Personae and Natural Capitalism: Negotiating Politics and Constituencies in a Rhetoric of Sustainability

This essay critiques natural capitalism, a concept developed as a strategic response to the antagonism of capitalist production and the ideology of sustainability. I trace and critique the second and third personae of the book Natural Capitalism. The second persona of natural capitalism constitutes already dominant capitalists and technocrats as the constituency best prepared to meet the exigencies of sustainability. Simultaneously, civil society and non-propertied classes constitute a marginalized third persona whose interests can be satisfied only if aligned with those of the second persona. This precarious arrangement is possible due to the non-ideological representation of natural capitalism. I argue that such a representation is misleading. Criticism of the tensions between natural capitalism's personae suggests radical potential for environmental rhetoric.     

Chemical Controversy: Canadian and US News Coverage of the Scientific Debate about Bisphenol A

This study analyzes how newspapers covered the scientific controversy surrounding the health effects of exposure to Bisphenol A (BPA). Specifically, it examines whether framing, sources of scientific information, and balancing of competing sides in the debate differed across national political contexts and journalistic approaches. In regard to the former, it compares coverage in Canada (represented by the Globe and Mail), which had banned BPA in baby bottles and cups, to coverage in the United States (represented by the New York Times and Washington Post), which had not. In regard to the latter, it compares coverage in two US newspapers that took a conventional journalistic approach (the New York Times and Washington Post) to coverage in a US newspaper that launched an investigative series regarding BPA (the Milwaukee Journal Sentinel). The study concludes by considering what the findings suggest about how social forces shape coverage of scientific controversies involving environmental issues.     

The Flood Myth in the Age of Global Climate Change

When released, The Day After Tomorrow was widely described by critics and the movie's creators as a pro-environmentalist film. This essay argues that The Day After Tomorrow articulates a variation of apocalyptic discourse identified as a flood myth. The authors conclude that this version of the flood myth largely undermines contemporary environmental discourse that attempts to generate public activism in addressing ecological problems, by replacing an emphasis on human efficacy with symbolic vindication and exchanging collective effort for individual survivalism. The film thus serves as a cautionary tale about the potential consequences of contemporary mythic discourse presented as supporting environmental activism.     

Writing about Everyday Beauty: Anthropomorphizing and Distancing as Literary Practices

In this paper two ways to communicate a relation to one's everyday life environment are discussed: anthropomorphizing and distancing. Both are often thought to convey hierarchically anthropocentric relations to nature and as such to be undesired. The basis of this paper is empirical research conducted in a small northern Finnish village. Four villagers participated in writing letters about beauty in their everyday lives. In this paper the letters of two participants are discussed in detail. I conclude that anthropomorphism and distancing serve as literary practices of negotiating a meaningful relation to one's everyday life environment by conceptually framing the interplay of one's perceived proximity to and distance from the not-her.     

From Environmental Campaigns to Advancing the Public Dialog: Environmental Communication for Civic Engagement

This essay examines the claims of environmental identity campaigns regarding the issue of climate change. Identity campaigns are based on the idea that more effective environmental messages developed through the application of cognitive science by professional communications experts can favorably influence public opinion, and thus support legislative action to remedy this issue. Based on a review of the sociological and psychological literature regarding social change and mobilization, I argue that while this approach may offer short term advantages, it is most likely incapable of developing the large scale mobilization necessary to enact the massive social and economic changes necessary to address global warming. Specifically, theoretical and empirical research on the role of the public sphere, civil society and social movements shows that democratic civic engagement is core to successful social change efforts. However, identity campaigns focus on a communications process that centers on elite led one way communications, which falls to allow for any form of civic engagement and public dialogue. This undermines the creation of a democratic process of change and reinforces the professionalization of political discourse, leading to a weakening of the mobilization capacity over this issue of global warming. The essay concludes with the outlines of an environmental communication process that aims at enhancing civic engagement and democratic decision making.     

Researching Visual Environmental Communication

In 2008, we published a journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis, there had been much less work on visual representations. This special edition has a number of aims in this respect. It seeks to mark out where there has been progress since 2008, and the papers in this collection represent some of the fresh and exciting high quality scholarly work now emerging on an expanding number of topics and using different methods. We argue that we need to think more openly about what we mean by “the visual.” We begin by placing research into visual representations of the environment into the wider trajectory of visual studies research. We then proceed to review key trends in visual environmental communication research and to delineate core dimensions, contexts and sites of visual analysis.     

Greenwashing Consumption: The Didactic Framing of ExxonMobil's Energy Solutions

Corporate advertising campaigns increasingly use environmental frames to promote their products and processes, many of which are neither sustainable nor environmentally friendly. This study examines ExxonMobil's recent efforts at green advertising, focusing specifically on their widely aired “Energy Solutions” television advertisements. We argue that ExxonMobil's use of a didactic, greenwashed frame stifles criticism and discourages examination of ideologies of consumption by exploiting the ethos of the scientist and highlighting technological solutions to problems that are deeply tied to a culture of consumerism. The definition of green energy is controlled by those with the power to generate persuasive public messages about the sources and production of energy. Counterframes, however, can be employed to turn a questioning eye upon the solutions advanced by ExxonMobil. We issue a call for green frames that help citizens and consumers critically examine the ecological integrity of all means of energy production, and that call attention to the ways in which the greenwashing of research and development initiatives can dissuade necessary action, including reduction of US energy consumption.     

China’s Import of Wastes and Its Implications

Abstract

The trade of wastes in the world has been increasing and China has become the largest importer of wastes. This paper examines the import trend of different wastes and finds out that the total import volume to China approved by the Chinese government keeps increasing and the illegal trade can not be banned despite repeated prohibitions; therefore, China is not only “a world factory”, but actually “a global garbage dump”. In order to well understand the implications of wastes import, this paper further analyzes the resource and environmental effects and risks of different wastes imports as well as the strong driving force of wastes imports. Based on these detailed analysis and solid data, policy recommendations are put forward to reduce the demand for raw materials, to further strengthen the inspection of and supervision over the international trade of the wastes that can be used as raw materials by using the life cycle analysis and risk analysis, to improve the environmental standards and strengthen the disposal capacity, to re-export the raw materials produced from the imported wastes, to develop the long-term planning for the import of wastes and to promote international cooperation.     

Application of Tradable Emission Permits in Europe

Abstract

The purpose of this study is merely to review the current situation in the designing and implementation of the emission trading programs in Europe. Historical data show that although there is a series of shortcomings in their current functioning, employing such instruments for GHG reduction policy making is strongly expected to be efficient and effective. The European Union Emission Trading Scheme (EU ETS), Clean Development Mechanism (CDM) and Joint Implementation (JI) are just a few examples of the ambitious EU initiative that heavily relies on such instruments. We dwell on their operations and achievements by far and all the content in this article is expected to convince the Chinese government and regional public authorities to take positive actions and attitudes in promoting these instruments.     

Controlling urban air pollution caused by households: uncertainty, prices, and income

We examine the control of air pollution caused by households burning wood for heating and cooking in the developing world. Since the problem is one of controlling emissions from nonpoint sources, regulations are likely to be directed at household choices of wood consumption and combustion technologies. Moreover, these choices are subtractions from, or contributions to, the pure public good of air quality. Consequently, the efficient policy design is not independent of the distribution of household income. Since it is unrealistic to assume that environmental authorities can make lump sum income transfers part of control policies, efficient control of air pollution caused by wood consumption entails a higher tax on wood consumption and a higher subsidy for more efficient combustion technologies for higher income households. Among other difficulties, implementing a policy to promote the adoption of cleaner combustion technologies must overcome the seemingly paradoxical result that efficient control calls for higher technology subsidies for higher income households.