基于赞助搜索的广告研究进展评述

基于赞助搜索的广告已经成为了网络营销的重要工具,不仅为搜索引擎提供主要的收入来源也为广大企业提供销售渠道。由于这种广告形式和其他广告形式有很大的区别,因此对其深入研究具有重要性和紧迫性。但是相关研究还比较匮乏,还没有成为体系。本文在已发表的相关文献基础上,介绍了赞助搜索广告的一般流程并在结合信息可视化技术的基础上将相关研究分为三类：基于服务商角度的研究;基于广告商角度的研究以及关键字生成和结果页相关研究。然后对每个研究类别的主要问题、建模假设和方法以及结论进行回顾和评述,以期抛砖引玉,推动理论界对此问题的研究。     

Key Features and Context‐Dependence of Fishery‐Induced Trophic Cascades

Abstract: Trophic cascades triggered by fishing have profound implications for marine ecosystems and the socioeconomic systems that depend on them. With the number of reported cases quickly growing, key features and commonalities have emerged. Fishery‐induced trophic cascades often display differential response times and nonlinear trajectories among trophic levels and can be accompanied by shifts in alternative states. Furthermore, their magnitude appears to be context dependent, varying as a function of species diversity, regional oceanography, local physical disturbance, habitat complexity, and the nature of the fishery itself. To conserve and manage exploited marine ecosystems, there is a pressing need for an improved understanding of the conditions that promote or inhibit the cascading consequences of fishing. Future research should investigate how the trophic effects of fishing interact with other human disturbances, identify strongly interacting species and ecosystem features that confer resilience to exploitation, determine ranges of predator depletion that elicit trophic cascades, pinpoint antecedents that signal ecosystem state shifts, and quantify variation in trophic rates across oceanographic conditions. This information will advance predictive models designed to forecast the trophic effects of fishing and will allow managers to better anticipate and avoid fishery‐induced trophic cascades.     

Do mucilage events influence pico- and nanoplankton size and structure in the Adriatic sea?

Temporal changes in abundance and biomass of picophytoplankton, heterotrophic pico-eukaryotes, and nanoplankton assemblages were investigated along a transect crossing the Adriatic Sea, from the Italian to the Croatian coast. This 15-months (June 1999-August 2000) investigation allowed comparing microbial parameters during summer 1999 (year without mucilage) and summer 2000 when a major mucilage event occurred. Pico- and nanoplankton assemblages displayed significant differences between the 2 summer periods. The main differences can be summarized as: (i) presence of cyanobacterial blooms (up to 10⁸ cells l^-1) in summer 2000, absent in summer 1999; (ii) an increasing fraction of heterotrophic pico-eukaryotes (up to 5.0 × 10⁶ cells l^-1) and heterotrophic nanoplankton (size 2-5 µm) during mucilage event; (iii) a reduced abundance of small-sized (2-3 µm) phototrophic nanoplankton in summer 2000. Changes in community structure were signals of changes in trophic condition of the system, which resulted in a competitive advantage for small sized pico- and nanoheterotrophs. Data presented here indicated that mucilage events are associated with changes in microbial community structure and functioning in ambient water and induced the amplification of 3-step microbial food chain. The potential use of the heterotrophic pico-eukaryotes for describing alterations of the trophic pathways during mucilage events is discussed.     

SnAgCu焊料中Sn元素在模拟土壤溶液中的浸出行为

研究了Sn-3.5Ag-0.75Cu无铅焊料及其与Cu基板的钎焊接头在模拟土壤的NaCl,NaCl-Na2SO4和NaCl-Na2SO4-Na2CO3溶液中Sn元素的浸出行为.结果表明:焊料在NaCl-Na2SO4-Na2CO3溶液中Sn的浸出相对严重;而接头在NaCl溶液中Sn的浸出量最多.在Sn浸出量多的焊料和接头表面形成厚而疏松的腐蚀产物,XRD分析表明其产物主要由SnO,SnO2和Sn4(OH)6Cl2组成.动电位极化测试分析表明接头中Cu基板与焊料合金之间的电偶腐蚀是焊料合金与接头在同种溶液中Sn元素浸出差异的主要原因.     

CF8611/AC531复合材料的实验室加速老化行为研究

目的获得CFRP的老化行为规律,研究紫外辐照、温度和湿度等环境因素的影响,方法以湿热效应和光氧老化的等量、等效损伤为原则,确定实验室加速老化环境谱编制方法。以CF8611/AC531复合材料为对象,依据确定的加速老化试验方案,开展加速老化试验,观察其微观形貌,并测量开路电位和动电位极化曲线。结果老化前,CFRP表面完整无裂纹,碳纤维/树脂界面结合良好;老化后,树脂基体出现裂纹和孔洞,同时界面遭到破坏。极化曲线随着老化时间的增长会向右下方移动,自腐蚀电位微降,幅度为0.0326 V,自腐蚀电流密度增长了近1621倍。结论加速老化导致表面碳纤维裸露面积不断增大,时间越长,破坏作用越明显,实际使用中应防止其与金属直接接触。     

温度对镁合金牺牲阳极材料电化学行为的影响研究

目的研究温度对常用镁合金阳极材料MIC、AZ31、AZ63电化学行为的影响。方法根据GB/T 17848—1999,采用四天加速试验法,在25～70℃的人造海水介质中进行阳极电化学性能评价,并观察腐蚀后阳极的宏观腐蚀形貌。采用极化曲线测试技术,研究温度对加速试验前后阳极的极化行为影响。结果随着温度的升高,三种镁阳极的局部腐蚀明显加剧,溶解状态逐渐变得不均匀。随着温度的上升,三种镁阳极的实际电容量和电流效率呈小幅增加趋势,温度的影响不显著。极化曲线显示,镁阳极表现出活化溶解特征,温度升高明显促进了镁阳极的阴极过程,自腐蚀速率逐渐增加。结论在腐蚀初期,温度升高明显促进了镁合金阳极的腐蚀过程,但对镁阳极的电化学性能影响不显著,这可能与后期腐蚀产物生成以及表面状态的变化有关。     

The prediction of safe lifting behavior: an application of the theory of planned behavior

PROBLEM: Injuries resulting from lifting are costly, and create significant pain and discomfort. While engineering controls are the most effective means of reducing risks, most organizations continue to rely on manual lifting techniques. The problem, however, is that the use of safe-lifting techniques is inconsistent and managers have a difficult time motivating use of these techniques. Consequently, it is important to understand the factors driving safe-lifting behaviors. METHODS: This study used a survey to apply the theory of planned behavior (Ajzen., I., 1991. The theory of planned behavior. Organization Behavior and Human Processes, 50, 179-211) to safe-lifting among 136 materials management employees at a heavy manufacturing organization. Structural equation modeling and factor analysis were employed to analyze relationships among constructs. RESULTS: Results revealed that perceived behavioral control and intention were the strongest predictors of safe-lifting behavior. Subjective norms, to a lesser degree, were also important influences on intention. Attitudes did not surface as effective direct predictors of safe-lifting behavior, but did affect behavior and intent via mediating factors (subjective norms and perceived behavioral control). Finally, the theory of planned behavior was supported as an effective model explaining safe-lifting behavior, and had potential application for many other safety-related behaviors. IMPACT ON INDUSTRY: Results from this study emphasize the importance of perceived behavioral control as a factor associated with safety-related behavior.     

Predicting bicycle helmet wearing intentions and behavior among adolescents

INTRODUCTION: Cycling accidents in Australia, especially those resulting in head injuries, are a substantive cause of death and disability; but despite legislation and evidence that helmets reduce the risk of head injury, few adolescents wear them. METHOD: This study employed a revised version of the Theory of Planned Behavior (TPB; [Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50, 179-211]) to investigate the determinants of helmet use among a sample of adolescents. Participants in the initial data collection were 294 high school students in Year 8 and Year 11, with 266 completing a follow-up questionnaire measuring behavior over the previous two weeks. RESULTS: Social norms, perceptions of control, and past behavior significantly predicted intentions to use helmets and perceptions of control and past behavior predicted actual helmet use. CONCLUSIONS: Strengthening the routine of helmet use and building young people's confidence that they can overcome any perceived barriers to helmet use will improve adherence to helmet wearing behavior.     

Should 'Cyrus the Centipede' take a hike? Effects of exposure to a pedestrian safety program on children's safety knowledge and self-reported behaviors

INTRODUCTION: We report the first evaluation of the popular "Cyrus the Centipede" child pedestrian safety program. METHOD: A pre-test/post-test control versus experimental condition design was used to assess Cyrus' impact on third graders' pedestrian safety knowledge, and self-reported pedestrian behaviors. RESULTS: Although some beneficial effects were observed, the program was not reliably effective. In particular, the impact of exposure to Cyrus was strongly influenced by the individual teacher who delivered it, likely due to the highly unstructured nature of the curriculum. SUMMARY: We suggest that: (a) the effectiveness and reliability of such programs be demonstrated before they are widely adopted; and (b) programs that focus on training children in actual or simulated traffic environments may be more effective than those that primarily focus on teaching safety facts and rules.     

Bridge building within the province of proactivity

The research questions posed in this study highlight the importance of valuing proactivity in both prompting an individual to engage in proactive behavior and encouraging the expression of that behavior. We integrate a variety of constructs from the proactivity literature to gain a deeper understanding of proactive behavior as it relates to proactive motivation and supervisory performance evaluations. First, we draw upon self‐determination theory, expectancy–value theory, and the recent integration of the proactive motivation literature to hypothesize that proactive behavior is predicted by the interaction of “can do” and “reason to” proactive motivational states. Second, on the basis of performance theory, we hypothesize that the relationship between proactive behavior and performance depends upon the extent to which the supervisor values proactivity. Specifically, we argue that supervisors with proactive personalities are more likely to value and reward subordinate proactive behavior than passive supervisors. Results provide support for both of our hypotheses. Interestingly, results show that proactive behavior did not result in negative consequences but rather that there was a cost (i.e., lower performance rating) for not taking charge for employees with proactive supervisors. Copyright © 2012 John Wiley & Sons, Ltd.