Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

罗布泊野骆驼国家级自然保护区野骆驼的栖息环境及适应特征

野骆驼是世界上骆驼科真驼属唯存的野生种,目前全世界只分布在我国新疆和蒙古国的中蒙边境地区,在世界上仅存730~880头左右,是比大熊猫更为珍稀的野生动物,濒临灭绝。野骆驼的生存环境非常恶劣,气候十分干旱,荒漠化十分严重,蒸发量远远大于降雨量,空气非常干燥,日夜温差极大。分布区的植物也非常稀少,没有淡水,只有零星散布的又苦又咸的盐泉,大部分地区寸草不生,只有在盐泉附近长着稀稀拉拉的盐生草、沙拐枣、骆驼刺等。野骆驼能在严酷的荒漠半荒漠地区生活,对恶劣气候环境有很强的适应性,具有耐饥渴抗风暴等抵抗恶劣环境的能力,是动物界中任何一种动物无可比拟的。     

Coastal landscape preference evaluation: A comparison among tourists in Greece

An evaluation of coastal landscape of pine forest in Greece by summer visitors of various nationalities was carried out. The visual preferences for a set of landscape, represented in photographs, expressed by these various nationality groups were compared. The subjects used in this research came from Greece, Germany, Italy, France, Great Britain, Austria, Yugoslavia, and Scandinavian countries. The findings show that there is an agreement over the basic preference, but, nevertheless, there are differences of opinion between the nationality groups that might be attributed to cultural influences and the effect of being familiar with their own environments. Since coastal landscape plays an important role in the tourist industry, these findings could be very useful to policy-making agencies.     

Assessing ecological risk on a regional scale

Society needs a quantitative and systematic way to estimate and compare the impacts of environmental problems that affect large geographic areas. This paper presents an approach for regional risk assessment that combines regional assessment methods and landscape ecology theory with an existing framework for ecological risk assessment. Risk assessment evaluates the effects of an environmental change on a valued natural resource and interprets the significance of those effects in light of the uncertainties identified in each component of the assessment process. Unique and important issues for regional risk assessment are emphasized; these include the definition of the disturbance scenario, the assessment boundary definition, and the spatial heterogeneity of the landscape. Although the research described in this article has been funded wholly or in part by the United States Environmental Protection Agency (EPA) through Interagency Agreement Number DW89932112-01-2 to the U.S. Department of Energy, it has not been subjected to EPA review and therefore does not necessarily reflect the views of EPA and no official endorsement should be inferred.     

Planning and design of Berg-en-Dal,a new camp in Kruger National Park

The premise of this article is that the planning and design of new rest camps in conservation areas should be based on ecological principles in such a way that the plant ecology within the camp be an integral part and extension of the natural ecology of its immediate vicinity. This is desirable so that visitors to the camp will be provided not only with facilities for resting, eating, and sleeping, but also be able to enjoy and study the natural environment in a relaxed atmosphere. The Berg-en-Dal rest camp, which was established in Kruger National Park, was planned in such a way and designed according to the principles outlined by the authors in a companion article. The planning included six zones: a control zone, day visitor zone, overnight visitor zone, staff accommodation zone, recreation zone, and service zone. The point is stressed that plant species selected to be used as additional vegetation to those already growing in the camp were endemic to the nine landscape facets identified in the camp. The design allowed for separation of the various land-use zones in such a way that they would complement each other rather than be a hindrance to each other. The camp has been built according to the plans included in this article and has proved to be a great success. The conclusion is drawn that the planning principles are sound and should be used in the future for the planning and design of rest camps for conservation areas in South Africa.     

Productivity equation for reclaiming surface mines

This article addresses the development of an agricultural productivity equation for predicting new soil (neo-sol) plant growth potential in Clay County, Minnesota, USA. Soil factors examined in the study include percent organic matter, percent slope, percent rock fragments, hydraulic conductivity, electrical conductivity, pH, topographic position, available water-holding capacity, bulk density, and percent clay. Squared terms and two-factor interaction terms were also examined as possible regressors. A best equation was selected that had a multiple coefficient of determination of 0.7399 and has five significant regressors and intercept withP.0001. The regressors are hydraulic conductivity, percent slope squared, bulk density times percent rock fragments, electrical conductivity times percent rock fragments, and electrical conductivity times percent organic matter. The regressors predict soil suitability for a general crop model. The crops included in the model are wheat, oats, barley, soybeans, sugar beets, sunflowers, and grasses/legumes.     

Toward an applied phenomenology: The case of abandoned pier use in Hoboken,New Jersey,USA

This research demonstrates the contribution of phenomenological inquiry within the realm of geographic and environmental planning. The contention is that a focus on the wide range of individual meanings and values ascribed to landscapes, a marginalized element in many planning assessments, can bring out data to more substantively inform decision making, A case study of user meanings imparted to residual waterfront land in Hoboken, New Jersey, USA, suggests that such property provides an array of amenities to residents. Most importantly, it expands the range of recreational activities, creates visual relief from the monotonous urban milieu, and provides scenic vistas to promote an awareness of the quality of life still possible in cities. The study concludes that planners can use phenomenology to generate data for more judicious decision making.     

Landscape change: Perceptions and physical measures

This paper addresses questions of affective responses of residents of rural Arizona to changes in proximate community and riparian landscapes and the congruence of their perceptions of change with physical measures of change in those landscapes. Based on findings and concepts from previous studies, perceptions of change were assessed using a mail survey. Physical measures of land use and vegetation change were obtained from aerial photography for two points in time spanning approximately 13 years and were analyzed using a geographic information system. Significant differences were found in perceptions of change in the community and riparian landscapes. In contrast with previous findings, a majority of respondents found the changes as either improving or having no effect on landscape quality. Those who were more frequent users of the riparian landscape tended to be more aware of changes in it. The findings also suggest challenges for planners and resource managers working in rural areas adjacent to riparian landscapes.     

A method of approach to landscape stability. Part 1: Fundamentals and methodology

A four-stage method of providing conditions for improving the stability of a landscape sector is presented. In the first stage, structure and function of the landscape system is examined, predominantly based on the results of monitoring. In the second stage, a method is suggested for applying monitoring data to a dynamic structure with complex functions of the territory under examination. In the third stage, the territory is optimized as to the function of particular components within it. The optimization consists in controlling the dynamics of the flows of material, energy, and population within the sector. In the fourth stage, the holistic function of the landscape strip should be monitored with respect to representative key factors. The entire concept is based on assuming the existence of destabilizing processes leading to ecocritical situations and determining mitigating factors using heuristic methods of optimization.