A METHODOLOGY FOR THE CONSTRUCTION OF ATTITUDE MEASURING INSTRUMENTS1

To the average layman, the distinction between opinion and attitude is artificial at best, and is neither consistent nor logically defensible. For many purposes one need not distinguish between the two. However, when assessing opinion and attitude the disparity becomes quite evident. Opinion surveys are characteristically concerned with replies to specific questions which need not be related. The responses are kept separately as opposed to being combined into a total score. Attitude scales, on the other hand, typically yield a total score indicating both a direction and intensity of an individual's feelings, thoughts, and predispositions to act toward a given concept. Further, in the construction of an attitude scale, the different statements are designed to measure a single attitude or unidimensional variable. The Likert method of constructing attitude measuring instruments requires a large number of judges to indicate their own attitudes by responding to statements thought to pertain to an attitude in question. Five possible responses are provided for each item. The procedure for construction of a Thurstone type scale utilizes the Law of Categorical Judgment as a basis. Statements are obtained and analyzed for the various categories and in final form, the attitude scale is presented to the respondent who indicates statements with which he agrees or disagrees.     

Comparative differences in Ontario farmers' environmental attitudes

This paper provides an analysis of a 1991 survey of the views of a stratified random sample of 1,105 Ontario farmers. Factor analysis, Kruskal—Wallis one-way ANOVA, chi-square and correlations were used to identify differences in farmers' attitudes toward rural environmental issues as a function of their demographic and farm characteristics. Younger, well-educated farmers, especially if female, were most concerned about the seriousness of rural environmental degradation. The largest operators expressed the greatest support for the use of agricultural chemicals, were most opposed to government conservation regulations and were least environmentally oriented. Such differences between Australian and Ontario farmers as the former's greater cautiousness about governmental regulation and receptivity to the Green Movement are a function of differing demographic and farm characteristics between Australia and Ontario.     

PUBLIC ATTITUDES IN MASSACHUSETTS TOWARD THE RECREATIONAL USE OF DOMESTIC WATER SUPPLY RESERVOIRS1

ABSTRACT: There is considerable controversy inthe Northeast surrounding the extent to whcih public drinking water reservoirs should be used for recreational purposes. This paper reports the results of two integrated studies of (1) recreation users of Quabbin Reservation, the largest inland water source in New England and (2) the general public of Massachusetts. Data were obtained by conducting on-site interviews of Quabbin users and through state-wide telephone interviews of the general public; both studies focused on assessing attitudes toward the recreational use of drinking water reservoirs in Massachusetts. Unlike the findings of a 1969 study conducted by Baumann, results showed that the majority of Massachusetts residents do not favor recreation-prohibiting laws for most activities. Most favored at least moderate use of reservoirs for recreational purposes. In addition, over all views were not as restrictive as present legislation would suggest. Finally, these findings suggest that current recreation-prohibiting laws should be reassessed in light of pugblic opinion which favors the use of these valuable resources.     

USER REACTION TO WILD AND SCENIC RIVER DESIGNATION1

: The National Wild and Scenic River Act of 1968 was designed to protect the nation's unique waterways. This Act, however, has been criticized for negatively affecting areas it was intended to protect. Findings, based on field investigation in the Upper Mississippi River basin suggest that designation may serve as a factor for increasing recreational use levels on the protected rivers. This study discusses the social and recreational consequences of designating rivers and the attitudes of river users regarding designation.     

RECREATION AT DRINKING WATER RESERVOIRS IN MASSACHUSETTS: A SURVEY OF WATER MANAGERS1

The purpose of this study was to identify attitudes toward the recreational use of drinking water reservoirs in Massachusetts among municipal water supply managers in the state. Compared to the findings of recent studies assessing the attitudes of the general public, water officials were found to advocate highly restrictive views. No officials said that recreation was an insignificant source of water supply pollution; however, opinions were not found to be related to respondents' exposure to the literature on the topic. The majority were not, in fact, familiar with the literature assessing the impact of recreation on water supply reservoirs.     

WATER-ORIENTED RECREATION IN THE DISTRICT OF MUSKOKA,ONTARIO1

ABSTRACT: In Ontario no major studies have been attempted in the area of water-oriented recreation to guide planned development. To fill this gap a comprehensive investigation was undertaken on a group of lakes in the District of Muskoka, one of the premier tourist regions of the province. This paper presents the results of this study which focusses on the lake environment, recreational activities, attitudes, and perceptions of the cottagers.     

Comparison of young male and female drivers' attitude and self-reported traffic behaviour in Finland in 1978 and 2001

Problem: This study evaluates how the traffic behaviors of young drivers and their attitudes toward traffic regulations have changed over the last 23 years, and particularly, whether the differences in attitudes and behavior between male and female drivers have changed. Method: The study was conducted in 2001, and it replicated a traffic attitude survey administered in 1978. The same survey was used, enabling comparison between the years. The number of respondents was 3,158 in 1978 and 2,759 in 2001. Results: The comparison revealed several differences regarding the background factors, attitudes, and driving style of novice drivers. Most obvious changes in the drivers' background were the changes in education level (higher today), driver training (more private training today), and exposure/experience in terms of kilometers (more today). The summary variable measured that the young drivers showed more negative attitudes toward traffic rules and safe driving in 2001 compared to 1978. Female drivers drove less than males and evaluated their driving skill lower. Female drivers were less involved in accidents and they committed less traffic offenses than males (kilometrage controlled). Female drivers showed a more positive attitude toward traffic safety and rules than males. The difference in traffic attitudes and behavior between males and females in 1978 compared to 2001 remained the same or even increased somewhat.     

STORMWATER DETENTION BASINS AND RESIDENTIAL LOCATIONAL DECISIONS1

ABSTRACT: Residents of seven subdivisions with wet and dry stormwater basins were questioned about the role the basin played in their decision to purchase their home. They were asked to estimate the impact of such basins on the image of residential developments and on lot values. Respondents believed that wet basins contributed positively to subdivision image and that lots in developments with wet basins were more valuable than comparable lots in dry basin subdivisions. Lots adjacent to wet basins were perceived as the most valuable, while those adjacent to dry basins were considered the least valuable.     

Industry and the environment: Chief executive officer attitudes, 1976 and 1986

This research considers the question of changing environmental values within the leadership of firms responsible for the management of pollution as an unwanted byproduct. Information was obtained from a pair of surveys mailed to the chief executive officers (CEOs) of the 50 largest firms listed within the mining and manufacturing directories of Colorado, Montana, Utah, and Wyoming in 1976 and again in 1986. The authors found that industry CEOs were more supportive of environmental concerns in 1986 than 1976, suggesting that ecological values have become institutionalized to some extent. Yet, there is little indication that this attitudinal shift in environmental concern among CEOs has been accompanied by a willingness to spend a larger proportion of the company budget on pollution control or to improve working relationships with federal regulatory officials.