Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

Vitalizing effects of being outdoors and in nature

Five studies utilizing survey, experimental, and diary methods assessed the effects of being outdoors on subjective vitality. In Study 1, we used a vignette method to examine whether being outdoors was associated with vitality, above and beyond the influences of physical activity and social interactions. Study 2 explored the effects of being outdoors on vitality through an experimental design contrasting indoor and outdoor walks. In Study 3, participants were exposed to photographic scenes of either nature or buildings. Results showed that only the nature scenes enhanced subjective vitality. Studies 4 and 5 used a diary methodology to examine within-person variations in subjective energy as a function of being outdoors, again controlling for physical and social activity. Being outdoors was associated with greater vitality, a relation that was mediated by the presence of natural elements. Limitations of these studies are discussed, as well as their implications for research on energy and vitalization.     

Climate Policy to Defeat the Green Paradox

Carbon dioxide emissions have accelerated since the signing of the Kyoto Protocol. This discouraging development may partly be blamed on accelerating world growth and on lags in policy instruments. However, it also raises serious question concerning whether policies to reduce CO₂ emissions are as effective as generally assumed. In recent years, a considerable number of studies have identified various feedback mechanisms of climate policies that often erode, and occasionally reinforce, their effectiveness. These studies generally focus on a few feedback mechanisms at a time, without capturing the entire effect. Partial accounting of policy feedbacks is common in many climate scenarios. The IPCC, for example, only accounts for direct leakage and rebound effects. This article attempts to map the aggregate effects of different types of climate policy feedback mechanisms in a cohesive framework. Controlling feedback effects is essential if the policy measures are to make any difference on a global level. A general conclusion is that aggregate policy feedback mechanisms tend to make current climate policies much less effective than is generally assumed. In fact, various policy measures involve a definite risk of ‘backfiring’ and actually increasing CO₂ emissions. This risk is particularly pronounced once effects of climate policies on the pace of innovation in climate technology are considered. To stand any chance of controlling carbon emissions, it is imperative that feedback mechanisms are integrated into emission scenarios, targets for emission reduction and implementation of climate policy. In many cases, this will reduce the scope for subsidies to renewable energy sources, but increase the scope for other measures such as schemes to return carbon dioxide to the ground and to mitigate emissions of greenhouse gases from wetlands and oceans. A framework that incorporates policy feedback effects necessitates rethinking the design of the national and regional emission targets. This leads us to a new way of formulating emission targets that include feedback effects, the global impact target. Once the full climate policy feedback mechanisms are accounted for, there are probably only three main routes in climate policy that stand a chance of mitigating global warming: (a) returning carbon to the ground, (b) technological leaps in zero-emission energy technology that make it profitable to leave much carbon in the ground even in Annex II countries and (c) international agreements that make it more profitable to leave carbon in the ground or in forests.     

Solving Problems in Social–Ecological Systems: Definition, Practice and Barriers of Transdisciplinary Research

Translating policies about sustainable development as a social process and sustainability outcomes into the real world of social–ecological systems involves several challenges. Hence, research policies advocate improved innovative problem-solving capacity. One approach is transdisciplinary research that integrates research disciplines, as well as researchers and practitioners. Drawing upon 14 experiences of problem-solving, we used group modeling to map perceived barriers and bridges for researchers’ and practitioners’ joint knowledge production and learning towards transdisciplinary research. The analysis indicated that the transdisciplinary research process is influenced by (1) the amount of traditional disciplinary formal and informal control, (2) adaptation of project applications to fill the transdisciplinary research agenda, (3) stakeholder participation, and (4) functional team building/development based on self-reflection and experienced leadership. Focusing on implementation of green infrastructure policy as a common denominator for the delivery of ecosystem services and human well-being, we discuss how to diagnose social–ecological systems, and use knowledge production and collaborative learning as treatments.     

Green manure plants for remediation of soils polluted by metals and metalloids: Ecotoxicity and human bioavailability assessment

Borage, white mustard and phacelia, green manure plants currently used in agriculture to improve soil properties were cultivated for 10 wk on various polluted soils with metal(loid) concentrations representative of urban brownfields or polluted kitchen gardens. Metal(loid) bioavailability and ecotoxicity were measured in relation to soil characteristics before and after treatment. All the plants efficiently grow on the various polluted soils. But borage and mustard only are able to modify the soil characteristics and metal(loid) impact: soil respiration increased while ecotoxicity, bioaccessible lead and total metal(loid) quantities in soils can be decreased respectively by phytostabilization and phytoextraction mechanisms. These two plants could therefore be used for urban polluted soil refunctionalization. However, plant efficiency to improve soil quality strongly depends on soil characteristics.     

Photo-dissociation of dimethylamine by KrBr excilamp

A study of dimethylamine photo-dissociation in the gas phase has been conducted using UV radiation delivered from a KrBr^* excilamp, driven by a sinusoidal electronic control gear with maximum emission at wavelength of 207 nm. The electrical input power and radiant power of the lamp were measured to determine their effects on the degradation. The influence of flow velocity and initial concentration of dimethylamine were also examined. In order to evaluate the photo-dissociation process comprehensively, several parameters were investigated, including removal efficiency, energy yield, carbon balance and CO₂ selectivity. It is shown that the removal efficiency increases with enhanced input power and decreased gas flow rate. A high removal efficiency of 68% is achieved for lamp power 102 W and flow velocity 15 m³ h⁻¹. The optimum dimethylamine initial concentration is around 3520 mg m⁻³, for which the energy yield reaches up to 442 g kW h⁻¹ when the input power is 65 W. In addition, two chain compounds (1,3-bis-dimethylamino-2-propanol; 3-penten-2-one, 4-amino) and three ring organic matters (1-azetidinecarboxaldehyde, 2,2,4,4-tetramethyl; N-m-tolyl-succinamic acid; p-acetoacetanisidide), were identified by GC–MS as secondary products, in order to demonstrate the pathways of the dimethylamine degradation.     

Body metal concentrations and glycogen reserves in earthworms (Dendrobaena octaedra) from contaminated and uncontaminated forest soil

Stress originating from toxicants such as heavy metals can induce compensatory changes in the energy metabolism of organisms due to increased energy expenses associated with detoxification and excretion processes. These energy expenses may be reflected in the available energy reserves such as glycogen. In a field study the earthworm, Dendrobaena octaedra, was collected from polluted areas, and from unpolluted reference areas. If present in the environment, cadmium, lead and copper accumulated to high concentrations in D. octaedra. In contrast, other toxic metals such as aluminium, nickel and zinc appeared to be regulated and kept at low internal concentrations compared to soil concentrations. Lead, cadmium and copper accumulation did not correlate with glycogen reserves of individual worms. In contrast, aluminium, nickel and zinc were negatively correlated with glycogen reserves. These results suggest that coping with different metals in earthworms is associated with differential energy demands depending on the associated detoxification strategy.     

Is the reproduction of Donax trunculus affected by their sites of origin contrasted by their level of contamination?

The reproductive cycle of bivalves is regulated by several natural environmental factors but exposure to chemical pollutants can also interfere and may result in advanced or delayed spawning season. To our knowledge, the gametogenic cycle of the suspension-feeder bivalve Donax trunculus has not yet been used as biomonitoring tool in ecotoxicological surveys. The aim of this study was to examine over a year physiological reproductive endpoints (sex-ratio, gametogenic and energy reserve cycles) and biological indices (condition index, allometry) in D. trunculus originating from two sites differing by their level of contamination. Specimens were collected bimonthly from November 2008 to October 2009 from a polluted site (Radès Méliane) and a comparatively reference site (Sidi Jehmi) in the Gulf of Tunis (Tunisia). Five stages were depicted by histological examination of gonads: undifferentiated, developing, mature, spawn and spent. Differences in the gametogenic cycle according to the site of origin of bivalves were observed. The spawning period began in March and was maximum in May in bivalves from both sites, but the percentage of spawning animals was higher in the polluted site vs the reference site. The spawning period was shorter in animals from the polluted site comparatively to the reference site. Energy reserves (glycogen, lipids) were higher in March and May comparatively to the other studied periods in bivalves from both sites. Lower energy reserves levels were usually observed in animals from the polluted site compared to the reference site. Seasonal variations of the condition index were associated to the reproductive and nutritive status of bivalves. Differences in allometry were depicted between bivalves from both studied sites. If we try to link allometry, energy reserves and reproduction, it can be hypothesized that for bivalves from the reference site, energy reserves are allocated to gametogenesis and length growth. For bivalves from the polluted site, energy reserves could be devoted to tolerance to chemical stress and to reproductive processes. Therefore, D. trunculus appears as a suitable sentinel species for the assessment of the ecotoxicological risk of contaminants such as endocrine disruptors.     

Point‐Nonpoint Trading – Can It Work?1

Ribaudo, Marc O. and Jessica Gottlieb, 2011. Point‐Nonpoint Trading – Can It Work? Journal of the American Water Resources Association (JAWRA) 47(1):5‐14. DOI: 10.1111/j.1752‐1688.2010.00454.x Abstract: Water quality trading between point and nonpoint sources is of great interest as an alternative to strict command and control regulations on point sources for achieving water quality goals. The expectation is that trading will reduce the costs of water quality protection, and may speed compliance. The United States Environmental Protection Agency has issued guidance to the States on developing point‐nonpoint trading programs, and United States Department of Agriculture is encouraging farmer participation. However, existing point‐nonpoint trading programs have resulted in very few trades. Supply side and demand side impediments seem to be preventing trades from occurring in most trading programs. These include uncertainty over the number of discharge allowances different management practices can produce, high transactions costs of identifying trading partners, baseline requirements that eliminate low‐cost credits, the reluctance of point sources to trade with unfamiliar agents, and the perception of some farmers that entering contracts with regulated point sources leads to greater scrutiny and potential future regulation. Many of these problems can be addressed through research and program design.     

Environmental Comedy: No Impact Man and the Performance of Green Identity

“No Impact Man” (NIM) Colin Beavan attracted international media attention and a good deal of criticism for his year-long experiment attempting to live making zero net impact on the environment. Whereas Beavan's critics dismissed the project as a mere publicity stunt, this essay reads the NIM blog, book, and documentary film as a compelling performance of green identity in the comic frame. This performance—which links private consumption to ecology and community, and emphasizes flaws, foibles, humor and humility—offers an appealing invitation to engage in both individual and collective action. I argue that comedy is a useful rhetorical tool for addressing global warming, as it enables us to see ourselves not as helpless victims in a tragic doomsday scenario, but as imperfect actors who are both guilty contributors to the problem and agents responsible for its amelioration.