广告理论课教学若干问题的探讨

本文讨论了在广告教学中广告理论课程在广告学知识体系中的重要位置，分析了忽视广告理论课教学产生的后果，文中最后提出了广告理论课教学的改革措施。     

水环境中的灰色水质风险研究

在灰色系统理论中定义了一个白化度用来描述水质风险，并作了实例研究，将结果与概率风险进行了比较分析。研究表明，用两种方法研究的风险呈现了较一致的变化趋势，因此，用灰色系统理论研究水质风险具有一定的可行性。     

用Microsoft Excel模糊综合法评价空气质量

模糊综合评价，可以对受多层次、多因素影响的事物进行综合评价。，同时介绍了用此法评价的空气质量、每一天各点位诸因子的数据Micmsoft Excel软件在模糊综合评价中的应用，并指出Microsoft Excel的利用实现了评价结果可视化。     

灰色理论模型预测城市垃圾量

利用灰色理论模型 ,采用非线性微分方程拟合 ,可较好地预测城市垃圾的产生量。运用最小二乘法 ,通过MATALAB程序求出了模型中的参数 ,假设检验结果表明 ,该模型有较高的预测精度。根据上述模型 ,预测娄底市未来30a的总垃圾预测量为 80 4 90万t     

论安全的社会属性

安全不仅是一种物质技术的状态和条件 ,而且也是一种社会现象和过程。安全是社会性的人的生存和发展需要。这种需要渗透在社会结构的各个层面 ,表现为安全的生产力属性、利益关系属性、社会生活属性、文化属性和政治属性。笔者分析了上述 5种安全社会属性的产生、内容、演化及其相互联系 ,提出对安全社会原理的若干看法。研究有关安全的社会现象、过程和规律 ,有利于认识安全工作的社会地位、作用、目标和社会调整机制 ,形成安全技术进步的动力和保障条件 ,对于当前社会实践和学科建设有重要意义。     

商厦火灾危险性评价研究

商厦火灾是火灾中危害性较大的灾害之一，常常造成人员的大量伤亡和巨大的财产损失。商厦火灾危险性评价是一个减少火灾危险性的可行方法。在基于影响商厦火灾危险性因素之上，讨论了评价指标体系的建立及量化和权重的处理方法，然后应用模糊数学理论建立了评价商厦火灾的模糊评价模型，对商厦火灾的预防与商厦消防管理具有指导意义。     

Specific Contributions of Politics,Economics, and Toxicology in Setting Socially Consensual Limit Values

/ Limit values are legal limits for the concentrations of substances in the environment. They must be agreed upon in a consensual procedure between science, economics/technology, and political forces. This is a crucial political precondition for their social acceptance. The arguments put forward to justify their expediency and numerical level are based not only on risk-benefit considerations but also on the aspect of the technical avoidability of direct and indirect exposure. The critical assessment of the direct benefit of specified exposures falls within the responsibility of economics/technology, whereas criteria for their potential adverse effects (direct and indirect) are provided by medicine/biochemistry and/or ecology. Within this concept, the avoidance of nonbeneficial-even if not openly adverse-exposure is the essential aim of environmental hygiene and should be promoted by politics/science. In general, society or segments thereof reject adverse, accept beneficial, and tolerate unavoidable exposure. Conflicts of interest arise when different groups of society simultaneously define a given exposure as being adverse, beneficial, and unavoidable. Therefore, from the viewpoint of society as a whole, an optimal exposure lies as far as reasonably achievable at a level lower than known or plausible adverse effect thresholds (as defined by toxicology or ecology). This optimal level of exposure must be determined using a transparent and, hence, public procedure.KEY WORDS: Legal limit values; Benefit threshold; Social acceptance; Social tolerability; Adverse effect threshold; Avoidable exposure; Tolerance threshold; Environmental hygiene     

Why ecosystem management can't work without Social science: An example from the California northern spotted owl controversy

It is increasingly obvious that social science, while not a sufficient condition for making ecosystem management effective, is a necessary condition. A social science typology of ecosystems is developed, applied, and shown to have substantial and unexpected implications for the practice of ecosystem management. Ecologists and environmental scientists, in particular, will find some conclusions uncomfortable. The application involves a case material from the California northern spotted owl controversy.     

Adaptive management: Promises and pitfalls

Proponents of the scientific adaptive management approach argue that it increases knowledge acquisition rates, enhances information flow among policy actors, and provides opportunities for creating shared understandings. However, evidence from efforts to implement the approach in New Brunswick, British Columbia, Canada, and the Columbia River Basin indicates that these promises have not been met. The data show that scientific adaptive management relies excessively on the use of linear systems models, discounts nonscientific forms of knowledge, and pays inadequate attention to policy processes that promote the development of shared understandings among diverse stakeholders. To be effective, new adaptive management efforts will need to incorporate knowledge from multiple sources, make use of multiple systems models, and support new forms of cooperation among stakeholders.