Coincidence and Upgrade: A Typical Case Study of Rural Ecotourism Development

Abstract

At present, internal rural tourism is at the stage of upgrading and renewing, and ecotourism has been considered to be the main direction. This paper discussed the concepts and criteria of rural tourism and ecotourism, analyzed a typical case of Nongke Village of Chengdu City-being considered to be the first rural tourism site in China, went deep into the problems of the contents and criteria of the development of rural ecotourism, and tried to probe into the principles of the development of rural ecotourism both theoretically and practically so as to understand the rules of the development of rural ecotourism.     

乡村旅游形象系统策划——以黟县深冲村为例

乡村旅游是新农村建设的重要模式。以黟县深冲村为例，首先基于地脉、文脉、市场感应以及竞争替代4个要素分析进行旅游形象总体定位，然后从理念识别系统、行为识别系统和视觉识别系统3个层次进行旅游形象系统策划，这是乡村旅游可持续发展的内在要求。     

大连市农村居民环境意识调查分析

研究农村居民的环境意识对于确立环境管理的理论及把握农民的环境意识状况具有重要的意义。本文采用了问卷和访谈的方法调查了大连市农村居民的环境意识,并运用spas软件对调查数据进行了统计分析,得出大连市农村居民的环境意识水平高于2006年国家环保总局调查的全国公众环境意识的平均水平,但这一水平仍有待提高。最后,文章提出增强大连市农村居民的环境意识可以通过提高人们的文化水平、增加环境保护知识的宣传等途径来实现。