Objective: This study examined whether reward and punishment sensitivities, as conceptualized by Gray and McNaughton's revised reinforcement sensitivity theory (RST), influenced young female drivers' attention toward a series of positive and negative antispeeding advertisement images. Young females' increasing crash risk is associated with their engagement in risky behaviors, which, in turn, has been associated with a stronger behavioral approach system (BAS; sensitive to rewards). It was predicted that individuals with a stronger BAS would elicit larger N100 and N200 mean amplitudes (reflecting greater attention) toward the positive images. Similar associations were predicted in relation to the fight–flight–freeze system (FFFS; sensitive to punishments) for negative images.
Method: Twenty-four female drivers (17–25 years; final N = 16) completed Corr-Cooper's RST-Personality Questionnaire, prior to undergoing an event-related potential computerized visual task (i.e., oddball paradigm) that included positive, negative, and neutral images as targets against checkerboard image distractors.
Results: Contrary to expectations, individuals with a stronger BAS (Reward Reactivity and Impulsivity) demonstrated significantly larger N200 mean amplitudes at the Cz electrode site on presentation of the negative images than those with a weaker BAS. No other significant RST effects were found.
Conclusions: These findings provide some preliminary objective support for the use of negative emotion-based road safety advertisements for young females. Further, this study provides support for using psychophysiological measures to enhance understanding of traffic injury persuasion. 相似文献
Following Hartmann and Apaolaza-Ibáñez’ [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional green ad promoting environmental product attributes, and a combined nature ad featuring a pleasant nature image in addition to functional attributes. We extend prior research by simultaneously testing moderating and mediating mechanisms to explain brand attitudes and purchase intention. Using a quota sample of 456 consumers, findings suggest that the functional ad enhances perceptions of environmental brand benefits, which positively affect purchase intention partially mediated by brand attitudes. The combined nature ad, by contrast, activates an additional emotional process of virtually experiencing nature which positively influences brand attitudes and purchase intention beyond perceptions of environmental brand benefits. The effects of the combined nature ad are even stronger for highly involved consumers. 相似文献
The purpose of this study is to examine the critical success factors of sustainable manufacturing practices (SMPs) in Malaysian automotive industry. The questionnaires were designed and distributed to the 50 respondents. The pilot study sample consists of 26 respondents from 50 questionnaires, with an average response rate of 52%. The results of reliability analysis show that social responsibility is critical factor influencing the direct SMPs implementation success. By implementing SMPs in Malaysian automotive industry, it can assist company to improve the quality of management. Thus, this study recommends that the future research explore the influence of SMPs on sustainable performance in Malaysian automotive industry. 相似文献
Sugar industries require a large amount of water for processing, and also generate large amounts of high-degree polluted wastewater. To maintain the water balance in the industry, it is imperative that effective treatment methods need to be devised to treat the wastewaters. The main aim of the present work is to treat the sugar industry wastewater by combined thermal and electro-oxidation methods with a metal and a catalyst based on ferrous material. Results showed a reduction of 75.6% of COD and 79.2% of colour content with thermal treatment, and 97.8% of COD and 99.7% of colour with combined thermal and electrocoagulation treatments under optimum conditions. These reduction levels are adequate for recycling limits. 相似文献
China is facing the challenge of many marine environment problems with rapid economic growth. Japan had experienced similar marine environmental pressure during its industrialization and had been facing the problem through successful environment policy step by step. The paper reviews the lessons and experiences of Japan’s marine environment protection and analyzes the marine environment pollution in China and its causes, taking Shandong province as a case, such as GDP-oriented economic growth, heavy coal assumption, etc. The paper also analyzes the marine industry with focuses on coastal tourism and its relationship with marine environment. Suggestions on polices are provided based on the analysis on China’ marine environment and Japan’s experience. 相似文献