情感诉求对交通安全广告效果的影响

为检验交通公益广告中情感诉求变化对广告效果的影响,采用试验法操作广告情感诉求类型,使用眼动技术和Go/no-go联想测验(GNAT),通过比较不同效价和唤醒度的情感诉求广告对受众的注意力和内隐态度的影响,评估交通安全广告情感诉求类型的说服效果。研究发现:被试对低唤醒广告文字区的眼动注视时间和注视点个数显著长于/多于对高唤醒广告文字区的注视时间和注视点个数;被试观看高唤醒消极的广告后,正确驾驶行为的积极态度显著下降,而低唤醒消极/高唤醒积极/低唤醒积极的公益广告对于被试的内隐态度的改变没有显著差异。结果表明,高唤醒度积极广告能够提升受众的注意力,而高唤醒度消极广告则会损害受众对正确驾驶行为的内隐态度。     

Ethics of Sustainable Development – a Study of Swedish Regulations for Genetically Modified Organisms

In spite of stricter provisions inthe new EU directive on deliberate release ofgenetically modified organisms (GMOs), criticsstill advocate a moratorium on permits forcultivation of GMOs. However, in an attempt tomeet concerns raised by the public, thedirective explicitly gives Member States thepossibility to take into consideration ethicalaspects of GMOs in the decision-making. Thisarticle investigates the potential effects ofsuch formulation by means of an empiricalanalysis of experiences gained the last yearsfrom similar Swedish regulations for GMOs,aiming at promoting sustainable development.The faulty implementation shown in the Swedishcase indicates that legal stipulations forethics as such have limited importance. It issuggested that public participation is animportant factor for successful implementationof the ethics of sustainable development.     

Genetically Modified (GM) Crops: Precautionary Science and Conflicts of Interests

Risk governance of GM plants and GMfood products is presently subject to heatedscientific and public controversies. Scientistsand representatives of the biotechnologyindustry have dominated debates concerningsafety issues. The public is suspicious withregard to the motives of scientists, companies,and political institutions involved. Thedilemmas posed are nested, embracing valuequestions, scientific uncertainty, andcontextual issues. The obvious lack of data andinsufficient information concerning ecologicaleffects call for application of thePrecautionary Principle (PP). There are,however, divergent opinions among scientistsabout the relevance of putative hazards,definition of potential ``adverse effects,' andwhether actions should be taken to preventharm. The reliance on the concept ofsubstantial equivalence in safety evaluation ofGM food is equally controversial. Consequently,value assumptions embedded in a scientificframework may be a barrier for employment ofthe PP. One of our major conclusions is thatprecautionary GMP usage requires riskassessment criteria yet undeveloped, as well asbroader and more long-term conceptions of risk,uncertainty, and ignorance. Conflicts ofinterest and public participation are otherissues that need to be taken intoconsideration. GMP governance regimes that arejustifiable from a precautionary and ethicalpoint of view must transcend traditionalscientific boundaries to include alternativescientific perspectives as well as publicinvolvement.     

我国公共场所禁烟现状及对策分析

分析目前我国公共场所禁烟现状，探讨进一步加强公共场所禁烟工作的对策。方法：对四川、贵州、浙江、广西等地区的疾病控制中心、卫生监督所以及健康教育所的工作人员进行定性访谈，并结合文献综述。结果：尽管我国公共场所的禁烟工作取得了一些成绩，但仍存在很多不足之处。结论：公共场所彻底禁烟不仅需要烟民的自觉禁烟，也需要政府有关法令的力行实施，更需要全社会广大群众的共同参与。     

Quantitative assessment in safety reports of the consequences from the detonation of solid explosives

Safety reports are mandatory documents in member states of European Union whenever any threshold limits of amounts of either stored or processed hazardous substances are exceeded. After a short introduction to EU Seveso Directives on major-accident hazards involving dangerous substances and to the transposition and implementation by member states, with a brief comment on last 2012/18/EU Directive (also known as Seveso III directive), the paper focuses on drafting of safety reports for industrial activities involving solid explosives. Specifically, the quantitative assessment of consequences from detonation is tackled respect to the side-on overpressure and the debris production. Both direct and inverse problems are illustrated to determine respectively the overpressure value at a given distance, and the explosive amount that allows respecting the regulations. Their solution is based on either analytic or numerical techniques and being based on recent scientific publications on the matter either evaluates or zeroes nonlinear algebraic equations. The availability of these equations avoids grounding the consequences assessment on diagrams and nomograms that otherwise would lead to interpretation and usage errors besides avoiding the automatic solution of the inverse problem. The paper focuses also on details such as embankment, crater, munitions, rocket propellant, building structure, and wall material that, at different levels, play a role in the assessment of detonation consequences. A discussion on debris formation, the available literature, and the evaluation of the impact probability of fragments on both fixed and moving targets closes the paper.     

基于模拟植物生长算法的快线公共车辆优化调度研究

公共车辆的运营优化调度能够很好的减少城市交通拥堵,缓解交通压力,保证多方面的利益。对乘客高峰期快线公共车辆的调度进行了研究。首先运用了三元组α/β/γ方法对问题进行了描述,将乘客高峰期快线车辆的调度描述为一类以最小化制造期和平均等待时间为目标,具有先入先出原则和机器适用限制的流水车间动态调度问题。并在此基础上建立了相应的数学模型;接着,运用模拟植物生长算法进行了算法设计;最后,用实际数据进行了数值仿真,结果证明该研究具有较高的理论及现实价值。     

公路网规划环境影响评价中的困难和不确定性分析

首先分析了公路网规划环境影响评价中的困难,即评价方法的不成熟和获取资料的困难;然后重点分析了评价中的公路网规划方案的不确定、环境信息的不确定、空间信息的不确定和环境影响程度的不确定;最后提出了 4种解决困难和降低不确定的方法,即制定公路网规划环境影响评价技术导则,使用基于情景分析的预测方法,广泛开展公众参与以及通过多方协作的方式开展环境影响评价工作.     

电子商务安全的探讨

介绍电子商务的发展规模以及可能会遇到的安全问题,分析电子商务安全的基本技术加密算法。根据对称加密算法和非对称加密算法的安全特点进行组合,从而提出电子商务交易的一般安全控制结构图,针对各个环节的优缺点,提出有效解决安全问题的方案,同时重点突出了各种相关新技术的特点;电子商务交易的发展,互联网的普及,网络上交易及其信息的安全性已经对人们的经济活动及日常生活产生了重要的影响,为此,提出的电子商务安全方案最大限度地降低了人们的风险;进一步探讨和展望电子商务的前景:随着电子商务的发展,电子交易的手段也更加多样化,安全问题也会变得重要和突出;同时,电子商务又是一个复杂的系统工程,它的安全还要依赖许多社会问题的解决。     

考虑公众选择偏好的应急避难安置双阶段选址-分配模型

为使开放避难场所符合公众自行避难的实际情况,借鉴Huff模型量化公众选择行为,构建双阶段选址-分配模型,第1阶段确定开放避难场所位置,第2阶段将溢出容量的灾民二次分配到有剩余容量的避难场所,并利用改进粒子群算法进行求解。研究结果表明：双阶段选址-分配模型能够实现同一需求点灾民前往不同避难场所的过程,管理者干预政策能够使服务人数大幅度增加,避免资源浪费、灾民流离失所且二次分配情况主要依赖于第1阶段的结果。研究结果可为管理部门规划应急避难场所提供参考。     

城市电力供应系统公共安全风险评估体系及应用

城市电力供应系统与城市公共安全关系紧密，文章分析了导致城市电力供应系统故障或事故的主要风险因素、事故类型及其风险程度，建立了城市电力供应系统公共安全风险评估体系。利用建立的风险评估体系，对某市电力供应系统的安全性进行了风险评估，同时验证了该体系在城市电力供应系统风险评估中的良好适用性。