Beyond savanna: An evolutionary and environmental psychology approach to behavioral effects of nature scenery in green advertising

Evolutionary psychology has been proposed as an analytic framework for the behavioral effects of landscapes displayed in advertising. In this study, an evolutionary and environmental psychology approach is used to analyze affective reactions to advertising depicting specific natural environments or urban scenes, both prominent ingredients of contemporary advertising imagery. The experimental field study exposed 750 participants at random to one advert of a set of 13 experimental green energy advertisements, each displaying a different biome. Six basic emotional responses (pleasure, arousal, happiness, freedom, safety, and interest) as well as attitude toward the ad and brand attitude were assessed subsequently. Anova and structural equation analysis were used for data analysis. Results of the study confirm the leading opinion on generalized more positive behavioral effects toward visual stimuli representing nature scenes with biospheric contents as opposed to pictures of urban environments or desert settings. In line with earlier empirical research, further findings do not support the hypothesis on an innate preference for savanna landscapes in adults but confirm preferences for images of lush green landscapes with water and familiar biomes. Overall results give significant support to the application of environmental and evolutionary psychology to advertising.     

RUNOFF PREDICTION USING REMOTE SENSING IMAGERY1

ABSTRACT: Percent imperviousness is an important parameter in modeling the urban rainfall-runoff process and is usually determined using manual methods such as random sampling or conventional accounting methods. In this study two computerized methods are used for estimating the percent imperviousness of urban watersheds using high altitude remote sensing imagery. These methods include the Laser Image Processing Scanner and the Video-Tape Camera system. Imperviousness is directly estimated in the former method while in the latter it is estimated as a function of the statistics of the responses on emulsions of the imagery. The percent imperviousness computed by utilizing remote sensing imagery was used with the conceptual models of rainfall-runoff models. The models were applied to four urban watersheds and the runoff prediction results indicate that imperviousness determined by using remote sensing imagery was as accurate as that obtained by the manual methods, and that the use of remote sensing imagery requires significantly less time and money.     

Destruction of Wetlands and Waterbird Populations by Dams and Irrigation on the Murrumbidgee River in Arid Australia

The Lowbidgee floodplain is the Murrumbidgee Rivers major wetland in southeastern Australia. From more than 300,000 ha in the early 1900s, at least 76.5% was destroyed (58%) or degraded (18%) by dams (26 major storages), subsequent diversions and floodplain development. Diversions of about 2,144,000 ML year^–1 from the Murrumbidgee River come from a natural median flow of about 3,380,000 ML year^–1 providing water for Australias capital, hydroelectricity, and 273,000 ha of irrigation. Diversions have reduced the amount of water reaching the Lowbidgee floodplain by at least 60%, from 1888 to 1998. About 97,000 ha of Lowbidgee wetland was destroyed by development of the floodplain for an irrigation area (1975–1998), including building of 394 km of channels and 2,145 km of levee banks. Over 19 years (1983–2001), waterbird numbers estimated during annual aerial surveys collapsed by 90%, from an average of 139,939 (1983–1986) to 14,170 (1998–2001). Similar declines occurred across all functional groups: piscivores (82%), herbivores (87%), ducks and small grebe species (90%), large wading birds (91%), and small wading birds (95%), indicating a similar decline in the aquatic biota that formed their food base. Numbers of species also declined significantly by 21%. The Lowbidgee floodplain is an example of the ecological consequences of water resource development. Yanga Nature Reserve, within the Lowbidgee floodplain, conserved for its floodplain vegetation communities, will lose these communities because of insufficient water. Until conservation policies adequately protect river flows to important wetland areas, examples such as the Lowbidgee will continue to occur around the world.     

Using Satellite Imagery to Assess Large-Scale Habitat Characteristics of Adirondack Park, New York, USA

Satellite imagery is a useful tool for large-scale habitat analysis; however, its limitations need to be tested. We tested these limitations by varying the methods of a habitat evaluation for white-tailed deer (Odocoileus virginianus) in the Adirondack Park, New York, USA, utilizing harvest data to create and validate the assessment models. We used two classified images, one with a large minimum mapping unit but high accuracy and one with no minimum mapping unit but slightly lower accuracy, to test the sensitivity of the evaluation to these differences. We tested the utility of two methods of assessment, habitat suitability index modeling, and pattern recognition modeling. We varied the scale at which the models were applied by using five separate sizes of analysis windows. Results showed that the presence of a large minimum mapping unit eliminates important details of the habitat. Window size is relatively unimportant if the data are averaged to a large resolution (i.e., township), but if the data are used at the smaller resolution, then the window size is an important consideration. In the Adirondacks, the proportion of hardwood and softwood in an area is most important to the spatial dynamics of deer populations. The low occurrence of open area in all parts of the park either limits the effect of this cover type on the population or limits our ability to detect the effect. The arrangement and interspersion of cover types were not significant to deer populations.     

NOAA satellite data: a useful tool for macro inventory

This article discusses some of the demonstrated and potential uses of data from satellites with large fields of view and high frequency of coverage, such as NOAA AVHRR data and Nimbus-7 CZCS data. The use of such data is discussed for three types of applications: (a) stratification, (b) change detection, and (c) area estimation. It is concluded that such data have considerable promise as an aid to a variety of large-area inventory and monitoring tasks.     

Sampling and Mapping a Soil Erosion Cover Factor by Integrating Stratification,Model Updating and Cokriging with Images

Cost-efficient sample designs for collection of ground data and accurate mapping of variables are required to monitor natural resources and environmental and ecological systems. In this study, a sample design and mapping method was developed by integrating stratification, model updating, and cokriging with Landsat Thematic Mapper (TM) imagery. This method is based on the spatial autocorrelation of variables and the spatial cross-correlation among them. It can lead to sample designs with variable grid spacing, where sampling distances between plots vary depending on spatial variability of the variables from location to location. This has potential cost-efficiencies in terms of sample design and mapping. This method is also applicable for mapping in the case in which no ground data can be collected in some parts of a study area because of the high cost. The method was validated in a case study in which a ground and vegetation cover factor was sampled and mapped for monitoring soil erosion. The results showed that when the sample obtained with three strata using the developed method was used for sampling and mapping the cover factor, the sampling cost was greatly decreased, although the error of the map was slightly increased compared to that without stratification; that is, the sample cost-efficiency quantified by the product of cost and error was greatly increased. The increase of cost-efficiency was more obvious when the cover factor values of the plots within the no-significant-change stratum were updated by a model developed using the previous observations instead of remeasuring them in the field.     

Study of the dynamics of estuarine and coastal waters using remote sensing: the Tinto-Odiel estuary, SW Spain

This paper deals with the application of satellite images to characterize some aspects of the circulation dynamics of the Tinto-Odiel estuary using turbidity patterns as ‘natural tracers’. 15 images (Landsat TM and Spot HRV) were processed to provide synoptic, instantaneous views of the circulation patterns under different environmental conditions. In addition, a comparison was made between results of oceanographic field work, using biplanes and fluorescent tracers, and satellite image turbidity patterns used as ‘ground truth’ data for specific hydroclimatic situations. This approach allowed (1) the identification and mapping of dynamic processes of interest during a theoretical tidal cycle, (2) the elaboration of additional information on the ‘flow schemes’ at the mouth of the estuary with improved spatial and temporal resolution, and (3) the supply of basic data to improve the knowledge of exchange processes between estuarine and coastal waters. The results of this study are considered to be useful for the management of the estuarine system.     

Use of Airborne Thermal Imagery to Detect and Monitor Inshore Oil Spill Residues During Darkness Hours

/ Trials were conducted using an airborne video system operating in the visible, near-infrared, and thermal wavelengths to detect two known oil spill releases during darkness at a distance of 10 nautical miles from the shore in St. Vincent's Gulf, South Australia. The oil spills consisted of two 20-liter samples released at 2-h intervals, one sample consisted of paraffinic neutral material and the other of automotive diesel oil. A tracking buoy was sent overboard in conjunction with the release of sample 1, and its movement monitored by satellite relay. Both oil residues were overflown by a light aircraft equipped with thermal, visible, and infrared imagers at a period of approximately 1 h after the release of the second oil residue. Trajectories of the oil residue releases were also modeled and the results compared to those obtained by the airborne video and the tracking buoy. Airborne imagery in the thermal wavelengths successfully located and mapped both oil residue samples during nighttime conditions. Results from the trial suggest that the most advantageous technique would be the combined use of the tracking beacon to obtain an approximate location of the oil spill and the airborne imagery to ascertain its extent and characteristics.KEY WORDS: Airborne video; Thermal imagery; Global positioning; Oil-spill monitoring; Tracking beacon     

基于机器学习和卫星遥感的PM2.5/10 空间连续分布反演方法研究

在过去的几十年里,快速的经济发展以及工业化、城镇化进程加速使得中国的资源环境承担的压力不断加大。作为影响空气质量的首要污染物,PM_2.5和PM₁₀（记为PM_2.5/10）直接影响着广大人民群众的身体健康。因此,针对PM_2.5/10浓度进行遥感反演研究,对环境监测和控制改善全国空气环境质量具有重要的意义。近些年来,随着对近地面PM_2.5/10浓度研究的不断深入,基于遥感影像数据进行PM_2.5/10浓度的反演方法也日益增多。本文利用Google Earth engine（GEE）平台获取了海量的Landsat 8 OLI遥感影像数据,并结合气象信息、空间特征等参数,采用机器学习中常用的多层映射反向传播神经网络构建了波段反射率与PM_2.5/10浓度之间的反演模型,以获得PM_2.5/10在研究区域的连续分布。为了提高基础PM_2.5/10反演模型的反演精度,还从影响因素和前溯时间两个维度出发,探寻了模型的最优化输入参数组合,并最终实现了对PM_2.5/10浓度的精准反演。以北京市地区为例,模型的PM_2.5和PM₁₀的反演精度R²分别达到0.814和0.796,均方根误差RMSE分别为19.21 μg?m^?3和28.31 μg?m^?3。鉴于该反演结果具有较高的准确性和可靠性,本文所建立的方法模型为研究PM_2.5/10在空间上的连续分布特征提供了新的思路和方法,具有较为重要的科研意义与广泛的应用价值。     

Spatial variance and assessment of nitrogen dioxide pollution in major cities of Pakistan along N5-Highway

This paper discusses the findings of the first car MAX-DOAS (multi-axis differential optical absorption spectroscopy) field campaign (300 km long) along the National Highway-05 (N5-Highway) of Pakistan conducted on 13 and 14 November, 2012. The main objective of the field campaign was to assess the spatial distribution of tropospheric nitrogen dioxide (NO₂) columns and corresponding concentrations along the N5-Highway from Islamabad to Lahore. Source identification of NO₂ revealed that the concentrations were higher within major cities along the highway. The highest NO₂ vertical column densities (NO₂ VCDs) were found around two major cities of Rawalpindi and Lahore. This study also presents a comparison of NO₂ VCDs measured by the ozone monitoring instrument (OMI) and car MAX-DOAS observations. The comparison revealed similar spatial distribution of the NO₂ columns with both car MAX-DOAS and satellite observations, but the car MAX-DOAS observations show much more spatial details. Maximum NO₂ VCD retrieved from car MAX-DOAS observations was up to an order of magnitude larger than the OMI observations in urban areas.