Bridging the gap between laboratory experiments and naturally occurring markets: An inferred valuation method

Several recent studies have found important differences between behavior in the laboratory and the field. We explore two possible causes for the divergence: social concerns and unfamiliarity with the traded good. Consistent with our conceptual model, we find that people overstated their preferences for relatively familiar goods with normative attributes and understated their preferences for a relatively unfamiliar good with low normative motivations in the laboratory as compared to the field. We also find that for goods with a normative dimension, a new method we refer to as inferred valuation has the potential to narrow the lab–field gap. In some cases, willingness-to-pay obtained from a conventional valuation elicitation method is more than twice the value from the new inferred valuation approach.     

企业自创商誉的确认与计量

按照传统的会计处理模式和惯例,无形资产中可以辨认的专利权、商标权已予确认和计量,而对于商誉,国内会计准则规定,只有在企业并购时,才作为一项无形资产确认入账,即只对外购商誉进行确认和计量,而不确认和计量自创商誉．在新的经济形势下,对于自创商誉应该有新的认识,就对自创商誉的确认和计量问题做出一些论述．参5．     

A Note on Consistent Estimation of Mean WTP Using a Misspecified Logit Contingent Valuation Model

Monte Carlo evidence has shown that simple, misspecified referendum contingent valuation (CV) models sometimes lead to good estimates of mean willingness to pay (WTP). Empirical studies have found that estimates of mean WTP derived from simple parametric models often differ little from those derived from nonparametric methods. This indicates that simple models can potentially yield WTP estimators that are relatively unbiased. This note shows that very simple logit referendum CV models will estimate mean WTP consistently if the survey bids are drawn randomly from a uniform distribution.     

基于游客支付意愿的古树名木资源保护经济价值评估——以安徽省九华山风景区为例

运用条件价值评估法中支付卡式(PC)和二分式(DC)两种问卷,对九华山风景区游客保护古树名木的支付意愿进行研究,并分析了其影响因素。结果表明：838%的游客认为应该对古树名木进行保护,仅有302%对保护现状满意。支付卡式问卷调查结果为808元/(人·月),二分式问卷调查结果为954元/(人·月);按2010年游客接待量401万人次计算,2010年游客对九华山风景区古树名木保护的总支付意愿分别为1500×108元和4589×108元。影响支付卡式问卷支付意愿值的主要指标是年龄、个人年收入、文化程度和职业的相关性;影响二分式问卷支付意愿的主要指标是个人年收入。支付卡式问卷和二分式问卷支付意愿均与第一次调查结果无显著差异,PC1和PC2、DC1和DC2支付意愿值相差分别为062和173元,两次结果重现性良好,对本次研究结果的可靠性给予了保证     

Mountain substitutability and peak load pricing of high alpine peaks as a management tool to reduce environmental damage: A contingent valuation study

High alpine peaks throughout the world are under increasing environmental pressure from hikers, trekkers, and climbers. Colorado's “Fourteeners”, peaks with summits above 14,000 feet are no exception. Most of these peaks have no entrance fees, and reach ecological and social carrying capacity on weekends. This paper illustrates how a series of dichotomous choice contingent valuation questions can be used to evaluate substitutability between different alpine peaks and quantify the price responsiveness to an entrance fee. Using this approach, we find that peak load pricing would decrease use of popular Fourteeners in Colorado by 22%. This reduction is due almost entirely to substitution, rather than income effects. There is also price inelastic demand, as 60% of the hikers find no substitution for their specific Fourteener at the varying cost increases posed in the survey. The no substitute group has a mean net benefit of $294 per hiker, per trip, considerably higher than visitor net benefits in most recreational use studies.     

The valuation of historical sites: a case study of Valdivia,Chile

The economic valuation of cultural heritage is an area of increasing interest and an important research topic in the emerging field of cultural economics. Many services and values associated with cultural heritage are not traded in markets, and their estimation requires methods developed for the valuation of non-market goods, such as those used in environmental economics. This paper applies the contingent valuation method with double dichotomous choice to estimate the value of historical sites in the city of Valdivia, Chile. The valuation exercise was implemented by designing a hypothetical guided walking tour to a cluster of historical sites in the city centre, and surveying tourists visiting the city during the summer of 2004. Parametric and non-parametric statistical methods were used to estimate the survival distribution and the mean and median estimates of the willingness-to-pay (WTP). The study emphasizes the importance of explicitly treating heterogeneous preferences and the sensitivity of the survival distribution to the estimation methods used.     

Valuation of open space and conservation features in residential subdivisions

Conservation subdivision design has been promoted as a way to protect ecologically sensitive areas while maintaining housing densities comparable to standard subdivisions, but many developers and planners question the appeal of conservation design to consumers. This study was conducted to compare economic aspects of conservation subdivision design to standard subdivision design in the midwestern United States. Three methods were used to determine the value homebuyers have for embedded conservation features in residential areas: transactional analyses (to indicate the value homebuyers have expressed for such features in the past); hedonic analyses (to determine the proportion of present value of homes attributable to such features); and contingent valuation (to examine willingness to pay according to homebuyers' preferred features, an indicator of potential future investment). Transactional analyses were based on assessment and transaction data for homes in three conservation-oriented subdivisions and three standard subdivisions in Cedar Rapids, Iowa, United States. Hedonic price models were also derived from assessment and transaction data. Contingent valuation analyses were based on a survey of residents in the same six subdivisions. Transactional data indicated higher 5-year appreciation rates for conservation versus standard subdivision design. Hedonic price models revealed that well-integrated conservation features (e.g. protected stream corridors) within subdivisions have a positive effect on home prices. Sixty-six percent of all respondents indicated willingness to pay for more embedded open space. Maximum willingness to pay was related to several factors including income, gender, desired level of open space, and concern about urban development. Overall, these results indicate that consumer demand and willingness to pay for conservation subdivision design are positive and should not be considered a barrier to implementation.     

Does mode matter? A comparison of telephone,mail, and in-person treatments in contingent valuation surveys

The choice of survey mode in contingent valuation research has long been debated in the literature. However, there is limited evidence as to how mode impacts behavior. Using an identical survey administered with telephone, mail, and in-person interviews, this is the first research to examine mode effects using all three commonly employed modes in contingent valuation research. Results show that there is some evidence of social desirability bias in the telephone survey. In addition, the role of income in the decision-making process is an important consideration.     

Willingness to pay for safe drinking water: Evidence from Parral, Mexico

A referendum-format contingent valuation (CV) survey is used to elicit household willingness to pay responses for safe and reliable drinking water in Parral, Mexico. Households currently adopt a variety of averting and private investment choices (e.g., bottled water consumption, home-based water treatment, and installation of water storage facilities) to adapt to the existing water supply system. These revealed behaviors indicate the latent demand for safer and more reliable water services, which is corroborated by the CV survey evidence. Validity findings include significant scope sensitivity in WTP for water services. Further, results indicate that households are willing to pay from 1.8% to 7.55% of reported household income above their current water bill for safe and reliable drinking water services, depending upon the assumptions about response uncertainty.     

甘肃国家级自然保护区旅游资源的游憩价值评估

旅游资源经济价值的量化能促进资源的合理开发和保护利用,对旅游资源价值的评估是监测旅游资源的保护与可持续开发利用效果的理论基础。以甘肃国家级自然保护区为研究对象,运用游憩费用法对甘肃国家级自然保护区旅游资源的游憩价值进行了评估,计算出其游憩总价值。这些结果可为甘肃国家级自然保护区的旅游资源管理决策和旅游资源补偿提供一定的参考。