A Systematic Procedure for Modeling Usability Based on Product Design Variables: A Case Study in Audiovisual Consumer Electronic Products

A systematic modeling approach to describing, prescribing, and predicting usability of a product has been presented. Given the evaluation results of the usability dimension (UD) and the measurement of the product’s design variables, referred to as the human interface elements (HIEs), the approach enables one to systematically assess the relationship between the UD and HIEs. The assessed relationship is called a usability model. Once built, such a usability model can relate, in a quantitative manner, the HIEs directly to the UDs, and thus can serve as an effective aid to designers by evaluating and predicting the usability of an existing or hypothetical product. A usability model for elegance of audiovisual consumer electronic products has been demonstrated.     

基于消费者行为模型的农村居民环境保护意愿分析

针对农村居民基于消费者行为的环境保护意识构建经济模型,将居民消费品分为环境关联物品和非环境关联物品两类,又从环境关联物品中分离出环境友好型商品和环境负效应商品,对这两种消费品抽象出某种效用层次下两种类型商品的组合,通过规范式分析方法,判断农村居民环境保护意愿的影响因素和规律。结论显示,农村居民环境保护意愿的不断提高,需要绿色消费品相对价格的降低;通过加大宣传教育,使他们的环保意愿与行为选择达到对农村自然环境保护更为理想的状况。     

Competition between Populations in the Consumer–Producer Trophic Chain in a Closed Aquatic System

The functioning of a closed aquatic consumer–producer system with spatially separated links, with each link consisting of two species, is considered. Competition between the consumers (infusorians Paramecium caudatum and rotifers Brachionus sp.) feeding on a mixed algal culture (Chlorella vulgaris and Scenedesmus sp.) and competition between these algae under conditions of limited nitrogen supply are analyzed. It is shown that Scenedesmus algae have an advantage over C. vulgaris in terms of competitiveness, and their metabolic products have an adverse effect on reproduction in infusorians.     

Motivations for the use and consumption of wildlife products

The dominant approach to combating the illegal wildlife trade has traditionally been to restrict the supply of wildlife products. Yet conservationists increasingly recognize the importance of implementing demand-side interventions that target the end consumers in the trade chain. Their aim is to curb the consumption of wildlife or shift consumption to more sustainable alternatives. However, there are still considerable knowledge gaps in understanding of the diversity of consumer motivations in the context of illegal wildlife trade, which includes hundreds of thousands of species, different uses, and diverse contexts. Based on consultation with multiple experts from a diversity of backgrounds, nationalities, and focal taxa, we developed a typology of common motivations held by wildlife consumers that can be used to inform conservation interventions. We identified 5 main motivational categories for wildlife use: experiential, social, functional, financial, and spiritual, each containing subcategories. This framework is intended to facilitate the segmentation of consumers based on psychographics and allow the tailoring of interventions—whether behavior change campaigns, enforcement efforts, or incentive programs—to the specific context in which they will be used. Underlining the importance of consumer research and collaborating with local actors is an important step toward promoting a more systematic approach to the design of demand reduction interventions.     

Consumer Attitudes Towards the Development of Animal-Friendly Husbandry Systems

Recent policy developments in the area of livestock husbandry have suggested that, from the perspective of optimizing animal welfare, new animal husbandry systems should be developed that provide opportunities for livestock animals to be raised in environments where they are permitted to engage in “natural behavior.” It is not known whether consumers regard animal husbandry issues as important, and whether they differentiate between animal husbandry and other animal welfare issues. The responsibility for the development of such systems is allocated jointly between farmers, regulators, different actors in the food chain, and consumers. This research focuses on understanding consumer attitudes and preferences regarding the development and introduction of such systems, to ensure that they are acceptable to consumers as well as producers, regulators, and scientists. Consumer perceptions of animal welfare and animal husbandry practices were evaluated using quantitative consumer survey, which focused on two animal husbandry issues – farmed pigs and farmed fish. Following pilot work, 1000 representative Dutch consumers were sampled about their attitudes to either pig or fish husbandry. The results indicated that consumers think about animal welfare in terms of two broad categories related to their health and living environment, but do not think about welfare issues at a more detailed level. Greater concern was expressed about the welfare of pigs compared to fish. Consumer trust in labeling also emerged as an important issue, since consumers need to trust different food chain actors with responsibility for promoting animal welfare, and are reluctant to consider the details of animal husbandry systems. As a consequence, a transparent, enforceable, and traceable monitoring system for animal welfare friendly products is likely to be important for consumers.     

The Role of Livestock Production Ethics in Consumer Values Towards Meat

This study examines the specificvalues held by consumers towards organic andconventionally produced meat, with particularreference to moral issues surrounding foodanimal production. A quota sample of 30 femalesfrom both a rural and an urban area of Scotland(UK), were interviewed. Overall, there was lowcommitment towards the purchase of organicmeats and little concern for ethical issues.Price and product appearance were the primarymeat selection criteria, the latter being usedas a predictor of eating quality. Manyattitude-behavior anomalies were identified,mainly as a result of respondents' cognitivedissonance and lack of understanding regardingmeat production criteria underpinning meatquality marks, e.g., Soil Association label.Responsibilities for ethical issues appeared tobe delegated by the consumer to the meatretailer or government. This raises issuesabout educating consumers and bringingconsumers closer to understanding meatproduction systems. A conceptual framework isproposed that illustrates the significance ofconsumer involvement in how meat-purchasingdecisions are approached in terms of theevaluation of tangible and or intangiblequality attributes. The results also point tothe need for further research into thoseaspects of quality that individuals tend toaddress at the level of the citizen (law),rather than at the point of purchase.     

ON THE ESTIMATION OF DIRECT IRRIGATION BENEFITS1

For optimal allocation of resources, it is critical to arrive at proper estimations of direct benefits created by irrigation projects. This paper reviews critically the traditinal procedures of estimating the direct irrigation benefits and, in this context, presents formulas to show the extent of bias in them. The paper further discusses the implications of shifts in demand over time for biases in the estimation of direct benefits through traditional procedures and provides altenate procedures for the proper estimation of direct irrigation benefits. In this context, it throws some light on the exact distribution of benefits between consumers and producers.     

Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap

Although public interest in sustainability increases and consumer attitudes are mainly positive, behavioral patterns are not univocally consistent with attitudes. This study investigates the presumed gap between favorable attitude towards sustainable behavior and behavioral intention to purchase sustainable food products. The impact of involvement, perceived availability, certainty, perceived consumer effectiveness (PCE), values, and social norms on consumers’ attitudes and intentions towards sustainable food products is analyzed. The empirical research builds on a survey with a sample of 456 young consumers, using a questionnaire and an experimental design with manipulation of key constructs through showing advertisements for sustainable dairy. Involvement with sustainability, certainty, and PCE have a significant positive impact on attitude towards buying sustainable dairy products, which in turn correlates strongly with intention to buy. Low perceived availability of sustainable products explains why intentions to buy remain low, although attitudes might be positive. On the reverse side, experiencing social pressure from peers (social norm) explains intentions to buy, despite rather negative personal attitudes. This study shows that more sustainable and ethical food consumption can be stimulated through raising involvement, PCE, certainty, social norms, and perceived availability.     

航海人员饮酒动机之初探

笔者从环境基本要素切入,探讨传统社会文化、整体船上环境和航海人员个体对饮酒动机之影响,并提出以全面性的情绪差别建构航海人员饮酒动机指标体系,应用层级分析法作为体系之评价,该种评价方法简单、实用,并且有着明了的架构,能够完整呈现专家之意见。“外在环境靠管理;个人内因靠心理”,惟有以正面激励的管理,建立整体安全期望的目标,并鼓励彼此互相监督且适度给予奖励,才可彻底改变饮酒动机,杜绝饮酒行为之发生。     

Food, Consumer Concerns, and Trust: Food Ethics for a Globalizing Market

The use of biotechnology in food productiongives rise to consumer concerns. The term ``consumerconcern' is often used as a container notion. Itincludes concerns about food safety, environmental andanimal welfare consequences of food productionsystems, and intrinsic moral objections againstgenetic modification. In order to create clarity adistinction between three different kinds of consumerconcern is proposed. Consumer concerns can be seen assigns of loss of trust. Maintaining consumer trustasks for governmental action. Towards consumerconcerns, governments seem to have limitedpossibilities for public policy. Under current WTOregulations designed to prevent trade disputes,governments can only limit their policies to 1) safetyregulation based upon sound scientific evidence and 2)the stimulation of a system of product labeling. Ananalysis of trust, however, can show that ifgovernments limit their efforts in this way, they willnot do enough to avoid the types of consumer concernsthat diminish trust. The establishment of a technicalbody for food safety – although perhaps necessary –is in itself not enough, because concerns that relatedirectly to food safety cannot be solved by ``pure'science alone. And labeling can only be a good way totake consumer concerns seriously if these concerns arerelated to consumer autonomy. For consumer concernsthat are linked to ideas about a good society,labeling can only provide a solution if it is seen asan addition to political action rather than as itssubstitution. Labeling can help consumers take uptheir political responsibility. As citizens, consumershave certain reasonable concerns that can justifiableinfluence the market. In a free-market society, theyare, as buyers, co-creators of the market, andsocietal steering is partly done by the market.Therefore, they need the information to co-create thatmarket. The basis of labeling in these cases, however,is not the good life of the individual but thepolitical responsibility people have in their role asparticipants in a free-market. Then, public concernsare taken seriously. Labeling in that case does nottake away the possibilities of reaching politicalgoals, but it adds a possibility.