Consequential cognition: Exploring how attribution theory sheds new light on the firm‐level consequences of product recalls

It is unclear why some firms suffer greater negative consequences than others following a product recall. To shed light on this question, we extend attribution theory to the firm level to explore how consumers engage in an attributional process following product recalls that shapes their responses to firms. Integrating attribution theory and the demand side theoretical perspective, we assert that consumer judgments of responsibility toward manufacturers are shaped by causal data regarding the locus of causality (i.e., manufacturer or supplier) and controllability (i.e., prior knowledge or awareness) of a recalled product's potential for harm. We then examine the impact of product recall characteristics on judgments of responsibility and firm‐level outcomes using an experimental test involving responses from 320 subjects. Our findings suggest that judgments of responsibility are attributed to the manufacturing firm more when consumers are given causal information indicating that the firm is the source of, or is aware of, a product's defects. The results also indicate that judgments of responsibility can have costly firm‐level consequences in the form of reputational damage, diminished consumer purchase intentions, and increased legal damage recommendations. We discuss theoretical contributions, practical implications, and opportunities for further research.     

化验室供应品采购与管理

化学试剂的管理是实验室的一项重要管理工作。它直接影响着实验室对外服务的质量、实验室检验数据的准确可靠。总结近10年国家认可实验室体系运行中化学试剂采购与管理的经验，提出一套操作性强，行之有效的化学试剂管理程序。     

高等学校物资竞标采购制度的实践与思考

本文阐述了高等学校实行物资竞标采购制度的必要性,概述了物资竞标采购过程中必须遵循的原则,介绍了物资竞标采购的基本程序,同时对改进物资竞标工作提出了两点问题.对改进高等学校及事业单位的物资采购工作有一定的 启示和借鉴意义.     

消费者敌意和消费者民族中心主义对旅游意愿的影响

以中国为客源国,以日本为目的地国,通过问卷调查收集了477份有效问卷调查结果,并采用结构方程模型、中介效应分析了消费者敌意、消费者民族中心主义、国家形象对旅游意愿的影响。结果发现:(1)消费者敌意对国家形象有显著负向影响,对旅游意愿的影响不显著。(2)消费者民族中心主义对国家形象和旅游意愿有显著负向影响。(3)国家形象对中国消费者的赴日旅游意愿有显著正向影响。(4)消费者敌意与消费者民族中心主义呈正相关。(5)国家形象在消费者敌意、消费者民族中心主义与旅游意愿之间具有中介作用。     

消费价值差对绿色消费行为意向的影响

文章基于文献分析,提出了消费价值差模型,并以此结合量表和结构方程模型来检验消费价值差对消费者绿色商品的消费意向与市场需求的影响。研究结果说明,消费价值差越大,绿色消费行为意向和市场需求程度越低,其中效用价值差与环境价值差的反向影响最大。鉴于上述结论,政府及企业在制定相关政策及设计推广绿色商品时,应重视消费者的认知和情感需求,并针对不同群体开展具有差异性的环保宣教工作。     

湖南小城市居民娱乐休闲意向研究

为了准确把握湖南省城市居民娱乐休闲意向的特征及其影响因素,进行了一项辅助和补充研究。通过对宁乡和常德的居民抽样调查得到基础数据,运用因子分析和聚类法得出3个大类生活形态相异的细分市场,采用对应分析和多重反应分析,得出了不同生活形态细分市场的娱乐休闲意向差异,为湖南省的娱乐市场营销问题提供基础数据和结论。     

政府购买垃圾分类减量促进服务实现路径研究—以广州市荔湾区西村街道为例

实现城市生活垃圾分类减量,是构建循环型社会的首要环节。针对政府中心运作模式与市场运作模式存在的弊端,认为城市生活垃圾管理,可采取政府购买社会组织垃圾分类减量促进服务模式。基于制度经济学理论与垃圾管理实践,重点探讨政府购买服务的相关主体、购买形式与运作过程,明晰社会组织与政府的职责以及确立其运作机制;最后通过广州荔湾区西村街道实践,验证其运作效果。研究表明,该模式是治理城市生活垃圾一种行之有效的模式,对破解"垃圾围城"、开发城市矿山以及推动城市生态文明建设具有重要意义。     

苏北沿海地区农户耕地利用行为意愿及影响因素分析

随着快速城市化以及农村劳动力转移,长三角区域欠发达地区乡村耕地资源利用呈现新特征,从主体角度开展该区域耕地资源利用研究对乡村治理以及农业高质量发展具有重要影响。以江苏盐城和南通为例,通过问卷调查以及结构方程模型,分析农户耕地资源利用行为意向及影响因素。结果表明：苏北沿海地区不同耕地规模农户的耕地利用行为意向存在显著性差异。农户耕地资源利用行为意愿主要直接受到农户户主个人及家庭特征和耕地资源禀赋特征两个因素影响,政策认知以及技术与资金使用对其产生间接影响且程度较弱。苏北沿海地区乡村治理过程中亟需进一步开展农户分类管理与引导,促进耕地适度规模化经营,加强农户技能与政策培训,探索农业服务新模式,促进耕地资源精准管理、农业高质量发展以及乡村振兴等目标实现。     

Psychological interventional approach for reduce resource consumption: Reducing plastic bag usage at supermarkets

A field study was conducted to investigate the reduction of plastic bag usage at supermarkets. Many behaviors leading to potential damage to the environment may be unintentional. This study applied a dual motivation model to plastic bag usage and examined the effects of an intervention aimed at promoting pro-environmental behavior. A voice prompt intervention was implemented in Japanese supermarkets. In the first (control) week, shoppers were given free plastic bags by the cashier. In the second (intervention) week, cashiers asked shoppers whether they wanted plastic bags. We collected observational and questionnaire measures of variables that predicted free plastic bag usage during the intervention. The results supported a dual motivation model of behavioral change. The voice prompt decreased the usage of plastic bags by both discouraging unintentional usage and encouraging an intentional reduction in usage. Possibilities for interventions designed both to attenuate unintentional motivation and to promote intentional motivation are considered.