文化和旅游的关系网络及其融合路径研究

为破解文化和旅游融合发展过程中的困难和挑战,借鉴共生理论、社会互动理论和互惠规范理论,构建了文化和旅游共生—共建—共享的关系网络,并进一步从政府、企业和旅游者角度提出文旅融合发展路径,最终构建了文化和旅游在理念、职能、产业、市场、服务和交流方面的六大融合矩阵。     

游客感知价值对故宫文创产品购买意向的影响研究

以故宫文创产品为例,构建了博物馆文创产品六维感知价值与购买意向的概念模型,并利用结构方程模型对假设加以检验。研究发现,创新价值和体验价值对游客购买意向具有显著影响,而品质价值、社会价值、价格价值并非是引起游客购买意向的主要因素。基于此,提出继续推动故宫文创产品创新,加大体验式产品开发。     

Human Settlements on the Northern Shores of Lake Aral and Water Level Changes

The shore of Lake Aral in Kazakhstan is a perfect area for studying the human adaptation strategy to past climate changes. New archaeological material, gathered along the northern shores during the expedition of the INTAS project CLIMAN, is briefly presented. Changes in settlement activity during the Atlantic and Subboreal are related to lake level changes of the Aral Sea. A previ-ously proposed lake level maximum needs to be revised. In particular the lake level stand at 72/73 m, with an assumed age of 5000 BP is definitely refused. Based on the presented data the maximum lake level most probably never reached beyond 57/58 mean average sea level (masl). Furthermore the regression during the 15^th–16^th centuries has been underestimated. It may have been lower than the present day level. Thus the present desiccation of the Aral Sea is historically not unique, as a similar regression, probably induced by man as well, has occurred at least once during history. A readjustment of the water level is, therefore, possible at any time.     

Unexpected threat from conservation to endangered species: reflections from the front-line staff on sea turtle conservation

This study described the paradox created by the efforts of a conservation organization, which caused an emerging threat to the survival of an endangered species, as well as proposed recommendations to mitigate this paradox. In-depth interviews were conducted to investigate the problems encountered during the implementation of conservation practices by green sea turtle conservation workers (volunteers) in Lanyu, Taiwan. The staff believed that the implementation of the green sea turtle conservation measures violated the traditional cultural beliefs of the local residents (Tao/Yami ethnic group), which caused resentment by the residents towards the organization. Consequently, the residents did not cooperate with the organization and even discouraged conservation activities. In addition, green sea turtle ecotourism promoted by the conservation organization in recent years violated local customs of not having contact with green sea turtles or entering their habitats.     

库区滨水城镇设计的生态学方法分析

三峡工程建设引起库区自然水环境的变化,使得在175m以下及临近该水位的个别城镇面临搬迁重建。库区城镇的原有特色是千百年来人类活动与自然环境相适应所形成的,具有三峡库区自身的特点。以生态学的理论为指导,结合现代的规划方法、城市建设技术为传承库区独特的文化和生态遗产,同时可持续地开发利用提供科学的依据和指导。     

反硝化真菌-细菌优化组合及其脱氮能力研究

从多种真菌中筛选到3株脱氮活性较高的真菌,并将其与一株从武汉市郊新筛选分离到的具有较强脱氮能力的细菌HS-03进行混和培养,通过正交实验确立其最佳培养条件。正交实验方差分析表明:碳源、pH值和温度3个因素对脱氮率的影响都非常显著,菌种因素对脱氮率有一定影响。实验结果表明,真菌与细菌混合脱氮的最佳培养条件为:以琥珀酸钠为碳源,NaNO3为N源,C/N为10,pH=7.5,温度30℃。细菌HS-03和真菌Fusariumoxyspurum的组合优于其它组合。在最佳培养条件下,该组合能在21h内去除10mmolNO3-,优于相同条件下细菌HS-03或真菌F.oxyspurum的反硝化能力。     

文物保存环境调湿净化一体化装置的效果评价

相对湿度是文物保存环境的一个极其重要的参数,NOx耦合水分对于文物的破坏性很大。在前期开发的空气净化器的基础上,研究了空气净化和湿度调节系统集成技术和参数,考察了空气净化器各单元对NOx的去除率,并评价了流量和相对湿度的影响,结果发现不同净化单元的设置合理有效。相对湿度低的情况下,氮氧化物去除率较高,达到96%以上,但在相对湿度较高的情况下则降低为66%。将空气净化器串联了调湿装置后,发现调湿器调湿效果显著,在各种环境湿度的情况下能有效的保持展柜的湿度。但在降湿效果上有待提高,调湿器的结构以及参数需要进一步优化。     

生态治理工程对锡林郭勒草地生态系统文化服务感知的影响研究

锡林郭勒近年来草地退化趋势严重,一系列生态治理工程陆续开展。基于问卷调查法,探究草地文化服务牧户感知情况及其影响因素,对比分析不同治理工程区牧户对草地文化服务感知的差异。结果表明:(1)牧户对草地文化服务的感知受其民族、年龄、文化水平的影响(P<0.05)。蒙古族对生理和精神健康、美学价值的感知高于汉族;年龄较高的群体对生理及精神健康服务、教育及研究价值感知较高,对休闲娱乐的感知较低;高文化水平群体对教育及研究价值感知较高。(2)生态工程影响草地文化服务的牧户感知,"草畜平衡+休牧+禁牧"区牧户对草地多项文化服务(生理及精神健康、灵感、精神及宗教信仰、地方感、休闲娱乐)的感知低于其他治理工程区。     

Adapting the bioblitz to meet conservation needs

When conservation strategies require new, field‐based information, practitioners must find the best ways to rapidly deliver high‐quality survey data. To address this challenge, several rapid‐assessment approaches have been developed since the early 1990s. These typically involve large areas, take many months to complete, and are not appropriate when conservation‐relevant survey data are urgently needed for a specific locale. In contrast, bioblitzes are designed for quick collection of site‐specific survey data. Although bioblitzes are commonly used to achieve educational or public‐engagement goals, conservation practitioners are increasingly using a modified bioblitz approach to generate conservation‐relevant data while simultaneously enhancing research capacity and building working partnerships focused on conservation concerns. We term these modified events expert bioblitzes. Several expert bioblitzes have taken place on lands of conservation concern in Southern California and have involved collaborative efforts of government agencies, nonprofit organizations, botanic gardens, museums, and universities. The results of expert bioblitzes directly informed on‐the‐ground conservation and decision‐making; increased capacity for rapid deployment of expert bioblitzes in the future; and fostered collaboration and communication among taxonomically and institutionally diverse experts. As research and conservation funding becomes increasingly scarce, expert bioblitzes can play an increasingly important role in biodiversity conservation.     

Sustainable consumption: the effects of knowledge,cultural values,environmental advertising,and demographics

As a result of human lifestyles and unsustainable consumption patterns, the environment continues to deteriorate and thus inhibit sustainable development. In order to curb this situation and promote a sustainable economy, one of the solution is to reduce conventional products consumption and shift to green products. Over the past 20 years, marketing managers keenly seek to understand the green market; however, inadequate information on how to promote consumers’ green behavioral intentions is slowing the growth of green markets and becomes a barrier for firms when developing segments and communicating strategies for effective promotion of green products in countries like Malaysia where the trend is fairly new. Therefore, this study attempts to examine the impact of environmental knowledge, cultural values, and environmental advertising and determine the moderating effect of income level, education level, and gender on consumers’ green purchase intentions. A survey was administered, and a total of 405 valid questionnaires were obtained. Structural equation modeling technique was used to evaluate the causal model by using SmartPLS 2.0 software. The finding results suggest that cultural values and environmental advertising are the main influences in building green purchase intentions, while environmental knowledge is not significantly related. The results also indicate that education level and gender have a significant positive moderation effect while income did not. This suggests that green purchase intentions’ motivational factors are greater among highly educated individuals, with females in particular. The discussions and implications of these findings are further elaborated.