the inhibition of infanticide in the monogamous biparental California mouse,Peromyscus californicus

Virgin male Peromyscus californicus tend to behave infanticidally or nonparentally towards pups, whereas virtually all males exhibit parental behavior following birth of their own young. Most males (65–75%) living with their pregnant partner attacked or ignored unfamiliar pups and did not become parental (behave parentally) prior to birth of their young. However, a significant minority of males (34%) living with their partner became parental after just 24 h of postcopulatory cohabitation with the female and remained parental throughout their mate's pregnancy. Males that were infanticidal before the birth of their young became parental only after their young were born. The presence of the mother was necessary for the postpartum maintenance of paternal behavior and the inhibition of infanticide in males that were infanticidal prepartum. In contrast, males that were paternal prior to birth of their young continued to be paternal after birth, even in the absence of postpartum contact with the mother. Thus, different mechanisms are involved in the inhibition of infanticide and the onset and maintenance of paternal behavior. Correspondence to: D.J. Gubernick