长江禁捕典型省域渔民生态种养采纳意愿及其驱动路径研究

当前,构建以渔民生态种养为主的生计转型长效机制,确保渔民“稳得住,能致富”是政府部门和学术界共同关注的重点。本文基于“生计恢复力”理论构建了“缓冲—自组织—学习”三维分析框架,借助必要条件分析（NCA）和模糊集定性比较分析（fsQCA）两种分析方法,从组态视角对长江退捕渔民生态种养采纳意愿的关键驱动条件、作用路径和潜在替代关系进行研究。研究发现：(1)NCA与QCA分析结果显示,单一条件无法形成渔民生态种养采纳意愿程度高的必要条件,但fsQCA组态分析显示,自组织能力尤其是对奖补惠及和政策新闻的关注能单独引致解释结果的产生。(2)渔民生态种养采纳意愿存在三种驱动路径,分别是自组织主导型、自组织—学习驱动型和缓冲—学习驱动型。同时,渔民生态种养采纳意愿存在三种抑制类型,分别是学习抑制型、自组织—学习抑制型及缓冲—自组织抑制型。(3)在特定条件下,自组织能力可以与其他两种能力的条件组合等效替代,以“殊途同归”的方式提升渔民生态种养采纳意愿。     

协同引擎、外部环境与流域生态补偿多主体协同行为研究——以山东省大汶河流域为例

联合多方利益相关主体实施协同行为,提升多元异质性主体之间的协同性,对优化流域生态补偿机制效能至关重要。本文基于山东省大汶河流域的979份实地调研数据,运用层次回归与有调节的中介效应检验方法,实证剖析协同引擎、外部环境对流域生态补偿多主体协同行为的驱动机理。研究表明：①协同引擎对流域生态补偿多主体协同行为具有显著正向驱动作用;②协同意愿在协同引擎与协同行为之间起中介作用,协同引擎可通过强化协同意愿间接驱动协同行为;③外部环境正向调节协同意愿向协同行为的转化,政府规制与社会规范的调节作用均通过显著性检验;④有调节的中介效应检验结果显示,高水平的政府规制及社会规范影响下,协同意愿在协同引擎与协同行为之间的中介作用得到增强,但在低水平的政府规制与社会规范影响下,协同意愿的中介作用并不显著。     

The Effects of Environmental Brand Attributes and Nature Imagery in Green Advertising

Following Hartmann and Apaolaza-Ibáñez’ [(2009). Green advertising revisited. Conditioning virtual nature experiences. International Journal of Advertising, 28(4), 715–739] approach, this experimental study compares the effects of three types of green print ads: a non-green ad, a functional green ad promoting environmental product attributes, and a combined nature ad featuring a pleasant nature image in addition to functional attributes. We extend prior research by simultaneously testing moderating and mediating mechanisms to explain brand attitudes and purchase intention. Using a quota sample of 456 consumers, findings suggest that the functional ad enhances perceptions of environmental brand benefits, which positively affect purchase intention partially mediated by brand attitudes. The combined nature ad, by contrast, activates an additional emotional process of virtually experiencing nature which positively influences brand attitudes and purchase intention beyond perceptions of environmental brand benefits. The effects of the combined nature ad are even stronger for highly involved consumers.     

企业管理人员气候变化意识的统计分析

本文首先总结了气候变化意识的定义和内涵,认为气候变化意识包括对气候变化的原因、影响和应对措施等问题的认知和应对气候变化的行为意愿两部分.其次基于问卷调查的数据,统计了企业管理人员对气候变化问题的认知和应对气候变化的行为意愿的各项问题的得分率.在气候变化的认知方面,受访者对于气候变化的原因的认知水平比较低,对于气候变化的全球协议和中国政策的认知水平非常低,对于气候变化的原因和减缓气候变化的措施的认知水平比较高,对于适应气候变化的各项措施的认知程度则有明显的差异;在应对气候变化的行为意愿方面,大多数受访者愿意在日常生活中采取行动减缓气候变化,也有大部分受访者认为企业是应对气候变化的主要利益相关方之一,企业应对气候变化的最主要的推动力是强制性的标准和法令的执行以及经济激励政策的引导,中国企业已经采取的应对气候变化的措施主要是节能减排取得了明显成效、淘汰了落后产能、开展了清洁生产及循环经济等.     

Accessibility and trust: the two dimensions of consumers’ perception on sustainable purchase intention

The aim of this article is to shed new light on which dimensions compose sustainable purchase intention (SPI) with the purpose of understanding what moves consumers to a potentially more sustainable behaviour. Even though several studies have researched which factors influence consumer’s intention to buy in a more sustainable way, no comparable research in consumer behaviour was found studying these dimensions in a triple bottom line perspective (profit, people, and planet) that could also provide future corporate and academic applications. Therefore, this article proposes a new construct – Consumers’ Perception on SPI, defined using the C-OAR-SE procedure and measured using exploratory and confirmatory factor analysis using two different samples. In-depth interviews and online survey to actual consumers of sustainable products were undertaken in partnership with a sustainable project using its database, guaranteeing that real consumers’ perceptions were gathered for this study. The construct is proposed with two dimensions (measured by nine items): Accessibility (including facets such as product lower pricing, availability in stores, and being sold within a convenient proximity to home) and Trust (including consumers needs such as: to get to know and trust products through understanding the labels; to have had good experiences in the past or simply to have new trial opportunities). Theoretical and practical implications of the findings are also discussed.     

Sustainable consumption: the effects of knowledge,cultural values,environmental advertising,and demographics

As a result of human lifestyles and unsustainable consumption patterns, the environment continues to deteriorate and thus inhibit sustainable development. In order to curb this situation and promote a sustainable economy, one of the solution is to reduce conventional products consumption and shift to green products. Over the past 20 years, marketing managers keenly seek to understand the green market; however, inadequate information on how to promote consumers’ green behavioral intentions is slowing the growth of green markets and becomes a barrier for firms when developing segments and communicating strategies for effective promotion of green products in countries like Malaysia where the trend is fairly new. Therefore, this study attempts to examine the impact of environmental knowledge, cultural values, and environmental advertising and determine the moderating effect of income level, education level, and gender on consumers’ green purchase intentions. A survey was administered, and a total of 405 valid questionnaires were obtained. Structural equation modeling technique was used to evaluate the causal model by using SmartPLS 2.0 software. The finding results suggest that cultural values and environmental advertising are the main influences in building green purchase intentions, while environmental knowledge is not significantly related. The results also indicate that education level and gender have a significant positive moderation effect while income did not. This suggests that green purchase intentions’ motivational factors are greater among highly educated individuals, with females in particular. The discussions and implications of these findings are further elaborated.     

基于ANP的煤矿员工非意向不安全行为影响因素研究

为量化分析非意向不安全行为的影响因素,基于专家判断法和网络层次分析法（ANP）,运用超级决策（SD）软件分析评价了30个因素对非意向不安全行为的影响。结果表明:对国有大中型煤炭企业而言,个体特征、组织及任务、机械设备对非意向不安全行为有很大的影响,环境因素对非意向不安全行为影响权重相对较小;应急反应、应急演练、信息传递、注意力、监督反馈、安全警示、工作经验、应急设施、作业规范、疲劳程度等10个因素是企业干预、控制非意向不安全行为的重点关注因素。     

游客感知价值对故宫文创产品购买意向的影响研究

以故宫文创产品为例,构建了博物馆文创产品六维感知价值与购买意向的概念模型,并利用结构方程模型对假设加以检验。研究发现,创新价值和体验价值对游客购买意向具有显著影响,而品质价值、社会价值、价格价值并非是引起游客购买意向的主要因素。基于此,提出继续推动故宫文创产品创新,加大体验式产品开发。     

地铁施工阶段险兆事件自愿上报意愿影响因素研究

为提高地铁施工阶段险兆事件自愿上报水平,研究地铁施工阶段险兆事件自愿上报意愿的影响因素,通过文献查阅和访谈等方法归纳出险兆事件自愿上报意愿的影响因素,建立险兆事件自愿上报意愿指标体系。基于组合赋权法计算的权重对各指标进行重要性排序,并提出提高险兆事件自愿上报水平的对策建议。结果表明:认知水平、未对上报者和当事人保密、存在责备及苛责文化和无惩罚制度没有充分落实是地铁施工阶段险兆事件自愿上报意愿的关键影响因素。     

分布式认知理论框架下农户土地转出意愿影响因素研究——基于SEM模型的武汉城市圈典型地区实证分析

基于分布式认知理论,从"个人力"、"地域力"、"文化力"三个层次构建农户土地流转认知的影响因素理论框架,利用"武汉城市圈"典型地区土地流转调查数据构建结构方程模型(Structural Equation Model,SEM),定量分析各影响因素在农户土地流转认知中的作用。研究证实:不同农户认知群体之间存在不同流转认知偏好,"无文化的老农民"相对于"有文化的年轻职业者"在土地流转认知中更加保守;农户对土地的需求普遍偏向土地的资产属性和财产权利,农村土地流转具备内在动力;然而,出于对土地社会保障功能的需求,农户不会因为其家庭生产方式和经济来源明显脱离土地而产生强烈的土地转出愿意,农户的家庭生计条件及"土地情节"在一定程度上制约了土地流转;村镇干部"取信于民"是农户获得"安全感",克服风险规避心理促进土地流转认知的最重要因素;流转价格是对农户在土地流转中物质与精神"双重损失"的资金补偿,两者的匹配程度对农户的认知具有重要作用。在此基础上,得出要规范流转程序、健全流转监督机制、保护农民利益,加强农村社会保障制度建设以确保农民获得公平的社会保障,加快推进和支持农村教育以提高农村劳动力素质,建立和完善土地流转制度保障和农业经营扶持机制等政策启示。