Writing about Everyday Beauty: Anthropomorphizing and Distancing as Literary Practices

In this paper two ways to communicate a relation to one's everyday life environment are discussed: anthropomorphizing and distancing. Both are often thought to convey hierarchically anthropocentric relations to nature and as such to be undesired. The basis of this paper is empirical research conducted in a small northern Finnish village. Four villagers participated in writing letters about beauty in their everyday lives. In this paper the letters of two participants are discussed in detail. I conclude that anthropomorphism and distancing serve as literary practices of negotiating a meaningful relation to one's everyday life environment by conceptually framing the interplay of one's perceived proximity to and distance from the not-her.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Ken Burns and American Mythology in The National Parks: America's Best Idea

Ken Burns' series on the national parks reveals the evolving values of the American nation, particularly in relation to nature. Through both the beauty and the history of these set apart spaces, Burns presents and to some extent critiques America's mythic dreams of nature. Nature as new world garden and as frontier shapes the story that is told. This essay focuses on two themes, science and pluralism, and argues the presentation of each (the former with less depth, the latter with more) is constrained by the mythic narrative of pristine America that seems unable to evolve, either in the face of ecological values of interrelationships or pluralistic values that re-shape understandings of democracy. More attention to the problematic of the notion of preservation of pristine America would have enabled the film to speak more powerfully not only of the history of the parks, but also of their future.     

Researching Visual Environmental Communication

In 2008, we published a journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis, there had been much less work on visual representations. This special edition has a number of aims in this respect. It seeks to mark out where there has been progress since 2008, and the papers in this collection represent some of the fresh and exciting high quality scholarly work now emerging on an expanding number of topics and using different methods. We argue that we need to think more openly about what we mean by “the visual.” We begin by placing research into visual representations of the environment into the wider trajectory of visual studies research. We then proceed to review key trends in visual environmental communication research and to delineate core dimensions, contexts and sites of visual analysis.     

Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions

Corporate advertising campaigns increasingly use environmental frames to promote their products and processes, many of which are neither sustainable nor environmentally friendly. This study examines ExxonMobil's recent efforts at green advertising, focusing specifically on their widely aired “Energy Solutions” television advertisements. We argue that ExxonMobil's use of a didactic, greenwashed frame stifles criticism and discourages examination of ideologies of consumption by exploiting the ethos of the scientist and highlighting technological solutions to problems that are deeply tied to a culture of consumerism. The definition of green energy is controlled by those with the power to generate persuasive public messages about the sources and production of energy. Counterframes, however, can be employed to turn a questioning eye upon the solutions advanced by ExxonMobil. We issue a call for green frames that help citizens and consumers critically examine the ecological integrity of all means of energy production, and that call attention to the ways in which the greenwashing of research and development initiatives can dissuade necessary action, including reduction of US energy consumption.     

Controlling urban air pollution caused by households: uncertainty, prices, and income

We examine the control of air pollution caused by households burning wood for heating and cooking in the developing world. Since the problem is one of controlling emissions from nonpoint sources, regulations are likely to be directed at household choices of wood consumption and combustion technologies. Moreover, these choices are subtractions from, or contributions to, the pure public good of air quality. Consequently, the efficient policy design is not independent of the distribution of household income. Since it is unrealistic to assume that environmental authorities can make lump sum income transfers part of control policies, efficient control of air pollution caused by wood consumption entails a higher tax on wood consumption and a higher subsidy for more efficient combustion technologies for higher income households. Among other difficulties, implementing a policy to promote the adoption of cleaner combustion technologies must overcome the seemingly paradoxical result that efficient control calls for higher technology subsidies for higher income households.     

Evaluation of compost blankets for erosion control from disturbed lands

Soil erosion due to water and wind results in the loss of valuable top soil and causes land degradation and environmental quality problems. Site specific best management practices (BMP) are needed to curb erosion and sediment control and in turn, increase productivity of lands and sustain environmental quality. The aim of this study was to investigate the effectiveness of three different types of biodegradable erosion control blankets- fine compost, mulch, and 50-50 mixture of compost and mulch, for soil erosion control under field and laboratory-scale experiments. Quantitative analysis was conducted by comparing the sediment load in the runoff collected from sloped and tilled plots in the field and in the laboratory with the erosion control blankets. The field plots had an average slope of 3.5% and experiments were conducted under natural rainfall conditions, while the laboratory experiments were conducted at 4, 8 and 16% slopes under simulated rainfall conditions. Results obtained from the field experiments indicated that the 50-50 mixture of compost and mulch provides the best erosion control measures as compared to using either the compost or the mulch blanket alone. Laboratory results under simulated rains indicated that both mulch cover and the 50-50 mixture of mulch and compost cover provided better erosion control measures compared to using the compost alone. Although these results indicate that the 50-50 mixtures and the mulch in laboratory experiments are the best measures among the three erosion control blankets, all three types of blankets provide very effective erosion control measures from bare-soil surface. Results of this study can be used in controlling erosion and sediment from disturbed lands with compost mulch application. Testing different mixture ratios and types of mulch and composts, and their efficiencies in retaining various soil nutrients may provide more quantitative data for developing erosion control plans.     

Exploring trends, sources, and causes of environmental funding: a study of Florida counties

Florida is one of the largest spenders on the environment in the U.S. Employing a database from Florida counties, this study examines two distinct environmental funding areas in government: funding to protect the environment, and funding to develop the environment. These two types of funding serve different purposes, support different activities and operations, and draw from different revenue sources. The results show that environmental funding in government is a response to the environmental pressure generated by economic activities and population growth. Counties with a higher level of manufacturing and farming activity spend more to protect the environment, while counties with higher population densities spend more to develop the environment. Moreover, counties with more funding for public safety and economic development activities spend less on the environment, indicating that environmental funding is influenced by the political processes in public budgeting in which diversified interests compete for resources. These results show that environmental spending in government is the result of combined forces arising from environmental pressure and budgetary politics.     

Environmental management system vs green specifications: How do they complement each other in the construction industry?

Environmental Management System (EMS) has been one of the important tools for sustainable construction for around two decades. However, many issues concerning sustainable development have not been properly addressed, and there is a need for the introduction of green specifications to advance green performance in construction through contract management. This paper defines green specifications, identifies the reasons for adopting green specifications and highlights the environmental issues that may not be addressed by solely adopting EMS. It also presents the results of a recent survey of practitioners concerning their opinions towards green specifications and possible impacts arising from their adoption. From the results of the survey, a framework for developing green specifications is deemed valuable for the cities striving for sustainability. Interestingly, the level of acceptable changes brought about by green specifications as perceived by different industry stakeholders is found to be unrelated to whether they were from organizations implementing EMS or not.     

Learning about knowledge management for improving environmental impact assessment in a government agency: the Western Australian experience

How does knowledge management (KM) by a government agency responsible for environmental impact assessment (EIA) potentially contribute to better environmental assessment and management practice? Staff members at government agencies in charge of the EIA process are knowledge workers who perform judgement-oriented tasks highly reliant on individual expertise, but also grounded on the agency’s knowledge accumulated over the years. Part of an agency’s knowledge can be codified and stored in an organizational memory, but is subject to decay or loss if not properly managed. The EIA agency operating in Western Australia was used as a case study. Its KM initiatives were reviewed, knowledge repositories were identified and staff surveyed to gauge the utilisation and effectiveness of such repositories in enabling them to perform EIA tasks.