广告理论课教学若干问题的探讨

本文讨论了在广告教学中广告理论课程在广告学知识体系中的重要位置，分析了忽视广告理论课教学产生的后果，文中最后提出了广告理论课教学的改革措施。     

车辆事故紧急呼救技术发展综述

综述了车辆事故紧急呼救技术的原理,从车辆事故检测识别技术、移动车辆定位技术、无线通信技术和地理信息系统几方面概述车辆事故紧急呼救技术的研究内容。进一步介绍车辆事故紧急呼救技术的国内外研究和应用现状,并从车辆事故识别技术、地图匹配及组合导航、集群通信及通信网络几方面总结并指出车辆事故紧急呼救技术的关键技术和难点。展望了车辆事故紧急呼救技术的发展趋势,并就我国发展车辆事故呼救技术的可行性和发展方向进行探讨。     

Postcopulatory mate guarding by vocalization in the Formosan squirrel

The Formosan squirrel, Callosciurus erythraeus thaiwanensis, emitted different vocalizations in response to terrestrial and aerial predators and snakes. Each vocalization caused nearby individuals to adopt a different type of anti-predator behaviour. In mating bouts, males produced two types of loud calls: precopulatory calls, emitted before copulations, and postcopulatory calls, emitted after copulations. The latter continued for 17 min on average. The estrous female and other males attending the mating bouts stopped moving during the postcopulatory call, so that the calling male was able to tend the female without interruption. The sound characteristics of anti-terrestrial-predator and postcopulatory calls recorded in the captivity were compared, and none of the ten characters of duration and frequency measured differed between the two calls. Playback experiments also showed that responses to the sounds in two different contexts, escape behaviour and defensive immobility, did not differ. The similarity between anti-predator and postcopulatory calls is discussed with reference to the possibility of manipulation and other explanatory hypotheses.     

时延神经网络对宝兴树蛙异质种群鸣叫的聚类分析

对瓦屋山宝兴树蛙3个不同海拔分布(A:山下;B:山腰;C:山上)的异质种群鸣叫的时频参数进行分析,发现三地鸣叫各参数互相重叠,无明显界线.常规统计分析不能使三地的鸣叫聚类为各自的组.使用时延神经网络对三地宝兴树蛙鸣叫的时频参数进行有指导聚类,发现三种群鸣叫有地区性差异,并表现出由个体交流引起的山腰种群群体特征的不显著.推测差异可能是因为长期地理隔离所导致.基于神经网络的分析结果,对各种群间的个体交流情况进行了初步估计.图6表1参20     

基于ASR的呼叫中心系统设计与可靠性研究

本文以IT运行维护的故障申报系统为例,介绍如何利用Nuance Recognizer9.0自动语音识别系统和东进D081A模拟中继语音卡电话处理系统设计基于ASR(自动语音识别)的呼叫中心。文中不仅介绍了设计过程中的各个关键环节,而且对该系统的可靠性进行了深入讨论。其中包括如何合理设计语法文件以提高语音识别率;如何在系统运行期间进行同步保障,使系统逐步趋于完善。     

Improving the health and safety of 911 emergency call centre agents: an evaluability assessment of a knowledge transfer strategy

A knowledge transfer (KT) strategy was implemented by the IRSST, an occupational health and safety research institute established in Québec (Canada), to improve the prevention of psychological and musculoskeletal problems among 911 emergency call centre agents. An evaluability assessment was conducted in which each aspect of the KT approach was documented systematically to determine whether the strategy had the potential to be evaluated in terms of its impact on the targeted population. A review of the literature on KT in occupational health and safety and on the evaluation of such KT programmes, along with the development of a logic model based on documentary analysis and semi-structured interviews with key stakeholders, indicated that the KT strategy was likely to have had a positive impact in the 911 emergency call centre sector. Implications for future research are discussed.     

Effect of Subjective and Objective Workload on Asthenopia at VDU Workplaces

An ergophthalmological tool has been developed to investigate effects of subjective and objective workload on work-related visual complaints (asthenopia). In field studies on different visual display unit (VDU) workplaces effects of objective and subjective workload, work intensity, and work breaks (5-9 min/hour) could be found. It could be shown that during the first hours of VDU work, asthenopic complaints have the tendency to follow effective workload. With increasing working time the effect of a general and visual fatigue overlaps other reported visual complaints in the majority of cases.     

Chick-a-dee call syntax,social context,and season affect vocal responses of Carolina chickadees (<Emphasis Type="Italic">Poecile carolinensis</Emphasis>)

Chick-a-dee calls in many chickadee (Poecile) species are common vocal signals used in a diversity of social contacts. The calls consist of four notes, A, B, C, and D, which follow simple rules of syntax (note ordering and composition) to generate many unique call types. We used field playbacks with Carolina chickadees, P. carolinensis, to ask whether violations of a syntactical rule affected their vocal responses. We show that chickadee responses to typical calls (e.g. AAAACCCC and CCCCDDDD) differ from responses to atypical calls (e.g. CACACACA and DCDCDCDC) depending on playback note composition, season, and social context (presence of heterospecifics). In the fall/winter, playbacks of typical calls with A and C notes elicited the greatest number of A and B notes in chick-a-dee call responses and typical calls with D notes elicited the greatest number of C notes, when in the presence of heterospecifics. In contrast, the corresponding atypical calls did not elicit similar responses. This suggests communicative significance is lost in calls that violate a rule of syntax in the fall/winter. In the spring, neither chickadee feebeefeebay song rate nor chick-a-dee calls responses differed by playback type. We suggest that call syntax is less salient for mated pairs in the spring than it is for fall/winter flocks that rely more on conspecific communication for foraging success and flock cohesion. This study represents the first experimental evidence that chickadees attend to both note composition and ordering in chick-a-dee calls.Communicated by W.A. Searcy     

Complex call in male rock hyrax (<Emphasis Type="Italic">Procavia capensis</Emphasis>): a multi-information distributing channel

Chemicals such as those used for scent marking, or visual cues such as color badges, can transmit information pertaining to different aspects of individual, group and species recognition and attributes. Here, we show that complex acoustic cues, such as calls also have the capacity for such information transfer. Although songs are usually attributed to birds, rock hyraxes (Procavia capensis) engage in a rich and complex vocalizing behavior that we term ‘singing’. Previous studies on various species have shown that a specific vocalization can closely reflect a specific attribute. Using a series of multiple regressions, we show that a single complex vocalization by the adult male rock hyrax closely reflects numerous individual traits, possibly encoding various types of biologically important information (multiple-messages hypothesis). Our study reveals that hyrax songs provide accurate information regarding body weight, size and condition, social status and hormonal state of the singer. We also show that these independent data are sent in a sequential manner, a pattern that probably allows a better partition of the messages embedded in the song. Our results imply that animals, through complex individual vocalizations, can potentially advertise multiple individual attributes in the same manner as that produced by chemical scent marking. Electronic supplementary material  The online version of this article (doi:) contains supplementary material, which is available to authorized users.     

Symptoms and Clinical Findings From the Musculoskeletal System Among Operators at a Call Centre in Sweden—A 10-Month Follow-Up Study

The musculoskeletal health among 57 operators at 1 call centre in Sweden was studied with 10 monthly follow-ups, parallel to a reference group of 1,226 professional computer users in other occupations. Operators at this call centre were more symptom-loaded than the other professional computer users in spite of their younger age and shorter exposure to computer work. Symptoms were long-lasting or recurrent. Muscle tenderness and nerve affections in the neck- shoulder region were the most common specific findings and diagnoses at medical examination of incident symptom cases. More extensive studies should be done on the working conditions and health status among call centre workers.