Objective: Self-report measures are typically used to assess the effectiveness of road safety advertisements. However, psychophysiological measures of persuasive processing (i.e., skin conductance response [SCR]) and objective driving measures of persuasive outcomes (i.e., in-vehicle Global Positioning System [GPS] devices) may provide further insights into the effectiveness of these advertisements. This study aimed to explore the persuasive processing and outcomes of 2 anti-speeding advertisements by incorporating both self-report and objective measures of speeding behavior. In addition, this study aimed to compare the findings derived from these different measurement approaches.
Methods: Young drivers (N = 20, M age = 21.01 years) viewed either a positive or negative emotion–based anti-speeding television advertisement. While viewing the advertisement, SCR activity was measured to assess ad-evoked arousal responses. The RoadScout GPS device was then installed in participants' vehicles for 1 week to measure on-road speed-related driving behavior. Self-report measures assessed persuasive processing (emotional and arousal responses) and actual driving behavior.
Results: There was general correspondence between the self-report measures of arousal and the SCR and between the self-report measure of actual driving behavior and the objective driving data (as assessed via the GPS devices).
Conclusions: This study provides insights into how psychophysiological and GPS devices could be used as objective measures in conjunction with self-report measures to further understand the persuasive processes and outcomes of emotion-based anti-speeding advertisements. 相似文献
Abstract: Few demographic models for any species consider the role of multiple, interacting ecological threats. Many forest herbs are heavily browsed by white-tailed deer ( Odocoileus virginianus ) and a number of these are also harvested for the medicinal, floral, or horticultural trades. Previous studies of the viability of American ginseng ( Panax quinquefolius ) have separately examined the effects of harvesting and deer herbivory. We followed individually marked ginseng plants in 6 populations for 8 years and documented deer browse levels, conducted helicopter surveys to estimate the deer herd size, and documented 2 ginseng harvests. We used this long-term data set to develop a stochastic demographic model that quantified the separate and interactive role of these threats to ginseng viability. Although harvesting and deer herbivory negatively affected ginseng population growth, their effects were not additive. Deer herbivory negatively affected population growth in the absence but not in the presence of harvesting. Life table response experiments revealed that in the presence of harvesting, deer herbivory had some positive effects on vital rates because browsed plants were less apparent to harvesters. Ginseng populations that were harvested responsibly (i.e., planting seeds from harvested individuals) had higher growth rates than those that were harvested irresponsibly. We concluded that both deer populations and harvesting must be managed to ensure sustainable populations of American ginseng. Our findings underscore the importance of long-term monitoring to assess threats to viability and the need for a broad ecological understanding of the complexity of ecosystem management. 相似文献
Natural disasters such as large earthquakes may rapidly result in cascading events such as post-earthquake fires (PEFs) to trigger. This is particularly the case in industrial facilities which is well known as natural-hazard triggered technological accidents (NaTechs). This study provides a response framework for NaTechs caused by earthquake in fuel storage facilities. To do this, seismic vulnerability of fuel storage tanks and possible damage fashions are studied. Considering fuel leakages can result in PEFs, possible scenarios are simulated numerically using Process Hazard Analysis Software Tool (PHAST). A case study including 20 fuel tanks adjacent one to another is investigated to simulate a domino effect when different arbitrary tanks start to ignite; hence, the worst case scenario can be determined. Based on the results of the case studied, inability to extinguish the possible PEFs over less than 9 min can lead to spreading them to the adjacent tanks. The results indicate that it takes about 40 min the adjacent tanks involve in the fires. Therefore, it is of paramount importance to provide an emergency response plan in advance to properly respond to the fires. The study here also highlights the role of preventive strategies in reducing the associated risks of PEFs in industrial facilities. 相似文献