新世纪企业环境战略研究

介绍了环境营销的定义，开展环境营销的必要性及其给企业和社会带来的好处，指出在新世纪，为了实现可持续发展，企业不仅要做好自身的污染防治工作，更应变被动为主动，选择环境营销导向，从战略的高度来审视企业的环境活动和行为，并对企业进行重新组织，同时本文还对企业建立环境营销战略的具体环境行为作了进一步探讨。     

VALUING URBAN WATER ACQUISITIONS1

ABSTRACT: Municipalities typically seek additional water supplies whenever prospective population and economic growth suggests the inadequacy of currently available water supply. The benefit of supply enhancement is usually construed as avoiding debilitating water scarcity. A more effective approach to planning is to compare the benefits and costs of supply augmentation. The net present value of benefits for a supply increase in a representative Texas community is calculated for alternative scenarios relating to population growth, rate growth, and the temporal distribution of the increased supply. Consumer surplus measures are sensitive to all three of these factors and vary from $0 to over $4000 per acre-foot. A notable finding is that the added supply may offer zero values in cases where real water prices increase at an annualized rate of 4 percent (or greater) which is half the rate occurring in Texas from 1981–1985.     

WATER MARKETING: THE CASE OF INDIAN RESERVED RIGHTS1

ABSTRACT: Water marketing is an increasing important topic for policy makers and water managers, especially in the Western United States. Indian reserved rights (or Winters rights) differ in significant ways from water rights under most state prior appropriation systems. As Winters rights are quantified, a number of issues are emerging concerning the extent to which these water rights may be marketed, particularly to off-reservation users. This paper will review the evolution of Indian reserved water rights and discuss key issues surrounding the marketing of these rights.     

Expert views on sustainability and technology implementation

The role of non-timber forest products in sustaining rural economies of the southern African region has been underestimated because of inadequate policy recognition. As a result, factors affecting the sustainability of these important resources are being undermined. The aim of the paper is to examine trade in two selected NTFPs and implications for sustaining the resource base in Zimbabwe and South Africa. In eastern Zimbabwe, baobab (Adansonia digitata) bark is harvested for craft purposes, but in danger of destruction in the short term as a result of harvesting and trade arrangements. Unless appropriate harvesting and marketing mechanisms including harvesting cycles and adaptive management are adopted, the baobabs and livelihoods of humans will be threatened in the next decade. For wood products from communal woodlands in the South African study, uncontrolled trade poses danger to sustaining the natural woodlands. In both case studies, the role of non-resident NTFP dealers is a source of inevitable threat in promoting sustainable harvesting and trade. Market forces of demand and supply factors are identified as opportunities or threats and presented in a conceptualised framework. Additionally, the NTFP sector management will need to include opportunistic improvement of small-scale agropastoralism.     

农民旅游市场开发初探——以辽宁省为例

辽宁农民不论从经济结构还是人口结构上看,都是一个不可忽视的群体。开发辽宁农民旅游市场,对刺激省内消费、全面发展旅游业意义重大,但地区差异、思想意识、旅游企业的服务质量等方面都大大制约了辽宁农民外出旅游。通过分析,提出了该旅游市场良性开发的若干建议:旅游部门与企业提高认识和服务质量;强化农村旅游市场的宣传力度;大力发展短途旅游;农民旅游线路“量体裁衣”等。     

LCC法在Epson公司环境经营管理中的实践分析

Epson公司在零件采购、材料的采用、运输、用户使用阶段,以及回收再生方面的商品的整个生命周期中,考虑减少产品对环境的负荷,并在产品全部生命周期（LCC）中应该实施的目标的基础上,构筑并实施了环境经营理念。其成功做法值得很多企业借鉴。     

旅游农业产品介绍期的营销策略探讨--以南京市为例

探讨我国旅游农业产品营销策略,对于缩小我国旅游农业发展水平与世界水平的差距,提高旅游农业产值和推动旅游农业日益走向成熟具有十分重要的意义.依据我国旅游农业发展的现状,并参照旅游产品生命周期理论认为,我国旅游农业产品总体上仍处于介绍期.分析了介绍期旅游农业产品的营销特点,并依据这些特点,探讨了南京市旅游农业产品的营销策略,以期为其它相似地区发展旅游农业产品提供参考.     

网络营销4P策略分析

从网络营销4P组合因素——产品(product)、价格(price)、渠道(place)及促销(promotion)的具体特点出发,比较了网络营销4P组合策略与传统营销组合策略的不同,并对网络营销4P组合策略进行了具体分析。