Implicit attitudes towards risky driving behaviors: Evidence of validity for the implicit association test

Introduction: Attitudes toward risky driving behaviors are commonly evaluated through direct self-report measures. Nevertheless, these instruments have limitations, such as socially-desirable responding. This study examines the validity of the Implicit Association Test (IAT) as an indirect measure of attitudes towards risky driving. An IAT with “risky” vs. “safe” driving behaviors categories was evaluated. Method: A sample of 100 participants (ranging from 18 to 70 years of age) completed the IAT and measures of attitudes, driving styles, personality traits, risk-taking (IOWA Gambling Task), and social desirability (Driver Social Desirability Scale). Results: A high level of internal consistency was found for IAT scores. The IAT was correlated with driving styles (risky, dissociative, and careful dimensions), risk-related personality traits (impulsive/sensation seeking and aggression/hostility) and risk-taking measures. IAT scores were also associated with self-reported risky driving behaviors (r = 0.33). As expected, a higher level of negative implicit attitudes was found among young drivers. The driver social desirability scale was correlated with most self-report measures, but not with the IAT. Conclusion: The present study provides reliability and validity evidence for the IAT as an indirect measure of attitudes towards risky driving. The IAT can serve as an important complement to conventional self-report measures of driving attitudes. Practical Applications: Potential use of global measure of implicit attitudes toward risky driving behaviors in the evaluation, education, and training of drivers are discussed.     

Implicit beliefs about self and nature: Evidence from an IAT game

Recent psychological research has examined the beliefs that individuals hold about their relationship with the natural world. This article builds on the previous literature on connectedness with nature and we introduce a new game version of the Implicit Association Test (IAT), known as FlexiTwins. The game is intended to facilitate research using the IAT and provides a flexible platform for measuring implicit associations. In this paper, we report three studies in which we use the game to measure self-nature associations. Study 1 reports the development and validation of FlexiTwins with a college sample. Study 2 further validates the game using a known-groups sample of environmental activists. Finally, Study 3 examines the implicit connectedness of a sample of 30 grade school children. Across all three studies, we find good evidence for reliability, as well as theoretically meaningful results.     

Light distribution in dynamic street lighting: Two experimental studies on its effects on perceived safety,prospect, concealment,and escape

The relationship between light and perceived safety at night is intuitively strong, yet theoretically and empirically its workings are largely unknown. Intelligent dynamic road lighting, which continuously adapts to the presence and behavior of users, can light the street only when and where it is needed. As such, it offers a solution to the energy waste and luminous pollution associated with conventional road lighting. With this innovation, however, new questions emerge about the effect of lighting on perceived safety. We need to consider not only how much lighting pedestrians need to feel safe, but also which parts of the street should be lit. In two experiments, we investigated the effect of different light distributions on perceived safety, and explored mediation by people's appraisal of three safety-related cues suggested in the literature: prospect (having an overview), escape (perceived escape possibilities), and refuge/concealment (perceived hiding places for offenders). Both experiments, one with stationary and one with walking participants, demonstrated that people prefer having light in their own immediate surroundings rather than on the road that lies ahead. This could be explained, partially, by changes in prospect, escape, and concealment. Against expectations, prospect was higher with lighting distributions in which participants' immediate surroundings, but not the more distant parts of the road, were most strongly lit.     

Women's experiences with second trimester prenatal diagnosis

By means of questionnaires, 100 women were asked for their experiences concerning prenatal diagnosis. At four standardized stages of the pregnancy a questionnaire was filled in asking for: expectation, knowledge, attitude towards termination of the pregnancy in case of abnormal findings, reactions to the counselling and the obstetric treatment, interpretation of own risk, experiences since the normal test results were known and ideas to improve the treatment. With regard to the effect of pre-amniocentesis counselling it is concluded that the counselling had little impact on decision making; the counselling caused an increase of factual knowledge: somewhat more than half of the women who did not give a correct answer before counselling, indicated the right answer some time afterwards. Presumed differences in reaction patterns for a number of characteristics were not affirmed by the study; the reactions during the procedure of prenatal diagnosis seem to be highly individual and difficult to predict. In addition to the reactions of the 100 women described in this study, the responses to the first questionnaire of another 16 patients, declining amniocentesis after counselling, are presented.     

Assessing the not‐invented‐here syndrome: Development and validation of implicit and explicit measurements

The not‐invented‐here (NIH) syndrome has been called one of the largest obstacles in innovation management, preventing effective knowledge transfer between organizational units and individuals. NIH is defined as a negatively shaped attitude towards knowledge that has to cross a disciplinary, spatial, or organizational boundary, resulting in either its suboptimal utilization or its rejection. Our goal is to equip scholars with appropriate measurement instruments for the phenomenon. On the basis of 4 studies with 1,238 subjects overall, we developed an implicit measure based on the implicit‐association test as well as an explicit (survey) measure of NIH, taking into account theoretical insights on attitude structure. We provide evidence for reliability as well as construct and criterion validity. We want to facilitate further research on NIH and knowledge transfer (a) by providing a better theoretical framework for NIH on the basis of the tripartite componential model of attitudes, (b) by demonstrating the application of association‐based implicit measures for management research, and (c) by providing a validated multidimensional survey scale to measure NIH explicitly. We also provide recommendations on how managers can utilize the NIH measurement instruments to investigate NIH and potential countermeasures in detail and they can test the behavioral outcomes postulated by previous research.     

Convergence of stakeholders’ environmental threat perceptions following mass coral bleaching of the Great Barrier Reef

Managing human use of ecosystems in an era of rapid environmental change requires an understanding of diverse stakeholders’ behaviors and perceptions to enable effective prioritization of actions to mitigate multiple threats. Specifically, research examining how threat perceptions are shared or diverge among stakeholder groups and how these can evolve through time is increasingly important. We investigated environmental threat perceptions related to Australia's Great Barrier Reef and explored their associations before and after consecutive years of mass coral bleaching. We used data from surveys of commercial fishers, tourism operators, and coastal residents (n = 5254) conducted in 2013 and 2017. Threats perceived as most serious differed substantially among groups before bleaching but were strongly aligned after bleaching. Climate change became the most frequently reported threat by all stakeholder groups following the coral bleaching events, and perceptions of fishing and poor water quality as threats also ranked high. Within each of the 3 stakeholder groups, fishers, tourism operators, and coastal residents, the prioritization of these 3 threats tended to diverge in 2013, but convergence occurred after bleaching. These results indicate an emergence of areas of agreement both within and across stakeholder groups. Changes in perceptions were likely influenced by high-profile environmental-disturbance events and media representations of threats. Our results provide insights into the plasticity of environmental-threat perceptions and highlight how their convergence in response to major events may create new opportunities for strategic public engagement and increasing support for management.     

Not seeing is not believing: volunteer beliefs about Burmese pythons in Florida and implications for public participation in invasive species removal

Public engagement is important to invasive species management, and recreational harvest programs are one way agencies seek to involve the public and raise awareness. We surveyed participants (n = 660) and non-participants (n = 77) in the 2013 Python Challenge^TM to understand whether this event achieved its primary goal of raising awareness of the ecological impact of Burmese pythons (Python molurus bivittatus) in south Florida. Respondents indicated a high level of ‘concern’ about the seriousness of the python problem and the need for management actions. Concern was affected positively by environmental motivations, experience of seeing pythons in the wild, older age, and female sex, but negatively by level of Python Challenge involvement. Results suggest that ‘proximate’ experience of not seeing a python may reduce concern, whereas ‘ongoing’ experience may temper concern without diminishing involvement. This research highlights the role of experience in shaping beliefs and advises diligence in public participation programs.     

Social values and biodiversity conservation in a dynamic world

Understanding what shape values (which ultimately shape human behavior) will help improve the effectiveness of conservation solutions that depend on public support. To contribute to this understanding, we investigated the influence of societal‐level changes, such as modernization, on values in a multilevel framework. We collected survey responses (n = 4183) to questionnaires mailed to a random selection of households within each county in Washington (U.S.A.) (response rate 32%). We used multilevel modeling to determine the relationship between modernization (e.g., county‐level urbanization, wealth, and education) and wildlife value orientations (values that shape thought about wildlife) while controlling for individual‐level sociodemographics. We then explored how values influence conservation support at different levels (e.g., individual and county) and how values explain conservation support in a case study of public responses to wolf (Canis lupis) recovery. We found positive associations between county‐level examples of modernization and mutualism (a wildlife value orientation that prioritizes the perceived needs of wildlife) independent of a respondent's sociodemographics, and negative associations between modernization and domination (a wildlife value orientation that prioritizes human needs). Our results suggest that context has an additive impact on one's values; certain locations exhibited domination values, whereas others exhibited a mix of value types. This finding is important because actions that restrict human interests to promote biodiversity were negatively associated with domination and positively associated with mutualism. In the wolf case study, mutualism was strongly correlated with less social conflict over wolf recovery in many, but not all, counties (e.g., Pearson's r correlation = 0.59 in one county and a nonsignificant correlation in another). Our findings suggest that modernization operates on values within a state with implications for biodiversity, but other factors in addition to values must be investigated to fully understand what leads to proconservation behavior.     

Community motivations to engage in conservation behavior to conserve the Sumatran orangutan

Community‐based conservation programs in developing countries are often based on the assumption that heteronomous motivation (e.g., extrinsic incentives such as economic rewards and pressure or coercion to act) will incite local communities to adopt conservation behaviors. However, this may not be as effective or sustainable as autonomous motivations (e.g., an intrinsic desire to act due to inherent enjoyment or self‐identification with a behavior and through freedom of choice). We analyzed the comparative effectiveness of heteronomous versus autonomous approaches to community‐based conservation programs through a case study of Sumatran orangutan (Pongo abelii) conservation in 3 villages in Indonesia. Each village had a different conservation program design. We surveyed people (n = 240) to determine their motivations for and behavior changes relative to orangutan and orangutan habitat (forest) protection. Heteronomous motivations (e.g., income from tourism) led to greater self‐reporting of behavior change toward orangutan protection. However, they did not change self‐reported behavior toward forest (i.e., orangutan habitat) protection. The most effective approach to creating self‐reported behavior change throughout the community was a combination of autonomous and heteronomous motivations. Individuals who were heteronomously motivated to protect the orangutan were more likely to have changed attitudes than to have changed their self‐reported behavior. These findings demonstrate that the current paradigm of motivating communities in developing countries to adopt conservation behaviors primarily through monetary incentives and rewards should consider integrating autonomous motivational techniques that promote the intrinsic values of conservation. Such a combination has a greater potential to achieve sustainable and cost‐effective conservation outcomes. Our results highlight the importance of using in‐depth sociopsychological analyses to inform the design and implementation of community‐based conservation programs.