湖南小城市居民娱乐休闲意向研究

为了准确把握湖南省城市居民娱乐休闲意向的特征及其影响因素,进行了一项辅助和补充研究。通过对宁乡和常德的居民抽样调查得到基础数据,运用因子分析和聚类法得出3个大类生活形态相异的细分市场,采用对应分析和多重反应分析,得出了不同生活形态细分市场的娱乐休闲意向差异,为湖南省的娱乐市场营销问题提供基础数据和结论。     

苏北沿海地区农户耕地利用行为意愿及影响因素分析

随着快速城市化以及农村劳动力转移,长三角区域欠发达地区乡村耕地资源利用呈现新特征,从主体角度开展该区域耕地资源利用研究对乡村治理以及农业高质量发展具有重要影响。以江苏盐城和南通为例,通过问卷调查以及结构方程模型,分析农户耕地资源利用行为意向及影响因素。结果表明：苏北沿海地区不同耕地规模农户的耕地利用行为意向存在显著性差异。农户耕地资源利用行为意愿主要直接受到农户户主个人及家庭特征和耕地资源禀赋特征两个因素影响,政策认知以及技术与资金使用对其产生间接影响且程度较弱。苏北沿海地区乡村治理过程中亟需进一步开展农户分类管理与引导,促进耕地适度规模化经营,加强农户技能与政策培训,探索农业服务新模式,促进耕地资源精准管理、农业高质量发展以及乡村振兴等目标实现。     

Psychological interventional approach for reduce resource consumption: Reducing plastic bag usage at supermarkets

A field study was conducted to investigate the reduction of plastic bag usage at supermarkets. Many behaviors leading to potential damage to the environment may be unintentional. This study applied a dual motivation model to plastic bag usage and examined the effects of an intervention aimed at promoting pro-environmental behavior. A voice prompt intervention was implemented in Japanese supermarkets. In the first (control) week, shoppers were given free plastic bags by the cashier. In the second (intervention) week, cashiers asked shoppers whether they wanted plastic bags. We collected observational and questionnaire measures of variables that predicted free plastic bag usage during the intervention. The results supported a dual motivation model of behavioral change. The voice prompt decreased the usage of plastic bags by both discouraging unintentional usage and encouraging an intentional reduction in usage. Possibilities for interventions designed both to attenuate unintentional motivation and to promote intentional motivation are considered.